Marc Gobé Keynote Liveblog #CVG10 Convergence VIDWEEK

Follow along my liveblog below (you can activate it by hitting Play, and comment by clicking in the window for commenters – please state your name). The Twitter hashtag for this event is #CVG10.

Keynote Marc Gobé Convergence 10

(05/26/2010)

9:31

Raul:

Sandy Fleischer (Cossette Fjord) makes introductory remarks before Marc Gobé.

Today is all about sharing, collaborating, etc. The business of predicting the future is often a challenging one. I thought I’d kick off

Wednesday May 26, 2010 9:31 Raul

9:32

COSSETTE_WEST:

Crowds are starting to stream in #CVG10 http://ow.ly/i/1LdD

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

COSSETTE_WEST:

Convergence 2010 is at the East (older) Convention Centre #CVG10

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

COSSETTE_WEST:

@pescatore from @fjordwest takes the stage #CVG10

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

fjordwest:

Convergence 2010 is at the East (older) Convention Centre #CVG10

Wednesday May 26, 2010 9:32 fjordwest

9:32

fjordwest:

Just met @gillianshaw @rebeccacoleman @fredcallay @julieszabo @anothersamchan #CVG10

Wednesday May 26, 2010 9:32 fjordwest

9:32

anothersamchan:

trying to get the wifi working on my ipad at #cvg10

Wednesday May 26, 2010 9:32 anothersamchan

9:32

fjordwest:

@pescatore from @fjordwest takes the stage #CVG10

Wednesday May 26, 2010 9:32 fjordwest

9:32

fjordwest:

Keynote about to start #CVG10 http://ow.ly/i/1LeE

Wednesday May 26, 2010 9:32 fjordwest

9:32

marcbitanga:

D’oh. Missing out on Cossette Convergence today. Hope someone will live-blog the event. #cvg10

Wednesday May 26, 2010 9:32 marcbitanga

9:32

COSSETTE_WEST:

Keynote about to start #CVG10 http://ow.ly/i/1LeE

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

vkf09:

At Convergence. Ppl seem excited. I’ve never been so it should be interesting. #cvg10

Wednesday May 26, 2010 9:32 vkf09

9:32

COSSETTE_WEST:

Just met @gillianshaw @rebeccacoleman @fredcallay @julieszabo @anothersamchan #CVG10

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

fjordwest:

Crowds are starting to stream in #CVG10 http://ow.ly/i/1LdD

Wednesday May 26, 2010 9:32 fjordwest

9:32

juliewright:

Thanks for the smile! RT @hummingbird604: If you are at #CVG10, feel free to introduce yourself. I’m wearing …. Eternity for men Summer.

Wednesday May 26, 2010 9:32 juliewright

9:32

PaulMarr:

#CVG10 is happening in the east (older) van convention centre.

Wednesday May 26, 2010 9:32 PaulMarr

9:35

OptimumPR:

RT @hummingbird604: NEW BLOG POST, Marc Gobé Keynote Liveblog #CVG10 Convergence VIDWEEK – http://tinyurl.com/32pwxkm

Wednesday May 26, 2010 9:35 OptimumPR

9:35

rebeccacoleman:

Will be tweeting from #CVG10 this morning–Convergence is part of Vancouver International Digital Week.

Wednesday May 26, 2010 9:35 rebeccacoleman

9:36

GusF:

Soon we will be removing “digital” from Digital Marketing #cvg10

Wednesday May 26, 2010 9:36 GusF

9:37

Raul:

Marc Gobé – The Pioneer of Emotional Branding.

“People love brands but brands do not love people” – Gobé

Wednesday May 26, 2010 9:37 Raul

9:37

GusF:

Marc Gobe to give the keynote address for Convergence 2010 #cvg10

Wednesday May 26, 2010 9:37 GusF

9:37

marketwire:

How so? Look’s like we’re in the “digital mkting” phase right now RT @GusF: Soon we will be removing “digital” from Digital Mkting #cvg10

Wednesday May 26, 2010 9:37 marketwire

9:37

CassieGill:

At Cossette Convergence! #CVG10

Wednesday May 26, 2010 9:37 CassieGill

9:37

OptimumPR:

RT @GusF: Soon we will be removing “digital” from Digital Marketing #cvg10

Wednesday May 26, 2010 9:37 OptimumPR

9:38

julieszabo:

@rebeccacoleman Hope to see you this morning at #CVG10!

