Hummingbird604.com » Third Tuesday

Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog

Raul — Fri, 21 Jan 2011 02:25:20 +0000

I am tethering from my iPhone and found a power outlet so here I am!

Content Rules by CC Champan

(01/20/2011)

6:26

Raul:

I’m at Third Tuesday Vancouver (#3tyvr) liveblogging C.C. Chapman’s Content Rules talk. You can have your tweets integrated by using the hashtags #contentrules and #3tyvr

Thursday January 20, 2011 6:26 Raul

6:29

Lahey13:

@monicahamburg Oh I’m being a mouthpiece … still a rockin’ event even if it was outside #3TYVR [via Twitter]

Thursday January 20, 2011 6:29 Lahey13

6:31

hummingbird604:

I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:31 hummingbird604

6:33

photodreamz:

Big turn out tonight, lots of familiar faces #3TYVR [via Twitter]

Thursday January 20, 2011 6:33 photodreamz

6:34

dbutton:

RT @hummingbird604: NEW BLOG POST, Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog – http://tinyurl.com/6zbbowq [via Twitter]

Thursday January 20, 2011 6:34 dbutton

6:34

chrissychrzan:

RT @hummingbird604: NEW BLOG POST, Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog – http://tinyurl.com/6zbbowq [via Twitter]

Thursday January 20, 2011 6:34 chrissychrzan

6:35

dbutton:

I’m at #3tyvr with @cc_chapman (Third Tuesday Vancouver) [via Twitter]

Thursday January 20, 2011 6:35 dbutton

6:35

hummingbird604:

Somebody be a dear and get me a drink, as I couldn’t wait in line for long enough #3tyvr I need to liveblog @cc_chapman’s talk [via Twitter]

Thursday January 20, 2011 6:35 hummingbird604

6:36

CeciliaLu:

Waiting for @cc_chapman’s talk & catching up with @crushmarketing #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 6:36 CeciliaLu

6:36

Raul:

Jeremy Lim (@jeremylim), organizer of Third Tuesday Vancouver is thanking sponsors.

CNW
Rogers Communication
Radian 6
Fairmont Hotels

Thanks to Ceili’s for sponsoring space.

Thursday January 20, 2011 6:36 Raul

6:37

HerraincoBrand:

#3TYVR starting at Caelis [via Twitter]

Thursday January 20, 2011 6:37 HerraincoBrand

6:37

JillBenedict:

RT @hummingbird604: I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:37 JillBenedict

6:37

Raul:

C.C. Chapman is a media creator, online marketing expert. CC has helped people in brands (Coca Cola, HBO, Warner Brothers).

Thursday January 20, 2011 6:37 Raul

6:37

LindseyLe:

Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:37 LindseyLe

6:38

Raul:

C.C. Chapman is yelling and speaking loud and clear. “A little louder”. He did theatre for years, he does this as a second nature.

Thursday January 20, 2011 6:38 Raul

6:39

TeamCain_Guerin:

Between #contentrules and #inboundmarketing my brain is too full …oh hell, who needs weekends anyway! Fun useful and insightful stuff [via Twitter]

Thursday January 20, 2011 6:39 TeamCain_Guerin

6:39

Raul:

C.C. “I’ll apologize now if I am a little sleepy, I woke up this morning and honestly I didn’t know where I was. Honestly I had no clue where I was – I had to call my wife to ask her ‘where am I’”

Joe is one of the authors of “Digital Dads”.

Thursday January 20, 2011 6:39 Raul

6:40

MortgagesVanBC:

RT @LindseyLe: Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:40 MortgagesVanBC

6:41

LindseyLe:

RT @hummingbird604: I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:41 LindseyLe

6:41

Raul:

CC is still waiting for someone to be reading the book at the airport.

The big thing about content is that it is not rocket science. You can set up a blog in five minutes and start producing content. You can set up an Instagram and produce content. Creating content is super easy.

Thursday January 20, 2011 6:41 Raul

6:41

roxannestp:

RT @LindseyLe: Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:41 roxannestp

6:41

Raul:

No, it’s not. Creating good content is hard. It’s hard to create strong, punchy, compelling content. Creating good content is really hard depending on the medio. CC has a really hard time creating audio or video content.

Thursday January 20, 2011 6:41 Raul

6:42

thornley:

Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 thornley

6:42

Raul:

CC.- He can take a really good photograph, but how do you take the content you are creating and make it engaging. Because everybody can create content, there’s a lot of content out there that is BAD, it’s crappy.

Thursday January 20, 2011 6:42 Raul

6:42

billdinTO:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 billdinTO

6:42

AranH:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 AranH

6:43

Raul:

The book is split into 3 sections

1. Eleven content rules.
2. “How to” section.
3. Ten case studies – here’s how different people are doing it and here are ideas you can steal from them.

Thursday January 20, 2011 6:43 Raul

6:43

rahelab:

#3tyvr #contentrules if a book doesn’t have a how-to section, it’s not helpful. [via Twitter]

Thursday January 20, 2011 6:43 rahelab

6:43

tbains:

#3tyvr nothing sucks more than a biz book without a how-to section via @cc_chapman [via Twitter]

Thursday January 20, 2011 6:43 tbains

6:43

Raul:

While he is not going to go through all 11 Rules, CC wants to talk about a few of the rules. He is hoping it will help inspire you and take whatever you take from his talk.

Thursday January 20, 2011 6:43 Raul

6:43

TimothySerrano:

Creating content is easy. Creating good content is hard. C.C. Chapman at Vancouver Meetup #contentrules [via Twitter]

Thursday January 20, 2011 6:43 TimothySerrano

6:44

yolondaabrahams:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:44 yolondaabrahams

6:44

Raul:

One of the rules – not to shill – show or teach, but do NOT shill. “Buy my product”. Do not DM people “hey check my site”. Nobody likes that, everybody hates that guy/girl.

Thursday January 20, 2011 6:44 Raul

6:44

lmatecha:

Under the heat-lamps at #3tyvr [via Twitter]

Thursday January 20, 2011 6:44 lmatecha

6:44

tbains:

#3tyvr Stop shilling–no one likes it. P.S. All SM douches are guys :p [via Twitter]

Thursday January 20, 2011 6:44 tbains

6:45

roxannestp:

RT @AranH: RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:45 roxannestp

6:45

Raul:

Ann Handley.

What is the Chinese dry wall problem?

They put Chinese dry wall that has all these chemicals and mold, kids were getting really ill, it’s not like mold that you can easy fix. Millions of dollars in lawsuits. There is a site (clearinghouse for this problem).

What is interesting is that it’s a law firm doing this.

Thursday January 20, 2011 6:45 Raul

6:45

mark_t_taylor:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:45 mark_t_taylor

6:46

Raul:

What this law firm has done – this a different approach – it’s a website that is really informative. It’s really subtle, but they are doing a really good job of getting people to come to the site, hang out and then they will get hired.

Thursday January 20, 2011 6:46 Raul

6:46

rahelab:

#3tyvr #contentrules content on chinesedrywallproblem.com is informative, and markets subtly. [via Twitter]

Thursday January 20, 2011 6:46 rahelab

6:46

seanweller:

Listening to C.C. Chapman talk about content strategy at Vancouver Meetup #contentrules [via Twitter]

Thursday January 20, 2011 6:46 seanweller

6:47

jason_baker:

45 min now. @CeilisVan Looking forward to #3tyvr, but @ColleenCoplick & I have been waiting for a beer for 15+ mins. Help? [via Twitter]

Thursday January 20, 2011 6:47 jason_baker

6:48

Raul:

CC.- One of our rules – you need to build a camp fire. CC was going to put the instructions in the book. Putting bigger logs, etc. When you think about your content strategy, you can’t just dump the logs and light it. You will have a big blow up of fire, and then they are gone.

Thursday January 20, 2011 6:48 Raul

6:48

thornley:

Third Tuesday Vancouver with @cc_chapman is packed. Thank you @jeremylim. #3tyvr & #contentrules

[via Twitter]

Thursday January 20, 2011 6:48 thornley

6:48

mariskar:

Just arrived at #3tyvr… What have I missed? [via Twitter]

Thursday January 20, 2011 6:48 mariskar

6:48

photodreamz:

Apparently few people at #3TYVR know how to start a camp fire. It is a rainforest. Discussing content creation. [via Twitter]

Thursday January 20, 2011 6:48 photodreamz

6:49

rahelab:

#3tyvr #contentrules dumb client question 1: can you make me a viral video? [via Twitter]

Thursday January 20, 2011 6:49 rahelab

6:49

monicahamburg:

I like the speaker – he has personality. ( @cc_chapman ) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:49 monicahamburg

6:49

Raul:

CC – “you can make a really compelling video, but YOU CAN’T MAKE THINGS GO VIRAL”. Think about the metaphor of the camp fire. You need some little things to get it started, and then you need some more stuff long term. If you stop producing that great content, you are going to lose your readers.

Think about a publishing schedule.

It’s a really good thing to think like a publisher. W

Thursday January 20, 2011 6:49 Raul

6:49

tbains:

#3tyvr Client: make me a viral video. Me: No. I’ll make you a quality video. Via @cc_chapman [via Twitter]

Thursday January 20, 2011 6:49 tbains

6:49

Raul:

One of the things they did at Digital Dad – Mondays is this, Friday is a cooking day, Wednesdays is a video day, etc.

Thursday January 20, 2011 6:49 Raul

6:50

Raul:

What are we going to publish? How does it tie into the events we go to? How does it tie in to everything we do?

Thursday January 20, 2011 6:50 Raul

6:50

rahelab:

#3tyvr #contentrules @cc_chapman advocates editorial/publishing schedule (but doesn’t walk the walk). He can focus w/o one. [via Twitter]

Thursday January 20, 2011 6:50 rahelab

6:50

TimothySerrano:

Create a regular publishing schedule to focus on what and why C.C. Chapman #contentrules [via Twitter]

Thursday January 20, 2011 6:50 TimothySerrano

6:50

Lahey13:

Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:50 Lahey13

6:51

Raul:

Think about the schedule as your link – it focuses you on what you are going to create. Instead of having your CEO come and say “we need to do Twitter, Facebook, etc.”. You can instead think “this is the strategy we are going to follow”.

