Hummingbird604.com » Third Tuesday

Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog

Raul — Fri, 21 Jan 2011 02:25:20 +0000

I am tethering from my iPhone and found a power outlet so here I am!

Content Rules by CC Champan

(01/20/2011)

6:26

Raul:

I’m at Third Tuesday Vancouver (#3tyvr) liveblogging C.C. Chapman’s Content Rules talk. You can have your tweets integrated by using the hashtags #contentrules and #3tyvr

Thursday January 20, 2011 6:26 Raul

6:29

Lahey13:

@monicahamburg Oh I’m being a mouthpiece … still a rockin’ event even if it was outside #3TYVR [via Twitter]

Thursday January 20, 2011 6:29 Lahey13

6:31

hummingbird604:

I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:31 hummingbird604

6:33

photodreamz:

Big turn out tonight, lots of familiar faces #3TYVR [via Twitter]

Thursday January 20, 2011 6:33 photodreamz

6:34

dbutton:

RT @hummingbird604: NEW BLOG POST, Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog – http://tinyurl.com/6zbbowq [via Twitter]

Thursday January 20, 2011 6:34 dbutton

6:34

chrissychrzan:

RT @hummingbird604: NEW BLOG POST, Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog – http://tinyurl.com/6zbbowq [via Twitter]

Thursday January 20, 2011 6:34 chrissychrzan

6:35

dbutton:

I’m at #3tyvr with @cc_chapman (Third Tuesday Vancouver) [via Twitter]

Thursday January 20, 2011 6:35 dbutton

6:35

hummingbird604:

Somebody be a dear and get me a drink, as I couldn’t wait in line for long enough #3tyvr I need to liveblog @cc_chapman’s talk [via Twitter]

Thursday January 20, 2011 6:35 hummingbird604

6:36

CeciliaLu:

Waiting for @cc_chapman’s talk & catching up with @crushmarketing #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 6:36 CeciliaLu

6:36

Raul:

Jeremy Lim (@jeremylim), organizer of Third Tuesday Vancouver is thanking sponsors.

CNW
Rogers Communication
Radian 6
Fairmont Hotels

Thanks to Ceili’s for sponsoring space.

Thursday January 20, 2011 6:36 Raul

6:37

HerraincoBrand:

#3TYVR starting at Caelis [via Twitter]

Thursday January 20, 2011 6:37 HerraincoBrand

6:37

JillBenedict:

RT @hummingbird604: I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:37 JillBenedict

6:37

Raul:

C.C. Chapman is a media creator, online marketing expert. CC has helped people in brands (Coca Cola, HBO, Warner Brothers).

Thursday January 20, 2011 6:37 Raul

6:37

LindseyLe:

Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:37 LindseyLe

6:38

Raul:

C.C. Chapman is yelling and speaking loud and clear. “A little louder”. He did theatre for years, he does this as a second nature.

Thursday January 20, 2011 6:38 Raul

6:39

TeamCain_Guerin:

Between #contentrules and #inboundmarketing my brain is too full …oh hell, who needs weekends anyway! Fun useful and insightful stuff [via Twitter]

Thursday January 20, 2011 6:39 TeamCain_Guerin

6:39

Raul:

C.C. “I’ll apologize now if I am a little sleepy, I woke up this morning and honestly I didn’t know where I was. Honestly I had no clue where I was – I had to call my wife to ask her ‘where am I’”

Joe is one of the authors of “Digital Dads”.

Thursday January 20, 2011 6:39 Raul

6:40

MortgagesVanBC:

RT @LindseyLe: Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:40 MortgagesVanBC

6:41

LindseyLe:

RT @hummingbird604: I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:41 LindseyLe

6:41

Raul:

CC is still waiting for someone to be reading the book at the airport.

The big thing about content is that it is not rocket science. You can set up a blog in five minutes and start producing content. You can set up an Instagram and produce content. Creating content is super easy.

Thursday January 20, 2011 6:41 Raul

6:41

roxannestp:

RT @LindseyLe: Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:41 roxannestp

6:41

Raul:

No, it’s not. Creating good content is hard. It’s hard to create strong, punchy, compelling content. Creating good content is really hard depending on the medio. CC has a really hard time creating audio or video content.

Thursday January 20, 2011 6:41 Raul

6:42

thornley:

Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 thornley

6:42

Raul:

CC.- He can take a really good photograph, but how do you take the content you are creating and make it engaging. Because everybody can create content, there’s a lot of content out there that is BAD, it’s crappy.

Thursday January 20, 2011 6:42 Raul

6:42

billdinTO:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 billdinTO

6:42

AranH:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 AranH

6:43

Raul:

The book is split into 3 sections

1. Eleven content rules.
2. “How to” section.
3. Ten case studies – here’s how different people are doing it and here are ideas you can steal from them.

Thursday January 20, 2011 6:43 Raul

6:43

rahelab:

#3tyvr #contentrules if a book doesn’t have a how-to section, it’s not helpful. [via Twitter]

Thursday January 20, 2011 6:43 rahelab

6:43

tbains:

#3tyvr nothing sucks more than a biz book without a how-to section via @cc_chapman [via Twitter]

Thursday January 20, 2011 6:43 tbains

6:43

Raul:

While he is not going to go through all 11 Rules, CC wants to talk about a few of the rules. He is hoping it will help inspire you and take whatever you take from his talk.

Thursday January 20, 2011 6:43 Raul

6:43

TimothySerrano:

Creating content is easy. Creating good content is hard. C.C. Chapman at Vancouver Meetup #contentrules [via Twitter]

Thursday January 20, 2011 6:43 TimothySerrano

6:44

yolondaabrahams:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:44 yolondaabrahams

6:44

Raul:

One of the rules – not to shill – show or teach, but do NOT shill. “Buy my product”. Do not DM people “hey check my site”. Nobody likes that, everybody hates that guy/girl.

Thursday January 20, 2011 6:44 Raul

6:44

lmatecha:

Under the heat-lamps at #3tyvr [via Twitter]

Thursday January 20, 2011 6:44 lmatecha

6:44

tbains:

#3tyvr Stop shilling–no one likes it. P.S. All SM douches are guys :p [via Twitter]

Thursday January 20, 2011 6:44 tbains

6:45

roxannestp:

RT @AranH: RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:45 roxannestp

6:45

Raul:

Ann Handley.

What is the Chinese dry wall problem?

They put Chinese dry wall that has all these chemicals and mold, kids were getting really ill, it’s not like mold that you can easy fix. Millions of dollars in lawsuits. There is a site (clearinghouse for this problem).

What is interesting is that it’s a law firm doing this.

Thursday January 20, 2011 6:45 Raul

6:45

mark_t_taylor:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:45 mark_t_taylor

6:46

Raul:

What this law firm has done – this a different approach – it’s a website that is really informative. It’s really subtle, but they are doing a really good job of getting people to come to the site, hang out and then they will get hired.

Thursday January 20, 2011 6:46 Raul

6:46

rahelab:

#3tyvr #contentrules content on chinesedrywallproblem.com is informative, and markets subtly. [via Twitter]

Thursday January 20, 2011 6:46 rahelab

6:46

seanweller:

Listening to C.C. Chapman talk about content strategy at Vancouver Meetup #contentrules [via Twitter]

Thursday January 20, 2011 6:46 seanweller

6:47

jason_baker:

45 min now. @CeilisVan Looking forward to #3tyvr, but @ColleenCoplick & I have been waiting for a beer for 15+ mins. Help? [via Twitter]

Thursday January 20, 2011 6:47 jason_baker

6:48

Raul:

CC.- One of our rules – you need to build a camp fire. CC was going to put the instructions in the book. Putting bigger logs, etc. When you think about your content strategy, you can’t just dump the logs and light it. You will have a big blow up of fire, and then they are gone.

Thursday January 20, 2011 6:48 Raul

6:48

thornley:

Third Tuesday Vancouver with @cc_chapman is packed. Thank you @jeremylim. #3tyvr & #contentrules

[via Twitter]

Thursday January 20, 2011 6:48 thornley

6:48

mariskar:

Just arrived at #3tyvr… What have I missed? [via Twitter]

Thursday January 20, 2011 6:48 mariskar

6:48

photodreamz:

Apparently few people at #3TYVR know how to start a camp fire. It is a rainforest. Discussing content creation. [via Twitter]

Thursday January 20, 2011 6:48 photodreamz

6:49

rahelab:

#3tyvr #contentrules dumb client question 1: can you make me a viral video? [via Twitter]

Thursday January 20, 2011 6:49 rahelab

6:49

monicahamburg:

I like the speaker – he has personality. ( @cc_chapman ) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:49 monicahamburg

6:49

Raul:

CC – “you can make a really compelling video, but YOU CAN’T MAKE THINGS GO VIRAL”. Think about the metaphor of the camp fire. You need some little things to get it started, and then you need some more stuff long term. If you stop producing that great content, you are going to lose your readers.

Think about a publishing schedule.

It’s a really good thing to think like a publisher. W

Thursday January 20, 2011 6:49 Raul

6:49

tbains:

#3tyvr Client: make me a viral video. Me: No. I’ll make you a quality video. Via @cc_chapman [via Twitter]

Thursday January 20, 2011 6:49 tbains

6:49

Raul:

One of the things they did at Digital Dad – Mondays is this, Friday is a cooking day, Wednesdays is a video day, etc.

Thursday January 20, 2011 6:49 Raul

6:50

Raul:

What are we going to publish? How does it tie into the events we go to? How does it tie in to everything we do?

Thursday January 20, 2011 6:50 Raul

6:50

rahelab:

#3tyvr #contentrules @cc_chapman advocates editorial/publishing schedule (but doesn’t walk the walk). He can focus w/o one. [via Twitter]

Thursday January 20, 2011 6:50 rahelab

6:50

TimothySerrano:

Create a regular publishing schedule to focus on what and why C.C. Chapman #contentrules [via Twitter]

Thursday January 20, 2011 6:50 TimothySerrano

6:50

Lahey13:

Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:50 Lahey13

6:51

Raul:

Think about the schedule as your link – it focuses you on what you are going to create. Instead of having your CEO come and say “we need to do Twitter, Facebook, etc.”. You can instead think “this is the strategy we are going to follow”.

You need to ask your CEO “why do we need to do this” once they ask you “do this”. Asking why is so critical. You will not be successful if you don’t have a strategy. You need to know WHY you are doing what you are doing and why you are publishing what you are publishing.

