When to say NO on LinkedIn?

LinkedIn Centipede Participants in the 2010 ING Bay to Breakers

photo credit: smi23le

I hold a very particular position in social media: I happen to do some consulting work in the field of social media (I work only with projects, teams and causes that I really strongly believe in). I give talks on social media, teach courses, etc. Thus you would think I would or should be all over LinkedIn (I am, after all, in just about every other social networking site). The honest truth is that my LinkedIn profile needs work.

My LinkedIn profile is perhaps the one that I have paid the least attention to. For the most part, I define myself as an academic, educator and a professional of policy analysis (with a specific focus in cross-national and global environmental politics), not as a social media expert or even specialist.

So, despite being a social media site, I as a professional gain very little from LinkedIn (and I find the interface clunky) I have previously written about how much I dislike LinkedIn. Admittedly, my hate persists despite having an actual profile there – I don’t particularly think my profile highlights my work enough, but whatever, it is what it is.

There are legitimate reasons why I dislike LinkedIn, and why it does a bad service to me, in particular:

1) If I have a connection request from someone I know as a friend, but whose work I actually have NEVER hired, I feel uncomfortable.

2) If I have a request either for a connection or for a recommendation from someone whose work I have observed from the outside and know is sloppy or questionable quality, I feel uncomfortable.

3) Sometimes it feels like some people use LinkedIn to see what they can get. And thus, when those people approach me, I feel uncomfortable (and used, of course).

4) In my case, the folks that use LinkedIn the most (social media/PR/tech) are the ones that have seen my work in social media, for the most part, peripherally (either by reading my blog, seeing the projects I have executed from relatively afar, or attending the conferences I have organized, or sitting on any of the many talks I have given on social media), and pretty much none of my environmental and policy work. So, it’s hard for me to get any benefit from LinkedIn, if you think about it, because social media to me is a secondary field of consulting, rather than my primary activity.

I am in the middle of writing a few recommendations on LinkedIn for people whose work I have hired, sub-contracted or requested on a volunteer basis. And therefore, I have LinkedIn on the top of my mind. That’s why I am requesting feedback. I received a lot of responses on Twitter, but please do feel free to chime in on my blog entry.

My LinkedIn is currently very much in its beginning stages. But I do recognize that right now, some folks could use the recommendations and they have provided me with a service, so that’s why I am doing it. But only when I do know their work and can vouch for it.

Have at it on the comments section.

Comments (7)

mehnazAugust 13th, 2010 at 12:29 pm

that seems fair. It isn’t facebook afterall. I only just got on LinkedIn and I understand where you’re coming from. I’d be uncomfortable giving a reco too if I had no idea what work someone was doing, or if it was shoddy. Similarly, I wouldn’t really ask for one if they didn’t know what I did.

So far, I haven’t been able to capitalise on the relationships I have formed, but we’ll see what happens!

kempAugust 13th, 2010 at 12:53 pm

Interesting perspective. LinkedIn is easily the most popular professional social network.

I agree with most of what you’ve said although I think you may be taking LinkedIn overly seriously, if that’s even possible. I agree with your comments on recommendations, but connections don’t constitute an outright endorsement for that person. I always answer honestly when others ask me about hiring a connection and sometimes that means brutal honesty. As a teacher you may have students who want to connect with you on LinkedIn. If their work isn’t the best will you deny them that access?

Linking up with people through LinkedIn has made some great connections for me through connections of connections. If I limited my LinkedIn peops to those I’ve worked with directly those opportunities would never have occurred.

You don’t know who you know that knows who you want to know and wish to be introduced to unless you connect. Knowhatimean?

RaulAugust 13th, 2010 at 12:59 pm

@ Kemp – the network that is geared towards academic folks is called Academia.Edu – I am on there, and that is perhaps the one where I want to be highly connected.

I don’t know really whether I am taking LinkedIn too seriously, but if it’s professional, I should take it seriously, I would think.

Also, I’m a natural-born connector. I’m not a networker. There IS a difference.

@ Mehnaz – for all practical purposes, I’m also starting out with LinkedIn

DavidAugust 13th, 2010 at 1:10 pm

Everyone defines their Social Network boundaries differently for the various services.

When I get friended by someone on Facebook from someone that I met through a conference (or the like), I generally ask them to connect through LinkedIn. With few exceptions I keep Facebook to people I have met and know on some sort of personal level. LinkedIn, for me, is about building and managing my business network. It is a broader group than Facebook.

However, others see things differently all together. Faebook is a place for only close friends and family. Others view LinkedIn as “professionally vouching” for their connections. Recently, I tried to connect with a gentleman I met at a conference. He was actually quite insulted that I would look to connect to him on LinkedIn since we had “only met over a few beers, and that just doesn’t cut it in [his] books.” At first it sounded a bit rude to me, but upon reflection it shouldn’t bother me because I have my own rules for these networks, which some might find rude, silly, or strange.

There really is no set rules for any of these tools or services. If what you’re doing, works for you then you’re doing it right.

Darren NegraeffAugust 13th, 2010 at 1:43 pm

I agree with the recommendation argument. However, I would add that if someone requested a recommendation and I did not feel comfortable writing one, I think it is important to give good feedback to explain why that is so. Not having enough experience of their work is a good reason to not give a recommendation, but if you know their work to be shoddy, I guess that makes it more difficult. Perhaps not so much if you have worked with them directly, because hopefully you already gave them the required feedback to help them improve their work, but more so in situation 2. Am I obligated to be honest with them or can I rely on a lack of first-hand experience to put-off the request? Maybe it’s almost a bigger issue.

I will say that I am guilty of one thing here that is not mentioned but obliquely referred to – accepting friends I do not know on Facebook and connections on LinkedIn that do not necessarily make sense. In those cases I would say that lassitude/annoyance at outstanding requests allowed me to cave (in the first case), and in the second case, I often add people to LinkedIn because I believe in the power of weak ties (from the oft-cited research of Mark Grannovetter I believe (off the top of my head)). And I think that although I don’t know how these people might help me in the future (or how I might help them), being connected on LinkedIn is more useful in bringing out the value of that connection than on a lot of other networks (twitter being the obvious exception in my view.)

Dave MacdonaldAugust 14th, 2010 at 10:42 pm

When I meet professionals who are curious about LinkedIn, I often say that I use it as my online rolodex that I don’t need to update. Rather than losing a business card and losing track, people can change jobs 2-3 times and I know how to find them if there’s a desire to connect. That’s the primary objective.

That said, it seems like you’re treating the entire “connection” on LinkedIn as an endorsement, which is pretty legitimate. Keeping your network close and manageable makes a lot of good sense.

Guacira NavesAugust 16th, 2010 at 12:35 am

My take on this is similar to what has already been voiced here, meshed with some of your own concerns.

I only accept connection requests from people who I actually know. If I know for a fact that the individual’s reputation is shoddy, I respectfully decline it. You understand some Portuguese, so you’ll probably get the meaning of this maxim: “Diga-me com que andas, que eu te direi quem és”. No need to translate, right? That pretty much explains why I’m somewhat guarded about who I connect with.

When it comes to recommendations, the stakes are even higher. I see them as a form of reference that I’m posting about someone’s work. Hence, it is imperative that I have worked with him/her in the past, and that I do indeed have enough respect for the person’s work.

A couple of features that haven’t been discussed, and that you might find useful on LinkedIn, are “Answers” and “Groups”. I’d have a look at them. They may be good platforms where you can discuss your view on both areas of work that you’re involved with (academic and social media).

Hope this helps!

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