Wednesday May 26, 2010 9:38 julieszabo

9:40

GusF:

@mgobe speaks about bringing emotions to brands #cvg10

Wednesday May 26, 2010 9:40 GusF

9:40

julieszabo:

Excessive advertising has forced people to hate brands. #CVG10

Wednesday May 26, 2010 9:40 julieszabo

9:42

GusF:

People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:42 GusF

9:42

COSSETTE_WEST:

Welcome keynote, @mgobe The Pioneer of Emotional Branding #CVG10 http://ow.ly/i/1LfX

Wednesday May 26, 2010 9:42 COSSETTE_WEST

9:42

fjordwest:

Welcome keynote, @mgobe The Pioneer of Emotional Branding #CVG10 http://ow.ly/i/1LfX

Wednesday May 26, 2010 9:42 fjordwest

9:42

GillianShaw:

At #CVG10 listening to @mgobe on emotional branding.

Wednesday May 26, 2010 9:42 GillianShaw

9:43

anothersamchan:

Marc gobe’s keynote is up. #cvg10

Wednesday May 26, 2010 9:43 anothersamchan

9:43

rebeccacoleman:

Marc Gobe is going to talk about the importance of emotional branding. #CVG10

Wednesday May 26, 2010 9:43 rebeccacoleman

9:45

Raul:

My liveblog of Marc Gobé starts now

We are clearly seeing a generational gap that will clearly have an impact. Gobé talks about a new media, a new technology platform.

1. Generational gap

In his first book, Gobé talks about the differences in generations. 81 million born between 1950-64 – a generation that came out at a time of explosive economic growth. It was a transformation – endless opportunities – we became – sometimes we couldn’t realize where the stuff was coming from and where it was going.

How do you recognize a baby-boomer, like me? We are closest to the exit

The second generation is Generation X – this generation was so small that was dwarfed by baby boomers. Their values (baby boomers) sprawled over two generations.

Wednesday May 26, 2010 9:45 Raul

9:45

priscilla2010:

Really excited for #CVG10 today

Wednesday May 26, 2010 9:45 priscilla2010

9:45

mayglobus:

@marcgobe onstage talking about a world of emotional branding. #cvg10

Wednesday May 26, 2010 9:45 mayglobus

9:45

COSSETTE_WEST:

RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:45 COSSETTE_WEST

9:45

rebeccacoleman:

@hummingbird604 Hi, Raul! *waves across the room* #CVG10

Wednesday May 26, 2010 9:45 rebeccacoleman

9:45

fjordwest:

RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:45 fjordwest

9:45

vkf09:

Listening to @mgobe talk abt emotional branding. #cvg10

Wednesday May 26, 2010 9:45 vkf09

9:47

Raul:

Brandbarians at the gate (Baby boomers 81 million 1946/64, Gen x 46 Million 1965/76 and Gen y 77 Million).

The two generations that Gobé is focusing on – the baby boomers – the “US” generation – own the world. “We own the world”. The world was our playground.

The second is the X generation – the “I” generation – they are here to fix the world – the “I” generation – the attitude there is to fix something that had been broken.

The Y is the “all” generation – connect the world. Zuckerberg is 26 year old.

“XY” – how do they define themselves – far from “boomers” xY” is moving from utopia to reality. Gobé makes a point – it’s a generation cynical of brands & looking for purpose.

Wednesday May 26, 2010 9:47 Raul

9:48

COSSETTE_WEST:

“New generation is about connecting” -@mgobe #CVG10

Wednesday May 26, 2010 9:48 COSSETTE_WEST

9:48

anothersamchan:

#cvg10 y generation called “all generation” by @mgobe. they r all about connecting.