You need to ask your CEO “why do we need to do this” once they ask you “do this”. Asking why is so critical. You will not be successful if you don’t have a strategy. You need to know WHY you are doing what you are doing and why you are publishing what you are publishing.

Thursday January 20, 2011 6:51 Raul

6:52

photodreamz:

Funny too RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:52 photodreamz

6:52

krystlesivorot:

Totally agree. Schedules are essential. #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 6:52 krystlesivorot

6:52

Raul:

Melrose Med Mile – last night they did something so simple – it was really smart. After the event, they started talking to every person on Twitter and replying, via @ reply (mention). It took them a while, but they could definitely look at some degree of measurement. That little thing they did was so simple – it’s not rocket science. But by doing that, people are seeing the responses.

Thursday January 20, 2011 6:52 Raul

6:52

TimothySerrano:

Base content development on marketing strategy C.C. Chapman #contentrules [via Twitter]

Thursday January 20, 2011 6:52 TimothySerrano

6:53

tbains:

Amen RT @rahelab: #3tyvr #contentrules @cc_chapman advocates editorial/publishing schedule (but doesn’t walk the walk). He can focus w/o 1. [via Twitter]

Thursday January 20, 2011 6:53 tbains

6:53

jason_baker:

@tbains be sure to say hello at #3tyvr [via Twitter]

Thursday January 20, 2011 6:53 jason_baker

6:53

Raul:

If you are in the hospitality industry – the most untapped use of social media – we are talking about Ceili’s Van.

Thursday January 20, 2011 6:53 Raul

6:53

buizachristina:

I must be the only one taking notes with a notebook! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 6:53 buizachristina

6:53

masalapuri:

RT @thornley: Third Tuesday Vancouver with @cc_chapman is packed. Thank you @jeremylim. #3tyvr & #contentrules

[via Twitter]

Thursday January 20, 2011 6:53 masalapuri

6:53

roxannestp:

RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:53 roxannestp

6:54

hummingbird604:

So thankful to @thornley for the wine #3tyvr Thanks Joe! [via Twitter]

Thursday January 20, 2011 6:54 hummingbird604

6:54

HerraincoBrand:

be human. #3TYVR [via Twitter]

Thursday January 20, 2011 6:54 HerraincoBrand

6:54

lmatecha:

Web content dev: use kindling not gasoline. #3tyvr [via Twitter]

Thursday January 20, 2011 6:54 lmatecha

6:54

TimothySerrano:

Be human #contentrules [via Twitter]

Thursday January 20, 2011 6:54 TimothySerrano

6:54

Raul:

CC prefers to do things from the heart. But when you do a campaign, the PR folks, the legal folks, the comms folk. They want the speaker/CEO to speak on the speaking points, etc.

Thursday January 20, 2011 6:54 Raul

6:55

kslean:

Wish I’d learned about Third Tuesday Vancouver sooner. Sounds like a great event! RT @thornley Third Tuesday Vancouver is packed #3tyvr [via Twitter]

Thursday January 20, 2011 6:55 kslean

6:55

Raul:

Lawyers are there to protect you, but the law around online content is very iffy. Now Jason Baker is sharing his story about a viral video.

Thursday January 20, 2011 6:55 Raul

6:55

rahelab:

#3tyvr #contentrules be aware of legal, PR, marketing folks who want guard up, buzzwords, lack of humanity. [via Twitter]

Thursday January 20, 2011 6:55 rahelab

6:55

TimothySerrano:

#Kanban will work well in content development due to interruptions. Where was I? #contentrules [via Twitter]

Thursday January 20, 2011 6:55 TimothySerrano

6:55

Raul:

They end up using Black Eyed Peas (one of their songs). They didn’t get their rights to the song. They went viral. But now who wants to go to a law firm that has a problem with copyright law.

Thursday January 20, 2011 6:55 Raul

6:55

photodreamz:

lol RT @lmatecha: Web content dev: use kindling not gasoline. #3tyvr [via Twitter]

Thursday January 20, 2011 6:55 photodreamz

6:55

jason_baker:

Timing helps a lot! RT @krystlesivorot: Totally agree. Schedules are essential. #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 6:55 jason_baker

6:56

zenhousemedia:

#3tyvr #Content Rules Build a content strategy like you would a campfire. Start w a spark then add twigs & logs to keep it burning strong… [via Twitter]

Thursday January 20, 2011 6:56 zenhousemedia

6:57

zenhousemedia:

#3tyvr #ContentRules Build a content strategy like you would a campfire. Start w a spark then add twigs & logs to keep it burning strong… [via Twitter]

Thursday January 20, 2011 6:57 zenhousemedia

6:57

masalapuri:

Just approaching ceili’s for @jeremylim’s #3TYVR and #ContentRules with @CC_Chapman! #firstTimer [via Twitter]

Thursday January 20, 2011 6:57 masalapuri

6:57

MortgagesVanBC:

Lawyers, Lawyers, Lawyers, lol #3TYVR [via Twitter]

Thursday January 20, 2011 6:57 MortgagesVanBC

6:57

rahelab:

#3tyvr #contentrules if you don’t attribute music, photos, etc, you should be hunted down and killed, as per @cc_chapman. [via Twitter]

Thursday January 20, 2011 6:57 rahelab

6:57

Raul:

Get the clearances for video, etc. Every city in the world have indie musicians. CC is very fond of musicians. Find who they are and attribute and credit. If you don’t attribute you should be hunted down and …. etc. You get CC’s point.

But the lawyers get in the way of being human. CC was doing a project for Coca-Cola – CC wanted Mike to respond right away. “get on the video camera and talk to this guy, answer him”. A week went by and he hadn’t done it yet, because the lawyers hadn’t cleared him yet.

Thursday January 20, 2011 6:57 Raul

6:57

MortgagesVanBC:

RT @rahelab: #3tyvr #contentrules be aware of legal, PR, marketing folks who want guard up, buzzwords, lack of humanity. [via Twitter]

Thursday January 20, 2011 6:57 MortgagesVanBC

6:57

HerraincoBrand:

People who don’t respect IP should be hunted down and killed! Yup! .#3TYVR [via Twitter]

Thursday January 20, 2011 6:57 HerraincoBrand

6:58

krystlesivorot:

RT @rahelab: #3tyvr #contentrules if you don’t attribute music, photos, etc, you should be hunted down and killed, as per @cc_chapman. [via Twitter]

Thursday January 20, 2011 6:58 krystlesivorot

6:58

Raul:

CC recommended that Mike from Coke answered questions directly via video, and he got a lot of flack. They should be able to trust him, but apparently they weren’t very happy. 3 pages social media strategy at Coca-Cola.

Thursday January 20, 2011 6:58 Raul

6:58

jason_baker:

Absolutely! RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:58 jason_baker

6:58

Raul:

It was one of those learning processes where the company didn’t realize – think about the way you talk things and then say it. Don’t be scared to let your employees respond, and be human.

Thursday January 20, 2011 6:58 Raul

6:59

MortgagesVanBC:

All about being human on Social Media Content #3TYVR [via Twitter]

Thursday January 20, 2011 6:59 MortgagesVanBC

6:59

photodreamz:

Yes! Give credit where credit is due! #photography #art #content #3TYVR [via Twitter]

Thursday January 20, 2011 6:59 photodreamz

6:59

Raul:

CC is a big fan of Ask for forgiveness, not ask for permission - hehe, I am too (Raul).

Thursday January 20, 2011 6:59 Raul

6:59

JillBenedict:

#3tyvr Want long-term success in social media? Develop a publishing schedule (via @cc_chapman) [via Twitter]

Thursday January 20, 2011 6:59 JillBenedict

7:00

Raul:

Put some trust in your employees. The other organization that does this very well is the Army. Army-strong stories. Every single active duty soldier has a story to share. The interesting thing is – they can post video, they can post audio, they can post any content. They have 200 bloggers posting stuff, unfiltered. Men and women in bases, war zones, etc.

Thursday January 20, 2011 7:00 Raul

7:00

lmatecha:

Your law firm viral video story was hilarious. @jason_baker #3tyvr [via Twitter]

Thursday January 20, 2011 7:00 lmatecha

7:00

Raul:

The US army published their social media guidelines – it isn’t 3 pages like Coke, it’s like 50 pages. CC wants to steal from it!

Thursday January 20, 2011 7:00 Raul

7:00

Raul:

It’s on SlideShare – checklists for commanders, enlisted people, it’s broken down by location services, etc.

Thursday January 20, 2011 7:00 Raul

7:01

TimothySerrano:

Humanized branding is the manifestation of humanized content #contentrules [via Twitter]

Thursday January 20, 2011 7:01 TimothySerrano

7:01

Raul:

“My company can’t do that” – CC always brings up the Army. “listen, if the Army can trust its people, so can you”. Pretty relevant example, hospitals/pharmaceuticals, you need to play by the rules. But if you are playing by the rules, there’s no reason why your company can’t do that.

Thursday January 20, 2011 7:01 Raul

7:02

Raul:

How do you guys define content?

Just scream something “stuff” – “useful information”

Thursday January 20, 2011 7:02 Raul

7:02

MiriamShanny:

Viral media only sparks a day or two of interest. Real importance lies in longer consumer engagement. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:02 MiriamShanny

7:02

tbains:

#3tyvr woot! Shout out from CC! Yeah I created the department’s SM profiles and then told’m. What what? [via Twitter]

Thursday January 20, 2011 7:02 tbains

7:02

HerraincoBrand:

US Army trusts their folks to create content, surely anyone can @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:02 HerraincoBrand

7:03

Raul:

The way CC – parts of a story (that’s what I said). – no one ever says that.

