Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog

I am tethering from my iPhone and found a power outlet so here I am!

  Content Rules by CC Champan (01/20/2011) 
6:26
Raul: 

I’m at Third Tuesday Vancouver (#3tyvr) liveblogging C.C. Chapman’s Content Rules talk. You can have your tweets integrated by using the hashtags #contentrules and #3tyvr

Thursday January 20, 2011 6:26 Raul
6:29
Twitter
Lahey13: 

@monicahamburg Oh I’m being a mouthpiece … still a rockin’ event even if it was outside ;) #3TYVR [via Twitter]

Thursday January 20, 2011 6:29 Lahey13
6:31
Twitter
hummingbird604: 

I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:31 hummingbird604
6:33
Twitter
photodreamz: 

Big turn out tonight, lots of familiar faces #3TYVR [via Twitter]

Thursday January 20, 2011 6:33 photodreamz
6:34
Twitter
dbutton: 

RT @hummingbird604: NEW BLOG POST, Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog – http://tinyurl.com/6zbbowq [via Twitter]

Thursday January 20, 2011 6:34 dbutton
6:34
Twitter
chrissychrzan: 

RT @hummingbird604: NEW BLOG POST, Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog – http://tinyurl.com/6zbbowq [via Twitter]

Thursday January 20, 2011 6:34 chrissychrzan
6:35
Twitter
dbutton: 

I’m at #3tyvr with @cc_chapman (Third Tuesday Vancouver) [via Twitter]

Thursday January 20, 2011 6:35 dbutton
6:35
Twitter
hummingbird604: 

Somebody be a dear and get me a drink, as I couldn’t wait in line for long enough #3tyvr I need to liveblog @cc_chapman’s talk [via Twitter]

Thursday January 20, 2011 6:35 hummingbird604
6:36
Twitter
CeciliaLu: 

Waiting for @cc_chapman’s talk & catching up with @crushmarketing #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 6:36 CeciliaLu
6:36
Raul: 

Jeremy Lim (@jeremylim), organizer of Third Tuesday Vancouver is thanking sponsors.

CNW
Rogers Communication
Radian 6
Fairmont Hotels

Thanks to Ceili’s for sponsoring space.

Thursday January 20, 2011 6:36 Raul
6:37
Twitter
HerraincoBrand: 

#3TYVR starting at Caelis [via Twitter]

Thursday January 20, 2011 6:37 HerraincoBrand
6:37
Twitter
JillBenedict: 

RT @hummingbird604: I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:37 JillBenedict
6:37
Raul: 

C.C. Chapman is a media creator, online marketing expert. CC has helped people in brands (Coca Cola, HBO, Warner Brothers).

Thursday January 20, 2011 6:37 Raul
6:37
Twitter
LindseyLe: 

Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:37 LindseyLe
6:38
Raul: 

C.C. Chapman is yelling and speaking loud and clear. “A little louder”. He did theatre for years, he does this as a second nature.

Thursday January 20, 2011 6:38 Raul
6:39
Twitter
TeamCain_Guerin: 

Between #contentrules and #inboundmarketing my brain is too full …oh hell, who needs weekends anyway! Fun useful and insightful stuff [via Twitter]

Thursday January 20, 2011 6:39 TeamCain_Guerin
6:39
Raul: 

C.C. “I’ll apologize now if I am a little sleepy, I woke up this morning and honestly I didn’t know where I was. Honestly I had no clue where I was – I had to call my wife to ask her ‘where am I’”

Joe is one of the authors of “Digital Dads”.

Thursday January 20, 2011 6:39 Raul
6:40
Twitter
MortgagesVanBC: 

RT @LindseyLe: Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:40 MortgagesVanBC
6:41
Twitter
LindseyLe: 

RT @hummingbird604: I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:41 LindseyLe
6:41
Raul: 

CC is still waiting for someone to be reading the book at the airport.

The big thing about content is that it is not rocket science. You can set up a blog in five minutes and start producing content. You can set up an Instagram and produce content. Creating content is super easy.

Thursday January 20, 2011 6:41 Raul
6:41
Twitter
roxannestp: 

RT @LindseyLe: Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:41 roxannestp
6:41
Raul: 

No, it’s not. Creating good content is hard. It’s hard to create strong, punchy, compelling content. Creating good content is really hard depending on the medio. CC has a really hard time creating audio or video content.

Thursday January 20, 2011 6:41 Raul
6:42
Twitter
thornley: 

Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 thornley
6:42
Raul: 

CC.- He can take a really good photograph, but how do you take the content you are creating and make it engaging. Because everybody can create content, there’s a lot of content out there that is BAD, it’s crappy.

Thursday January 20, 2011 6:42 Raul
6:42
Twitter
billdinTO: 

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 billdinTO
6:42
Twitter
AranH: 

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 AranH
6:43
Raul: 

The book is split into 3 sections

1. Eleven content rules.
2. “How to” section.  
3. Ten case studies – here’s how different people are doing it and here are ideas you can steal from them.

Thursday January 20, 2011 6:43 Raul
6:43
Twitter
rahelab: 

#3tyvr #contentrules if a book doesn’t have a how-to section, it’s not helpful. [via Twitter]

Thursday January 20, 2011 6:43 rahelab
6:43
Twitter
tbains: 

#3tyvr nothing sucks more than a biz book without a how-to section via @cc_chapman [via Twitter]

Thursday January 20, 2011 6:43 tbains
6:43
Raul: 

While he is not going to go through all 11 Rules, CC wants to talk about a few of the rules. He is hoping it will help inspire you and take whatever you take from his talk.

Thursday January 20, 2011 6:43 Raul
6:43
Twitter
TimothySerrano: 

Creating content is easy. Creating good content is hard. C.C. Chapman at Vancouver Meetup #contentrules [via Twitter]

Thursday January 20, 2011 6:43 TimothySerrano
6:44
Twitter
yolondaabrahams: 

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:44 yolondaabrahams
6:44
Raul: 

CC

One of the rules – not to shill – show or teach, but do NOT shill. “Buy my product”. Do not DM people “hey check my site”. Nobody likes that, everybody hates that guy/girl.

Thursday January 20, 2011 6:44 Raul
6:44
Twitter
lmatecha: 

Under the heat-lamps at #3tyvr [via Twitter]

Thursday January 20, 2011 6:44 lmatecha
6:44
Twitter
tbains: 

#3tyvr Stop shilling–no one likes it. P.S. All SM douches are guys :p [via Twitter]

Thursday January 20, 2011 6:44 tbains
6:45
Twitter
roxannestp: 

RT @AranH: RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:45 roxannestp
6:45
Raul: 

Ann Handley. 

What is the Chinese dry wall problem?
 
They put Chinese dry wall that has all these chemicals and mold, kids were getting really ill, it’s not like mold that you can easy fix. Millions of dollars in lawsuits. There is a site (clearinghouse for this problem).

What is interesting is that it’s a law firm doing this.  

