Recently, people have asked me “what do you blog about” with certain frequency, and I usually respond “my blog is about my life in Vancouver, or if you wish, Vancouver seen through my eyes“. I do write about my research, about restaurants, about technology, about environment. True. But I also write about the things I do here, hanging out with my friends, having brunch at The Nice Cafe, strolling in Stanley Park, etc. My blog IS hyperlocal and sort of Vancouver-Lower-Mainland-centric in many ways, but I write about this region from my perspective and seen through my eyes.

However, I’m not sure that’s my brand. So I now extend the question to you.

a) Do you think about your own brand? and

b) If so, what would be your brand? Or what makes you unique?

I recognize that these are really tough questions to answer (unless of course you’re in a job interview!) but I think these are questions worth reflecting on. At least, I do ask them myself – what makes Raul unique? What is Raul’s brand?

Are social media or marketing the only arenas where branding is relevant?

Related posts:

1. Rebecca Bollwitt (Miss604) on branding: Third Tuesday recap
2. Being a social media expert? Disclosure as a best or worst policy
3. My recent Social Media Club Victoria talk: “Towards an Action-Focused Agenda for Social Change Using Social Media” (#smcvictoria) @smcvictoria