The Naked boxer brief launch

Whether I like it or not, I’ve been tied to the world of fashion in one way or another since my early teens. And when I got an invite to the Naked boxer brief launch, I definitely wanted to attend. Hosted at BoysCo on Robson St. I had an opportunity to chat with the CEO, Joel, and with several of the people associated with Naked (and with the swag I got, I tried them on – and they do feel extremely comfortable).

Here are a few photos from the launch. I also had a chance to chat with Bruce Turner (from Style by Jury fame) and Steve Belford (from Degrassi: The Next Generation and The Vampire Diaries fame). Both were really fun to chat with and extremely approachable. Kudos to Joel on his new product and all the best!