Thursday January 20, 2011 6:51 Raul

6:52

photodreamz:

Funny too RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:52 photodreamz

6:52

krystlesivorot:

Totally agree. Schedules are essential. #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 6:52 krystlesivorot

6:52

Raul:

Melrose Med Mile – last night they did something so simple – it was really smart. After the event, they started talking to every person on Twitter and replying, via @ reply (mention). It took them a while, but they could definitely look at some degree of measurement. That little thing they did was so simple – it’s not rocket science. But by doing that, people are seeing the responses.

Thursday January 20, 2011 6:52 Raul

6:52

TimothySerrano:

Base content development on marketing strategy C.C. Chapman #contentrules [via Twitter]

Thursday January 20, 2011 6:52 TimothySerrano

6:53

tbains:

Amen RT @rahelab: #3tyvr #contentrules @cc_chapman advocates editorial/publishing schedule (but doesn’t walk the walk). He can focus w/o 1. [via Twitter]

Thursday January 20, 2011 6:53 tbains

6:53

jason_baker:

@tbains be sure to say hello at #3tyvr [via Twitter]

Thursday January 20, 2011 6:53 jason_baker

6:53

Raul:

If you are in the hospitality industry – the most untapped use of social media – we are talking about Ceili’s Van.

Thursday January 20, 2011 6:53 Raul

6:53

buizachristina:

I must be the only one taking notes with a notebook! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 6:53 buizachristina

6:53

masalapuri:

RT @thornley: Third Tuesday Vancouver with @cc_chapman is packed. Thank you @jeremylim. #3tyvr & #contentrules

[via Twitter]

Thursday January 20, 2011 6:53 masalapuri

6:53

roxannestp:

RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:53 roxannestp

6:54

hummingbird604:

So thankful to @thornley for the wine #3tyvr Thanks Joe! [via Twitter]

Thursday January 20, 2011 6:54 hummingbird604

6:54

HerraincoBrand:

be human. #3TYVR [via Twitter]

Thursday January 20, 2011 6:54 HerraincoBrand

6:54

lmatecha:

Web content dev: use kindling not gasoline. #3tyvr [via Twitter]

Thursday January 20, 2011 6:54 lmatecha

6:54

TimothySerrano:

Be human #contentrules [via Twitter]

Thursday January 20, 2011 6:54 TimothySerrano

6:54

Raul:

CC prefers to do things from the heart. But when you do a campaign, the PR folks, the legal folks, the comms folk. They want the speaker/CEO to speak on the speaking points, etc.

Thursday January 20, 2011 6:54 Raul

6:55

kslean:

Wish I’d learned about Third Tuesday Vancouver sooner. Sounds like a great event! RT @thornley Third Tuesday Vancouver is packed #3tyvr [via Twitter]

Thursday January 20, 2011 6:55 kslean

6:55

Raul:

Lawyers are there to protect you, but the law around online content is very iffy. Now Jason Baker is sharing his story about a viral video.

Thursday January 20, 2011 6:55 Raul

6:55

rahelab:

#3tyvr #contentrules be aware of legal, PR, marketing folks who want guard up, buzzwords, lack of humanity. [via Twitter]

Thursday January 20, 2011 6:55 rahelab

6:55

TimothySerrano:

#Kanban will work well in content development due to interruptions. Where was I? #contentrules [via Twitter]

Thursday January 20, 2011 6:55 TimothySerrano

6:55

Raul:

They end up using Black Eyed Peas (one of their songs). They didn’t get their rights to the song. They went viral. But now who wants to go to a law firm that has a problem with copyright law.

Thursday January 20, 2011 6:55 Raul

6:55

photodreamz:

lol RT @lmatecha: Web content dev: use kindling not gasoline. #3tyvr [via Twitter]

Thursday January 20, 2011 6:55 photodreamz

6:55

jason_baker:

Timing helps a lot! RT @krystlesivorot: Totally agree. Schedules are essential. #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 6:55 jason_baker

6:56

zenhousemedia:

#3tyvr #Content Rules Build a content strategy like you would a campfire. Start w a spark then add twigs & logs to keep it burning strong… [via Twitter]

Thursday January 20, 2011 6:56 zenhousemedia

6:57

zenhousemedia:

#3tyvr #ContentRules Build a content strategy like you would a campfire. Start w a spark then add twigs & logs to keep it burning strong… [via Twitter]

Thursday January 20, 2011 6:57 zenhousemedia

6:57

masalapuri:

Just approaching ceili’s for @jeremylim’s #3TYVR and #ContentRules with @CC_Chapman! #firstTimer [via Twitter]

Thursday January 20, 2011 6:57 masalapuri

6:57

MortgagesVanBC:

Lawyers, Lawyers, Lawyers, lol #3TYVR [via Twitter]

Thursday January 20, 2011 6:57 MortgagesVanBC

6:57

rahelab:

#3tyvr #contentrules if you don’t attribute music, photos, etc, you should be hunted down and killed, as per @cc_chapman. [via Twitter]

Thursday January 20, 2011 6:57 rahelab

6:57

Raul:

Get the clearances for video, etc. Every city in the world have indie musicians. CC is very fond of musicians. Find who they are and attribute and credit. If you don’t attribute you should be hunted down and …. etc. You get CC’s point.

But the lawyers get in the way of being human. CC was doing a project for Coca-Cola – CC wanted Mike to respond right away. “get on the video camera and talk to this guy, answer him”. A week went by and he hadn’t done it yet, because the lawyers hadn’t cleared him yet.

Thursday January 20, 2011 6:57 Raul

6:57

MortgagesVanBC:

RT @rahelab: #3tyvr #contentrules be aware of legal, PR, marketing folks who want guard up, buzzwords, lack of humanity. [via Twitter]

Thursday January 20, 2011 6:57 MortgagesVanBC

6:57

HerraincoBrand:

People who don’t respect IP should be hunted down and killed! Yup! .#3TYVR [via Twitter]

Thursday January 20, 2011 6:57 HerraincoBrand

6:58

krystlesivorot:

RT @rahelab: #3tyvr #contentrules if you don’t attribute music, photos, etc, you should be hunted down and killed, as per @cc_chapman. [via Twitter]

Thursday January 20, 2011 6:58 krystlesivorot

6:58

Raul:

CC recommended that Mike from Coke answered questions directly via video, and he got a lot of flack. They should be able to trust him, but apparently they weren’t very happy. 3 pages social media strategy at Coca-Cola.

Thursday January 20, 2011 6:58 Raul

6:58

jason_baker:

Absolutely! RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:58 jason_baker

6:58

Raul:

It was one of those learning processes where the company didn’t realize – think about the way you talk things and then say it. Don’t be scared to let your employees respond, and be human.

Thursday January 20, 2011 6:58 Raul

6:59

MortgagesVanBC:

All about being human on Social Media Content #3TYVR [via Twitter]

Thursday January 20, 2011 6:59 MortgagesVanBC

6:59

photodreamz:

Yes! Give credit where credit is due! #photography #art #content #3TYVR [via Twitter]

Thursday January 20, 2011 6:59 photodreamz

6:59

Raul:

CC is a big fan of Ask for forgiveness, not ask for permission - hehe, I am too (Raul).

Thursday January 20, 2011 6:59 Raul

6:59

JillBenedict:

#3tyvr Want long-term success in social media? Develop a publishing schedule (via @cc_chapman) [via Twitter]

Thursday January 20, 2011 6:59 JillBenedict

7:00

Raul:

Put some trust in your employees. The other organization that does this very well is the Army. Army-strong stories. Every single active duty soldier has a story to share. The interesting thing is – they can post video, they can post audio, they can post any content. They have 200 bloggers posting stuff, unfiltered. Men and women in bases, war zones, etc.

Thursday January 20, 2011 7:00 Raul

7:00

lmatecha:

Your law firm viral video story was hilarious. @jason_baker #3tyvr [via Twitter]

Thursday January 20, 2011 7:00 lmatecha

7:00

Raul:

The US army published their social media guidelines – it isn’t 3 pages like Coke, it’s like 50 pages. CC wants to steal from it!

Thursday January 20, 2011 7:00 Raul

7:00

Raul:

It’s on SlideShare – checklists for commanders, enlisted people, it’s broken down by location services, etc.

Thursday January 20, 2011 7:00 Raul

7:01

TimothySerrano:

Humanized branding is the manifestation of humanized content #contentrules [via Twitter]

Thursday January 20, 2011 7:01 TimothySerrano

7:01

Raul:

“My company can’t do that” – CC always brings up the Army. “listen, if the Army can trust its people, so can you”. Pretty relevant example, hospitals/pharmaceuticals, you need to play by the rules. But if you are playing by the rules, there’s no reason why your company can’t do that.

Thursday January 20, 2011 7:01 Raul

7:02

Raul:

How do you guys define content?

Just scream something “stuff” – “useful information”

Thursday January 20, 2011 7:02 Raul

7:02

MiriamShanny:

Viral media only sparks a day or two of interest. Real importance lies in longer consumer engagement. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:02 MiriamShanny

7:02

tbains:

#3tyvr woot! Shout out from CC! Yeah I created the department’s SM profiles and then told’m. What what? [via Twitter]

Thursday January 20, 2011 7:02 tbains

7:02

HerraincoBrand:

US Army trusts their folks to create content, surely anyone can @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:02 HerraincoBrand

7:03

Raul:

The way CC – parts of a story (that’s what I said). – no one ever says that.

Thursday January 20, 2011 7:03 Raul

7:03

rahelab:

#3tyvr #contentrules if the army can let 200 bloggers w/o guidelines, so can your company. [via Twitter]

Thursday January 20, 2011 7:03 rahelab

7:03

MiriamShanny:

Biz always say “we can’t do social media bc of liabilities”. Yes you can, you just need to set some boundaries. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:03 MiriamShanny

7:03

Raul:

The way I define content – it’s what an individual or an organization creates and share to tell their story. And you have to focus on the storytelling side. That’s what makes it compelling. “we don’t have a story to tell” of course you have a story to tell

Thursday January 20, 2011 7:03 Raul

7:03

jason_baker:

@CeilisVan Thanks. @ColleenCoplick & I got our beer. Thanks for listening, but you may want to have more than 1 waitress for #3tyvr [via Twitter]

Thursday January 20, 2011 7:03 jason_baker

7:03

masalapuri:

“@tbains: #3tyvr Be human. Love it. #contentrules Marcomm, PR, don’t get in the way of the real.” Awesome [via Twitter]

Thursday January 20, 2011 7:03 masalapuri

7:03

thornley:

I love this: @cc_chapman asks what content is. Person in the crowd responds: “human readable contextualized data.” #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:03 thornley

7:04

Raul:

Focus on what your voice is – how are you going to share your story? how do you elicit an emotional response from people to your content. If your content is not engaging people, then it’s not good enough.