Thursday January 20, 2011 6:45 Raul
6:45
Twitter
mark_t_taylor: 

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:45 mark_t_taylor
6:46
Raul: 

What this law firm has done – this a different approach – it’s a website that is really informative. It’s really subtle, but they are doing a really good job of getting people to come to the site, hang out and then they will get hired. 

Thursday January 20, 2011 6:46 Raul
6:46
Twitter
rahelab: 

#3tyvr #contentrules content on chinesedrywallproblem.com is informative, and markets subtly. [via Twitter]

Thursday January 20, 2011 6:46 rahelab
6:46
Twitter
seanweller: 

Listening to C.C. Chapman talk about content strategy at Vancouver Meetup #contentrules [via Twitter]

Thursday January 20, 2011 6:46 seanweller
6:47
Twitter
jason_baker: 

45 min now. @CeilisVan Looking forward to #3tyvr, but @ColleenCoplick & I have been waiting for a beer for 15+ mins. Help? [via Twitter]

Thursday January 20, 2011 6:47 jason_baker
6:48
Raul: 

CC.- One of our rules – you need to build a camp fire. CC was going to put the instructions in the book. Putting bigger logs, etc. When you think about your content strategy, you can’t just dump the logs and light it. You will have a big blow up of fire, and then they are gone. 

Thursday January 20, 2011 6:48 Raul
6:48
Twitter
thornley: 

Third Tuesday Vancouver with @cc_chapman is packed. Thank you @jeremylim. #3tyvr & #contentrules

 

[via Twitter]

Thursday January 20, 2011 6:48 thornley
6:48
Twitter
mariskar: 

Just arrived at #3tyvr… What have I missed? [via Twitter]

Thursday January 20, 2011 6:48 mariskar
6:48
Twitter
photodreamz: 

Apparently few people at #3TYVR know how to start a camp fire. It is a rainforest. Discussing content creation. [via Twitter]

Thursday January 20, 2011 6:48 photodreamz
6:49
Twitter
rahelab: 

#3tyvr #contentrules dumb client question 1: can you make me a viral video? [via Twitter]

Thursday January 20, 2011 6:49 rahelab
6:49
Twitter
monicahamburg: 

I like the speaker – he has personality. ( @cc_chapman ) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:49 monicahamburg
6:49
Raul: 

CC – “you can make a really compelling video, but YOU CAN’T MAKE THINGS GO VIRAL”. Think about the metaphor of the camp fire. You need some little things to get it started, and then you need some more stuff long term. If you stop producing that great content, you are going to lose your readers. 

Think about a publishing schedule.

It’s a really good thing to think like a publisher. W

Thursday January 20, 2011 6:49 Raul
6:49
Twitter
tbains: 

#3tyvr Client: make me a viral video. Me: No. I’ll make you a quality video. Via @cc_chapman [via Twitter]

Thursday January 20, 2011 6:49 tbains
6:49
Raul: 

One of the things they did at Digital Dad – Mondays is this, Friday is a cooking day, Wednesdays is a video day, etc.

Thursday January 20, 2011 6:49 Raul
6:50
Raul: 

What are we going to publish? How does it tie into the events we go to? How does it tie in to everything we do?

Thursday January 20, 2011 6:50 Raul
6:50
Twitter
rahelab: 

#3tyvr #contentrules @cc_chapman advocates editorial/publishing schedule (but doesn’t walk the walk). He can focus w/o one. [via Twitter]

Thursday January 20, 2011 6:50 rahelab
6:50
Twitter
TimothySerrano: 

Create a regular publishing schedule to focus on what and why C.C. Chapman #contentrules [via Twitter]

Thursday January 20, 2011 6:50 TimothySerrano
6:50
Twitter
Lahey13: 

Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:50 Lahey13
6:51
Raul: 

Think about the schedule as your link – it focuses you on what you are going to create. Instead of having your CEO come and say “we need to do Twitter, Facebook, etc.”. You can instead think “this is the strategy we are going to follow”.

You need to ask your CEO “why do we need to do this” once they ask you “do this”. Asking why is so critical. You will not be successful if you don’t have a strategy. You need to know WHY you are doing what you are doing and why you are publishing what you are publishing.

Thursday January 20, 2011 6:51 Raul
6:52
Twitter
photodreamz: 

Funny too RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:52 photodreamz
6:52
Twitter
krystlesivorot: 

Totally agree. Schedules are essential. #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 6:52 krystlesivorot
6:52
Raul: 

Melrose Med Mile – last night they did something so simple – it was really smart. After the event, they started talking to every person on Twitter and replying, via @ reply (mention). It took them a while, but they could definitely look at some degree of measurement. That little thing they did was so simple – it’s not rocket science. But by doing that, people are seeing the responses.

Thursday January 20, 2011 6:52 Raul
6:52
Twitter
TimothySerrano: 

Base content development on marketing strategy C.C. Chapman #contentrules [via Twitter]

Thursday January 20, 2011 6:52 TimothySerrano
6:53
Twitter
tbains: 

Amen RT @rahelab: #3tyvr #contentrules @cc_chapman advocates editorial/publishing schedule (but doesn’t walk the walk). He can focus w/o 1. [via Twitter]

Thursday January 20, 2011 6:53 tbains
6:53
Twitter
jason_baker: 

@tbains be sure to say hello at #3tyvr :) [via Twitter]

Thursday January 20, 2011 6:53 jason_baker
6:53
Raul: 

If you are in the hospitality industry – the most untapped use of social media – we are talking about Ceili’s Van.

Thursday January 20, 2011 6:53 Raul
6:53
Twitter
buizachristina: 

I must be the only one taking notes with a notebook! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 6:53 buizachristina
6:53
Twitter
masalapuri: 

RT @thornley: Third Tuesday Vancouver with @cc_chapman is packed. Thank you @jeremylim. #3tyvr & #contentrules

 

[via Twitter]

Thursday January 20, 2011 6:53 masalapuri
6:53
Twitter
roxannestp: 

RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:53 roxannestp
6:54
Twitter
hummingbird604: 

So thankful to @thornley for the wine #3tyvr :) Thanks Joe! [via Twitter]

Thursday January 20, 2011 6:54 hummingbird604
6:54
Twitter
HerraincoBrand: 

be human. #3TYVR [via Twitter]

Thursday January 20, 2011 6:54 HerraincoBrand
6:54
Twitter
lmatecha: 

Web content dev: use kindling not gasoline. #3tyvr [via Twitter]

Thursday January 20, 2011 6:54 lmatecha
6:54
Twitter
TimothySerrano: 

Be human #contentrules [via Twitter]

Thursday January 20, 2011 6:54 TimothySerrano
6:54
Raul: 

CC prefers to do things from the heart. But when you do a campaign, the PR folks, the legal folks, the comms folk. They want the speaker/CEO to speak on the speaking points, etc.