Wednesday May 26, 2010 9:48 anothersamchan

9:48

fjordwest:

“New generation is about connecting” -@mgobe #CVG10

Wednesday May 26, 2010 9:48 fjordwest

9:48

CpeacockC:

RT @vkf09: Listening to @mgobe talk abt emotional branding. #cvg10

Wednesday May 26, 2010 9:48 CpeacockC

9:48

Raul:

“XY” is a generation that wants its voice heard. Tropicana went to the original packaging. It’s a generation that has elected its own president – Gobé makes a point that “XY” is a generation with its own culture – grafitti is a rebellious language of authenticity.

Wednesday May 26, 2010 9:48 Raul

9:49

sunnydis:

RT @fjordwest: RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:49 sunnydis

9:49

CpeacockC:

RT @OptimumPR: RT @GusF: Soon we will be removing “digital” from Digital Marketing #cvg10

Wednesday May 26, 2010 9:49 CpeacockC

9:50

Raul:

Gobé wanted to understand the artist behind the grafitti’d Obama Hope – because it’s dangerous it’s real – each time he puts

Gobé showcasing Sao Paulo banning visual pollution.

Wednesday May 26, 2010 9:50 Raul

9:51

anothersamchan:

#cvg10 “@barackObama was arrested 14 times for grafitti, but he represents authenticity.” -@mgobe

Wednesday May 26, 2010 9:51 anothersamchan

9:51

fjordwest:

RT @George_McD: “Ppl don’t want to talk to faceless corporations, they want to talk to the ppl within those corporations” – @mgobe #CVG10

Wednesday May 26, 2010 9:51 fjordwest

9:51

rebeccacoleman:

The younger generation is looking for authenticity–Marc Gobe. #CVG10

Wednesday May 26, 2010 9:51 rebeccacoleman

9:51

brodiedavid:

It’s a year later but our keynote is still about Obama. Indicitive of the impact the campaign has had on marketing #cvg10

Wednesday May 26, 2010 9:51 brodiedavid

9:51

COSSETTE_WEST:

RT @George_McD: “Ppl don’t want to talk to faceless corporations, they want to talk to the ppl within those corporations” – @mgobe #CVG10

Wednesday May 26, 2010 9:51 COSSETTE_WEST

9:52

KyeGrace:

I know I do… RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:52 KyeGrace

9:54

Raul:

Sao Paulo forced brands to rethink themselves.

Wednesday May 26, 2010 9:54 Raul

9:54

COSSETTE_WEST:

Watching video abt Sao Paulo banning visual pollution #CVG10

Wednesday May 26, 2010 9:54 COSSETTE_WEST

9:54

fjordwest:

Watching video abt Sao Paulo banning visual pollution #CVG10

Wednesday May 26, 2010 9:54 fjordwest

9:57

Raul:

The power of new media – “According to Harold A. Innis, …” – wow, Gobé is making it impossible to follow the slides nor his talk. His accent is making it really hard for me to liveblog.

1 billion people see the Google page every day. In less than 20 years, we have created a new communication model. We couldn’t operate without Google today (which is the case)

Wednesday May 26, 2010 9:57 Raul

9:57

anothersamchan:

#cvg10 “power of new media bigger than invention of printing press” – @mgobe

Wednesday May 26, 2010 9:57 anothersamchan

9:57

rebeccacoleman:

The social media revolution benefits and empowers women. #CVG10

Wednesday May 26, 2010 9:57 rebeccacoleman

9:58

Raul:

“Do you trust companies to act with your best interests in mind” Rarely 26%

Which of the following are you most likely to trust to give you advice?” Friends and family. 40%

Wednesday May 26, 2010 9:58 Raul

9:58

rebeccacoleman:

40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 9:58 rebeccacoleman

9:59

Raul:

Consumers are looking at every other corporation based on what their experience has been with Apple. You are going to be perceived as a lesser brand if you don’t follow Apple as a benchmark.

