The @LetsFCancer campaign

I was approached a few weeks ago to write about the Let’s F!@k Cancer campaign, focused on early detection and prevention. Given that I’ve lost 3 members of my family to cancer and that I have loved ones who are battling it, I thought it’d be important to give this issue some coverage. The campaign is somewhat risqué because it uses the F word, but I also find it innovative.

I attended a fundraiser recently put together by the Let’s F Cancer campaign. It was fun to learn a bit more about the campaign and to understand what the organizers are trying to do.

FCancer was founded in 2009 by then 22 year old Yael Cohen after her mother was diagnosed with breast cancer. To support her mom, Cohen decided to use the “F word to fight the C word” and adorned this modern day proverb on a t-shirt. The movement has been embraced and the t-shirts worn proudly by celebrities, designers, philanthropists and supporters worldwide. A portion of the funds raised by FCancer will be used to fund early detection diagnostics in partnership with actress Fran Drescher’s NGO, Cancer Schmancer.

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