Thursday January 20, 2011 6:54 Raul
6:55
Twitter
kslean: 

Wish I’d learned about Third Tuesday Vancouver sooner. Sounds like a great event! RT @thornley Third Tuesday Vancouver is packed #3tyvr [via Twitter]

Thursday January 20, 2011 6:55 kslean
6:55
Raul: 


Lawyers are there to protect you, but the law around online content is very iffy. Now Jason Baker is sharing his story about a viral video.

Thursday January 20, 2011 6:55 Raul
6:55
Twitter
rahelab: 

#3tyvr #contentrules be aware of legal, PR, marketing folks who want guard up, buzzwords, lack of humanity. [via Twitter]

Thursday January 20, 2011 6:55 rahelab
6:55
Twitter
TimothySerrano: 

#Kanban will work well in content development due to interruptions. Where was I? #contentrules [via Twitter]

Thursday January 20, 2011 6:55 TimothySerrano
6:55
Raul: 

They end up using Black Eyed Peas (one of their songs). They didn’t get their rights to the song. They went viral. But now who wants to go to a law firm that has a problem with copyright law.

Thursday January 20, 2011 6:55 Raul
6:55
Twitter
photodreamz: 

lol RT @lmatecha: Web content dev: use kindling not gasoline. #3tyvr [via Twitter]

Thursday January 20, 2011 6:55 photodreamz
6:55
Twitter
jason_baker: 

Timing helps a lot! RT @krystlesivorot: Totally agree. Schedules are essential. #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 6:55 jason_baker
6:56
Twitter
zenhousemedia: 

#3tyvr #Content Rules Build a content strategy like you would a campfire. Start w a spark then add twigs & logs to keep it burning strong… [via Twitter]

Thursday January 20, 2011 6:56 zenhousemedia
6:57
Twitter
zenhousemedia: 

#3tyvr #ContentRules Build a content strategy like you would a campfire. Start w a spark then add twigs & logs to keep it burning strong… [via Twitter]

Thursday January 20, 2011 6:57 zenhousemedia
6:57
Twitter
masalapuri: 

Just approaching ceili’s for @jeremylim’s #3TYVR and #ContentRules with @CC_Chapman! #firstTimer [via Twitter]

Thursday January 20, 2011 6:57 masalapuri
6:57
Twitter
MortgagesVanBC: 

Lawyers, Lawyers, Lawyers, lol #3TYVR [via Twitter]

Thursday January 20, 2011 6:57 MortgagesVanBC
6:57
Twitter
rahelab: 

#3tyvr #contentrules if you don’t attribute music, photos, etc, you should be hunted down and killed, as per @cc_chapman. [via Twitter]

Thursday January 20, 2011 6:57 rahelab
6:57
Raul: 

Get the clearances for video, etc. Every city in the world have indie musicians. CC is very fond of musicians. Find who they are and attribute and credit. If you don’t attribute you should be  hunted down and …. etc. You get CC’s point. 

But the lawyers get in the way of being human. CC was doing a project for Coca-Cola – CC wanted Mike to respond right away. “get on the video camera and talk to this guy, answer him”. A week went by and he hadn’t done it yet, because the lawyers hadn’t cleared him yet.

Thursday January 20, 2011 6:57 Raul
6:57
Twitter
MortgagesVanBC: 

RT @rahelab: #3tyvr #contentrules be aware of legal, PR, marketing folks who want guard up, buzzwords, lack of humanity. [via Twitter]

Thursday January 20, 2011 6:57 MortgagesVanBC
6:57
Twitter
HerraincoBrand: 

People who don’t respect IP should be hunted down and killed! Yup! .#3TYVR [via Twitter]

Thursday January 20, 2011 6:57 HerraincoBrand
6:58
Twitter
krystlesivorot: 

RT @rahelab: #3tyvr #contentrules if you don’t attribute music, photos, etc, you should be hunted down and killed, as per @cc_chapman. [via Twitter]

Thursday January 20, 2011 6:58 krystlesivorot
6:58
Raul: 

CC recommended that Mike from Coke answered questions directly via video, and he got a lot of flack. They should be able to trust him, but apparently they weren’t very happy. 3 pages social media strategy at Coca-Cola.

Thursday January 20, 2011 6:58 Raul
6:58
Twitter
jason_baker: 

Absolutely! RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:58 jason_baker
6:58
Raul: 

It was one of those learning processes where the company didn’t realize – think about the way you talk things and then say it. Don’t be scared to let your employees respond, and be human.

Thursday January 20, 2011 6:58 Raul
6:59
Twitter
MortgagesVanBC: 

All about being human on Social Media Content #3TYVR [via Twitter]

Thursday January 20, 2011 6:59 MortgagesVanBC
6:59
Twitter
photodreamz: 

Yes! Give credit where credit is due! #photography #art #content #3TYVR [via Twitter]

Thursday January 20, 2011 6:59 photodreamz
6:59
Raul: 

CC is a big fan of Ask for forgiveness, not ask for permission - hehe, I am too (Raul).

Thursday January 20, 2011 6:59 Raul
6:59
Twitter
JillBenedict: 

#3tyvr Want long-term success in social media? Develop a publishing schedule (via @cc_chapman) [via Twitter]

Thursday January 20, 2011 6:59 JillBenedict
7:00
Raul: 

Put some trust in your employees. The other organization that does this very well is the Army. Army-strong stories. Every single active duty soldier has a story to share. The interesting thing is – they can post video, they can post audio, they can post any content. They have 200 bloggers posting stuff, unfiltered. Men and women in bases, war zones, etc.

Thursday January 20, 2011 7:00 Raul
7:00
Twitter
lmatecha: 

Your law firm viral video story was hilarious. @jason_baker #3tyvr [via Twitter]

Thursday January 20, 2011 7:00 lmatecha
7:00
Raul: 

The US army published their social media guidelines – it isn’t 3 pages like Coke, it’s like 50 pages. CC wants to steal from it!

Thursday January 20, 2011 7:00 Raul
7:00
Raul: 

It’s on SlideShare – checklists for commanders, enlisted people, it’s broken down by location services, etc.

Thursday January 20, 2011 7:00 Raul
7:01
Twitter
TimothySerrano: 

Humanized branding is the manifestation of humanized content #contentrules [via Twitter]

Thursday January 20, 2011 7:01 TimothySerrano
7:01
Raul: 

“My company can’t do that” – CC always brings up the Army. “listen, if the Army can trust its people, so can you”. Pretty relevant example, hospitals/pharmaceuticals, you need to play by the rules. But if you are playing by the rules, there’s no reason why your company can’t do that.

Thursday January 20, 2011 7:01 Raul
7:02
Raul: 

How do you guys define content?

Just scream something “stuff” – “useful information”

Thursday January 20, 2011 7:02 Raul
7:02
Twitter
MiriamShanny: 

Viral media only sparks a day or two of interest. Real importance lies in longer consumer engagement. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:02 MiriamShanny
7:02
Twitter
tbains: 

#3tyvr woot! Shout out from CC! Yeah I created the department’s SM profiles and then told’m. What what? [via Twitter]

Thursday January 20, 2011 7:02 tbains
7:02
Twitter
HerraincoBrand: 

US Army trusts their folks to create content, surely anyone can @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:02 HerraincoBrand
7:03
Raul: 

The way CC – parts of a story (that’s what I said). – no one ever says that.

