Live Life. Pass It On. The new Facebook campaign of BC Transplant
Right now, I’m in a fragile emotional situation when it comes to being pitched to write about cancer or any other sort of illness, as you may know that a close friend of mine is on the late stages of cancer, and my cousin passed away less than two weeks ago. On the one hand, I would love to hide my head in the sand and pretend all these deaths around me aren’t happening. But on the other hand, I’m aware of the power of my blog in reaching people and highlighting relevant issues. So I decided to write about the new campaign launched by BC Transplant, an agency of the Provincial Health Services Authority.
BC Transplant’s social media 2011 awareness campaign, Live life. Pass it on is based on a new Facebook application that allows users to customize their profile pictures with the tag line ‘I Gave My Heart’ to show their social network they support organ donation.
From the information sent to me:
The campaign’s emphasis on social media and visual components reflect the inspiration of late double lung transplant recipient, Eva Markvoort, and the powerful, global movement for organ donation that she created online and through her documentary film, 65_RedRoses. Live life. Pass it on. is an extension of Eva’s passion to increase donor awareness, especially through various social media channels. There are currently more than 350 British Columbians whose lives are in jeopardy while waiting for a vital organ transplant. Diagnosed with cystic fibrosis when she was just a child, Eva Markvoort had been one of these people, but in 2007, she received the gift of life with a double lung transplant, which gave her two added years of healthy life and enabled her to continue her passionate work through an awareness art project with friend and photographer, Cyrus McEachern.
April 17-24 is National Organ and Tissue Donor Awareness Week (something I did not know, but I’m glad I do now). This is a week where the success of organ donation and transplantation is celebrated across the country, but also when awareness is raised about the critical shortage of organs available for transplant. You can register to be a donor online at BC Transplant.
Related posts:
- World AIDS Day and the Treatment As Prevention Campaign
- The Stop The Meter Campaign
- The @LetsFCancer campaign
- The @5days_Vancouver campaign for homeless/at risk youth
- The No Meal Tax Campaign