Thursday January 20, 2011 7:04 Raul

7:04

photodreamz:

Everyone has a story. Not everyone can make it entertaining. #3TYVR [via Twitter]

Thursday January 20, 2011 7:04 photodreamz

7:04

rahelab:

#3tyvr #contentrules @cc_chapman content: human-usable, conextualized data. IOW, text, audio, images, video. [via Twitter]

Thursday January 20, 2011 7:04 rahelab

7:05

TimothySerrano:

Organizations have a story to tell but it needs to compel as to stir an emotional reaction #contentrules [via Twitter]

Thursday January 20, 2011 7:05 TimothySerrano

7:05

Raul:

Hopefully you will be able to elicit that emotion from people, you have to be able to be passionate.

1. Focus on the strategy – why you’re doing it and why are you doing it
- please measure it – social media is very measurable.
- Scotty Monty – you can’t measure the ROI on … (I missed what CC said)

Thursday January 20, 2011 7:05 Raul

7:05

kaaist:

Content strategy is not a mechanical process, it requires personality to bring your stories and brand to life. #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:05 kaaist

7:06

thornley:

If your content fails to trigger an emotional response from your audience, you’re doing something wrong. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:06 thornley

7:06

Raul:

Before you even worry about views, uniques, etc. We did things because we wanted to have fun.

Thursday January 20, 2011 7:06 Raul

7:06

misscheryltan:

RT @krystlesivorot: Get an emotion out of ppl.Tell a story. What is your voice? How do you get engagement? #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 7:06 misscheryltan

7:06

roxannestp:

#3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:06 roxannestp

7:06

jeremylim:

I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:06 jeremylim

7:06

Raul:

When you create content, HAVE FUN WITH IT. Figure out what you want to do and do that stuff. You don’t have to do video, you don’t have to blog. You can do whatever you want to do.

Thursday January 20, 2011 7:06 Raul

7:07

Ben_Shute:

Loving #contentrules. Thanks CC and Ann. [via Twitter]

Thursday January 20, 2011 7:07 Ben_Shute

7:07

Raul:

You don’t have to do everything, don’t think you have to create content with everything, but just have fun. Whatever you create, just be human, speak from the heart, make sure that people are excited about what you create.

Thursday January 20, 2011 7:07 Raul

7:07

misscheryltan:

Agreed RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:07 misscheryltan

7:07

masalapuri:

Content is both ‘human created contextualized data’ and absolutely necessary for storytelling #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:07 masalapuri

7:08

jason_baker:

Love the personality of @cc_chapman, but where is the Boston accent?! Love it & want to hear it. #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:08 jason_baker

7:08

Raul:

There’s content everywhere, and finding the content is really hard, and if it scares you, or you don’t have the time.

Content Curation

Curation is when you put together the stuff and content you find – you may not create but you would share with your audience. Links to best posts, best videos.

Thursday January 20, 2011 7:08 Raul

7:08

tbains:

Remember how it felt to tell a story as a kid. RT @roxannestp: #3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:08 tbains

7:08

OurManinSH:

RT @thornley: What happens in Montreal goes on video. @cc_chapman’s #ContentRules presentation caught on video. http://bit.ly/eqP2Ze [via Twitter]

Thursday January 20, 2011 7:08 OurManinSH

7:08

mariskar:

Yes! RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:08 mariskar

7:08

krystlesivorot:

Word. No one wants to talk to a robot. Be human. Keep it real. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:08 krystlesivorot

7:08

thornley:

Be a content curator. We all need gatekeepers. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:08 thornley

7:09

HerraincoBrand:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:09 HerraincoBrand

7:09

TimothySerrano:

Have FUN creating content, C-level wants this more than anything for downstream team, don’t be scared! #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:09 TimothySerrano

7:09

kcclaveria:

*Like* RT @JillBenedict: #3tyvr Want long-term success in social media? Develop a publishing schedule (via @cc_chapman) [via Twitter]

Thursday January 20, 2011 7:09 kcclaveria

7:09

thornley:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:09 thornley

7:09

Raul:

There is no crime in monetizing your content.

Thursday January 20, 2011 7:09 Raul

7:10

tnjohan:

RT @thornley: If your content fails to trigger an emotional response from your audience, you’re doing something wrong. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:10 tnjohan

7:10

LindseyLe:

RT @jeremylim: “When making content, have fun with it. Just do that. Be human and speak from the heart.” – @cc_chapman #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:10 LindseyLe

7:10

raincoaster:

Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR #ContentRules FACT [via Twitter]

Thursday January 20, 2011 7:10 raincoaster

7:10

Raul:

QUESTIONS AND ANSWERS

- How long have you been doing this? Blogging for 8 years (a journal, paper journal, he just starting sharing his thoughts). He just blogs when he has things he wants to say and share.

Thursday January 20, 2011 7:10 Raul

7:10

LindseyLe:

RT @rahelab: #3tyvr #contentrules you put on clothes each day tho you can’t measure ROI. Sometimes take a risk. Have fun. The ROI will f … [via Twitter]

Thursday January 20, 2011 7:10 LindseyLe

7:11

Raul:

Dads are “outside” they are Mr. Moms, they take care of the kids.

Thursday January 20, 2011 7:11 Raul

7:11

dblacombe:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:11 dblacombe

7:11

jason_baker:

RT @krystlesivorot: Word. No one wants to talk to a robot. Be human. Keep it real. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:11 jason_baker

7:11

Raul:

He started Digital Dads because he wants to find ways to share with people.

Thursday January 20, 2011 7:11 Raul

7:12

jason_baker:

Like this?! 2 good RT @mariskar: Yes! RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:12 jason_baker

7:12

Raul:

If you ever want to interact with dads just let CC know.

Thursday January 20, 2011 7:12 Raul

7:14

BeeVancity:

RT @masalapuri: Content is both ‘human created contextualized data’ & necessary for storytelling #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:14 BeeVancity

7:14

jeremylim:

I want to keep @cc_chapman for our community. Quick, #3TYVR, game plan! Bribe him with salmon and snowboards! #ContentRules [via Twitter]

Thursday January 20, 2011 7:14 jeremylim

7:15

Miss604:

RT @raincoaster: Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR # … [via Twitter]

Thursday January 20, 2011 7:15 Miss604

7:16

photodreamz:

@jeremylim and photo-walks? #3TYVR [via Twitter]

Thursday January 20, 2011 7:16 photodreamz

7:16

tbains:

RT @jeremylim: I want to keep @cc_chapman for our community. Quick, #3TYVR, game plan! Bribe him with salmon and snowboards! #ContentRules [via Twitter]

Thursday January 20, 2011 7:16 tbains

7:16

rahelab:

#3tyvr #contentrules check out THU, JAN 20, 2011 podcasts for examples of covering sensitive topics and keeping confidentiality. [via Twitter]

Thursday January 20, 2011 7:16 rahelab

7:17

TrendsmapCanada:

‘grabo’, #3tyvr, #kobo & #bones are now trending in Canada http://trendsmap.com/ca [via Twitter]

Thursday January 20, 2011 7:17 TrendsmapCanada

7:18

jason_baker:

Yes RT @thornley: the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:18 jason_baker

7:18

thornley:

the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:18 thornley

7:18

CathyBrowne:

Yep. RT @tbains: Remember how it felt to tell a story as a kid. RT @roxannestp: #3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:18 CathyBrowne

7:19

CrushMarketing:

Great Content needs a strategy, a plan and a human approach and more wise words from cc chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:19 CrushMarketing

7:19

rahelab:

#3tyvr #contentrules yes, B2B engagement uses the same rules. Continual contact. Examples in book. [via Twitter]

Thursday January 20, 2011 7:19 rahelab

7:19

Raul:

COMMENT AND QUESTION

Pete Quily

US Air Force – I missed it completely.

Thursday January 20, 2011 7:19 Raul

7:19

alexjuy:

I kinda am RT @buizachristina: I must be the only one taking notes with a notebook! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 7:19 alexjuy

7:20

Raul:

QUESTION

Can you speak to ethical conundrums when doing content for business.

Does ethics factor when you post content, or when you are posting comments, etc.

Thursday January 20, 2011 7:20 Raul

7:20

TimothySerrano:

@cc_chapman Comedy Clubs should be tailored like this, good laugh, knowledge sharing & real people having a good time #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:20 TimothySerrano

7:20

DesireeRD:

RT @raincoaster: Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR # … [via Twitter]

Thursday January 20, 2011 7:20 DesireeRD

7:21

tbains:

#3tyvr all the same content rules apply for both B2B and B2C. [via Twitter]

Thursday January 20, 2011 7:21 tbains

7:21

lmatecha:

Need cool corporate video music? Contact http://www.matecha.net Re #3tyvr crowd [via Twitter]

Thursday January 20, 2011 7:21 lmatecha

7:21

Raul:

It’s a company outing someone? It’s a great question – somebody else’s ethics and my ethics are probably different. I don’t even know how to answer this question.

Thursday January 20, 2011 7:21 Raul

7:21

Raul:

http://www.contentrulesbook.com/

Thursday January 20, 2011 7:21 Raul

7:22

Raul:

We had to make clear that we were not the voice.

Thursday January 20, 2011 7:22 Raul

7:22

rahelab:

#3tyvr #contentrules your comments are out there forever so be prepared for any consequences, good or bad. [via Twitter]

Thursday January 20, 2011 7:22 rahelab

7:22

Raul:

Do unto others as you would do on to you.

Thursday January 20, 2011 7:22 Raul

7:22

FrancisSteiner:

Great info from cc chapman at #3tyvr (@ Ceili’s Irish Pub & Restaurant w/ @amuseconsulting) http://4sq.com/dZs5dA [via Twitter]

Thursday January 20, 2011 7:22 FrancisSteiner

7:23

HerraincoBrand:

If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:23 HerraincoBrand

7:23

Raul:

Ethics are really, really important. Everyone should understand it.

