The following are some notable recent mentions of my social media work in the mainstream media.

Interview with BC Business for a piece on pitching influential bloggers: “The Untapped PR Resource of Vancouver Bloggers

If you know Raul Pacheco at all, you probably know him as @hummingbird604. He’s one of Vancouver’s most-read culture and lifestyle bloggers [...] The same goes for credibility – someone like Pacheco might be less likely to accept a pitch but command more influence if he does.[...]

Interview with David Berner for the David Berner Show on Shaw Community TV. This interview/conversation with David Berner highlights my work analyzing social media in the public policy realm, and implementing social media strategies with governments and governmental agencies. I really enjoyed this particular interview as it blends my two passions, public policy and social media really well.

Interview with Gillian Shaw on Digital Life column on The Vancouver Sun. This interview highlights my (entirely volunteer) promotional work of the performing and fine arts in Vancouver through my social media channels. (January 11th, 2011 – digital version here). An excerpt:

For cash-strapped organizations, the barrier to entry for reaching fans and potential customers is low; many social media tools are free. And while they require continuing attention, socially media savvy organizations enlist the help of fans to fuel their traffic. Vancouver’s Raul Pacheco is one such fan. A former stage actor and professional dancer, in 2006 he launched a blog,, that focuses on food and culture. It’s a hobby for Raul, whose day job is teaching environmental politics at the University of B.C. and consulting

Vancouver’s Social Media Innovators 2010 (BC Business, online photo essay by Nordica Photography) (April 2nd, 2010). Excerpt:

Raul is an educator, researcher and consultant on water governance, environmental policy and sustainability at UBC. If there’s a social media event and he hasn’t already organized it, you’re likely to see him there. Raul is at the heart of Vancouver’s social media scene and combines an incredible academic background with a passion for humanity and the environment. Oh yeah – he was also a professional model back in the day!

Interview with Linda Solomon (The Vancouver Observer) (Tuesday, August 25th, 2009)
Excerpt from the interview:

Raul is well-known in social networking circles as Hummingbird604. In his blog, he charms, engages and informs about issues ranging from the personal to the political. He sat down with Linda Solomon last week to talk about the power of networks and the nourishing qualities of good conversation between friends.

Interview with Erica Lam (The Style Spy) for In (Tuesday, July 7th, 2009)
Excerpt from the interview:

I interviewed one my favourite people in Vancouver, Raul. Multi-talented, Raul is a consultant/researcher/educator in environmental politics and policy by day and a popular blogger by night – Meet Raul.

Interview with Stephen Hui for The Georgia Straight’s column ‘Geek Speak’ – feature “Geek of the Week”
Geek of the Week (Friday July 3rd, 2009)

On the one hand, Raul is a well-known blogger and social-media consultant who can often be found live blogging at local technology-related events. In addition to maintaining, he is the organizer of the Vancouver Blogger Meetup Group, and served as the editor of BC Vote, a Web site set up to disseminate information about the provincial election in May. With psychotherapist Isabella Mori, Raul organized Mental Health Camp, a conference about social media and mental health that took place in April…

Interview with Dharm Makwana about Michael Jackson’s passing and its effect on Twitter.(June 26th, 2009)
interview with 24 hrs june 26

Interview with Kontent Creative 5 Questions with Hummingbird604 (April 22nd, 2009)
Excerpt from the interview:

Interview with Jeffery Simpson about Vancouver Bloggers Meetup and the evolution of my blogging career

Raul Pacheco ( has only been active in Vancouver’s blog scene since the start of this year, but his enthusiasm and outgoing nature have quickly gained him both a dedicated readership and a large role in the local blogging community. Pacheco could be the Kevin Bacon in any game of Six Degrees of Vancouver Bloggers, as he’s quick to befriend people and eager to convert on-line connections into real-world friendships.

Buzz Bishop’s column in the newspaper 24 Hrs. (July 23, 2008)
24HrsCa Mention by BuzzBishop