Thursday January 20, 2011 7:03 Raul
7:03
Twitter
rahelab: 

#3tyvr #contentrules if the army can let 200 bloggers w/o guidelines, so can your company. [via Twitter]

Thursday January 20, 2011 7:03 rahelab
7:03
Twitter
MiriamShanny: 

Biz always say “we can’t do social media bc of liabilities”. Yes you can, you just need to set some boundaries. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:03 MiriamShanny
7:03
Raul: 

The way I define content – it’s what an individual or an organization creates and share to tell their story. And you have to focus on the storytelling side. That’s what makes it compelling. “we don’t have a story to tell” of course you have a story to tell

Thursday January 20, 2011 7:03 Raul
7:03
Twitter
jason_baker: 

@CeilisVan Thanks. @ColleenCoplick & I got our beer. Thanks for listening, but you may want to have more than 1 waitress for #3tyvr [via Twitter]

Thursday January 20, 2011 7:03 jason_baker
7:03
Twitter
masalapuri: 

“@tbains: #3tyvr Be human. Love it. #contentrules Marcomm, PR, don’t get in the way of the real.” Awesome [via Twitter]

Thursday January 20, 2011 7:03 masalapuri
7:03
Twitter
thornley: 

I love this: @cc_chapman asks what content is. Person in the crowd responds: “human readable contextualized data.” #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:03 thornley
7:04
Raul: 

Focus on what your voice is – how are you going to share your story? how do you elicit an emotional response from people to your content. If your content is not engaging people, then it’s not good enough.

Thursday January 20, 2011 7:04 Raul
7:04
Twitter
photodreamz: 

Everyone has a story. Not everyone can make it entertaining. #3TYVR [via Twitter]

Thursday January 20, 2011 7:04 photodreamz
7:04
Twitter
rahelab: 

#3tyvr #contentrules @cc_chapman content: human-usable, conextualized data. IOW, text, audio, images, video. [via Twitter]

Thursday January 20, 2011 7:04 rahelab
7:05
Twitter
TimothySerrano: 

Organizations have a story to tell but it needs to compel as to stir an emotional reaction #contentrules [via Twitter]

Thursday January 20, 2011 7:05 TimothySerrano
7:05
Raul: 

Hopefully you will be able to elicit that emotion from people, you  have to be able to be passionate. 

1. Focus on the strategy – why you’re doing it and why are you doing it
- please measure it – social media is very measurable.
- Scotty Monty – you can’t measure the ROI on … (I missed what CC said)

Thursday January 20, 2011 7:05 Raul
7:05
Twitter
kaaist: 

Content strategy is not a mechanical process, it requires personality to bring your stories and brand to life. #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:05 kaaist
7:06
Twitter
thornley: 

If your content fails to trigger an emotional response from your audience, you’re doing something wrong. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:06 thornley
7:06
Raul: 

Before you even worry about views, uniques, etc. We did things because we wanted to have fun.

Thursday January 20, 2011 7:06 Raul
7:06
Twitter
misscheryltan: 

RT @krystlesivorot: Get an emotion out of ppl.Tell a story. What is your voice? How do you get engagement? #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 7:06 misscheryltan
7:06
Twitter
roxannestp: 

#3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:06 roxannestp
7:06
Twitter
jeremylim: 

I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:06 jeremylim
7:06
Raul: 

When you create content, HAVE FUN WITH IT. Figure out what you want to do and do that stuff. You don’t have to do video, you don’t have to blog. You can do whatever you want to do.

Thursday January 20, 2011 7:06 Raul
7:07
Twitter
Ben_Shute: 

Loving #contentrules. Thanks CC and Ann. [via Twitter]

Thursday January 20, 2011 7:07 Ben_Shute
7:07
Raul: 

You don’t have to do everything, don’t think you have to create content with everything, but just have fun. Whatever you create, just be human, speak from the heart, make sure that people are excited about what you create.

Thursday January 20, 2011 7:07 Raul
7:07
Twitter
misscheryltan: 

Agreed RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:07 misscheryltan
7:07
Twitter
masalapuri: 

Content is both ‘human created contextualized data’ and absolutely necessary for storytelling #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:07 masalapuri
7:08
Twitter
jason_baker: 

Love the personality of @cc_chapman, but where is the Boston accent?! Love it & want to hear it. #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:08 jason_baker
7:08
Raul: 

There’s content everywhere, and finding the content is really hard, and if it scares you, or you don’t have the time. 

Content Curation

Curation is when you put together the stuff and content you find – you may not create but you would share with your audience. Links to best posts, best videos.

Thursday January 20, 2011 7:08 Raul
7:08
Twitter
tbains: 

Remember how it felt to tell a story as a kid. RT @roxannestp: #3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:08 tbains
7:08
Twitter
OurManinSH: 

RT @thornley: What happens in Montreal goes on video. @cc_chapman’s #ContentRules presentation caught on video. http://bit.ly/eqP2Ze [via Twitter]

Thursday January 20, 2011 7:08 OurManinSH
7:08
Twitter
mariskar: 

Yes! RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:08 mariskar
7:08
Twitter
krystlesivorot: 

Word. No one wants to talk to a robot. Be human. Keep it real. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:08 krystlesivorot
7:08
Twitter
thornley: 

Be a content curator. We all need gatekeepers. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:08 thornley
7:09
Twitter
HerraincoBrand: 

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:09 HerraincoBrand
7:09
Twitter
TimothySerrano: 

Have FUN creating content, C-level wants this more than anything for downstream team, don’t be scared! #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:09 TimothySerrano
7:09
Twitter
kcclaveria: 

*Like* RT @JillBenedict: #3tyvr Want long-term success in social media? Develop a publishing schedule (via @cc_chapman) [via Twitter]

Thursday January 20, 2011 7:09 kcclaveria
7:09
Twitter
thornley: 

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:09 thornley
7:09
Raul: 

There is no crime in monetizing your content. 

Thursday January 20, 2011 7:09 Raul
7:10
Twitter
tnjohan: 

RT @thornley: If your content fails to trigger an emotional response from your audience, you’re doing something wrong. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:10 tnjohan
7:10
Twitter
LindseyLe: 

RT @jeremylim: “When making content, have fun with it. Just do that. Be human and speak from the heart.” – @cc_chapman #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:10 LindseyLe
7:10
Twitter
raincoaster: 

Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR #ContentRules FACT [via Twitter]

Thursday January 20, 2011 7:10 raincoaster
7:10
Raul: 

QUESTIONS AND ANSWERS

- How long have you been doing this? Blogging for 8 years (a journal, paper journal, he just starting sharing his thoughts). He just blogs when he has things he wants to say and share.  