Thursday January 20, 2011 7:03 Raul

7:03

rahelab:

#3tyvr #contentrules if the army can let 200 bloggers w/o guidelines, so can your company. [via Twitter]

Thursday January 20, 2011 7:03 rahelab

7:03

MiriamShanny:

Biz always say “we can’t do social media bc of liabilities”. Yes you can, you just need to set some boundaries. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:03 MiriamShanny

7:03

Raul:

The way I define content – it’s what an individual or an organization creates and share to tell their story. And you have to focus on the storytelling side. That’s what makes it compelling. “we don’t have a story to tell” of course you have a story to tell

Thursday January 20, 2011 7:03 Raul

7:03

jason_baker:

@CeilisVan Thanks. @ColleenCoplick & I got our beer. Thanks for listening, but you may want to have more than 1 waitress for #3tyvr [via Twitter]

Thursday January 20, 2011 7:03 jason_baker

7:03

masalapuri:

“@tbains: #3tyvr Be human. Love it. #contentrules Marcomm, PR, don’t get in the way of the real.” Awesome [via Twitter]

Thursday January 20, 2011 7:03 masalapuri

7:03

thornley:

I love this: @cc_chapman asks what content is. Person in the crowd responds: “human readable contextualized data.” #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:03 thornley

7:04

Raul:

Focus on what your voice is – how are you going to share your story? how do you elicit an emotional response from people to your content. If your content is not engaging people, then it’s not good enough.

Thursday January 20, 2011 7:04 Raul

7:04

photodreamz:

Everyone has a story. Not everyone can make it entertaining. #3TYVR [via Twitter]

Thursday January 20, 2011 7:04 photodreamz

7:04

rahelab:

#3tyvr #contentrules @cc_chapman content: human-usable, conextualized data. IOW, text, audio, images, video. [via Twitter]

Thursday January 20, 2011 7:04 rahelab

7:05

TimothySerrano:

Organizations have a story to tell but it needs to compel as to stir an emotional reaction #contentrules [via Twitter]

Thursday January 20, 2011 7:05 TimothySerrano

7:05

Raul:

Hopefully you will be able to elicit that emotion from people, you have to be able to be passionate.

1. Focus on the strategy – why you’re doing it and why are you doing it
- please measure it – social media is very measurable.
- Scotty Monty – you can’t measure the ROI on … (I missed what CC said)

Thursday January 20, 2011 7:05 Raul

7:05

kaaist:

Content strategy is not a mechanical process, it requires personality to bring your stories and brand to life. #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:05 kaaist

7:06

thornley:

If your content fails to trigger an emotional response from your audience, you’re doing something wrong. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:06 thornley

7:06

Raul:

Before you even worry about views, uniques, etc. We did things because we wanted to have fun.

Thursday January 20, 2011 7:06 Raul

7:06

misscheryltan:

RT @krystlesivorot: Get an emotion out of ppl.Tell a story. What is your voice? How do you get engagement? #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 7:06 misscheryltan

7:06

roxannestp:

#3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:06 roxannestp

7:06

jeremylim:

I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:06 jeremylim

7:06

Raul:

When you create content, HAVE FUN WITH IT. Figure out what you want to do and do that stuff. You don’t have to do video, you don’t have to blog. You can do whatever you want to do.

Thursday January 20, 2011 7:06 Raul

7:07

Ben_Shute:

Loving #contentrules. Thanks CC and Ann. [via Twitter]

Thursday January 20, 2011 7:07 Ben_Shute

7:07

Raul:

You don’t have to do everything, don’t think you have to create content with everything, but just have fun. Whatever you create, just be human, speak from the heart, make sure that people are excited about what you create.

Thursday January 20, 2011 7:07 Raul

7:07

misscheryltan:

Agreed RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:07 misscheryltan

7:07

masalapuri:

Content is both ‘human created contextualized data’ and absolutely necessary for storytelling #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:07 masalapuri

7:08

jason_baker:

Love the personality of @cc_chapman, but where is the Boston accent?! Love it & want to hear it. #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:08 jason_baker

7:08

Raul:

There’s content everywhere, and finding the content is really hard, and if it scares you, or you don’t have the time.

Content Curation

Curation is when you put together the stuff and content you find – you may not create but you would share with your audience. Links to best posts, best videos.

Thursday January 20, 2011 7:08 Raul

7:08

tbains:

Remember how it felt to tell a story as a kid. RT @roxannestp: #3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:08 tbains

7:08

OurManinSH:

RT @thornley: What happens in Montreal goes on video. @cc_chapman’s #ContentRules presentation caught on video. http://bit.ly/eqP2Ze [via Twitter]

Thursday January 20, 2011 7:08 OurManinSH

7:08

mariskar:

Yes! RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:08 mariskar

7:08

krystlesivorot:

Word. No one wants to talk to a robot. Be human. Keep it real. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:08 krystlesivorot

7:08

thornley:

Be a content curator. We all need gatekeepers. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:08 thornley

7:09

HerraincoBrand:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:09 HerraincoBrand

7:09

TimothySerrano:

Have FUN creating content, C-level wants this more than anything for downstream team, don’t be scared! #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:09 TimothySerrano

7:09

kcclaveria:

*Like* RT @JillBenedict: #3tyvr Want long-term success in social media? Develop a publishing schedule (via @cc_chapman) [via Twitter]

Thursday January 20, 2011 7:09 kcclaveria

7:09

thornley:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:09 thornley

7:09

Raul:

There is no crime in monetizing your content.

Thursday January 20, 2011 7:09 Raul

7:10

tnjohan:

RT @thornley: If your content fails to trigger an emotional response from your audience, you’re doing something wrong. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:10 tnjohan

7:10

LindseyLe:

RT @jeremylim: “When making content, have fun with it. Just do that. Be human and speak from the heart.” – @cc_chapman #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:10 LindseyLe

7:10

raincoaster:

Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR #ContentRules FACT [via Twitter]

Thursday January 20, 2011 7:10 raincoaster

7:10

Raul:

QUESTIONS AND ANSWERS

- How long have you been doing this? Blogging for 8 years (a journal, paper journal, he just starting sharing his thoughts). He just blogs when he has things he wants to say and share.

Thursday January 20, 2011 7:10 Raul

7:10

LindseyLe:

RT @rahelab: #3tyvr #contentrules you put on clothes each day tho you can’t measure ROI. Sometimes take a risk. Have fun. The ROI will f … [via Twitter]

Thursday January 20, 2011 7:10 LindseyLe

7:11

Raul:

Dads are “outside” they are Mr. Moms, they take care of the kids.

Thursday January 20, 2011 7:11 Raul

7:11

dblacombe:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:11 dblacombe

7:11

jason_baker:

RT @krystlesivorot: Word. No one wants to talk to a robot. Be human. Keep it real. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:11 jason_baker

7:11

Raul:

He started Digital Dads because he wants to find ways to share with people.

Thursday January 20, 2011 7:11 Raul

7:12

jason_baker:

Like this?! 2 good RT @mariskar: Yes! RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:12 jason_baker

7:12

Raul:

If you ever want to interact with dads just let CC know.

Thursday January 20, 2011 7:12 Raul

7:14

BeeVancity:

RT @masalapuri: Content is both ‘human created contextualized data’ & necessary for storytelling #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:14 BeeVancity

7:14

jeremylim:

I want to keep @cc_chapman for our community. Quick, #3TYVR, game plan! Bribe him with salmon and snowboards! #ContentRules [via Twitter]

Thursday January 20, 2011 7:14 jeremylim

7:15

Miss604:

RT @raincoaster: Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR # … [via Twitter]

Thursday January 20, 2011 7:15 Miss604

7:16

photodreamz:

@jeremylim and photo-walks? #3TYVR [via Twitter]

Thursday January 20, 2011 7:16 photodreamz

7:16

tbains:

RT @jeremylim: I want to keep @cc_chapman for our community. Quick, #3TYVR, game plan! Bribe him with salmon and snowboards! #ContentRules [via Twitter]

Thursday January 20, 2011 7:16 tbains

7:16

rahelab:

#3tyvr #contentrules check out THU, JAN 20, 2011 podcasts for examples of covering sensitive topics and keeping confidentiality. [via Twitter]

Thursday January 20, 2011 7:16 rahelab

7:17

TrendsmapCanada:

‘grabo’, #3tyvr, #kobo & #bones are now trending in Canada http://trendsmap.com/ca [via Twitter]

Thursday January 20, 2011 7:17 TrendsmapCanada

7:18

jason_baker:

Yes RT @thornley: the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:18 jason_baker

7:18

thornley:

the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:18 thornley

7:18

CathyBrowne:

Yep. RT @tbains: Remember how it felt to tell a story as a kid. RT @roxannestp: #3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:18 CathyBrowne

7:19

CrushMarketing:

Great Content needs a strategy, a plan and a human approach and more wise words from cc chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:19 CrushMarketing

7:19

rahelab:

#3tyvr #contentrules yes, B2B engagement uses the same rules. Continual contact. Examples in book. [via Twitter]

Thursday January 20, 2011 7:19 rahelab

7:19

Raul:

COMMENT AND QUESTION

Pete Quily

US Air Force – I missed it completely.

Thursday January 20, 2011 7:19 Raul

7:19

alexjuy:

I kinda am RT @buizachristina: I must be the only one taking notes with a notebook! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 7:19 alexjuy

7:20

Raul:

QUESTION

Can you speak to ethical conundrums when doing content for business.

Does ethics factor when you post content, or when you are posting comments, etc.

Thursday January 20, 2011 7:20 Raul

7:20

TimothySerrano:

@cc_chapman Comedy Clubs should be tailored like this, good laugh, knowledge sharing & real people having a good time #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:20 TimothySerrano

7:20

DesireeRD:

RT @raincoaster: Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR # … [via Twitter]

Thursday January 20, 2011 7:20 DesireeRD

7:21

tbains:

#3tyvr all the same content rules apply for both B2B and B2C. [via Twitter]

Thursday January 20, 2011 7:21 tbains

7:21

lmatecha:

Need cool corporate video music? Contact http://www.matecha.net Re #3tyvr crowd [via Twitter]

Thursday January 20, 2011 7:21 lmatecha

7:21

Raul:

It’s a company outing someone? It’s a great question – somebody else’s ethics and my ethics are probably different. I don’t even know how to answer this question.