Thursday January 20, 2011 7:23 Raul

7:24

Raul:

QUESTION – Do you tweet and post as yourself or as a business?

The age-old question – Scott Monty works for Ford, but it’s Scott Monty, not Ford. If you are a small business, for brand recognition. Tweets done by Tony – shows a human side. “I also tweet as The Company Name”.

Thursday January 20, 2011 7:24 Raul

7:24

lmatecha:

Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:24 lmatecha

7:24

MiriamShanny:

Establish what your client wants to achieve from their #socialmedia plan in order to accurately measure your success #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:24 MiriamShanny

7:25

thornley:

RT @HerraincoBrand: If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:25 thornley

7:25

LindseyLe:

RT @thornley: the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:25 LindseyLe

7:25

misscheryltan:

At #3tyvr with @cc_chapman as speaker #contentrules http://ow.ly/i/7oV5 [via Twitter]

Thursday January 20, 2011 7:25 misscheryltan

7:26

alexjuy:

Totally agree! RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:26 alexjuy

7:26

Hussle24Seven:

Totally agree! RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of wha… http://bit.ly/fc7LRm [via Twitter]

Thursday January 20, 2011 7:26 Hussle24Seven

7:28

photodreamz:

Contests also drive traffic, aside from buying. #3TYVR [via Twitter]

Thursday January 20, 2011 7:28 photodreamz

7:28

jeremylim:

I think my favorite quote from #3TYVR was, “You put on your pants everyday, but you don’t measure ROI on it.” Who said that again? [via Twitter]

Thursday January 20, 2011 7:28 jeremylim

7:29

HerraincoBrand:

RT @jeremylim: I think my favorite quote from #3TYVR was, “You put on your pants everyday, but you don’t measure ROI on it.” Who said th … [via Twitter]

Thursday January 20, 2011 7:29 HerraincoBrand

7:29

Wildfirejane:

At #3tyvr #contentrules watching @C_C_Chapman travel to each question. Way to keep it human thanks. [via Twitter]

Thursday January 20, 2011 7:29 Wildfirejane

7:29

nav_een:

RT @HerraincoBrand: If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:29 nav_een

7:30

thornley:

. @cc_chapman is really down on people who shill. I don’t care. You must buy #contentrules. A great book! #3tyvr [via Twitter]

Thursday January 20, 2011 7:30 thornley

7:31

alexjuy:

Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:31 alexjuy

7:31

Lahey13:

This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. *high five* [via Twitter]

Thursday January 20, 2011 7:31 Lahey13

7:31

rahelab:

#3tyvr #contentrules You can’t do contests on FB (against the rules) but check out Wildfire to set one up. [via Twitter]

Thursday January 20, 2011 7:31 rahelab

7:32

raincoaster:

No, no no no no, gotta disagree, CC. contests are OVERSOLD. People have “Like this page” fatigue #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:32 raincoaster

7:32

photodreamz:

If they catch you. Rules changed RT @alexjuy: Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:32 photodreamz

7:32

jason_baker:

Correct. Hosted contests that is. RT @alexjuy: Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:32 jason_baker

7:33

tbains:

Yes! RT @Lahey13: This is going down as 1 of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. [via Twitter]

Thursday January 20, 2011 7:33 tbains

7:33

jason_baker:

RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:33 jason_baker

7:33

HerraincoBrand:

Lovin it! @Lahey13 This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the (cont) http://tl.gd/89gimj [via Twitter]

Thursday January 20, 2011 7:33 HerraincoBrand

7:33

raincoaster:

@thornley Oh that’s you! I thought you looked familiar. #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:33 raincoaster

7:34

photodreamz:

@raincoaster yes on over-sold but keep it content related & it can build a twitter following. #3TYVR [via Twitter]

Thursday January 20, 2011 7:34 photodreamz

7:34

Raul:

Anybody can take a picture, not everybody can take a photograph. There’s a time and place. Just don’t assume that because you can create stuff that you shouldn’t outsource. SO DAMN TRUE ^rpv

Thursday January 20, 2011 7:34 Raul

7:34

raincoaster:

RT @tbains RT @Lahey13: 1 of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. [via Twitter]

Thursday January 20, 2011 7:34 raincoaster

7:35

rahelab:

#3tyvr #contentrules outsourcing content is OK but use a professional to keep the quality up. [via Twitter]

Thursday January 20, 2011 7:35 rahelab

7:35

thornley:

RT @Lahey13: This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. … [via Twitter]

Thursday January 20, 2011 7:35 thornley

7:35

tbains:

@raincoaster yup. I’ve seen it with social activism too but that’s not community. It’s just gaming the system. Empty. #3ryvr #contentrules [via Twitter]

Thursday January 20, 2011 7:35 tbains

7:35

jason_baker:

@buizachristina Where are you? #3tyvr [via Twitter]

Thursday January 20, 2011 7:35 jason_baker

7:36

hummingbird604:

Is it just me or some questions to @cc_chapman are pretty basic, Content Deployment 101? #3tyvr let’s get him more in-depth questions [via Twitter]

Thursday January 20, 2011 7:36 hummingbird604

7:36

krystlesivorot:

I like you @cc_chapman. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:36 krystlesivorot

7:37

buizachristina:

The big Twitter question: Quality or Quantity? Which one gets you more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:37 buizachristina

7:37

thornley:

“Tweets in real life Is that like walking up to someone?” @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:37 thornley

7:37

MiriamShanny:

Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:37 MiriamShanny

7:38

jason_baker:

Amen! RT @Lahey13: …One of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. *high five* [via Twitter]

Thursday January 20, 2011 7:38 jason_baker

7:40

Amuse_events:

#3tyvr @jeremylim @roxannestp @CathyBrowne @photodreamz @ColleenCoplick @RinaChong @trishussey @johnbiehler @CynnamonS @hummingbird604 [via Twitter]

Thursday January 20, 2011 7:40 Amuse_events

7:40

misscheryltan:

If your company is not active on social media aka Twitter, delete your account! Listen and engage is key! @cc_chapman #3tyvr [via Twitter]

Thursday January 20, 2011 7:40 misscheryltan

7:40

lmatecha:

Tweeting for your business? ‘Make sure you’re listening!’ #3tyvr quote. [via Twitter]

Thursday January 20, 2011 7:40 lmatecha

7:40

MortgagesVanBC:

Thanks I missed that! @MiriamShanny: Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules” [via Twitter]

Thursday January 20, 2011 7:40 MortgagesVanBC

7:41

hummingbird604:

My question to @cc_chapman – please tell these folks the difference between content Strategy and Tactics #3tyvr = what, how, why [via Twitter]

Thursday January 20, 2011 7:41 hummingbird604

7:41

tbains:

#3tyvr Beat part about touring Canada is the beer! #contentrules [via Twitter]

Thursday January 20, 2011 7:41 tbains

7:42

kcclaveria:

RT @MiriamShanny: Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:42 kcclaveria

7:42

buizachristina:

Tactics vs. Strategies: “Use tactics to execute strategies” #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:42 buizachristina

7:42

lmatecha:

Tactics vs Strategy? #3tyvr Doesn’t matter if they’re bad. [via Twitter]

Thursday January 20, 2011 7:42 lmatecha

7:42

misscheryltan:

Focus on the strategy – how and why you are doing it. Then go on to tactics @cc_chapman #ContentRules #3tyvr #socialmedia [via Twitter]

Thursday January 20, 2011 7:42 misscheryltan

7:42

jason_baker:

Quality & engagement RT @buizachristina: Big Twitter question: Quality or Quantity? Which one gets you more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:42 jason_baker

7:43

CoreyDilley:

Disagreed with @cc_chapman about 1 thing – start with the objective, not the strategy. #contentrules [via Twitter]

Thursday January 20, 2011 7:43 CoreyDilley

7:43

Raul:

Once you have it, it takes a lot of work to keep it (it’s like a child/baby). Set aside the time, resources, etc.

Thursday January 20, 2011 7:43 Raul

7:43

misscheryltan:

@hummingbird604 Good point brought up #3tyvr [via Twitter]

Thursday January 20, 2011 7:43 misscheryltan

7:43

roxannestp:

#3tyvr love it! Strategies are not tactics. Wish my students were in the room! Music to my ears! [via Twitter]

Thursday January 20, 2011 7:43 roxannestp

7:43

CynnamonS:

Enjoying the #ContentRules talk at #3TTYVR @ceilis in #Vancouver. [via Twitter]

Thursday January 20, 2011 7:43 CynnamonS

7:44

MortgagesVanBC:

Hahaha I would like a content fairy #3TYVR [via Twitter]

Thursday January 20, 2011 7:44 MortgagesVanBC

7:44

rahelab:

#3tyvr #contentrules everyone needs a content fairy to make content happen. Don’t hold your breath tho. #contentstrategy [via Twitter]

Thursday January 20, 2011 7:44 rahelab

7:45

vancouver_rt:

RT @CynnamonS Enjoying the #ContentRules talk at #3TTYVR @ceilis in #Vancouver. [via Twitter]

Thursday January 20, 2011 7:45 vancouver_rt

7:45

KevinJagger:

Q should be: Which 1 gets u QUALITY followers RT @buizachristina Quality or Quantity? Which one gets u more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:45 KevinJagger

7:47

jeremylim:

Quality! RT @KevinJagger: Which 1 gets u QUALITY followers RT @buizachristina Quality or Quantity? Which one gets u more followers? #3TYVR [via Twitter]

Thursday January 20, 2011 7:47 jeremylim

7:47

Raul:

ok, I need to stop the liveblog right now as I’ve been tethering for a while, so I hope you enjoyed it!