Thursday January 20, 2011 7:10 Raul
7:10
Twitter
LindseyLe: 

RT @rahelab: #3tyvr #contentrules you put on clothes each day tho you can’t measure ROI. Sometimes take a risk. Have fun. The ROI will f … [via Twitter]

Thursday January 20, 2011 7:10 LindseyLe
7:11
Raul: 

Dads are “outside” they are Mr. Moms, they take care of the kids.

Thursday January 20, 2011 7:11 Raul
7:11
Twitter
dblacombe: 

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:11 dblacombe
7:11
Twitter
jason_baker: 

RT @krystlesivorot: Word. No one wants to talk to a robot. Be human. Keep it real. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:11 jason_baker
7:11
Raul: 

He started Digital Dads because he wants to find ways to share with people.

Thursday January 20, 2011 7:11 Raul
7:12
Twitter
jason_baker: 

Like this?! 2 good RT @mariskar: Yes! RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:12 jason_baker
7:12
Raul: 

If you ever want to interact with dads just let CC know.

Thursday January 20, 2011 7:12 Raul
7:14
Twitter
BeeVancity: 

RT @masalapuri: Content is both ‘human created contextualized data’ & necessary for storytelling #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:14 BeeVancity
7:14
Twitter
jeremylim: 

I want to keep @cc_chapman for our community. Quick, #3TYVR, game plan! Bribe him with salmon and snowboards! #ContentRules [via Twitter]

Thursday January 20, 2011 7:14 jeremylim
7:15
Twitter
Miss604: 

RT @raincoaster: Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR #[via Twitter]

Thursday January 20, 2011 7:15 Miss604
7:16
Twitter
photodreamz: 

@jeremylim and photo-walks? #3TYVR [via Twitter]

Thursday January 20, 2011 7:16 photodreamz
7:16
Twitter
tbains: 

RT @jeremylim: I want to keep @cc_chapman for our community. Quick, #3TYVR, game plan! Bribe him with salmon and snowboards! #ContentRules [via Twitter]

Thursday January 20, 2011 7:16 tbains
7:16
Twitter
rahelab: 

#3tyvr #contentrules check out THU, JAN 20, 2011 podcasts for examples of covering sensitive topics and keeping confidentiality. [via Twitter]

Thursday January 20, 2011 7:16 rahelab
7:17
Twitter
TrendsmapCanada: 

‘grabo’, #3tyvr, #kobo & #bones are now trending in Canada http://trendsmap.com/ca [via Twitter]

Thursday January 20, 2011 7:17 TrendsmapCanada
7:18
Twitter
jason_baker: 

Yes RT @thornley: the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

 

[via Twitter]

Thursday January 20, 2011 7:18 jason_baker
7:18
Twitter
thornley: 

the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

 

[via Twitter]

Thursday January 20, 2011 7:18 thornley
7:18
Twitter
CathyBrowne: 

Yep. RT @tbains: Remember how it felt to tell a story as a kid. RT @roxannestp: #3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:18 CathyBrowne
7:19
Twitter
CrushMarketing: 

Great Content needs a strategy, a plan and a human approach and more wise words from cc chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:19 CrushMarketing
7:19
Twitter
rahelab: 

#3tyvr #contentrules yes, B2B engagement uses the same rules. Continual contact. Examples in book. [via Twitter]

Thursday January 20, 2011 7:19 rahelab
7:19
Raul: 

COMMENT AND QUESTION

Pete Quily   

US Air Force – I missed it completely.  

Thursday January 20, 2011 7:19 Raul
7:19
Twitter
alexjuy: 

I kinda am RT @buizachristina: I must be the only one taking notes with a notebook! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 7:19 alexjuy
7:20
Raul: 

QUESTION

Can you speak to ethical conundrums when doing content for business.

 Does ethics factor when you post content, or when you are posting comments, etc.

Thursday January 20, 2011 7:20 Raul
7:20
Twitter
TimothySerrano: 

@cc_chapman Comedy Clubs should be tailored like this, good laugh, knowledge sharing & real people having a good time #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:20 TimothySerrano
7:20
Twitter
DesireeRD: 

RT @raincoaster: Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR #[via Twitter]

Thursday January 20, 2011 7:20 DesireeRD
7:21
Twitter
tbains: 

#3tyvr all the same content rules apply for both B2B and B2C. [via Twitter]

Thursday January 20, 2011 7:21 tbains
7:21
Twitter
lmatecha: 

Need cool corporate video music? Contact http://www.matecha.net Re #3tyvr crowd [via Twitter]

Thursday January 20, 2011 7:21 lmatecha
7:21
Raul: 

It’s a company outing someone? It’s a great question – somebody else’s ethics and my ethics are probably different. I don’t even know how to answer this question.

Thursday January 20, 2011 7:21 Raul
7:21
Raul: 

http://www.contentrulesbook.com/

Thursday January 20, 2011 7:21 Raul
7:22
Raul: 

We had to make clear that we were not the voice.

Thursday January 20, 2011 7:22 Raul
7:22
Twitter
rahelab: 

#3tyvr #contentrules your comments are out there forever so be prepared for any consequences, good or bad. [via Twitter]

Thursday January 20, 2011 7:22 rahelab
7:22
Raul: 

Do unto others as you would do on to you.

Thursday January 20, 2011 7:22 Raul
7:22
Twitter
FrancisSteiner: 

Great info from cc chapman at #3tyvr (@ Ceili’s Irish Pub & Restaurant w/ @amuseconsulting) http://4sq.com/dZs5dA [via Twitter]

Thursday January 20, 2011 7:22 FrancisSteiner
7:23
Twitter
HerraincoBrand: 

If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:23 HerraincoBrand
7:23
Raul: 

Ethics are really, really important. Everyone should understand it.

Thursday January 20, 2011 7:23 Raul
7:24
Raul: 

QUESTION – Do you tweet and post as yourself or as a business?

The age-old question – Scott Monty works for Ford, but it’s Scott Monty, not Ford. If you are a small business, for brand recognition. Tweets done by Tony – shows a human side. “I also tweet as The Company Name”.