Thursday January 20, 2011 7:21 Raul

7:21

Raul:

http://www.contentrulesbook.com/

Thursday January 20, 2011 7:21 Raul

7:22

Raul:

We had to make clear that we were not the voice.

Thursday January 20, 2011 7:22 Raul

7:22

rahelab:

#3tyvr #contentrules your comments are out there forever so be prepared for any consequences, good or bad. [via Twitter]

Thursday January 20, 2011 7:22 rahelab

7:22

Raul:

Do unto others as you would do on to you.

Thursday January 20, 2011 7:22 Raul

7:22

FrancisSteiner:

Great info from cc chapman at #3tyvr (@ Ceili’s Irish Pub & Restaurant w/ @amuseconsulting) http://4sq.com/dZs5dA [via Twitter]

Thursday January 20, 2011 7:22 FrancisSteiner

7:23

HerraincoBrand:

If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:23 HerraincoBrand

7:23

Raul:

Ethics are really, really important. Everyone should understand it.

Thursday January 20, 2011 7:23 Raul

7:24

Raul:

QUESTION – Do you tweet and post as yourself or as a business?

The age-old question – Scott Monty works for Ford, but it’s Scott Monty, not Ford. If you are a small business, for brand recognition. Tweets done by Tony – shows a human side. “I also tweet as The Company Name”.

Thursday January 20, 2011 7:24 Raul

7:24

lmatecha:

Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:24 lmatecha

7:24

MiriamShanny:

Establish what your client wants to achieve from their #socialmedia plan in order to accurately measure your success #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:24 MiriamShanny

7:25

thornley:

RT @HerraincoBrand: If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:25 thornley

7:25

LindseyLe:

RT @thornley: the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:25 LindseyLe

7:25

misscheryltan:

At #3tyvr with @cc_chapman as speaker #contentrules http://ow.ly/i/7oV5 [via Twitter]

Thursday January 20, 2011 7:25 misscheryltan

7:26

alexjuy:

Totally agree! RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:26 alexjuy

7:26

Hussle24Seven:

Totally agree! RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of wha… http://bit.ly/fc7LRm [via Twitter]

Thursday January 20, 2011 7:26 Hussle24Seven

7:28

photodreamz:

Contests also drive traffic, aside from buying. #3TYVR [via Twitter]

Thursday January 20, 2011 7:28 photodreamz

7:28

jeremylim:

I think my favorite quote from #3TYVR was, “You put on your pants everyday, but you don’t measure ROI on it.” Who said that again? [via Twitter]

Thursday January 20, 2011 7:28 jeremylim

7:29

HerraincoBrand:

RT @jeremylim: I think my favorite quote from #3TYVR was, “You put on your pants everyday, but you don’t measure ROI on it.” Who said th … [via Twitter]

Thursday January 20, 2011 7:29 HerraincoBrand

7:29

Wildfirejane:

At #3tyvr #contentrules watching @C_C_Chapman travel to each question. Way to keep it human thanks. [via Twitter]

Thursday January 20, 2011 7:29 Wildfirejane

7:29

nav_een:

RT @HerraincoBrand: If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:29 nav_een

7:30

thornley:

. @cc_chapman is really down on people who shill. I don’t care. You must buy #contentrules. A great book! #3tyvr [via Twitter]

Thursday January 20, 2011 7:30 thornley

7:31

alexjuy:

Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:31 alexjuy

7:31

Lahey13:

This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. *high five* [via Twitter]

Thursday January 20, 2011 7:31 Lahey13

7:31

rahelab:

#3tyvr #contentrules You can’t do contests on FB (against the rules) but check out Wildfire to set one up. [via Twitter]

Thursday January 20, 2011 7:31 rahelab

7:32

raincoaster:

No, no no no no, gotta disagree, CC. contests are OVERSOLD. People have “Like this page” fatigue #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:32 raincoaster

7:32

photodreamz:

If they catch you. Rules changed RT @alexjuy: Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:32 photodreamz

7:32

jason_baker:

Correct. Hosted contests that is. RT @alexjuy: Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:32 jason_baker

7:33

tbains:

Yes! RT @Lahey13: This is going down as 1 of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. [via Twitter]

Thursday January 20, 2011 7:33 tbains

7:33

jason_baker:

RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:33 jason_baker

7:33

HerraincoBrand:

Lovin it! @Lahey13 This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the (cont) http://tl.gd/89gimj [via Twitter]

Thursday January 20, 2011 7:33 HerraincoBrand

7:33

raincoaster:

@thornley Oh that’s you! I thought you looked familiar. #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:33 raincoaster

7:34

photodreamz:

@raincoaster yes on over-sold but keep it content related & it can build a twitter following. #3TYVR [via Twitter]

Thursday January 20, 2011 7:34 photodreamz

7:34

Raul:

Anybody can take a picture, not everybody can take a photograph. There’s a time and place. Just don’t assume that because you can create stuff that you shouldn’t outsource. SO DAMN TRUE ^rpv

Thursday January 20, 2011 7:34 Raul

7:34

raincoaster:

RT @tbains RT @Lahey13: 1 of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. [via Twitter]

Thursday January 20, 2011 7:34 raincoaster

7:35

rahelab:

#3tyvr #contentrules outsourcing content is OK but use a professional to keep the quality up. [via Twitter]

Thursday January 20, 2011 7:35 rahelab

7:35

thornley:

RT @Lahey13: This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. … [via Twitter]

Thursday January 20, 2011 7:35 thornley

7:35

tbains:

@raincoaster yup. I’ve seen it with social activism too but that’s not community. It’s just gaming the system. Empty. #3ryvr #contentrules [via Twitter]

Thursday January 20, 2011 7:35 tbains

7:35

jason_baker:

@buizachristina Where are you? #3tyvr [via Twitter]

Thursday January 20, 2011 7:35 jason_baker

7:36

hummingbird604:

Is it just me or some questions to @cc_chapman are pretty basic, Content Deployment 101? #3tyvr let’s get him more in-depth questions [via Twitter]

Thursday January 20, 2011 7:36 hummingbird604

7:36

krystlesivorot:

I like you @cc_chapman. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:36 krystlesivorot

7:37

buizachristina:

The big Twitter question: Quality or Quantity? Which one gets you more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:37 buizachristina

7:37

thornley:

“Tweets in real life Is that like walking up to someone?” @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:37 thornley

7:37

MiriamShanny:

Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:37 MiriamShanny

7:38

jason_baker:

Amen! RT @Lahey13: …One of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. *high five* [via Twitter]

Thursday January 20, 2011 7:38 jason_baker

7:40

Amuse_events:

#3tyvr @jeremylim @roxannestp @CathyBrowne @photodreamz @ColleenCoplick @RinaChong @trishussey @johnbiehler @CynnamonS @hummingbird604 [via Twitter]

Thursday January 20, 2011 7:40 Amuse_events

7:40

misscheryltan:

If your company is not active on social media aka Twitter, delete your account! Listen and engage is key! @cc_chapman #3tyvr [via Twitter]

Thursday January 20, 2011 7:40 misscheryltan

7:40

lmatecha:

Tweeting for your business? ‘Make sure you’re listening!’ #3tyvr quote. [via Twitter]

Thursday January 20, 2011 7:40 lmatecha

7:40

MortgagesVanBC:

Thanks I missed that! @MiriamShanny: Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules” [via Twitter]

Thursday January 20, 2011 7:40 MortgagesVanBC

7:41

hummingbird604:

My question to @cc_chapman – please tell these folks the difference between content Strategy and Tactics #3tyvr = what, how, why [via Twitter]

Thursday January 20, 2011 7:41 hummingbird604

7:41

tbains:

#3tyvr Beat part about touring Canada is the beer! #contentrules [via Twitter]

Thursday January 20, 2011 7:41 tbains

7:42

kcclaveria:

RT @MiriamShanny: Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:42 kcclaveria

7:42

buizachristina:

Tactics vs. Strategies: “Use tactics to execute strategies” #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:42 buizachristina

7:42

lmatecha:

Tactics vs Strategy? #3tyvr Doesn’t matter if they’re bad. [via Twitter]

Thursday January 20, 2011 7:42 lmatecha

7:42

misscheryltan:

Focus on the strategy – how and why you are doing it. Then go on to tactics @cc_chapman #ContentRules #3tyvr #socialmedia [via Twitter]

Thursday January 20, 2011 7:42 misscheryltan

7:42

jason_baker:

Quality & engagement RT @buizachristina: Big Twitter question: Quality or Quantity? Which one gets you more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:42 jason_baker

7:43

CoreyDilley:

Disagreed with @cc_chapman about 1 thing – start with the objective, not the strategy. #contentrules [via Twitter]

Thursday January 20, 2011 7:43 CoreyDilley

7:43

Raul:

Once you have it, it takes a lot of work to keep it (it’s like a child/baby). Set aside the time, resources, etc.

Thursday January 20, 2011 7:43 Raul

7:43

misscheryltan:

@hummingbird604 Good point brought up #3tyvr [via Twitter]

Thursday January 20, 2011 7:43 misscheryltan

7:43

roxannestp:

#3tyvr love it! Strategies are not tactics. Wish my students were in the room! Music to my ears! [via Twitter]

Thursday January 20, 2011 7:43 roxannestp

7:43

CynnamonS:

Enjoying the #ContentRules talk at #3TTYVR @ceilis in #Vancouver. [via Twitter]

Thursday January 20, 2011 7:43 CynnamonS

7:44

MortgagesVanBC:

Hahaha I would like a content fairy #3TYVR [via Twitter]

Thursday January 20, 2011 7:44 MortgagesVanBC

7:44

rahelab:

#3tyvr #contentrules everyone needs a content fairy to make content happen. Don’t hold your breath tho. #contentstrategy [via Twitter]

Thursday January 20, 2011 7:44 rahelab

7:45

vancouver_rt:

RT @CynnamonS Enjoying the #ContentRules talk at #3TTYVR @ceilis in #Vancouver. [via Twitter]

Thursday January 20, 2011 7:45 vancouver_rt

7:45

KevinJagger:

Q should be: Which 1 gets u QUALITY followers RT @buizachristina Quality or Quantity? Which one gets u more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:45 KevinJagger

7:47

jeremylim:

Quality! RT @KevinJagger: Which 1 gets u QUALITY followers RT @buizachristina Quality or Quantity? Which one gets u more followers? #3TYVR [via Twitter]

Thursday January 20, 2011 7:47 jeremylim

7:47

Raul:

ok, I need to stop the liveblog right now as I’ve been tethering for a while, so I hope you enjoyed it!