Raul

Thursday January 20, 2011 7:47 Raul

7:48

jason_baker:

@KevinJagger quality. #3tyvr [via Twitter]

Thursday January 20, 2011 7:48 jason_baker

7:49

buizachristina:

Well said Raul! RT @hummingbird604 @buizachristina Why care about # of followers? Should be quality of followers, not the quantity #3TYVR [via Twitter]

Thursday January 20, 2011 7:49 buizachristina

7:50

lmatecha:

Totally agree with #3tyvr Learn by doing with social media is the only way. I’ve been saying that for about five yrs. [via Twitter]

Thursday January 20, 2011 7:50 lmatecha

7:50

buizachristina:

That definitely sounds like a better question than the previous ones. RT @KevinJagger Q should be: Which 1 gets u QUALITY followers #3TYVR [via Twitter]

Thursday January 20, 2011 7:50 buizachristina

7:51

misscheryltan:

There is nothing that says that you NEED to be on Facebook, Twitter etc. Do it if you want to and if it works for you @cc_chapman #3tyvr [via Twitter]

Thursday January 20, 2011 7:51 misscheryltan

7:51

CrushMarketing:

RT @lmatecha: Tweeting for your business? ‘Make sure you’re listening!’ #3tyvr quote. [via Twitter]

Thursday January 20, 2011 7:51 CrushMarketing

7:51

jeremylim:

Best way to kick off the year, guys. Trend up. @cc_chapman is magic. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:51 jeremylim

7:51

photodreamz:

RT @jeremylim: Best way to kick off the year, guys. Trend up. @cc_chapman is magic. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:51 photodreamz

7:52

thornley:

Wthashtag.com @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:52 thornley

7:53

MiriamShanny:

If your client is going to have #SM make sure they have content to support it. 140 characters is not enough; it’s just a springboard #3TYVR [via Twitter]

Thursday January 20, 2011 7:53 MiriamShanny

7:55

rahelab:

#3tyvr #contentrules content killers: piss people off, delay responses, overeact, @ instead of DM. Think worst case, plan for it. [via Twitter]

Thursday January 20, 2011 7:55 rahelab

7:55

jason_baker:

@KevinJagger From personal experience, quantity is not even a close 2nd. Re: followers #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:55 jason_baker

7:56

FrancisSteiner:

It is cold here got to go #3tyvr (@ Ceili’s Irish Pub & Restaurant w/ @amuseconsulting) http://4sq.com/hHQZl7 [via Twitter]

Thursday January 20, 2011 7:56 FrancisSteiner

7:56

roxannestp:

RT @misscheryltan: If you’re not prepared for crisis management, it can damage your content greatly #socialmedia #3tyvr @cc_chapman [via Twitter]

Thursday January 20, 2011 7:56 roxannestp

7:56

johnbiehler:

Really enjoying listening to @cc_chapman talk at #3TYVR…I had heard of him before but didn’t really know what he was about #ContentRules [via Twitter]

Thursday January 20, 2011 7:56 johnbiehler

7:58

bealaine:

Ask your readers what they’re interested in #ContentRules [via Twitter]

Thursday January 20, 2011 7:58 bealaine

7:59

thornley:

RT @johnbiehler: Really enjoying listening to @cc_chapman talk at #3TYVR…I had heard of him before but didn’t really know what he was about #ContentRules [via Twitter]

Thursday January 20, 2011 7:59 thornley

8:00

rahelab:

#3tyvr #contentrules Q about remixing content. Me: MULTI-CHANNEL PUBLISHING. It’s all about the metadata. [via Twitter]

Thursday January 20, 2011 8:00 rahelab

8:00

misscheryltan:

Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:00 misscheryltan

8:01

misscheryltan:

RT @rahelab: #3tyvr #contentrules Q about remixing content. Me: MULTI-CHANNEL PUBLISHING. It’s all about the metadata. [via Twitter]

Thursday January 20, 2011 8:01 misscheryltan

8:01

thornley:

RT @misscheryltan: Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:01 thornley

8:02

hummingbird604:

My liveblog for @cc_chapman (w Twitter integration) is here – http://bit.ly/erb14y #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:02 hummingbird604

8:03

jeremylim:

RT @hummingbird604: My liveblog for @cc_chapman (w Twitter integration) is here – http://bit.ly/erb14y #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:03 jeremylim

8:03

JillBenedict:

#3tyvr people should use transcripts more to repurpose video (good tool for PR too) [via Twitter]

Thursday January 20, 2011 8:03 JillBenedict

8:04

photodreamz:

Can I have an opinion on wrapping up? Been interesting though. #3TYVR [via Twitter]

Thursday January 20, 2011 8:04 photodreamz

8:04

roxannestp:

RT @JillBenedict: #3tyvr people should use transcripts more to repurpose video (good tool for PR too) [via Twitter]

Thursday January 20, 2011 8:04 roxannestp

8:05

misscheryltan:

Lol! RT @photodreamz: Can I have an opinion on wrapping up? Been interesting though. #3TYVR [via Twitter]

Thursday January 20, 2011 8:05 misscheryltan

8:06

rahelab:

#3tyvr #contentrules @cc_chapman will be speaking at #confab2011 in May [via Twitter]

Thursday January 20, 2011 8:06 rahelab

8:07

misscheryltan:

AWESOME speaker! Thanks for coming out to Vancouver @cc_chapman! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:07 misscheryltan

8:07

CynnamonS:

Thanks #3TTYVR sponsors for bringing @cc-chapman to #Vancouver. Great talk! #ContentRules [via Twitter]

Thursday January 20, 2011 8:07 CynnamonS

8:07

misscheryltan:

Trying to create controversy all the time is a no-no unless thats how you want to brand yourself. But DO have an opinion #3tyvr [via Twitter]

Thursday January 20, 2011 8:07 misscheryltan

8:15

zenhousemedia:

RT @rahelab: #3tyvr #contentrules @cc_chapman will be speaking at #confab2011 in May [via Twitter]

Thursday January 20, 2011 8:15 zenhousemedia

8:18

chrissychrzan:

.@cc_chapman just gave a shoutout to @sprouter #3tyvr [via Twitter]

Thursday January 20, 2011 8:18 chrissychrzan

8:26

vancouver_rt:

RT @CynnamonS Thanks #3TTYVR sponsors for bringing @cc-chapman to #Vancouver. Great talk! #ContentRules [via Twitter]

Thursday January 20, 2011 8:26 vancouver_rt

8:28

hummingbird604:

Heading back to @thenetworkhub to pick up my stuff and head home. Lovely talk by @cc_chapman at #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:28 hummingbird604

8:32

n8brophy:

Good #3tyvr tonight! Motivating to go write some Content. Think I’ll buy the book… [via Twitter]

Thursday January 20, 2011 8:32 n8brophy

8:32

chrissychrzan:

Good times at #3tyvr tonight – great to have convos with twitter peeps in real life [via Twitter]

Thursday January 20, 2011 8:32 chrissychrzan

8:34

hummingbird604:

#3tyvr I don’t believe @cc_chapman is championing sending a DM over an @ reply. I dislike DMs SO MUCH I ignore most of them. [via Twitter]

Thursday January 20, 2011 8:34 hummingbird604

8:42

teamfrugalbits:

Wise words from a wise guy. Thanks @cc_chapman #contentrules [via Twitter]

Thursday January 20, 2011 8:42 teamfrugalbits

8:44

masalapuri:

@tbains I came and left! Missed you Was great topic speaker- content is king! #t3yvr #contentrules now @ #roundhouse for youth vote disc [via Twitter]

Thursday January 20, 2011 8:44 masalapuri

8:57

alchemize:

enjoyed presentation tonite with @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 8:57 alchemize

9:01

photodreamz:

Post #3TYVR with 4 lovely ladies including @cathybrowne (@ Cactus Club Cafe w/ 3 others) http://4sq.com/ehJEuy [via Twitter]

Thursday January 20, 2011 9:01 photodreamz

9:01

alchemize:

also Curate content RT @misscheryltan: Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 9:01 alchemize

9:05

alchemize:

a shout out for #innochat at Vancouver meetup with @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 9:05 alchemize

9:33

TegBrar:

Excellent talk CC, Thx. Great to put a face to a voice, huge fan of #managing thegray #mediahacks @cc_chapman! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 9:33 TegBrar

9:38

KathyHanbury:

Thx to all who tweeted about #3tyvr! SO upset I didn’t make it, but very appreciative of your play-by-plays. I’ll see CC at Confab 4 sure. [via Twitter]

Thursday January 20, 2011 9:38 KathyHanbury

9:46

MiriamShanny:

Thx for the RTs @MortgagesVancBC & @kcclaveria! Til next time #socialmedia friends! #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 9:46 MiriamShanny

9:51

MiriamShanny:

Great night with @cc_chapman at #contentrules seminar on #socialmedia. Was so impressed with his insight & lovely demeanor. Big fan! [via Twitter]

Thursday January 20, 2011 9:51 MiriamShanny

9:51

MiriamShanny:

Great night with @cc_chapman at his #contentrules seminar on #socialmedia. So impressed with his insight & lovely demeanor. Big fan! [via Twitter]

Thursday January 20, 2011 9:51 MiriamShanny

10:09

Livetweetage for @OnlineStrategy’s #3tyvr talk on integrating social media strategy

Raul — Tue, 25 May 2010 22:14:58 +0000

I have an organizer’s and volunteers’ meeting of the Mental Health Camp Vancouver 2010, but I’m happy to capture the livetweetage of Guacira’s talk tonight.

Guacira Naves on Social Media Strategy

UPDATE: I’m embedding both the ScribbleLive and the CoverItLive iFrames as both of them are thoroughly unreliable. Some tweets show on one of the iFrames but not in the other. Lovely.

Julien Smith at Third Tuesday Vancouver liveblog

Raul — Tue, 19 Jan 2010 21:13:44 +0000

Tanya Davis, a very close friend of mine and someone I absolutely love, asked me if I’d be willing and able to liveblog tonight’s Third Tuesday Vancouver talk by Julien Smith. Julien is the co-author of Trust Agents with Chris Brogan, and someone I think is a very good thinker.

So, I agreed to liveblog this event. I will be integrating the tweets if you tag them with the hashtag “3tyvr”, but for the most part, the talk will be liveblogged using CoverItLive. The liveblog won’t start until 6.30pm or so, when the actual talk start, so don’t be surprised if your tweets aren’t included until then.

UPDATE – Justin Carlson sent me a link to his high-definition video of Julien’s talk. If you couple this with my liveblog, I think you have a fairly spectacular summary of the event. Thanks for this, Justin!

Julien Smith 3Tyvr

(01/19/2010)

1:11

Raul:

Julien Smith (Trust Agents co-author)

Tuesday January 19, 2010 1:11 Raul

6:38

Raul:

I’d like to take you back way back, 100 years ago. It’s Christmas Eve, you’re in the middle of the Atlantic Ocean. You’re the navigator of the ship. You trust the equipment that you use. It helps you find out where the other ships are, in your area, so that you don’t slam into them. Something incredible is about to happen, has never happened in the history of mankind. It will revolutionize everything you do in regards of communications. For the first time, a voice comes through this device. It’s never happened before.

