My guest lecture in University of Alberta’s #COMM506 #MACT2012 on The Networked Brand

My friend and colleague Dr. Kate Milberry invited me a few months ago to give a guest lecture at the University of Alberta’s Masters of Arts in Communications and Technology. Except for the fact that I was in an echo-generating room and that I forgot to wear a microphone (key whenever you give a Skype talk), I think it went well. I am my worst critic and I often times wonder if my talks were any solid or not. Call it academic skepticism. There’s always something I can improve. I have to admit, though, that the feedback I’ve received for all of 2012 in terms of keynotes and guest lectures has been fantastic, so maybe there’s that to account for.

I don’t have time right now to Storify the wonderful tweets of feedback generated from my talk, but here are the slides that I used to guide me throughout. You may recognize some of those slides as I used them as the basis for my Social Media Camp Victoria 2011 talk on Reputation Management and Digital Identity. They’re not exactly identical as I added some context on digital branding, online footprints and professional/personal selves.

Thanks everyone for the wonderful feedback and to Kate for inviting me!