Wednesday May 26, 2010 9:59 Raul

9:59

2amt:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 9:59 2amt

10:01

Raul:

An idea that changed our sensory experiences. I need to touch *70% of people in 2009 want to touch.

Wednesday May 26, 2010 10:01 Raul

10:01

julieszabo:

“Social media empowers women” says @mgobe. Not sure about that, I’d like to hear more about that throw-away phrase. #CVG10

Wednesday May 26, 2010 10:01 julieszabo

10:01

fjordwest:

“Technology + design = magic” in reference to Steve Jobs & Apple #CVG10

Wednesday May 26, 2010 10:01 fjordwest

10:01

FreshMediaMe:

Goin to Convergence2010 tech conference 2day or @PechaKuchaNight?? Share ur opinion of both on @BeyondRobson piece: http://ow.ly/1QaTo #CVG10

Wednesday May 26, 2010 10:01 FreshMediaMe

10:01

COSSETTE_WEST:

“Technology + design = magic” in reference to Steve Jobs & Apple #CVG10

Wednesday May 26, 2010 10:01 COSSETTE_WEST

10:02

COSSETTE_WEST:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 10:02 COSSETTE_WEST

10:02

anothersamchan:

apple changed our sensory experience, from rigid to smooth. #cvg10

Wednesday May 26, 2010 10:02 anothersamchan

10:02

fjordwest:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 10:02 fjordwest

10:03

Raul:

4. A platform devoid of content.

That new platform is devoid of content. “Where are the couch potatoes?” it was very dogmatic

Wednesday May 26, 2010 10:03 Raul

10:03

julieszabo:

“Look at Apple, how open they are” says @mgobe. Apple is open? #CVG10

Wednesday May 26, 2010 10:03 julieszabo

10:04

Raul:

There is a new kind of discourse – with YouTube and Hulu *broadcast revolution) and Twitter/Facebook (social connection).

Wednesday May 26, 2010 10:04 Raul

10:05

CassieGill:

Any media running late to Convergence give me a call @ 604.512.4855! #CVG10

Wednesday May 26, 2010 10:05 CassieGill

10:05

anothersamchan:

giving up on ipad wifi, will ride the iPhone for tweets and that pen and paper thing for notes the rest of the way. #cvg10

Wednesday May 26, 2010 10:05 anothersamchan

10:05

Raul:

Martha Stewatert – integrating the power of multi-platform branding. The metrics are astonishing but I’m not really all that impressed – I have never followed Martha Stewart at all.

In 7 months she enlisted 1.67 million followers.

Wednesday May 26, 2010 10:05 Raul

10:06

Raul:

Creating ‘content’ for a new platform is the idea. The content that is going to migrate to social media – the content has previously been created for television, not for social media, not for cell phones.

Wednesday May 26, 2010 10:06 Raul

10:07

EricBuchegger:

@hummingbird604 Looking forward to reading your thoughts and commentary from Convergence, wish I was there! #CVG10

Wednesday May 26, 2010 10:07 EricBuchegger

10:08

Raul:

The same way television is creating audiences – what we want is create audiences for the content. The same type of audience that will return to see more. The difference is that the audience will be participating, is total engagement, it will transform itself, it will always happen if the audience can participate in the content.

Wednesday May 26, 2010 10:08 Raul

10:09

semmerson:

@mgobe at #cvg10 showing a video about the ban on visual pollution in Sao Paolo–fascinating.

Wednesday May 26, 2010 10:09 semmerson

10:10

Raul:

Gobé believes that brands will start believing in creating their own content (product placement is going to be a lot more interactive and a lot more welcome and engaging). What is fascinating is that — revolutionary emotional branding ideas.

1. Distance between brands and people is collapsing.
In the old way of ‘brand’, the brand was bigger – there will be a collapse of people and brand – the distance is smaller – anything that stops the people and the brand to come together will be reduced. Zappos is the best example – the culture is the brand.