Raul

Thursday January 20, 2011 7:47 Raul

7:48

jason_baker:

@KevinJagger quality. #3tyvr [via Twitter]

Thursday January 20, 2011 7:48 jason_baker

7:49

buizachristina:

Well said Raul! RT @hummingbird604 @buizachristina Why care about # of followers? Should be quality of followers, not the quantity #3TYVR [via Twitter]

Thursday January 20, 2011 7:49 buizachristina

7:50

lmatecha:

Totally agree with #3tyvr Learn by doing with social media is the only way. I’ve been saying that for about five yrs. [via Twitter]

Thursday January 20, 2011 7:50 lmatecha

7:50

buizachristina:

That definitely sounds like a better question than the previous ones. RT @KevinJagger Q should be: Which 1 gets u QUALITY followers #3TYVR [via Twitter]

Thursday January 20, 2011 7:50 buizachristina

7:51

misscheryltan:

There is nothing that says that you NEED to be on Facebook, Twitter etc. Do it if you want to and if it works for you @cc_chapman #3tyvr [via Twitter]

Thursday January 20, 2011 7:51 misscheryltan

7:51

CrushMarketing:

RT @lmatecha: Tweeting for your business? ‘Make sure you’re listening!’ #3tyvr quote. [via Twitter]

Thursday January 20, 2011 7:51 CrushMarketing

7:51

jeremylim:

Best way to kick off the year, guys. Trend up. @cc_chapman is magic. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:51 jeremylim

7:51

photodreamz:

RT @jeremylim: Best way to kick off the year, guys. Trend up. @cc_chapman is magic. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:51 photodreamz

7:52

thornley:

Wthashtag.com @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:52 thornley

7:53

MiriamShanny:

If your client is going to have #SM make sure they have content to support it. 140 characters is not enough; it’s just a springboard #3TYVR [via Twitter]

Thursday January 20, 2011 7:53 MiriamShanny

7:55

rahelab:

#3tyvr #contentrules content killers: piss people off, delay responses, overeact, @ instead of DM. Think worst case, plan for it. [via Twitter]

Thursday January 20, 2011 7:55 rahelab

7:55

jason_baker:

@KevinJagger From personal experience, quantity is not even a close 2nd. Re: followers #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:55 jason_baker

7:56

FrancisSteiner:

It is cold here got to go #3tyvr (@ Ceili’s Irish Pub & Restaurant w/ @amuseconsulting) http://4sq.com/hHQZl7 [via Twitter]

Thursday January 20, 2011 7:56 FrancisSteiner

7:56

roxannestp:

RT @misscheryltan: If you’re not prepared for crisis management, it can damage your content greatly #socialmedia #3tyvr @cc_chapman [via Twitter]

Thursday January 20, 2011 7:56 roxannestp

7:56

johnbiehler:

Really enjoying listening to @cc_chapman talk at #3TYVR…I had heard of him before but didn’t really know what he was about #ContentRules [via Twitter]

Thursday January 20, 2011 7:56 johnbiehler

7:58

bealaine:

Ask your readers what they’re interested in #ContentRules [via Twitter]

Thursday January 20, 2011 7:58 bealaine

7:59

thornley:

RT @johnbiehler: Really enjoying listening to @cc_chapman talk at #3TYVR…I had heard of him before but didn’t really know what he was about #ContentRules [via Twitter]

Thursday January 20, 2011 7:59 thornley

8:00

rahelab:

#3tyvr #contentrules Q about remixing content. Me: MULTI-CHANNEL PUBLISHING. It’s all about the metadata. [via Twitter]

Thursday January 20, 2011 8:00 rahelab

8:00

misscheryltan:

Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:00 misscheryltan

8:01

misscheryltan:

RT @rahelab: #3tyvr #contentrules Q about remixing content. Me: MULTI-CHANNEL PUBLISHING. It’s all about the metadata. [via Twitter]

Thursday January 20, 2011 8:01 misscheryltan

8:01

thornley:

RT @misscheryltan: Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:01 thornley

8:02

hummingbird604:

My liveblog for @cc_chapman (w Twitter integration) is here – http://bit.ly/erb14y #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:02 hummingbird604

8:03

jeremylim:

RT @hummingbird604: My liveblog for @cc_chapman (w Twitter integration) is here – http://bit.ly/erb14y #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:03 jeremylim

8:03

JillBenedict:

#3tyvr people should use transcripts more to repurpose video (good tool for PR too) [via Twitter]

Thursday January 20, 2011 8:03 JillBenedict

8:04

photodreamz:

Can I have an opinion on wrapping up? Been interesting though. #3TYVR [via Twitter]

Thursday January 20, 2011 8:04 photodreamz

8:04

roxannestp:

RT @JillBenedict: #3tyvr people should use transcripts more to repurpose video (good tool for PR too) [via Twitter]

Thursday January 20, 2011 8:04 roxannestp

8:05

misscheryltan:

Lol! RT @photodreamz: Can I have an opinion on wrapping up? Been interesting though. #3TYVR [via Twitter]

Thursday January 20, 2011 8:05 misscheryltan

8:06

rahelab:

#3tyvr #contentrules @cc_chapman will be speaking at #confab2011 in May [via Twitter]

Thursday January 20, 2011 8:06 rahelab

8:07

misscheryltan:

AWESOME speaker! Thanks for coming out to Vancouver @cc_chapman! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:07 misscheryltan

8:07

CynnamonS:

Thanks #3TTYVR sponsors for bringing @cc-chapman to #Vancouver. Great talk! #ContentRules [via Twitter]

Thursday January 20, 2011 8:07 CynnamonS

8:07

misscheryltan:

Trying to create controversy all the time is a no-no unless thats how you want to brand yourself. But DO have an opinion #3tyvr [via Twitter]

Thursday January 20, 2011 8:07 misscheryltan

8:15

zenhousemedia:

RT @rahelab: #3tyvr #contentrules @cc_chapman will be speaking at #confab2011 in May [via Twitter]

Thursday January 20, 2011 8:15 zenhousemedia

8:18

chrissychrzan:

.@cc_chapman just gave a shoutout to @sprouter #3tyvr [via Twitter]

Thursday January 20, 2011 8:18 chrissychrzan

8:26

vancouver_rt:

RT @CynnamonS Thanks #3TTYVR sponsors for bringing @cc-chapman to #Vancouver. Great talk! #ContentRules [via Twitter]

Thursday January 20, 2011 8:26 vancouver_rt

8:28

hummingbird604:

Heading back to @thenetworkhub to pick up my stuff and head home. Lovely talk by @cc_chapman at #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:28 hummingbird604

8:32

n8brophy:

Good #3tyvr tonight! Motivating to go write some Content. Think I’ll buy the book… [via Twitter]

Thursday January 20, 2011 8:32 n8brophy

8:32

chrissychrzan:

Good times at #3tyvr tonight – great to have convos with twitter peeps in real life [via Twitter]

Thursday January 20, 2011 8:32 chrissychrzan

8:34

hummingbird604:

#3tyvr I don’t believe @cc_chapman is championing sending a DM over an @ reply. I dislike DMs SO MUCH I ignore most of them. [via Twitter]

Thursday January 20, 2011 8:34 hummingbird604

8:42

teamfrugalbits:

Wise words from a wise guy. Thanks @cc_chapman #contentrules [via Twitter]

Thursday January 20, 2011 8:42 teamfrugalbits

8:44

masalapuri:

@tbains I came and left! Missed you Was great topic speaker- content is king! #t3yvr #contentrules now @ #roundhouse for youth vote disc [via Twitter]

Thursday January 20, 2011 8:44 masalapuri

8:57

alchemize:

enjoyed presentation tonite with @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 8:57 alchemize

9:01

photodreamz:

Post #3TYVR with 4 lovely ladies including @cathybrowne (@ Cactus Club Cafe w/ 3 others) http://4sq.com/ehJEuy [via Twitter]

Thursday January 20, 2011 9:01 photodreamz

9:01

alchemize:

also Curate content RT @misscheryltan: Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 9:01 alchemize

9:05

alchemize:

a shout out for #innochat at Vancouver meetup with @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 9:05 alchemize

9:33

TegBrar:

Excellent talk CC, Thx. Great to put a face to a voice, huge fan of #managing thegray #mediahacks @cc_chapman! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 9:33 TegBrar

9:38

KathyHanbury:

Thx to all who tweeted about #3tyvr! SO upset I didn’t make it, but very appreciative of your play-by-plays. I’ll see CC at Confab 4 sure. [via Twitter]

Thursday January 20, 2011 9:38 KathyHanbury

9:46

MiriamShanny:

Thx for the RTs @MortgagesVancBC & @kcclaveria! Til next time #socialmedia friends! #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 9:46 MiriamShanny

9:51

MiriamShanny:

Great night with @cc_chapman at #contentrules seminar on #socialmedia. Was so impressed with his insight & lovely demeanor. Big fan! [via Twitter]

Thursday January 20, 2011 9:51 MiriamShanny

9:51

MiriamShanny:

Great night with @cc_chapman at his #contentrules seminar on #socialmedia. So impressed with his insight & lovely demeanor. Big fan! [via Twitter]

Thursday January 20, 2011 9:51 MiriamShanny

10:09

Livetweetage for @OnlineStrategy’s #3tyvr talk on integrating social media strategy

Raul — Tue, 25 May 2010 22:14:58 +0000

I have an organizer’s and volunteers’ meeting of the Mental Health Camp Vancouver 2010, but I’m happy to capture the livetweetage of Guacira’s talk tonight.