Julien is telling us a story about the radio. Radio was not transmitted in that way, but it made it possible. Television is a kind of radio, it’s a mass medium and lets you transmit information in a different way. The radios of today are Twitter, Facebook, they are compounded all on top of each other. We can also do them with the Internet, but it adds on another layer. What I’d like you to consider doing is to think about mastering tomorrow’s radios. I don’t know what tomorrow’s radios are, neither do you. Someone will take control of that. Tomorrow’s radios will indeed need some kind of thing.

Touch the burner, that’s what we all do when we are children. We put the hand in the electrical burner, it hurts and it sucks. This helps us understand what life is like. This is what he did – he took a risk, he did something that nobody was doing before and nobody had done before. He took the risk.

It’s very easy to do what everybody else is doing.

Tuesday January 19, 2010 6:38 Raul

6:39

Raul:

These computers are doing something that is natural to human beings, which is to network – share information better and faster than anybody could do.

Tuesday January 19, 2010 6:39 Raul

6:39

Raul:

This is what a channel looks like – ShitMyDadSays – you can’t see it over here in the corner. 635,000 followers.

Tuesday January 19, 2010 6:39 Raul

6:39

Raul:

I’m pointing it out because it is stupid. The things that bring people together aren’t the smart things. The things that bring us together are stupid, when we laugh at a bar. I was totally late for work, it’s the silly things.

Tuesday January 19, 2010 6:39 Raul

6:40

Raul:

Julien is speaking about what the ShitMyDadSays account says. Silly things that are not meaningful unless it makes people closer. People are brought closer together .

Tuesday January 19, 2010 6:40 Raul

6:40

Raul:

All these things bring people together.

Tuesday January 19, 2010 6:40 Raul

6:41

Raul:

All of these things are producing content, but content is being produced differently.

Tuesday January 19, 2010 6:41 Raul

6:41

Raul:

Julien is now presenting an example about Kylie Minogue.

Tuesday January 19, 2010 6:41 Raul

6:42

Raul:

People don’t care. People are the there for the channel. Once you have the channel you’ll have it forever.

Tuesday January 19, 2010 6:42 Raul

6:43

Raul:

This is what a channel used to look like. You can mute a channel, you can tune the volume up and down. You cannot talk back to a channel. It does not listen to you because it doesn’t care.

Tuesday January 19, 2010 6:43 Raul

6:44

Raul:

This is what channels look like now – connecting together, this is what people do, we naturally build relationships, that make us happy. Julien is now describing the career that his father had (career counsellor).

Let’s say you lose your job tomorrow and your network is not in place, you’re lost.

Tuesday January 19, 2010 6:44 Raul

6:44

chrisgoward:

Hype dies but the channel is forever. Once you create a channel, you control it. @Julien #3tyvr

Tuesday January 19, 2010 6:44 chrisgoward

6:44

chrisgoward:

@Julien Someone will use the next “radio” technology to communicate. Will it be you? It takes risk to innovate. #3tyvr

Tuesday January 19, 2010 6:44 chrisgoward

6:44

bluefinch604:

@Julien speaking now at #3tyvr

Tuesday January 19, 2010 6:44 bluefinch604

6:44

GlissMedia:

#3tyvr about to hear from Julien Smith @Julien who writes the best blogs at inoveryourhead

Tuesday January 19, 2010 6:44 GlissMedia

6:44

cogno:

At #3TYVR… Looking forward to being edumacated.

Tuesday January 19, 2010 6:44 cogno

6:44

chrisgoward:

I mean: Checking out #thirdtuesday #3tyvr at Ceili’s tonight. Julien Smith (of Trust Agents) will be presenting.

Tuesday January 19, 2010 6:44 chrisgoward

6:44

kaler:

#3tyvr or gym?

Tuesday January 19, 2010 6:44 kaler

6:44

GusF:

So I have to spare before #3TYVR that I’ll watch some puppies – http://bit.ly/5JS9BQ

Tuesday January 19, 2010 6:44 GusF

6:44

jonjennings:

Think I need to grab another coffee before #3tyvr. Catch me in the Starbucks underneath

Tuesday January 19, 2010 6:44 jonjennings

6:44

chantelu:

goin to #3tyvr with @bluefinch604 tonight. looking forward to it ;0 less than 5 seconds ago

Tuesday January 19, 2010 6:44 chantelu

6:44

cogno:

@CatherineOmega Awww… why not? #3tyvr

Tuesday January 19, 2010 6:44 cogno

6:44

cogno:

@hummingbird604 I know, it was just really fun to tease you. Glad you’re better-rested now. #3tyvr

Tuesday January 19, 2010 6:44 cogno

6:44

CatherineOmega:

@cogno @hummingbird604 It’s cool, you guys. I don’t think I can make it to #3tyvr anyway.

Tuesday January 19, 2010 6:44 CatherineOmega

6:44

cogno:

@hummingbird604 Yeah, except we were all in the room and couldn’t figure out which of us you didn’t like. #3tyvr

Tuesday January 19, 2010 6:44 cogno

6:44

cogno:

Only a couple of hours until #3tyvr; looking forward to seeing you all. Well, most of you anyway… there’s always that *one* guy…

Tuesday January 19, 2010 6:44 cogno

6:44

jonjennings:

@bluefinch604 Excellent – I’ll see you at #3tyvr

Tuesday January 19, 2010 6:44 jonjennings

6:44

urpisdream:

RT @bluefinch604: #3tyvr Here I come… Looking forward to a good talk, good ppl., and a much deserved drink.

Tuesday January 19, 2010 6:44 urpisdream

6:44

bluefinch604:

@julien Looking forward to your talk tonight at #3tyvr. I hope we get a chance to connect live.

Tuesday January 19, 2010 6:44 bluefinch604

6:44

bluefinch604:

#3tyvr Here I come… Looking forward to a good talk, good ppl., and a much deserved drink.

Tuesday January 19, 2010 6:44 bluefinch604

6:44

chrisgoward:

Hype dies but the channel is forever. Once you create a channel, you control it. @Julien #3tyvr

Tuesday January 19, 2010 6:44 chrisgoward

6:44

TLCHOME:

Very excited to hear @julien speak at #3tyvr tonight @Ceilis! Who else is coming?? Come find me!! @bluefinch604 @NetChick

Tuesday January 19, 2010 6:44 TLCHOME

6:44

anitawebster:

I’ll be at this event 2nite: #3TYVR http://bit.ly/4KzO4: Julien Smith talks about his book ’Trust Agents’

Tuesday January 19, 2010 6:44 anitawebster

6:44

CathyBrowne:

I’m going, can’t wait! RT @johnbiehler: RT @chrislemay: #3TYVR tonight http://bit.ly/4KzO4: Julien Smith talks about his book ’Trust Agents’

Tuesday January 19, 2010 6:44 CathyBrowne

6:44

TLCHOME:

RT @NetChick: Coming to @Julien’s talk tonight? #3TYVR #TrustAgents – Please RSVP now to secure your last min spot: http://bit.ly/6gsEhq

Tuesday January 19, 2010 6:44 TLCHOME

6:45

michaelallison:

RT @NetChick: Coming to @Julien’s talk tonight? #3TYVR #TrustAgents – Please RSVP now to secure your last minute spot: http://thirdtuesd …

Tuesday January 19, 2010 6:45 michaelallison

6:46

CathyBrowne:

‘Hype dies, but the channel is forever’ per @Julien at #3tyvr

Tuesday January 19, 2010 6:46 CathyBrowne

6:46

adamkambeitz:

RT @chrisgoward: Hype dies but the channel is forever. Once you create a channel, you control it. @Julien #3tyvr

Tuesday January 19, 2010 6:46 adamkambeitz

6:46

Raul:

This is why building the channel is important, even if you don’t know that you may not need it it for. It’s been studied/said once you get to a certain level of financial gain, at that point, beyond the $ 50,000/yr, at that point, you no longer are made happy by the next $ 1,000 (book – People Stumbling on to Happiness).

What makes you happy is how tight you are and how central you are to the network. The more connections you are to people, the tighter you are to people, by working on the channel, you are also growing.

Tuesday January 19, 2010 6:46 Raul

6:47

Raul:

The potential connections, not only will help you find a job, they’ll not only help you with your next project, they will make you happy.

Tuesday January 19, 2010 6:47 Raul

6:47

Raul:

As you get older, everyone gets this experience, your friends move out of town, they have other priorities, you don’t see them anymore. The network over time will dissipate and you won’t be able to get the same people, you need to build the network again and maintain it.

Tuesday January 19, 2010 6:47 Raul

6:48

Raul:

Creating real, valuable connections. Building tribes is critical, one of the best things you can do personally or for your business, whether you know what it is.

Tuesday January 19, 2010 6:48 Raul

6:48

kaler:

#3tyvr — at Ceili’s Irish Pub http://gowal.la/s/277j

Tuesday January 19, 2010 6:48 kaler

6:48

Raul:

Julien is sharing the BME Magazine

Tuesday January 19, 2010 6:48 Raul

6:49

Raul:

The smaller the tribe is, the harder it is to find people in your own geographical area, the higher chances what you build will be way more relevant and valuable.

Tuesday January 19, 2010 6:49 Raul

6:50

Raul:

This is particularly true within the notion of a diaspora .

Tuesday January 19, 2010 6:50 Raul

6:50

ByzHubOwen:

#3tyvr listening 2 @julien with @renocoach @threesixtyfg nice 2 c them again

Tuesday January 19, 2010 6:50 ByzHubOwen

6:50

CathyBrowne:

‘Building tribes is great- one of the most important things you can do’ @Julien at 3tyvr

Tuesday January 19, 2010 6:50 CathyBrowne

6:50

adamkambeitz:

#3tyvr in the back room overflow watching slides move really slowly with @Julien VoiceOver

Tuesday January 19, 2010 6:50 adamkambeitz

6:50

Raul:

You provide value if you build a tribe.

Tuesday January 19, 2010 6:50 Raul

6:51

Raul:

If you own a channel you can put anything you like through it. There are some people that aren’t thinking about how to build something with you at the moment, they aren’t thinking about how to grow with you, they are thinking of how to make money out of you.

