Depend’s Try It On Canada Challenge (Win a chance to be trained by PJ Stock and Isabelle Brasseur for the Underwear Affair)

One of the things that reminds me of my Grandpa (whom I loved very, very much and to whom I owe in great part being as successful as I am, because he always stayed up late with me when I was studying my undergraduate degree in chemical engineering) is the topic of incontinence. I don’t understand really why this topic is so terribly stigmatized. I just saw incontinence as a normal extension of my Grandpa’s physical decline, as sad as that was, it was normal. As his health deteriorated due to Parkinson’s, diabetes complications and other things, he required special underwear to deal with incontinence.

Thus the reason why I feel a personal connection and wanted to support the Depend Try It On Canada project. This campaign’ is a challenge to help eliminate the stigma of incontinence – a serious medical issue that affects approximately 3.3 million Canadians. As part of the challenge, Isabelle Brasseur and PJ Stock are each looking for one team to coach for the Underwear Affair’s 10K run (open division), which will be held in Vancouver on July 7.

You may also wonder why these celebrated former athletes are involved. The answer is deeply personal; PJ has a close friend suffering from the unfortunate side effects of cancer treatment, while Isabelle’s mother suffered from incontinence in her fight against Progressive Supranuclear Palsy.

I would like to encourage anyone who may be interested to enter for a chance to have their Underwear Affair team coached by either Isabelle or PJ. Full details can be found below.

Entry criteria:
To enter for a chance to win the opportunity to be coached by Isabelle and PJ, all people need to do is send an email to TryItOnCanada@ketchum.com with the following information:
§ Name, age, email address and phone number.
§ A proposed team name and overview of how they will incorporate Depend’s new Silhouette for Women or Real Fit for Men tastefully into their group outfit concept.
§ A personal account of how they have been impacted by either a cancer below the belt or by incontinence.

All entries must be received no later than 5 p.m. PT on May 22, 2012. Teams must include between three (3) and five (5) individuals to be eligible. All entries will be reviewed and evaluated based on creativity and how they incorporate Depend Silhouette and Real Fit Briefs into their group outfit. PJ and Isabelle will choose their winning teams from a pre-selected group of finalists. Winning teams will be notified by email no later than May 30, 2012.

The Grand Prize:
Each winning team will receive:
§ Fully paid entry into the Underwear Affair. (Value: up to $125)
§ $100 to help offset the cost of purchasing clothing and accessories for the group outfit.
§ Free Silhouette for Women or Real Fit for Men, courtesy of Depend.
§ Honorary coaching from Isabelle and PJ, including weekly tips and check-ins leading up to the event to help team members prepare for the big 10K open division run.

To learn more about the Depend Try It On Canada challenge, please visit their website.