Thursday January 20, 2011 7:24 Raul
7:24
Twitter
lmatecha: 

Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:24 lmatecha
7:24
Twitter
MiriamShanny: 

Establish what your client wants to achieve from their #socialmedia plan in order to accurately measure your success #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:24 MiriamShanny
7:25
Twitter
thornley: 

RT @HerraincoBrand: If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:25 thornley
7:25
Twitter
LindseyLe: 

RT @thornley: the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

 

[via Twitter]

Thursday January 20, 2011 7:25 LindseyLe
7:25
Twitter
misscheryltan: 

At #3tyvr with @cc_chapman as speaker #contentrules http://ow.ly/i/7oV5 [via Twitter]

Thursday January 20, 2011 7:25 misscheryltan
7:26
Twitter
alexjuy: 

Totally agree! RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:26 alexjuy
7:26
Twitter
Hussle24Seven: 

Totally agree! RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of wha… http://bit.ly/fc7LRm [via Twitter]

Thursday January 20, 2011 7:26 Hussle24Seven
7:28
Twitter
photodreamz: 

Contests also drive traffic, aside from buying. #3TYVR [via Twitter]

Thursday January 20, 2011 7:28 photodreamz
7:28
Twitter
jeremylim: 

I think my favorite quote from #3TYVR was, “You put on your pants everyday, but you don’t measure ROI on it.” Who said that again? [via Twitter]

Thursday January 20, 2011 7:28 jeremylim
7:29
Twitter
HerraincoBrand: 

RT @jeremylim: I think my favorite quote from #3TYVR was, “You put on your pants everyday, but you don’t measure ROI on it.” Who said th … [via Twitter]

Thursday January 20, 2011 7:29 HerraincoBrand
7:29
Twitter
Wildfirejane: 

At #3tyvr #contentrules watching @C_C_Chapman travel to each question. Way to keep it human thanks. [via Twitter]

Thursday January 20, 2011 7:29 Wildfirejane
7:29
Twitter
nav_een: 

RT @HerraincoBrand: If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:29 nav_een
7:30
Twitter
thornley: 

. @cc_chapman is really down on people who shill. I don’t care. You must buy #contentrules. A great book! #3tyvr :) [via Twitter]

Thursday January 20, 2011 7:30 thornley
7:31
Twitter
alexjuy: 

Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:31 alexjuy
7:31
Twitter
Lahey13: 

This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. *high five* [via Twitter]

Thursday January 20, 2011 7:31 Lahey13
7:31
Twitter
rahelab: 

#3tyvr #contentrules You can’t do contests on FB (against the rules) but check out Wildfire to set one up. [via Twitter]

Thursday January 20, 2011 7:31 rahelab
7:32
Twitter
raincoaster: 

No, no no no no, gotta disagree, CC. contests are OVERSOLD. People have “Like this page” fatigue #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:32 raincoaster
7:32
Twitter
photodreamz: 

If they catch you. Rules changed RT @alexjuy: Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:32 photodreamz
7:32
Twitter
jason_baker: 

Correct. Hosted contests that is. RT @alexjuy: Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:32 jason_baker
7:33
Twitter
tbains: 

Yes! RT @Lahey13: This is going down as 1 of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. [via Twitter]

Thursday January 20, 2011 7:33 tbains
7:33
Twitter
jason_baker: 

RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:33 jason_baker
7:33
Twitter
HerraincoBrand: 

Lovin it! @Lahey13 This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the (cont) http://tl.gd/89gimj [via Twitter]

Thursday January 20, 2011 7:33 HerraincoBrand
7:33
Twitter
raincoaster: 

@thornley Oh that’s you! I thought you looked familiar. #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:33 raincoaster
7:34
Twitter
photodreamz: 

@raincoaster yes on over-sold but keep it content related & it can build a twitter following. #3TYVR [via Twitter]

Thursday January 20, 2011 7:34 photodreamz
7:34
Raul: 

Anybody can take a picture, not everybody can take a photograph. There’s a time and place. Just don’t assume that because you can create stuff that you shouldn’t outsource. SO DAMN TRUE ^rpv

Thursday January 20, 2011 7:34 Raul
7:34
Twitter
raincoaster: 

RT @tbains RT @Lahey13: 1 of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. [via Twitter]

Thursday January 20, 2011 7:34 raincoaster
7:35
Twitter
rahelab: 

#3tyvr #contentrules outsourcing content is OK but use a professional to keep the quality up. [via Twitter]

Thursday January 20, 2011 7:35 rahelab
7:35
Twitter
thornley: 

RT @Lahey13: This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. … [via Twitter]

Thursday January 20, 2011 7:35 thornley
7:35
Twitter
tbains: 

@raincoaster yup. I’ve seen it with social activism too but that’s not community. It’s just gaming the system. Empty. #3ryvr #contentrules [via Twitter]

Thursday January 20, 2011 7:35 tbains
7:35
Twitter
jason_baker: 

@buizachristina Where are you? #3tyvr [via Twitter]

Thursday January 20, 2011 7:35 jason_baker
7:36
Twitter
hummingbird604: 

Is it just me or some questions to @cc_chapman are pretty basic, Content Deployment 101? #3tyvr let’s get him more in-depth questions [via Twitter]

Thursday January 20, 2011 7:36 hummingbird604
7:36
Twitter
krystlesivorot: 

I like you @cc_chapman. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:36 krystlesivorot
7:37
Twitter
buizachristina: 

The big Twitter question: Quality or Quantity? Which one gets you more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:37 buizachristina
7:37
Twitter
thornley: 

“Tweets in real life Is that like walking up to someone?” @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:37 thornley
7:37
Twitter
MiriamShanny: 

Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:37 MiriamShanny
7:38
Twitter
jason_baker: 

Amen! RT @Lahey13: …One of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. *high five* [via Twitter]

Thursday January 20, 2011 7:38 jason_baker
7:40
Twitter
Amuse_events: 

#3tyvr @jeremylim @roxannestp @CathyBrowne @photodreamz @ColleenCoplick @RinaChong @trishussey @johnbiehler @CynnamonS @hummingbird604 [via Twitter]

Thursday January 20, 2011 7:40 Amuse_events
7:40
Twitter
misscheryltan: 

If your company is not active on social media aka Twitter, delete your account! Listen and engage is key! @cc_chapman #3tyvr [via Twitter]

Thursday January 20, 2011 7:40 misscheryltan
7:40
Twitter
lmatecha: 

Tweeting for your business? ‘Make sure you’re listening!’ #3tyvr quote. [via Twitter]

Thursday January 20, 2011 7:40 lmatecha
7:40
Twitter
MortgagesVanBC: 

Thanks I missed that! @MiriamShanny: Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules” [via Twitter]

Thursday January 20, 2011 7:40 MortgagesVanBC
7:41
Twitter
hummingbird604: 

My question to @cc_chapman – please tell these folks the difference between content Strategy and Tactics #3tyvr = what, how, why [via Twitter]

Thursday January 20, 2011 7:41 hummingbird604
7:41
Twitter
tbains: 

#3tyvr Beat part about touring Canada is the beer! #contentrules [via Twitter]

Thursday January 20, 2011 7:41 tbains
7:42
Twitter
kcclaveria: 

RT @MiriamShanny: Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:42 kcclaveria
7:42
Twitter
buizachristina: 

Tactics vs. Strategies: “Use tactics to execute strategies” #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:42 buizachristina
7:42
Twitter
lmatecha: 

Tactics vs Strategy? #3tyvr Doesn’t matter if they’re bad. [via Twitter]

Thursday January 20, 2011 7:42 lmatecha
7:42
Twitter
misscheryltan: 

Focus on the strategy – how and why you are doing it. Then go on to tactics @cc_chapman #ContentRules #3tyvr #socialmedia [via Twitter]

Thursday January 20, 2011 7:42 misscheryltan
7:42
Twitter
jason_baker: 

Quality & engagement RT @buizachristina: Big Twitter question: Quality or Quantity? Which one gets you more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:42 jason_baker
7:43
Twitter
CoreyDilley: 

Disagreed with @cc_chapman about 1 thing – start with the objective, not the strategy. #contentrules [via Twitter]

Thursday January 20, 2011 7:43 CoreyDilley
7:43
Raul: 

Once you have it, it takes a lot of work to keep it (it’s like a child/baby). Set aside the time, resources, etc.