Guacira Naves on Social Media Strategy

UPDATE: I’m embedding both the ScribbleLive and the CoverItLive iFrames as both of them are thoroughly unreliable. Some tweets show on one of the iFrames but not in the other. Lovely.

Julien Smith at Third Tuesday Vancouver liveblog

Raul — Tue, 19 Jan 2010 21:13:44 +0000

Tanya Davis, a very close friend of mine and someone I absolutely love, asked me if I’d be willing and able to liveblog tonight’s Third Tuesday Vancouver talk by Julien Smith. Julien is the co-author of Trust Agents with Chris Brogan, and someone I think is a very good thinker.

So, I agreed to liveblog this event. I will be integrating the tweets if you tag them with the hashtag “3tyvr”, but for the most part, the talk will be liveblogged using CoverItLive. The liveblog won’t start until 6.30pm or so, when the actual talk start, so don’t be surprised if your tweets aren’t included until then.

UPDATE – Justin Carlson sent me a link to his high-definition video of Julien’s talk. If you couple this with my liveblog, I think you have a fairly spectacular summary of the event. Thanks for this, Justin!

Julien Smith 3Tyvr

(01/19/2010)

1:11

Raul:

Julien Smith (Trust Agents co-author)

Tuesday January 19, 2010 1:11 Raul

6:38

Raul:

I’d like to take you back way back, 100 years ago. It’s Christmas Eve, you’re in the middle of the Atlantic Ocean. You’re the navigator of the ship. You trust the equipment that you use. It helps you find out where the other ships are, in your area, so that you don’t slam into them. Something incredible is about to happen, has never happened in the history of mankind. It will revolutionize everything you do in regards of communications. For the first time, a voice comes through this device. It’s never happened before.

Julien is telling us a story about the radio. Radio was not transmitted in that way, but it made it possible. Television is a kind of radio, it’s a mass medium and lets you transmit information in a different way. The radios of today are Twitter, Facebook, they are compounded all on top of each other. We can also do them with the Internet, but it adds on another layer. What I’d like you to consider doing is to think about mastering tomorrow’s radios. I don’t know what tomorrow’s radios are, neither do you. Someone will take control of that. Tomorrow’s radios will indeed need some kind of thing.

Touch the burner, that’s what we all do when we are children. We put the hand in the electrical burner, it hurts and it sucks. This helps us understand what life is like. This is what he did – he took a risk, he did something that nobody was doing before and nobody had done before. He took the risk.

It’s very easy to do what everybody else is doing.

Tuesday January 19, 2010 6:38 Raul

6:39

Raul:

These computers are doing something that is natural to human beings, which is to network – share information better and faster than anybody could do.

Tuesday January 19, 2010 6:39 Raul

6:39

Raul:

This is what a channel looks like – ShitMyDadSays – you can’t see it over here in the corner. 635,000 followers.

Tuesday January 19, 2010 6:39 Raul

6:39

Raul:

I’m pointing it out because it is stupid. The things that bring people together aren’t the smart things. The things that bring us together are stupid, when we laugh at a bar. I was totally late for work, it’s the silly things.

Tuesday January 19, 2010 6:39 Raul

6:40

Raul:

Julien is speaking about what the ShitMyDadSays account says. Silly things that are not meaningful unless it makes people closer. People are brought closer together .

Tuesday January 19, 2010 6:40 Raul

6:40

Raul:

All these things bring people together.

Tuesday January 19, 2010 6:40 Raul

6:41

Raul:

All of these things are producing content, but content is being produced differently.

Tuesday January 19, 2010 6:41 Raul

6:41

Raul:

Julien is now presenting an example about Kylie Minogue.

Tuesday January 19, 2010 6:41 Raul

6:42

Raul:

People don’t care. People are the there for the channel. Once you have the channel you’ll have it forever.

Tuesday January 19, 2010 6:42 Raul

6:43

Raul:

This is what a channel used to look like. You can mute a channel, you can tune the volume up and down. You cannot talk back to a channel. It does not listen to you because it doesn’t care.

Tuesday January 19, 2010 6:43 Raul

6:44

Raul:

This is what channels look like now – connecting together, this is what people do, we naturally build relationships, that make us happy. Julien is now describing the career that his father had (career counsellor).

Let’s say you lose your job tomorrow and your network is not in place, you’re lost.

Tuesday January 19, 2010 6:44 Raul

6:44

chrisgoward:

Hype dies but the channel is forever. Once you create a channel, you control it. @Julien #3tyvr

Tuesday January 19, 2010 6:44 chrisgoward

6:44

chrisgoward:

@Julien Someone will use the next “radio” technology to communicate. Will it be you? It takes risk to innovate. #3tyvr

Tuesday January 19, 2010 6:44 chrisgoward

6:44

bluefinch604:

@Julien speaking now at #3tyvr

Tuesday January 19, 2010 6:44 bluefinch604

6:44

GlissMedia:

#3tyvr about to hear from Julien Smith @Julien who writes the best blogs at inoveryourhead

Tuesday January 19, 2010 6:44 GlissMedia

6:44

cogno:

At #3TYVR… Looking forward to being edumacated.

Tuesday January 19, 2010 6:44 cogno

6:44

chrisgoward:

I mean: Checking out #thirdtuesday #3tyvr at Ceili’s tonight. Julien Smith (of Trust Agents) will be presenting.

Tuesday January 19, 2010 6:44 chrisgoward

6:44

kaler:

#3tyvr or gym?

Tuesday January 19, 2010 6:44 kaler

6:44

GusF:

So I have to spare before #3TYVR that I’ll watch some puppies – http://bit.ly/5JS9BQ

Tuesday January 19, 2010 6:44 GusF

6:44

jonjennings:

Think I need to grab another coffee before #3tyvr. Catch me in the Starbucks underneath

Tuesday January 19, 2010 6:44 jonjennings

6:44

chantelu:

goin to #3tyvr with @bluefinch604 tonight. looking forward to it ;0 less than 5 seconds ago

Tuesday January 19, 2010 6:44 chantelu

6:44

cogno:

@CatherineOmega Awww… why not? #3tyvr

Tuesday January 19, 2010 6:44 cogno

6:44

cogno:

@hummingbird604 I know, it was just really fun to tease you. Glad you’re better-rested now. #3tyvr

Tuesday January 19, 2010 6:44 cogno

6:44

CatherineOmega:

@cogno @hummingbird604 It’s cool, you guys. I don’t think I can make it to #3tyvr anyway.

Tuesday January 19, 2010 6:44 CatherineOmega

6:44

cogno:

@hummingbird604 Yeah, except we were all in the room and couldn’t figure out which of us you didn’t like. #3tyvr

Tuesday January 19, 2010 6:44 cogno

6:44

cogno:

Only a couple of hours until #3tyvr; looking forward to seeing you all. Well, most of you anyway… there’s always that *one* guy…

Tuesday January 19, 2010 6:44 cogno

6:44

jonjennings:

@bluefinch604 Excellent – I’ll see you at #3tyvr

Tuesday January 19, 2010 6:44 jonjennings

6:44

urpisdream:

RT @bluefinch604: #3tyvr Here I come… Looking forward to a good talk, good ppl., and a much deserved drink.

Tuesday January 19, 2010 6:44 urpisdream

6:44

bluefinch604:

@julien Looking forward to your talk tonight at #3tyvr. I hope we get a chance to connect live.

Tuesday January 19, 2010 6:44 bluefinch604

6:44

bluefinch604:

#3tyvr Here I come… Looking forward to a good talk, good ppl., and a much deserved drink.

Tuesday January 19, 2010 6:44 bluefinch604

6:44

chrisgoward:

Hype dies but the channel is forever. Once you create a channel, you control it. @Julien #3tyvr

Tuesday January 19, 2010 6:44 chrisgoward

6:44

TLCHOME:

Very excited to hear @julien speak at #3tyvr tonight @Ceilis! Who else is coming?? Come find me!! @bluefinch604 @NetChick

Tuesday January 19, 2010 6:44 TLCHOME

6:44

anitawebster:

I’ll be at this event 2nite: #3TYVR http://bit.ly/4KzO4: Julien Smith talks about his book ’Trust Agents’

Tuesday January 19, 2010 6:44 anitawebster

6:44

CathyBrowne:

I’m going, can’t wait! RT @johnbiehler: RT @chrislemay: #3TYVR tonight http://bit.ly/4KzO4: Julien Smith talks about his book ’Trust Agents’

Tuesday January 19, 2010 6:44 CathyBrowne

6:44

TLCHOME:

RT @NetChick: Coming to @Julien’s talk tonight? #3TYVR #TrustAgents – Please RSVP now to secure your last min spot: http://bit.ly/6gsEhq

Tuesday January 19, 2010 6:44 TLCHOME

6:45

michaelallison:

RT @NetChick: Coming to @Julien’s talk tonight? #3TYVR #TrustAgents – Please RSVP now to secure your last minute spot: http://thirdtuesd …

Tuesday January 19, 2010 6:45 michaelallison

6:46

CathyBrowne:

‘Hype dies, but the channel is forever’ per @Julien at #3tyvr

Tuesday January 19, 2010 6:46 CathyBrowne

6:46

adamkambeitz:

RT @chrisgoward: Hype dies but the channel is forever. Once you create a channel, you control it. @Julien #3tyvr

Tuesday January 19, 2010 6:46 adamkambeitz

6:46

Raul:

This is why building the channel is important, even if you don’t know that you may not need it it for. It’s been studied/said once you get to a certain level of financial gain, at that point, beyond the $ 50,000/yr, at that point, you no longer are made happy by the next $ 1,000 (book – People Stumbling on to Happiness).

What makes you happy is how tight you are and how central you are to the network. The more connections you are to people, the tighter you are to people, by working on the channel, you are also growing.

Tuesday January 19, 2010 6:46 Raul

6:47

Raul:

The potential connections, not only will help you find a job, they’ll not only help you with your next project, they will make you happy.

Tuesday January 19, 2010 6:47 Raul

6:47

Raul:

As you get older, everyone gets this experience, your friends move out of town, they have other priorities, you don’t see them anymore. The network over time will dissipate and you won’t be able to get the same people, you need to build the network again and maintain it.