Wednesday May 26, 2010 10:10 Raul

10:10

COSSETTE_WEST:

“Distance b/n brands and people is collapsing” – @mgobe #CVG10

Wednesday May 26, 2010 10:10 COSSETTE_WEST

10:12

rebeccacoleman:

Transparency is the key to building brands, and @Zappos is doing it well. #CVG10

Wednesday May 26, 2010 10:12 rebeccacoleman

10:12

COSSETTE_WEST:

@mgobe is talking about Tony @zappos – huge fan of their brand #CVG10

Wednesday May 26, 2010 10:12 COSSETTE_WEST

10:12

fjordwest:

@mgobe is talking about Tony @zappos – huge fan of their brand #CVG10

Wednesday May 26, 2010 10:12 fjordwest

10:12

fjordwest:

“Distance b/n brands and people is collapsing” – @mgobe #CVG10

Wednesday May 26, 2010 10:12 fjordwest

10:12

Raul:

2. Your corporate culture is your powerful asset

Gobé didn’t really talk about this in his talk.

3. Flat organizations
The pyramidal model is over. The social economy is horizontal. “Joe Jimenez” – the feedback you can get in a virtual environment can be more detailed, much richer. You can do it yourself, you can’t wait.

Wednesday May 26, 2010 10:12 Raul

10:13

Social_Agency:

Awesome keynote by @mgobe on Emotional Branding at #CVG10

Wednesday May 26, 2010 10:13 Social_Agency

10:13

COSSETTE_WEST:

RT @CassieGill: Any media running late to Convergence give me a call @ 604.512.4855! #CVG10

Wednesday May 26, 2010 10:13 COSSETTE_WEST

10:14

Social_Agency:

@mgobe: “Start a community not a pep talk.” #CVG10

Wednesday May 26, 2010 10:14 Social_Agency

10:15

Raul:

Everybody should have at least this kind of platform to understand where their brand is at.

Start a community, not pep talk. The self-serving corporate websites — are doomed to fail.

Action Against Hunger – how big is your mailing list? Have you asked them to contribute?

Wednesday May 26, 2010 10:15 Raul

10:15

rebeccacoleman:

“Do it yourself. You can’t wait.” –Marc Gobe #CVG10

Wednesday May 26, 2010 10:15 rebeccacoleman

10:15

raulpacheco:

Testing if my @raulpacheco account can be imported into #CVG10

Wednesday May 26, 2010 10:15 raulpacheco

10:15

raulpacheco:

Weirdest thing ever. If I tweet from @raulpacheco, the tweet is captured under the #CVG10 stream. But not from HB604. The heck?

Wednesday May 26, 2010 10:15 raulpacheco

10:16

modernmixvan:

@anothersamchan i didnt end up bringing a laptop to #cvg10 im relying on my quickly dying iphone and that pen and paper thing too!!

Wednesday May 26, 2010 10:16 modernmixvan

10:17

Raul:

In conclusion – it’s an Emotional Branding perfect storm – something is going to change – consumers are going to be talking to each other. If they’re not part of this conversation, they are going to miss out. Not only it’s here, but still there’s a lot of people who don’t believe it. Everybody is continuing to do their old way.

Wednesday May 26, 2010 10:17 Raul

10:19

Raul:

1. Empowered consumers – have heightened expectation levels, and the ability to leverage a collective and influential voice

2. New level of reality – branding needs to understand the new concept of design, science and planet

3. New media ecosystem - new media implies a shift in mindset. Brands need to stop pushing or selectively listening to be part of the conversation

4. Size doesn’t matter - it allows the little guy to get scale almost instantaneously *P&G McDonald)

5. Leadership redefined – power through influence is proving to be the new success criteria

Wednesday May 26, 2010 10:19 Raul

10:19

Raul:

A piece of advice – your message has to be tweetable.

Wednesday May 26, 2010 10:19 Raul

10:19

modernmixvan:

nonatop marketing case studiea & examples at #cvg10 – tropicana branding, obama election, ashton’s twitter & skittles social media!