Thursday January 20, 2011 7:43 Raul
7:43
Twitter
misscheryltan: 

@hummingbird604 Good point brought up :) #3tyvr [via Twitter]

Thursday January 20, 2011 7:43 misscheryltan
7:43
Twitter
roxannestp: 

#3tyvr love it! Strategies are not tactics. Wish my students were in the room! Music to my ears! [via Twitter]

Thursday January 20, 2011 7:43 roxannestp
7:43
Twitter
CynnamonS: 

Enjoying the #ContentRules talk at #3TTYVR @ceilis in #Vancouver. [via Twitter]

Thursday January 20, 2011 7:43 CynnamonS
7:44
Twitter
MortgagesVanBC: 

Hahaha I would like a content fairy #3TYVR [via Twitter]

Thursday January 20, 2011 7:44 MortgagesVanBC
7:44
Twitter
rahelab: 

#3tyvr #contentrules everyone needs a content fairy to make content happen. Don’t hold your breath tho. #contentstrategy [via Twitter]

Thursday January 20, 2011 7:44 rahelab
7:45
Twitter
vancouver_rt: 

RT @CynnamonS Enjoying the #ContentRules talk at #3TTYVR @ceilis in #Vancouver. [via Twitter]

Thursday January 20, 2011 7:45 vancouver_rt
7:45
Twitter
KevinJagger: 

Q should be: Which 1 gets u QUALITY followers RT @buizachristina Quality or Quantity? Which one gets u more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:45 KevinJagger
7:47
Twitter
jeremylim: 

Quality! RT @KevinJagger: Which 1 gets u QUALITY followers RT @buizachristina Quality or Quantity? Which one gets u more followers? #3TYVR [via Twitter]

Thursday January 20, 2011 7:47 jeremylim
7:47
Raul: 

ok, I need to stop the liveblog right now as I’ve been tethering for a while, so I hope you enjoyed it!

Raul

Thursday January 20, 2011 7:47 Raul
7:48
Twitter
jason_baker: 

@KevinJagger quality. #3tyvr [via Twitter]

Thursday January 20, 2011 7:48 jason_baker
7:49
Twitter
buizachristina: 

Well said Raul! RT @hummingbird604 @buizachristina Why care about # of followers? Should be quality of followers, not the quantity #3TYVR [via Twitter]

Thursday January 20, 2011 7:49 buizachristina
7:50
Twitter
lmatecha: 

Totally agree with #3tyvr Learn by doing with social media is the only way. I’ve been saying that for about five yrs. [via Twitter]

Thursday January 20, 2011 7:50 lmatecha
7:50
Twitter
buizachristina: 

That definitely sounds like a better question than the previous ones. RT @KevinJagger Q should be: Which 1 gets u QUALITY followers #3TYVR [via Twitter]

Thursday January 20, 2011 7:50 buizachristina
7:51
Twitter
misscheryltan: 

There is nothing that says that you NEED to be on Facebook, Twitter etc. Do it if you want to and if it works for you @cc_chapman #3tyvr [via Twitter]

Thursday January 20, 2011 7:51 misscheryltan
7:51
Twitter
CrushMarketing: 

RT @lmatecha: Tweeting for your business? ‘Make sure you’re listening!’ #3tyvr quote. [via Twitter]

Thursday January 20, 2011 7:51 CrushMarketing
7:51
Twitter
jeremylim: 

Best way to kick off the year, guys. Trend up. @cc_chapman is magic. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:51 jeremylim
7:51
Twitter
photodreamz: 

RT @jeremylim: Best way to kick off the year, guys. Trend up. @cc_chapman is magic. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:51 photodreamz
7:52
Twitter
thornley: 

Wthashtag.com @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:52 thornley
7:53
Twitter
MiriamShanny: 

If your client is going to have #SM make sure they have content to support it. 140 characters is not enough; it’s just a springboard #3TYVR [via Twitter]

Thursday January 20, 2011 7:53 MiriamShanny
7:55
Twitter
rahelab: 

#3tyvr #contentrules content killers: piss people off, delay responses, overeact, @ instead of DM. Think worst case, plan for it. [via Twitter]

Thursday January 20, 2011 7:55 rahelab
7:55
Twitter
jason_baker: 

@KevinJagger From personal experience, quantity is not even a close 2nd. Re: followers #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:55 jason_baker
7:56
Twitter
FrancisSteiner: 

It is cold here got to go #3tyvr (@ Ceili’s Irish Pub & Restaurant w/ @amuseconsulting) http://4sq.com/hHQZl7 [via Twitter]

Thursday January 20, 2011 7:56 FrancisSteiner
7:56
Twitter
roxannestp: 

RT @misscheryltan: If you’re not prepared for crisis management, it can damage your content greatly #socialmedia #3tyvr @cc_chapman [via Twitter]

Thursday January 20, 2011 7:56 roxannestp
7:56
Twitter
johnbiehler: 

Really enjoying listening to @cc_chapman talk at #3TYVR…I had heard of him before but didn’t really know what he was about #ContentRules [via Twitter]

Thursday January 20, 2011 7:56 johnbiehler
7:58
Twitter
bealaine: 

Ask your readers what they’re interested in #ContentRules [via Twitter]

Thursday January 20, 2011 7:58 bealaine
7:59
Twitter
thornley: 

RT @johnbiehler: Really enjoying listening to @cc_chapman talk at #3TYVR…I had heard of him before but didn’t really know what he was about #ContentRules [via Twitter]

Thursday January 20, 2011 7:59 thornley
8:00
Twitter
rahelab: 

#3tyvr #contentrules Q about remixing content. Me: MULTI-CHANNEL PUBLISHING. It’s all about the metadata. [via Twitter]

Thursday January 20, 2011 8:00 rahelab
8:00
Twitter
misscheryltan: 

Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:00 misscheryltan
8:01
Twitter
misscheryltan: 

RT @rahelab: #3tyvr #contentrules Q about remixing content. Me: MULTI-CHANNEL PUBLISHING. It’s all about the metadata. [via Twitter]

Thursday January 20, 2011 8:01 misscheryltan
8:01
Twitter
thornley: 

RT @misscheryltan: Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:01 thornley
8:02
Twitter
hummingbird604: 

My liveblog for @cc_chapman (w Twitter integration) is here – http://bit.ly/erb14y #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:02 hummingbird604
8:03
Twitter
jeremylim: 