Julien is sharing the story of Reddit (and how bad it could be).

Tuesday January 19, 2010 6:51 Raul

6:52

Raul:

People who helped a guy whose family made soap were participants in the Reddit community.

Tuesday January 19, 2010 6:52 Raul

6:52

tbains:

#3tyvr Listening to Julien unpack tribes.

Tuesday January 19, 2010 6:52 tbains

6:52

Wildfirejane:

I’m loving the Vancouver meetup #3tyvr with @Julian Simple, real, smart. Thanx

Tuesday January 19, 2010 6:52 Wildfirejane

6:52

cogno:

“Reddit is like Digg except it’s not full of F**king morons” – Fighting words from @Julien at #3tyvr

Tuesday January 19, 2010 6:52 cogno

6:53

Raul:

The old channels are nothing for you, they need to be replaced, badly.

Tuesday January 19, 2010 6:53 Raul

6:55

Raul:

Julien is sure that he will get a lot more comments about the dog in the sweater (and FAIL) - he makes a point that I am not sure is obvious to everyone – he is talking about how he’ll talk to other people as they are drinking WITH him (e.g. in making himself accessible he’s growing a new tribe here at Third Tuesday).

You want to be a part of everything, we are wanting to connect and at the same time, we are afraid of connecting. This is a gain, what ends up happening is that every game has a shape to the puzzle piece.

Tuesday January 19, 2010 6:55 Raul

6:56

Raul:

What is the shape of the piece? Is the social capital. The dog in the sweater. The thing that brings people together. Our job is to facilitate the exchange of social capital. The answer to “do you want to go out?” the answer is YES. Because, guess what happens when you say YES to something? When you are doing something like this, you possibly meet your future husband/wife/business partner.

Tuesday January 19, 2010 6:56 Raul

6:57

glennhilton:

Hype dies but the channel is forever. Once you create a channel, you control it. ~ @Julien at #3tyvr Via @chrisgoward

Tuesday January 19, 2010 6:57 glennhilton

6:58

Raul:

In the early day of podcasting – one of the amazing things is that it was there every day. Some people go to his site before anything else. If you can build the church and get people to come to it, get it to be the default – you’re way ahead of the game and doing amazing things for yourself. (I think he’s talking about Chris Brogan)

Tuesday January 19, 2010 6:58 Raul

6:58

Raul:

Be part of every conversation

Go and find stuff on Twitter Search.

Tuesday January 19, 2010 6:58 Raul

6:59

Raul:

A bar is a great analogy. The real different from a bar we’re all in groups like this. On Twitter, you find serendipity. You may have no idea who these people are and the walls are down. Create stuff that is visible and indexable.

Tuesday January 19, 2010 6:59 Raul

7:00

HudsonHomeTeam:

RT @adamkambeitz: #3tyvr in the back room overflow watching slides move really slowly with @Julien VoiceOver

Tuesday January 19, 2010 7:00 HudsonHomeTeam

7:00

chrisgoward:

Be the place where people gather. Be the “church” for your tribe. Be the default. @Julien #3tyvr

Tuesday January 19, 2010 7:00 chrisgoward

7:00

Raul:

Create stuff that is visible and indexable

If you answer stuff on a website, it gets indexable and people can all come to your site. You can be sitting around, doing anything, but even though you’re doing that, you’re answering questions. You can become a resource as you answer hundreds of questions.

Tuesday January 19, 2010 7:00 Raul

7:01

Raul:

On the internet we are engaging with people, answering questions ALL THE TIME. People can just search and find you.

Tuesday January 19, 2010 7:01 Raul

7:02

Raul:

Understanding how the system works.

I love the way in which Julien is explaining a video game and how to get to the end of the game. All you have to do is know about the secrets. Understanding how the system works on the internet, you gain a lot.

Tuesday January 19, 2010 7:02 Raul

7:02

adamkambeitz:

#3tyvr did @Julian say sock monkeys?

Tuesday January 19, 2010 7:02 adamkambeitz

7:02

ByzHubOwen:

the dog that failed #3tyvr

Tuesday January 19, 2010 7:02 ByzHubOwen

7:03

Raul:

What if you are in a situation where people are asking questions, you’re answering, and then all of a sudden people are answering their own questions – understanding the system (insiders and outsiders).

Insiders forgive each other faster. Outsiders not so much. Insiders have an understanding of each other.

Tuesday January 19, 2010 7:03 Raul

7:04

Raul:

Use insider language

Making yourself a little bit vulnerable.

Tuesday January 19, 2010 7:04 Raul

7:05

Raul:

Read Blue Ocean Strategy.

Tuesday January 19, 2010 7:05 Raul

7:07

Raul:

Be a human artist.

We kind of have forgotten how to interact with people and in some cases, we never knew. If you get bored in a conversation with someone you barely know –

Pattern breaking.

Oh crap, now I have to tell them what I do. If you bored the other guy, you’re in a really bad situation.

Tuesday January 19, 2010 7:07 Raul

7:07

anitawebster:

Value of ‘insider language’ @julien #3tyvr

Tuesday January 19, 2010 7:07 anitawebster

7:07

ByzHubOwen:

@julien says blue ocean strategy is an incredible book. #3tyvr

Tuesday January 19, 2010 7:07 ByzHubOwen

7:07

CathyBrowne:

@Julien recommends reading Blue Ocean Strategy #3tyvr

Tuesday January 19, 2010 7:07 CathyBrowne

7:07

glennhilton:

@toandang definitely Toan. I’m stuck in the side hallway. #3tyvr

Tuesday January 19, 2010 7:07 glennhilton

7:08

Raul:

The usual patterns – you see it hit you at the corner of your eye. When you don’t see the predator, you don’t need to pay attention.

Tuesday January 19, 2010 7:08 Raul

7:09

Raul:

Never let anybody turn themselves off. Break the pattern, all the time. Because it will let people really engage back again.

Tuesday January 19, 2010 7:09 Raul

7:09

Raul:

Larry King will go into an interview with a broad variety of questions.

Tuesday January 19, 2010 7:09 Raul

7:09

Raul:

Interviewers do this – and that’s the stuff the best interviewers are made of.

Tuesday January 19, 2010 7:09 Raul

7:09

Raul:

Making people emotional is good.

Tuesday January 19, 2010 7:09 Raul

7:09

HudsonHomeTeam:

RT @chrisgoward: Be the place where people gather. Be the “church” for your tribe. Be the default. @Julien #3tyvr

Tuesday January 19, 2010 7:09 HudsonHomeTeam

7:09

ByzHubOwen:

if you are at #3tyvr come find me and say hi I think I’m the only guy in a pink shirt.

Tuesday January 19, 2010 7:09 ByzHubOwen

7:09

cogno:

Thanks to @Julien, I’ll never be able to start a conversation with “What are you famous for?” again. Damn. #3tyvr

Tuesday January 19, 2010 7:09 cogno

7:09

Raul:

The idea that the web works for you, that you don’t have to be doing everything actively – it’s wrong.

Tuesday January 19, 2010 7:09 Raul

7:10

Raul:

On the web, social capital almost transforms itself into financial capital.

Tuesday January 19, 2010 7:10 Raul

7:10

Raul:

How much do they hear about X thing vs Y thing. You can test for this over time. Anything that can be tested can be monetized.

Tuesday January 19, 2010 7:10 Raul

7:11

Raul:

Now Julien switches to fear.

Tuesday January 19, 2010 7:11 Raul

7:11

Raul:

What if you fail? You may be embarrassed, you may not want to do things.

Tuesday January 19, 2010 7:11 Raul

7:11

Raul:

Julien is reading the book “Connected” – the power of social networks, real social networks.

Tuesday January 19, 2010 7:11 Raul

7:11

toandang:

RT @cogno: Thanks to @Julien, I’ll never be able to start a conversation with “What are you famous for?” again. Damn. #3tyvr

Tuesday January 19, 2010 7:11 toandang

7:12

Raul:

What they talk about is levels of influence – if I zero-in in the center of the network – if all the people that you know is group 1 and group 2 is the people THEY know – high likelihood that the group 2 will get fat, hehe.

Tuesday January 19, 2010 7:12 Raul

7:12

Raul:

It extends to 3 levels. You getting thin, happy, exxtends to 3 degrees of influence .

Tuesday January 19, 2010 7:12 Raul

7:14

chrisgoward:

Anything that can be tested can be monetized. Do visitors like blue links or red links? #3tyvr (testing is what I do, @Julien)

Tuesday January 19, 2010 7:14 chrisgoward

7:14

ByzHubOwen:

another book @julien is talking about is connected #3tyvr

Tuesday January 19, 2010 7:14 ByzHubOwen

7:14

Raul:

If you drink a lot of beer, you end up influencing up to 3 degrees (and they’ll drink a lot of beer). – RPV_ NOT SURE I BUY THIS. I understand the concept that Julien is explaining but not sure I buy all of it in regards to the 3 levels of influence.

Become the lead goose

The lead goose reduces the wind resistance for all other geese. If you become an experimenter, as a habit, if you try new things, if you try to change the way in which you’re behaving, if you are breaking the pattern, you’re making it easier for everybody else in your network to break the pattern.

Tuesday January 19, 2010 7:14 Raul

7:15

Raul:

Everybody has friends like this. I have friends on Facebook (Julien does, not me!) – if one of them says no, all of them say no (the domino effect). They fall down like pins (I suppose Julien is speaking about bowling pins).

Tuesday January 19, 2010 7:15 Raul

7:16

Raul:

You have a choice- you do the same thing for people. Either you show up or you do something different. Somebody needs to be the lead goose.

You have to touch the burner, before any other pattern of fear that we have, before anything, there was a pattern that we had.

Tuesday January 19, 2010 7:16 Raul

7:16

lacouvee:

reading the live blog for #3tyvr and REALLY excited to have @Julien Smith here tmrw for #smcvictoria #yyj

Tuesday January 19, 2010 7:16 lacouvee

7:17

Raul:

We did this because as children, we needed to make our world bigger. Our world is small as kids, but we don’t understand a lot – so we need to make the world bigger, so I touch the burner. Now I understand the burner and my world gets a little bit bigger. It also hurts to touch the burner so eventually we stop. But when you stop, that world that we have stops getting bigger. We don’t touch things anymore, we have no reason to experiment.