Wednesday May 26, 2010 10:19 modernmixvan

10:19

megancole:

RT @beyondrobson Covergence 2010 is Today post: http://bit.ly/cBCsOq – with my pic, cheers. #VIDFEST #CVG10

Wednesday May 26, 2010 10:19 megancole

10:21

2amt:

RT @rebeccacoleman: “Do it yourself. You can’t wait.” –Marc Gobe #CVG10

Wednesday May 26, 2010 10:21 2amt

10:21

mayglobus:

Advice from @mgobe: your message has to be tweetable! Duly noted, Monsieur Gobe. #cvg10

Wednesday May 26, 2010 10:21 mayglobus

10:21

COSSETTE_WEST:

“Your message has to be tweetable” – @mgobe #CVG10

Wednesday May 26, 2010 10:21 COSSETTE_WEST

10:21

rebeccacoleman:

Marc’s advice: “your message has to be tweetable.” #CVG10

Wednesday May 26, 2010 10:21 rebeccacoleman

10:21

fjordwest:

“Your message has to be tweetable” – @mgobe #CVG10

Wednesday May 26, 2010 10:21 fjordwest

10:21

2amt:

RT @rebeccacoleman: Marc’s advice: “your message has to be tweetable.” #CVG10

Wednesday May 26, 2010 10:21 2amt

10:22

modernmixvan:

want your audience to really listen to what u have to say?? keep it short, sweet and TWEETABLE!! #cvg10

Wednesday May 26, 2010 10:22 modernmixvan

10:22

rebeccacoleman:

@hummingbird604 Yeah, I’ve been taking notes like crazy. Super interesting talk, hey? #CVG10

Wednesday May 26, 2010 10:22 rebeccacoleman

10:22

Social_Agency:

@mgobe: “Your message has to be Tweetable.” #CVG10

Wednesday May 26, 2010 10:22 Social_Agency

10:22

anothersamchan:

.@mbode is wearing red pants at #cvg10. that’s balling. what say u @thestylespy @m_candy??

Wednesday May 26, 2010 10:22 anothersamchan

10:23

Raul:

Gobé – how do you create loyalty? it’s really important. Create trust. Do you trust people you don’t know? You don’t. You trust people that you know. The point Gobé was making – people don’t want to engage with faceless corporations but to engage with people - the notion of trust that needs to be created. Because a lot of conversation is going on, and if you really trust a brand, if you know that you have a voice on how this brand is going to behave, it creates a degree of loyalty that you can have.

Wednesday May 26, 2010 10:23 Raul

10:23

Social_Agency:

@mgobe: “Size does not matter anymore” #CVG10

Wednesday May 26, 2010 10:23 Social_Agency

10:23

Raul:

Gobé believes that engagement through social media, if well done, is the biggest avenue to create renewed engagement of trust to get loyalty – it’s really tough.

Wednesday May 26, 2010 10:23 Raul

10:24

ejaybarker:

Gen Y is the “all” generation. They want to connect the world. Make you brand story tweetable and they’ll stay connected #CVG10

Wednesday May 26, 2010 10:24 ejaybarker

10:25

COSSETTE_WEST:

Great keynote from @mgobe – thank you. #CVG10

Wednesday May 26, 2010 10:25 COSSETTE_WEST

10:25

fjordwest:

Great keynote from @mgobe – thank you. #CVG10

Wednesday May 26, 2010 10:25 fjordwest

10:26

Raul:

The experience that Gobé has had – at first he said “I’m not going to follow back anyone”. Then he realized that among the 1,300 some people don’t tweet at all. His brain picks what is relevant to his survival.

Wednesday May 26, 2010 10:26 Raul

10:26

Raul:

Gobé creates a column for specific people.

Wednesday May 26, 2010 10:26 Raul

10:27

anothersamchan:

RT @COSSETTE_WEST: “Your message has to be tweetable” – @mgobe #CVG10

Wednesday May 26, 2010 10:27 anothersamchan

10:28

jdcasa:

Inspiring keynote by @mgobe at #cvg10

Wednesday May 26, 2010 10:28 jdcasa

10:28

exceptafterk:

Really enjoying #CVG10 keynote by @mgobe on Emotional Branding. And love that he’s wearing red pants

Wednesday May 26, 2010 10:28 exceptafterk

10:28

julieszabo:

More than tweetable, you message should be meaningful. #CVG10

Wednesday May 26, 2010 10:28 julieszabo

10:30

anothersamchan:

#cvg10 q:how can a large global organization get individual and personal without looking like a gimmick?