Tuesday January 19, 2010 6:47 Raul

6:48

Raul:

Creating real, valuable connections. Building tribes is critical, one of the best things you can do personally or for your business, whether you know what it is.

Tuesday January 19, 2010 6:48 Raul

6:48

kaler:

#3tyvr — at Ceili’s Irish Pub http://gowal.la/s/277j

Tuesday January 19, 2010 6:48 kaler

6:48

Raul:

Julien is sharing the BME Magazine

Tuesday January 19, 2010 6:48 Raul

6:49

Raul:

The smaller the tribe is, the harder it is to find people in your own geographical area, the higher chances what you build will be way more relevant and valuable.

Tuesday January 19, 2010 6:49 Raul

6:50

Raul:

This is particularly true within the notion of a diaspora .

Tuesday January 19, 2010 6:50 Raul

6:50

ByzHubOwen:

#3tyvr listening 2 @julien with @renocoach @threesixtyfg nice 2 c them again

Tuesday January 19, 2010 6:50 ByzHubOwen

6:50

CathyBrowne:

‘Building tribes is great- one of the most important things you can do’ @Julien at 3tyvr

Tuesday January 19, 2010 6:50 CathyBrowne

6:50

adamkambeitz:

#3tyvr in the back room overflow watching slides move really slowly with @Julien VoiceOver

Tuesday January 19, 2010 6:50 adamkambeitz

6:50

Raul:

You provide value if you build a tribe.

Tuesday January 19, 2010 6:50 Raul

6:51

Raul:

If you own a channel you can put anything you like through it. There are some people that aren’t thinking about how to build something with you at the moment, they aren’t thinking about how to grow with you, they are thinking of how to make money out of you.

Julien is sharing the story of Reddit (and how bad it could be).

Tuesday January 19, 2010 6:51 Raul

6:52

Raul:

People who helped a guy whose family made soap were participants in the Reddit community.

Tuesday January 19, 2010 6:52 Raul

6:52

tbains:

#3tyvr Listening to Julien unpack tribes.

Tuesday January 19, 2010 6:52 tbains

6:52

Wildfirejane:

I’m loving the Vancouver meetup #3tyvr with @Julian Simple, real, smart. Thanx

Tuesday January 19, 2010 6:52 Wildfirejane

6:52

cogno:

“Reddit is like Digg except it’s not full of F**king morons” – Fighting words from @Julien at #3tyvr

Tuesday January 19, 2010 6:52 cogno

6:53

Raul:

The old channels are nothing for you, they need to be replaced, badly.

Tuesday January 19, 2010 6:53 Raul

6:55

Raul:

Julien is sure that he will get a lot more comments about the dog in the sweater (and FAIL) - he makes a point that I am not sure is obvious to everyone – he is talking about how he’ll talk to other people as they are drinking WITH him (e.g. in making himself accessible he’s growing a new tribe here at Third Tuesday).

You want to be a part of everything, we are wanting to connect and at the same time, we are afraid of connecting. This is a gain, what ends up happening is that every game has a shape to the puzzle piece.

Tuesday January 19, 2010 6:55 Raul

6:56

Raul:

What is the shape of the piece? Is the social capital. The dog in the sweater. The thing that brings people together. Our job is to facilitate the exchange of social capital. The answer to “do you want to go out?” the answer is YES. Because, guess what happens when you say YES to something? When you are doing something like this, you possibly meet your future husband/wife/business partner.

Tuesday January 19, 2010 6:56 Raul

6:57

glennhilton:

Hype dies but the channel is forever. Once you create a channel, you control it. ~ @Julien at #3tyvr Via @chrisgoward

Tuesday January 19, 2010 6:57 glennhilton

6:58

Raul:

In the early day of podcasting – one of the amazing things is that it was there every day. Some people go to his site before anything else. If you can build the church and get people to come to it, get it to be the default – you’re way ahead of the game and doing amazing things for yourself. (I think he’s talking about Chris Brogan)

Tuesday January 19, 2010 6:58 Raul

6:58

Raul:

Be part of every conversation

Go and find stuff on Twitter Search.

Tuesday January 19, 2010 6:58 Raul

6:59

Raul:

A bar is a great analogy. The real different from a bar we’re all in groups like this. On Twitter, you find serendipity. You may have no idea who these people are and the walls are down. Create stuff that is visible and indexable.

Tuesday January 19, 2010 6:59 Raul

7:00

HudsonHomeTeam:

RT @adamkambeitz: #3tyvr in the back room overflow watching slides move really slowly with @Julien VoiceOver

Tuesday January 19, 2010 7:00 HudsonHomeTeam

7:00

chrisgoward:

Be the place where people gather. Be the “church” for your tribe. Be the default. @Julien #3tyvr

Tuesday January 19, 2010 7:00 chrisgoward

7:00

Raul:

Create stuff that is visible and indexable

If you answer stuff on a website, it gets indexable and people can all come to your site. You can be sitting around, doing anything, but even though you’re doing that, you’re answering questions. You can become a resource as you answer hundreds of questions.

Tuesday January 19, 2010 7:00 Raul

7:01

Raul:

On the internet we are engaging with people, answering questions ALL THE TIME. People can just search and find you.

Tuesday January 19, 2010 7:01 Raul

7:02

Raul:

Understanding how the system works.

I love the way in which Julien is explaining a video game and how to get to the end of the game. All you have to do is know about the secrets. Understanding how the system works on the internet, you gain a lot.

Tuesday January 19, 2010 7:02 Raul

7:02

adamkambeitz:

#3tyvr did @Julian say sock monkeys?

Tuesday January 19, 2010 7:02 adamkambeitz

7:02

ByzHubOwen:

the dog that failed #3tyvr

Tuesday January 19, 2010 7:02 ByzHubOwen

7:03

Raul:

What if you are in a situation where people are asking questions, you’re answering, and then all of a sudden people are answering their own questions – understanding the system (insiders and outsiders).

Insiders forgive each other faster. Outsiders not so much. Insiders have an understanding of each other.

Tuesday January 19, 2010 7:03 Raul

7:04

Raul:

Use insider language

Making yourself a little bit vulnerable.

Tuesday January 19, 2010 7:04 Raul

7:05

Raul:

Read Blue Ocean Strategy.

Tuesday January 19, 2010 7:05 Raul

7:07

Raul:

Be a human artist.

We kind of have forgotten how to interact with people and in some cases, we never knew. If you get bored in a conversation with someone you barely know –

Pattern breaking.

Oh crap, now I have to tell them what I do. If you bored the other guy, you’re in a really bad situation.

Tuesday January 19, 2010 7:07 Raul

7:07

anitawebster:

Value of ‘insider language’ @julien #3tyvr

Tuesday January 19, 2010 7:07 anitawebster

7:07

ByzHubOwen:

@julien says blue ocean strategy is an incredible book. #3tyvr

Tuesday January 19, 2010 7:07 ByzHubOwen

7:07

CathyBrowne:

@Julien recommends reading Blue Ocean Strategy #3tyvr

Tuesday January 19, 2010 7:07 CathyBrowne

7:07

glennhilton:

@toandang definitely Toan. I’m stuck in the side hallway. #3tyvr

Tuesday January 19, 2010 7:07 glennhilton

7:08

Raul:

The usual patterns – you see it hit you at the corner of your eye. When you don’t see the predator, you don’t need to pay attention.

Tuesday January 19, 2010 7:08 Raul

7:09

Raul:

Never let anybody turn themselves off. Break the pattern, all the time. Because it will let people really engage back again.

Tuesday January 19, 2010 7:09 Raul

7:09

Raul:

Larry King will go into an interview with a broad variety of questions.

Tuesday January 19, 2010 7:09 Raul

7:09

Raul:

Interviewers do this – and that’s the stuff the best interviewers are made of.

Tuesday January 19, 2010 7:09 Raul

7:09

Raul:

Making people emotional is good.

Tuesday January 19, 2010 7:09 Raul

7:09

HudsonHomeTeam:

RT @chrisgoward: Be the place where people gather. Be the “church” for your tribe. Be the default. @Julien #3tyvr

Tuesday January 19, 2010 7:09 HudsonHomeTeam

7:09

ByzHubOwen:

if you are at #3tyvr come find me and say hi I think I’m the only guy in a pink shirt.

Tuesday January 19, 2010 7:09 ByzHubOwen

7:09

cogno:

Thanks to @Julien, I’ll never be able to start a conversation with “What are you famous for?” again. Damn. #3tyvr

Tuesday January 19, 2010 7:09 cogno

7:09

Raul:

The idea that the web works for you, that you don’t have to be doing everything actively – it’s wrong.

Tuesday January 19, 2010 7:09 Raul

7:10

Raul:

On the web, social capital almost transforms itself into financial capital.

Tuesday January 19, 2010 7:10 Raul

7:10

Raul:

How much do they hear about X thing vs Y thing. You can test for this over time. Anything that can be tested can be monetized.

Tuesday January 19, 2010 7:10 Raul

7:11

Raul:

Now Julien switches to fear.

Tuesday January 19, 2010 7:11 Raul

7:11

Raul:

What if you fail? You may be embarrassed, you may not want to do things.

Tuesday January 19, 2010 7:11 Raul

7:11

Raul:

Julien is reading the book “Connected” – the power of social networks, real social networks.

Tuesday January 19, 2010 7:11 Raul

7:11

toandang:

RT @cogno: Thanks to @Julien, I’ll never be able to start a conversation with “What are you famous for?” again. Damn. #3tyvr

Tuesday January 19, 2010 7:11 toandang

7:12

Raul:

What they talk about is levels of influence – if I zero-in in the center of the network – if all the people that you know is group 1 and group 2 is the people THEY know – high likelihood that the group 2 will get fat, hehe.

Tuesday January 19, 2010 7:12 Raul

7:12

Raul:

It extends to 3 levels. You getting thin, happy, exxtends to 3 degrees of influence .