Tuesday January 19, 2010 7:17 Raul

7:18

Raul:

The thing we were born to do is to make our world bigger and bigger. So Julien encourages us to touch the burner. You are helping a bunch of other people if you touch burner .

“Successful business man and pillar of his community”

Tuesday January 19, 2010 7:18 Raul

7:18

Raul:

Julien is describing the success of his and Chris Brogan’s book.

Tuesday January 19, 2010 7:18 Raul

7:19

CathyBrowne:

‘Be the lead goose’ @Julien at #3tyvr

Tuesday January 19, 2010 7:19 CathyBrowne

7:19

chrisgoward:

When you stop “touching the burner” (taking risks), your world stops getting bigger. @Julien #3tyvr

Tuesday January 19, 2010 7:19 chrisgoward

7:19

bluey037:

sorry I’m missing the fun at #3tyvr

Tuesday January 19, 2010 7:19 bluey037

7:19

Raul:

Talk to people as people, don’t talk to them as numbers. Treat them with dignity and respect their intelligence. That’s Julien’s point.

We will never need more advertising.

Tuesday January 19, 2010 7:19 Raul

7:19

Raul:

What we will always need is more connection and we will do amazing things.

Tuesday January 19, 2010 7:19 Raul

7:21

bluefinch604:

@hummingbird604 have some chicken wings and a beer lead goose #3tyvr

Tuesday January 19, 2010 7:21 bluefinch604

7:21

adamkambeitz:

#3tyvr touch the burner… No wait don’t touch the burner….. Confused http://yfrog.com/3gy7yxj

Tuesday January 19, 2010 7:21 adamkambeitz

7:21

ByzHubOwen:

#3tyvr we will never need more advertising just go out and connect

Tuesday January 19, 2010 7:21 ByzHubOwen

7:23

Raul:

Monica Hamburg is asking a point about breaking the pattern

Tuesday January 19, 2010 7:23 Raul

7:29

HudsonHomeTeam:

Why do they always use Real Estate as an example? #3tyvr

Tuesday January 19, 2010 7:29 HudsonHomeTeam

8:01

lacouvee:

My first word was “why” according to my mom. I “touch the burner” a lot – naturally curious. #3tyvr Don’t want a small world!!!

Tuesday January 19, 2010 8:01 lacouvee

8:53

adamkambeitz:

@PhilCaines Good to meet you tonight, chat with ya again soon.. maybe at the next meetup #3tyvr

Tuesday January 19, 2010 8:53 adamkambeitz

9:23

mattbaril:

Great talk from @julien tonight on how to bring down walls to engage conversations at Ceili’s in dowtown Vancouver, BC. #3tyvr

Tuesday January 19, 2010 9:23 mattbaril

9:31

mattbaril:

How @julien brings walls down: Do stupid things, talk insider language, be church of your tribe, break patterns. #3tyvr

Tuesday January 19, 2010 9:31 mattbaril

9:33

chriswalts:

Had a great time catching up with everyone at #3tyvr tonight. @Julien gave an excellent talk about jumping of planes for a living

Tuesday January 19, 2010 9:33 chriswalts

9:41

mattbaril:

Thanks @netchick & @monicahamburg for the awesome night at Ceili’s tonight! Was my first time and I sure won’t miss next events! #3tyvr

Tuesday January 19, 2010 9:41 mattbaril

9:47

jeremylim:

Photos from #3tyvr‘s #TrustAgents talk with @Julien are up on Flickr (http://su.pr/2Lce2j) and FB (http://su.pr/5axtgD).

Tuesday January 19, 2010 9:47 jeremylim

9:52

netchick:

Just got home from #3tyvr- GREAT event with @Julien! Thx everyone for coming! Julien rocked it!

Tuesday January 19, 2010 9:52 netchick

9:54

donnamct:

@NetChick Glad #3tyvr was a success! We really enjoyed having @Julien @ #CTT – amazing talk!!

Tuesday January 19, 2010 9:54 donnamct

9:55

bluefinch604:

@glennhilton @HudsonHomeTeam @netchick @chriswalts @nalei Good seeing you @ #3tyvr. @cogno @gusf @hummingbird604 next time I’ll say hi.

Tuesday January 19, 2010 9:55 bluefinch604

9:55

bluefinch604:

@TLCHOME @johnbiehler Awesome seeing you at #3tyvr.

Tuesday January 19, 2010 9:55 bluefinch604

9:58

bluefinch604:

RT @chrisgoward: When you stop “touching the burner” (taking risks), your world stops getting bigger. @Julien #3tyvr

Tuesday January 19, 2010 9:58 bluefinch604

9:59

monicahamburg:

Thank you all for attending #3tyvr tonight! And big thanks especially to 1) @Julien for the great talk.

Tuesday January 19, 2010 9:59 monicahamburg

9:59

bluefinch604:

@monicahamburg Lovely to see you at #3tyvr darling.

Tuesday January 19, 2010 9:59 bluefinch604

10:01

bluefinch604:

@OnlineStrategy Oh poo. We didn’t get a chance to chat! #3tyvr

Tuesday January 19, 2010 10:01 bluefinch604

10:02

monicahamburg:

Thank you 2) @netchick and @thornley for #3tyvr http://su.pr/2xbgxi

Tuesday January 19, 2010 10:02 monicahamburg

10:04

monicahamburg:

Thank you 3) our awesome sponsors CNW Group, Rogers Communications, Molson Coors Canada, Fairmont Hotels and Resorts, & Radian6 for #3tyvr

Tuesday January 19, 2010 10:04 monicahamburg

10:07

renocoach:

Great chatting with you as always! RT @ByzHubOwen #3tyvr listening 2 @julien with @renocoach @threesixtyfg nice 2 c them again

Tuesday January 19, 2010 10:07 renocoach

10:07

jonjennings:

@bluefinch604 Saw you at the back during #3tyvr but you must have run off after the talk- couldn’t find you. Next time I’ll get you for sure

Tuesday January 19, 2010 10:07 jonjennings

10:08

glennhilton:

@bluefinch604 you to Tanya. Hope you had a good time at #3tyvr. No more missed placed texting tho

Tuesday January 19, 2010 10:08 glennhilton

10:09

jonjennings:

@kattlea You were at #3tyvr?? How come I missed you? OK, now I feel like an idiot! Apologies.

Tuesday January 19, 2010 10:09 jonjennings

10:14

bluefinch604:

@JonJennings Ah boo, I missed you! Yeah, I had to slip out after the talk. I couldn’t find you either. Next time! #3tyvr

Tuesday January 19, 2010 10:14 bluefinch604

10:14

kattlea:

@JonJennings no i wasnt there. i was with @StacieBee before #3tyvr -I skipped it tonight-wasnt up to seeing loads of people. sorry

Tuesday January 19, 2010 10:14 kattlea

10:14

renocoach:

@chrislemay Great to meet you tonight at #3tyvr

Tuesday January 19, 2010 10:14 renocoach

10:17

bluefinch604:

@johnbiehler Good running into you tonight. I enjoyed the talk. Take risks. Touch the burner. Get burned, & then learn… @julien #3tyvr

Tuesday January 19, 2010 10:17 bluefinch604

10:17

jonjennings:

@bluefinch604 #3tyvr I was sitting down near the front. I should at least have waved… my fault

Tuesday January 19, 2010 10:17 jonjennings

10:19

jonjennings:

@kattlea Ahhh OK. That also explains it: @StacieBee got up to mischief BEFORE #3tyvr, not after. Hope to see you again soon. Take care

Tuesday January 19, 2010 10:19 jonjennings

10:20

bluefinch604:

@JonJennings No worries. It was packed in there! I’m sure we’ll meet in person soon. #3tyvr

Tuesday January 19, 2010 10:20 bluefinch604

10:28

bluefinch604:

@MattsMedia Oh sorry! You caught me in the middle of something. Did you make it 2 #3tyvr? I promise I’ll answer if you call me tomorrow.

Tuesday January 19, 2010 10:28 bluefinch604

10:30

bluefinch604:

@MattsMedia Where were you at #3tyvr? I didn’t even see you…

Tuesday January 19, 2010 10:30 bluefinch604

10:31

OnlineStrategy:

@bluefinch604 Where were you? I’d have loved to say hi! But wouldn’t be able to recognize you unless you were carrying a blue cape #3tyvr

Tuesday January 19, 2010 10:31 OnlineStrategy

10:32

bluefinch604:

@chriswalts @julien I tried touching the burner when I got home. It hurt & I didn’t learn anything. Seriously though, awesome talk. #3tyvr

Tuesday January 19, 2010 10:32 bluefinch604

10:35

johnbiehler:

Ha! @nalai & I have a staring contest & @bluefinch604 looks surprised at @jeremylim’s camera. Good times @ #3tyvr http://flic.kr/p/7x2FGR

Tuesday January 19, 2010 10:35 johnbiehler

10:37

jonjennings:

@julien Great talk at #3tyvr – really enjoyed it. For ref, pubs I mentioned in Victoria were Swans + Bent Mast. Very different but both good

Tuesday January 19, 2010 10:37 jonjennings

10:40

CathyBrowne:

@bluefinch604 So sorry we didn’t meet yet again at #3tyvr – sometime soon, I hope!

Tuesday January 19, 2010 10:40 CathyBrowne

10:46

ByzHubOwen:

thx 4 the beer @chrislemay and the lottery ticket…You da Man! #3tyvr

Tuesday January 19, 2010 10:46 ByzHubOwen

10:46

JuanHerr:

@monicahamburg Thanks for organizing tonight’s #3tyvr. Great talk! I didn’t get a chance to introduce myself tonight but maybe next time.

Tuesday January 19, 2010 10:46 JuanHerr

10:46

jason_baker:

@monicahamburg Great event Monica and even better to meet in person! #3tyvr

Tuesday January 19, 2010 10:46 jason_baker

10:49

Clippernolan:

Really enjoyed meeting and hearing @julien speak tonight at #3tyvr. Here’s to being the lead goose!

Tuesday January 19, 2010 10:49 Clippernolan

10:52

JuanHerr:

Overheard at #3tyvr – P1: “Over there by that guy that looks like Buddy Holly” P2: “which one there’s like six of them”

Tuesday January 19, 2010 10:52 JuanHerr

11:00