Spread the Feeling and Hug a Bear with Kraft Peanut Butter at Vancouver Aquarium

I am well known for giving pretty damn good bear hugs, and while I’m not someone who eats much peanut butter, I do know it’s a staple of Canadian families’ breakfast. Lots of my friends who were born and raised in Canada (and even my family members in the US) do eat peanut butter and jam sandwiches frequently. So when Kraft contacted me about their campaign, I really liked it.

Kraft Peanut Butter bears Crunchie and Smoothy will be giving bear hugs and donate peanut butter jars, and I think the campaign is sweet and positive (as for each hug, Kraft will donate 1 jar of peanut butter to a food bank, more precisely to the Vancouver Food Bank, which has been in dire need this summer). I was also told that if you can’t share a hug in person, send a hug online and Kraft will make the same donation.

For more information, you can check the Spread the Feeling website. The Vancouver event is at the Vancouver Aquarium from 11:00am to 4:00pm on Saturday August 28th. You can also share hugs online!

The online hug counter started up yesterday and from the information I received, Vancouverites have already given out over 850 hugs (or 850 jars of peanut butter to be donated). Kraft will honour any hugs over the target by providing a larger donation to the Greater Vancouver Food Bank Society. E.g. if Vancouver gives out 10,500 hugs, Kraft will donate 10,500 jars of peanut butter!)

I will definitely try to make it to the Vancouver Aquarium for this event. Sounds like fun!

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