Journalist 2.0 Panel Liveblog (Convergence ‘09) #cvg09
Journalist 2.0 liveblog
| Journalist 2.0 – Convergence ‘09 | (05/11/2009) |
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Raul: David Brodie (Cossette) is providing context for the Journalist 2.0 session with Susan Ormiston (CBC), Sean Holman (Public Eye Online) and Kirk LaPointe (Vancouver Sun) |
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Raul: KIRK LAPOINTE
Journalism and social media – what does one say in a few minutes about Journalism 2.0? First of all – Journalism 1.0 isn’t necessarily busted. The challenge is really is not about audiences. Our audiences are doing very well, thank you. A lot of people are consuming our content. We attract people who work for us. We pay them to succeed at that task. |
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Raul: KL – We are having to contend with the notion that we are revealing what we are seeking. We bring a whole set of contributors. We are going to share the results and cede control to the others to clip, cut, paste, tweet. It’s no longer a process of one-to-many but many-to-many. The sharing of the content is well beyond what we can control or reign-in.
The monologue that we had simply telling people what news was is now a dialogue. The result is a pro-am mix of content. We are no longer the high priests. We are no longer gate-keepers, we are authenticators who apply the discipline of authentication and verification. We are curators who place content. And in some ways, we are becoming tour guides. If we are lucky as professional journalists – we are going to have to accept that, somehow, rather than the customer paying us on the spot, the link economy (the world of linking back and forth) is going to find new distribution channels AND a form of compensation with audiences along the way, and find a way for people to pay for this content, but that’s not the discussion today. |
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Raul: Our bigger challenge in Journalism 2.0 is not to get too fussed. Our challenge is – how do you create and receive unique quality in an era of abundance? The long tail is still important – The website has about 850,000 unique visitors per month. The growth of social media is compelling us that small is beautiful. The tweet and retweet – the blog that is going to link to the story. The math eventually works in your favor to develop an aggregated network.
You have to suspend your journalism DNA. To the point we’re supposed to discuss. What is journalism 2.0 looking like? Some of it is relatively linear and conventional. |
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Raul: We are learning about linking, technology, etc. The blogging is still very much one-to-many. Some of it is becoming more two-way. We send, receive, share, seek all sorts of information. We organize the news. |
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Raul: We no longer put the story at the center of the discussion, we put the topic – some of which will end up online. We find use to Wikis etc. We have had no shortage of content generated outside, and we tap into that expertise. We move robustly into databases to let people to create their own stories. |
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Raul: The news come from the tip from the public. Journalists are expected to check it out and spell the myths. Clearly, our role is shifted in this environment. As you know, everyone is a journalist now (the rise of the citizen journalist). The professional journalist is going to have to become much more specialized. |
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Raul: Kirk finds that journalism is becoming elastic, evolving, and it’s on its way to a more inclusive and responsive pathway. Our access to technology is NOT going to reduce demand for journalists. What’s not clear is what the new journalists will look like. |
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Raul: Kirk isn’t worried about his craft. He is worried about his audience, too much information that consumers will need to sieve through. It’s an iterative change, and Kirk remains optimistic. Even if the newspapers’ survival is up for discussion. |
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Raul: SEAN HOLMAN
Sean comes from a different perspective when it comes to media and journalism. Sean has always been reliant on social networking to get his message out, to ensure that the stories that he writes have an impact. When he began Public Eye he didn’t have 500,000 readers. He didn’t even have any experience covering politics. Full stop. What he did have was – because he had worked as a communications advisors – he had a keen understanding of how politics and government works. He had also a keen understanding that in order to have an impact, he didn’t need to reach 500,000 people – he needed to reach the right people. |
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Raul: Sean began sending a weekly 30 page publication covering poltiics in British Columbia. |
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Raul: This dynamic has allowed Public Eye to become the most influential blog in politics in BC. This has allowed Sean to push the site forward. |
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Raul: Twitter means that Sean relies less in mainstream media to get his message out. |
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Raul: Thanks to Twitter, the chances that Sean’s stories could have viral spread have increased dramatically. It has empowered his stories. These tools increase the relationship between the quality of an online content creator. Content is becoming the emperor. Sean’s ability to stand in equal footing with large MSM outlets is being reinforced to him during this election. |
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Raul: Sean is describing now the challenges of NOT embracing social media on time. Layoffs in CBC, etc. |
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say hi to us ! |
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Raul: Sorry everyone – it seems the Twitter feed isn’t being integrated into the liveblog. |
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Raul: Argh. Now it is.
Sorry, it wasn’t importing. Now it is importing teh Twitter feeds. |
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Raul: Perhaps – the distribution of content will become increasingly divorced from its production. |
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Raul: Sean doesn’t think that solving the problems (and agreements that are legal) – we do need to do somethign. We can’t really continue in the same way that we had. |
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Raul: What is important is that journalism survives. |
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they were at the beginning! |
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Raul: SUSAN ORMISTON
(Note from Raul – out when OrmistonOnline was going on I thought it was horrendously bad – now that I hear from Susan, now I know what happened). We invested in the idea that the Internet were going to be the best thing for a campaign. |
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Raul: We wanted to take conventional reporting of politics, take it online and then translate it back to our legacy media lines. Susan was looking for stories online and creating stories out of that for and against stuff. Susan then reformatted them – fairly full job. |
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Raul: Just keeping up with the stuff online was amazing. Trying to navigate the culture of traditional broadcasting. Susan became the “webby” telling her editors – we gotta get this on. |
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Raul: She spent time trying to 800,000 to 1 million viewers. The debate night – the live Twitter feed of the debate. You could talk about people’s view, etc. They saw things crashing down. |
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Raul: Susan was a translator between their conventional viewers and the youngest audience that was online and going to Twitter and YouTube. |
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Raul: Susan learned that the media that Kirk and her represent is somewhat reluctant to give up control to online people. She became quite enamoured with the people who were having a personal conversation with her. They were acting as a filter. Who are all those people online tweeting?
The conversation is important. We (journalists) have to engage in this conversation. The political parties did not pick up from Obama’s successful lesson. You can achieve enormous response. |
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Raul: We are checkers, fact-checkers. We will still have a significant role. Citizen journalism is important. We were disappointed that citizen journalists didn’t produce as much video. |
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Raul: QUESTION ANSWER PERIOD
Traditional journalism – resemblance of objectivity – online content generation is seen as very subjective. How do you reconcile this? |
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Raul: Kirk thinks that the traditional journalists will have to relinquish some areas to online content producers. |
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Raul: SUSAN – Is worried about the speed of the internet. The subjectivity is “bloggers were letting stuff out in the morning” and she was required to get stuff out IMMEDIATELY. |
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Raul: There is going to be mistakes, necessarily. |
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Raul: We become content movers instead of journalists – that is what concerns Susan. |
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