Wednesday May 26, 2010 10:30 anothersamchan

10:31

Raul:

I’ll leave the liveblog open to automatically capture #CVG10 tweets, but I’m done with liveblogging the talk.

Wednesday May 26, 2010 10:31 Raul

10:31

COSSETTE_WEST:

RT @exceptafterk: Really enjoying #CVG10 keynote by @mgobe on Emotional Branding. And love that he’s wearing red pants

Wednesday May 26, 2010 10:31 COSSETTE_WEST

10:31

chickievan:

Will check out his book: Emotional Branding RT @jdcasa: Inspiring keynote by @mgobe at #cvg10

Wednesday May 26, 2010 10:31 chickievan

10:31

fjordwest:

RT @exceptafterk: Really enjoying #CVG10 keynote by @mgobe on Emotional Branding. And love that he’s wearing red pants

Wednesday May 26, 2010 10:31 fjordwest

10:31

raulpacheco:

I’ll leave the liveblog open to automatically capture #CVG10 tweets, but I’m done liveblogging the talk. http://bit.ly/c6fnox

Wednesday May 26, 2010 10:31 raulpacheco

10:32

anothersamchan:

#cvg10 answer in a short summary: it’s freaking hard.

Wednesday May 26, 2010 10:32 anothersamchan

10:33

jdcasa:

Ditto. RT @chickievan: Will check out his book: Emotional Branding RT @jdcasa: Inspiring keynote by @mgobe at #cvg10

Wednesday May 26, 2010 10:33 jdcasa

10:35

COSSETTE_WEST:

Next session at 11am, Viral Marketing & Branded Entertainment #CVG10

Wednesday May 26, 2010 10:35 COSSETTE_WEST

10:35

fjordwest:

Next session at 11am, Viral Marketing & Branded Entertainment #CVG10

Wednesday May 26, 2010 10:35 fjordwest

10:37

jkwertz:

Very interesting RT @COSSETTE_WEST: RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 10:37 jkwertz

10:43

GusF:

I love this name tag http://ow.ly/i/1Ljd #cvg10

Wednesday May 26, 2010 10:43 GusF

10:49

arjunsingh:

RT @julieszabo: More than tweetable, you message should be meaningful. #CVG10

Wednesday May 26, 2010 10:49 arjunsingh

10:52

modernmixvan:

#cvg10 snack break (@ Starbucks) http://4sq.com/4tkxgA

Wednesday May 26, 2010 10:52 modernmixvan

10:53

anothersamchan:

at #cvg10 — at Vancouver Conference Centre http://gowal.la/v/c/NXG1/tw

Wednesday May 26, 2010 10:53 anothersamchan

10:54

EthicalPervert:

Oh, I see. A few people do not realize they should be using the hashtag #cvg10 rather than #cvg2010 . I am utterly delighted by this #fail

Wednesday May 26, 2010 10:54 EthicalPervert

10:56

gloomybb:

@missczar Are you at #cvg10 today?

Wednesday May 26, 2010 10:56 gloomybb

11:04

shrnkngviolet:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 11:04 shrnkngviolet

11:06

COSSETTE_WEST:

Viral Marketing & Branded Entertainment panel about to start http://ow.ly/i/1Lkojw #CVG10

Wednesday May 26, 2010 11:06 COSSETTE_WEST

11:06

fjordwest:

Viral Marketing & Branded Entertainment panel about to start http://ow.ly/i/1Lkojw #CVG10

Wednesday May 26, 2010 11:06 fjordwest

11:06

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May 26th, 2010 in Convergence 10, liveblogging, Vancouver Interactive Digital Week | tags: Convergence 10, CVG10, VIDWEEK

Comments (3)

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