RT @hummingbird604: My liveblog for @cc_chapman (w Twitter integration) is here – http://bit.ly/erb14y #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:03 jeremylim
8:03
Twitter
JillBenedict: 

#3tyvr people should use transcripts more to repurpose video (good tool for PR too) [via Twitter]

Thursday January 20, 2011 8:03 JillBenedict
8:04
Twitter
photodreamz: 

Can I have an opinion on wrapping up? Been interesting though. #3TYVR [via Twitter]

Thursday January 20, 2011 8:04 photodreamz
8:04
Twitter
roxannestp: 

RT @JillBenedict: #3tyvr people should use transcripts more to repurpose video (good tool for PR too) [via Twitter]

Thursday January 20, 2011 8:04 roxannestp
8:05
Twitter
misscheryltan: 

Lol! RT @photodreamz: Can I have an opinion on wrapping up? Been interesting though. #3TYVR [via Twitter]

Thursday January 20, 2011 8:05 misscheryltan
8:06
Twitter
rahelab: 

#3tyvr #contentrules @cc_chapman will be speaking at #confab2011 in May [via Twitter]

Thursday January 20, 2011 8:06 rahelab
8:07
Twitter
misscheryltan: 

AWESOME speaker! Thanks for coming out to Vancouver @cc_chapman! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:07 misscheryltan
8:07
Twitter
CynnamonS: 

Thanks #3TTYVR sponsors for bringing @cc-chapman to #Vancouver. Great talk! #ContentRules [via Twitter]

Thursday January 20, 2011 8:07 CynnamonS
8:07
Twitter
misscheryltan: 

Trying to create controversy all the time is a no-no unless thats how you want to brand yourself. But DO have an opinion #3tyvr [via Twitter]

Thursday January 20, 2011 8:07 misscheryltan
8:15
Twitter
zenhousemedia: 

RT @rahelab: #3tyvr #contentrules @cc_chapman will be speaking at #confab2011 in May [via Twitter]

Thursday January 20, 2011 8:15 zenhousemedia
8:18
Twitter
chrissychrzan: 

.@cc_chapman just gave a shoutout to @sprouter :) #3tyvr [via Twitter]

Thursday January 20, 2011 8:18 chrissychrzan
8:26
Twitter
vancouver_rt: 

RT @CynnamonS Thanks #3TTYVR sponsors for bringing @cc-chapman to #Vancouver. Great talk! #ContentRules [via Twitter]

Thursday January 20, 2011 8:26 vancouver_rt
8:28
Twitter
hummingbird604: 

Heading back to @thenetworkhub to pick up my stuff and head home. Lovely talk by @cc_chapman at #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:28 hummingbird604
8:32
Twitter
n8brophy: 

Good #3tyvr tonight! Motivating to go write some Content. Think I’ll buy the book… [via Twitter]

Thursday January 20, 2011 8:32 n8brophy
8:32
Twitter
chrissychrzan: 

Good times at #3tyvr tonight – great to have convos with twitter peeps in real life :) [via Twitter]

Thursday January 20, 2011 8:32 chrissychrzan
8:34
Twitter
hummingbird604: 

#3tyvr I don’t believe @cc_chapman is championing sending a DM over an @ reply. I dislike DMs SO MUCH I ignore most of them. [via Twitter]

Thursday January 20, 2011 8:34 hummingbird604
8:42
Twitter
teamfrugalbits: 

Wise words from a wise guy. Thanks @cc_chapman #contentrules [via Twitter]

Thursday January 20, 2011 8:42 teamfrugalbits
8:44
Twitter
masalapuri: 

@tbains I came and left! Missed you :( Was great topic speaker- content is king! #t3yvr #contentrules now @ #roundhouse for youth vote disc [via Twitter]

Thursday January 20, 2011 8:44 masalapuri
8:57
Twitter
alchemize: 

enjoyed presentation tonite with @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 8:57 alchemize
9:01
Twitter
photodreamz: 

Post #3TYVR with 4 lovely ladies including @cathybrowne (@ Cactus Club Cafe w/ 3 others) http://4sq.com/ehJEuy [via Twitter]

Thursday January 20, 2011 9:01 photodreamz
9:01
Twitter
alchemize: 

also Curate content RT @misscheryltan: Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 9:01 alchemize
9:05
Twitter
alchemize: 

a shout out for #innochat at Vancouver meetup with @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 9:05 alchemize
9:33
Twitter
TegBrar: 

Excellent talk CC, Thx. Great to put a face to a voice, huge fan of #managing thegray #mediahacks @cc_chapman! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 9:33 TegBrar
9:38
Twitter
KathyHanbury: 

Thx to all who tweeted about #3tyvr! SO upset I didn’t make it, but very appreciative of your play-by-plays. I’ll see CC at Confab 4 sure. [via Twitter]

Thursday January 20, 2011 9:38 KathyHanbury
9:46
Twitter
MiriamShanny: 

Thx for the RTs @MortgagesVancBC & @kcclaveria! Til next time #socialmedia friends! #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 9:46 MiriamShanny
9:51
Twitter
MiriamShanny: 

Great night with @cc_chapman at #contentrules seminar on #socialmedia. Was so impressed with his insight & lovely demeanor. Big fan! [via Twitter]

Thursday January 20, 2011 9:51 MiriamShanny
9:51
Twitter
MiriamShanny: 

Great night with @cc_chapman at his #contentrules seminar on #socialmedia. So impressed with his insight & lovely demeanor. Big fan! [via Twitter]

Thursday January 20, 2011 9:51 MiriamShanny
10:09
 

 

 
 

Related posts:

  1. #3tyvr Liveblog – Social Media And The Olympics
  2. Julien Smith at Third Tuesday Vancouver liveblog
  3. Third Tuesday Liveblog – Jeff Young on intellectual property and Web 2.0
  4. Third Tuesday Vancouver with Joe Solomon – The aftermath
  5. Where does good content go?

Comments (3)

Pete QuilyJanuary 20th, 2011 at 11:11 pm

Hi Raul,

here’s The US Air Force’s Rules of Engagement for Blogging Flowchart I mentioned at #3tyvr
http://bit.ly/eSL5TU

Also here’s the US Army Social Media Handbook 2011 on slideshare that @cc_chapman mentioned at #3tyvr
http://slidesha.re/hYhlkD

really enjoyed CC Chapman’s talk

In Defence of Marketers « Tracy BainsJanuary 23rd, 2011 at 8:03 pm

[...] Liveblog by @hummingbird604 [...]

Steph (@wildfirejane)January 24th, 2011 at 11:23 am

Raul, thank you for taking the time to comment on my blog and inform me of your credit preferences and offer such warm words. You will find it updated. Re: this fab. Third Tuesday topic, I am glad you brought up the distinction between Strategy and tactics that night, the better plan’s out there the more measurable success we will see, which helps everyone.

On a more personal call out I appreciate your acknowledgment of my effort to “do it the right way” I may not always hit the mark, but work to keep improving and it feels good when others speak to the effort.

Heart – Steph

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