Take 5
When I first took a course with my former PhD supervisor (who loves economics just about as much as I do), he reminded us that people buy their caffeinated drinks (lattes, capuccinos) because it’s a small luxury. Today, I had the opportunity to enjoy that in the form of a quick coffee break with my good friend Gus at Take 5.
The experience was so positive that it inspired me to even search for data on the psychology and economics of coffee (did you know that there’s an entry on Wikipedia on the economics of coffee?). At Take 5 (the location we went to was the West Hastings and Granville one, right outside the Canada Line exit for Waterfront Station) I felt that I was in a coffee lounge. The music isn’t overwhelming, the service is prompt, courteous and friendly, and the coffee isn’t bitter.
We ordered 2 lattes with muffin combos ($ 4.00 per combo). I chose an apple sauce with cranberry muffin, and added cinnamon and chocolate to my latte. I really enjoyed the taste and I didn’t feel it was heavy (I am lactose-intolerant so anything with milk added becomes a bit too heavy and rough on my stomach).
I learned that Take 5 not only offers free wireless to their customers, but they are also using social media platforms to spread the word. You can find them on Twitter @Take5cafeBC (hat tips to Mike Yurechko for finding the handle).
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