Tuesday January 19, 2010 7:12 Raul

7:14

chrisgoward:

Anything that can be tested can be monetized. Do visitors like blue links or red links? #3tyvr (testing is what I do, @Julien)

Tuesday January 19, 2010 7:14 chrisgoward

7:14

ByzHubOwen:

another book @julien is talking about is connected #3tyvr

Tuesday January 19, 2010 7:14 ByzHubOwen

7:14

Raul:

If you drink a lot of beer, you end up influencing up to 3 degrees (and they’ll drink a lot of beer). – RPV_ NOT SURE I BUY THIS. I understand the concept that Julien is explaining but not sure I buy all of it in regards to the 3 levels of influence.

Become the lead goose

The lead goose reduces the wind resistance for all other geese. If you become an experimenter, as a habit, if you try new things, if you try to change the way in which you’re behaving, if you are breaking the pattern, you’re making it easier for everybody else in your network to break the pattern.

Tuesday January 19, 2010 7:14 Raul

7:15

Raul:

Everybody has friends like this. I have friends on Facebook (Julien does, not me!) – if one of them says no, all of them say no (the domino effect). They fall down like pins (I suppose Julien is speaking about bowling pins).

Tuesday January 19, 2010 7:15 Raul

7:16

Raul:

You have a choice- you do the same thing for people. Either you show up or you do something different. Somebody needs to be the lead goose.

You have to touch the burner, before any other pattern of fear that we have, before anything, there was a pattern that we had.

Tuesday January 19, 2010 7:16 Raul

7:16

lacouvee:

reading the live blog for #3tyvr and REALLY excited to have @Julien Smith here tmrw for #smcvictoria #yyj

Tuesday January 19, 2010 7:16 lacouvee

7:17

Raul:

We did this because as children, we needed to make our world bigger. Our world is small as kids, but we don’t understand a lot – so we need to make the world bigger, so I touch the burner. Now I understand the burner and my world gets a little bit bigger. It also hurts to touch the burner so eventually we stop. But when you stop, that world that we have stops getting bigger. We don’t touch things anymore, we have no reason to experiment.

Tuesday January 19, 2010 7:17 Raul

7:18

Raul:

The thing we were born to do is to make our world bigger and bigger. So Julien encourages us to touch the burner. You are helping a bunch of other people if you touch burner .

“Successful business man and pillar of his community”

Tuesday January 19, 2010 7:18 Raul

7:18

Raul:

Julien is describing the success of his and Chris Brogan’s book.

Tuesday January 19, 2010 7:18 Raul

7:19

CathyBrowne:

‘Be the lead goose’ @Julien at #3tyvr

Tuesday January 19, 2010 7:19 CathyBrowne

7:19

chrisgoward:

When you stop “touching the burner” (taking risks), your world stops getting bigger. @Julien #3tyvr

Tuesday January 19, 2010 7:19 chrisgoward

7:19

bluey037:

sorry I’m missing the fun at #3tyvr

Tuesday January 19, 2010 7:19 bluey037

7:19

Raul:

Talk to people as people, don’t talk to them as numbers. Treat them with dignity and respect their intelligence. That’s Julien’s point.

We will never need more advertising.

Tuesday January 19, 2010 7:19 Raul

7:19

Raul:

What we will always need is more connection and we will do amazing things.

Tuesday January 19, 2010 7:19 Raul

7:21

bluefinch604:

@hummingbird604 have some chicken wings and a beer lead goose #3tyvr

Tuesday January 19, 2010 7:21 bluefinch604

7:21

adamkambeitz:

#3tyvr touch the burner… No wait don’t touch the burner….. Confused http://yfrog.com/3gy7yxj

Tuesday January 19, 2010 7:21 adamkambeitz

7:21

ByzHubOwen:

#3tyvr we will never need more advertising just go out and connect

Tuesday January 19, 2010 7:21 ByzHubOwen

7:23

Raul:

Monica Hamburg is asking a point about breaking the pattern

Tuesday January 19, 2010 7:23 Raul

7:29

HudsonHomeTeam:

Why do they always use Real Estate as an example? #3tyvr

Tuesday January 19, 2010 7:29 HudsonHomeTeam

8:01

lacouvee:

My first word was “why” according to my mom. I “touch the burner” a lot – naturally curious. #3tyvr Don’t want a small world!!!

Tuesday January 19, 2010 8:01 lacouvee

8:53

adamkambeitz:

@PhilCaines Good to meet you tonight, chat with ya again soon.. maybe at the next meetup #3tyvr

Tuesday January 19, 2010 8:53 adamkambeitz

9:23

mattbaril:

Great talk from @julien tonight on how to bring down walls to engage conversations at Ceili’s in dowtown Vancouver, BC. #3tyvr

Tuesday January 19, 2010 9:23 mattbaril

9:31

mattbaril:

How @julien brings walls down: Do stupid things, talk insider language, be church of your tribe, break patterns. #3tyvr

Tuesday January 19, 2010 9:31 mattbaril

9:33

chriswalts:

Had a great time catching up with everyone at #3tyvr tonight. @Julien gave an excellent talk about jumping of planes for a living

Tuesday January 19, 2010 9:33 chriswalts

9:41

mattbaril:

Thanks @netchick & @monicahamburg for the awesome night at Ceili’s tonight! Was my first time and I sure won’t miss next events! #3tyvr

Tuesday January 19, 2010 9:41 mattbaril

9:47

jeremylim:

Photos from #3tyvr‘s #TrustAgents talk with @Julien are up on Flickr (http://su.pr/2Lce2j) and FB (http://su.pr/5axtgD).

Tuesday January 19, 2010 9:47 jeremylim

9:52

netchick:

Just got home from #3tyvr- GREAT event with @Julien! Thx everyone for coming! Julien rocked it!

Tuesday January 19, 2010 9:52 netchick

9:54

donnamct:

@NetChick Glad #3tyvr was a success! We really enjoyed having @Julien @ #CTT – amazing talk!!

Tuesday January 19, 2010 9:54 donnamct

9:55

bluefinch604:

@glennhilton @HudsonHomeTeam @netchick @chriswalts @nalei Good seeing you @ #3tyvr. @cogno @gusf @hummingbird604 next time I’ll say hi.

Tuesday January 19, 2010 9:55 bluefinch604

9:55

bluefinch604:

@TLCHOME @johnbiehler Awesome seeing you at #3tyvr.

Tuesday January 19, 2010 9:55 bluefinch604

9:58

bluefinch604:

RT @chrisgoward: When you stop “touching the burner” (taking risks), your world stops getting bigger. @Julien #3tyvr

Tuesday January 19, 2010 9:58 bluefinch604

9:59

monicahamburg:

Thank you all for attending #3tyvr tonight! And big thanks especially to 1) @Julien for the great talk.

Tuesday January 19, 2010 9:59 monicahamburg

9:59

bluefinch604:

@monicahamburg Lovely to see you at #3tyvr darling.

Tuesday January 19, 2010 9:59 bluefinch604

10:01

bluefinch604:

@OnlineStrategy Oh poo. We didn’t get a chance to chat! #3tyvr

Tuesday January 19, 2010 10:01 bluefinch604

10:02

monicahamburg:

Thank you 2) @netchick and @thornley for #3tyvr http://su.pr/2xbgxi

Tuesday January 19, 2010 10:02 monicahamburg

10:04

monicahamburg:

Thank you 3) our awesome sponsors CNW Group, Rogers Communications, Molson Coors Canada, Fairmont Hotels and Resorts, & Radian6 for #3tyvr

Tuesday January 19, 2010 10:04 monicahamburg

10:07

renocoach:

Great chatting with you as always! RT @ByzHubOwen #3tyvr listening 2 @julien with @renocoach @threesixtyfg nice 2 c them again

Tuesday January 19, 2010 10:07 renocoach

10:07

jonjennings:

@bluefinch604 Saw you at the back during #3tyvr but you must have run off after the talk- couldn’t find you. Next time I’ll get you for sure

Tuesday January 19, 2010 10:07 jonjennings

10:08

glennhilton:

@bluefinch604 you to Tanya. Hope you had a good time at #3tyvr. No more missed placed texting tho

Tuesday January 19, 2010 10:08 glennhilton

10:09

jonjennings:

@kattlea You were at #3tyvr?? How come I missed you? OK, now I feel like an idiot! Apologies.

Tuesday January 19, 2010 10:09 jonjennings

10:14

bluefinch604:

@JonJennings Ah boo, I missed you! Yeah, I had to slip out after the talk. I couldn’t find you either. Next time! #3tyvr

Tuesday January 19, 2010 10:14 bluefinch604

10:14

kattlea:

@JonJennings no i wasnt there. i was with @StacieBee before #3tyvr -I skipped it tonight-wasnt up to seeing loads of people. sorry

Tuesday January 19, 2010 10:14 kattlea

10:14

renocoach:

@chrislemay Great to meet you tonight at #3tyvr

Tuesday January 19, 2010 10:14 renocoach

10:17

bluefinch604:

@johnbiehler Good running into you tonight. I enjoyed the talk. Take risks. Touch the burner. Get burned, & then learn… @julien #3tyvr

Tuesday January 19, 2010 10:17 bluefinch604

10:17

jonjennings:

@bluefinch604 #3tyvr I was sitting down near the front. I should at least have waved… my fault

Tuesday January 19, 2010 10:17 jonjennings

10:19

jonjennings:

@kattlea Ahhh OK. That also explains it: @StacieBee got up to mischief BEFORE #3tyvr, not after. Hope to see you again soon. Take care

Tuesday January 19, 2010 10:19 jonjennings

10:20

bluefinch604:

@JonJennings No worries. It was packed in there! I’m sure we’ll meet in person soon. #3tyvr

Tuesday January 19, 2010 10:20 bluefinch604

10:28

bluefinch604:

@MattsMedia Oh sorry! You caught me in the middle of something. Did you make it 2 #3tyvr? I promise I’ll answer if you call me tomorrow.

Tuesday January 19, 2010 10:28 bluefinch604

10:30

bluefinch604:

@MattsMedia Where were you at #3tyvr? I didn’t even see you…

Tuesday January 19, 2010 10:30 bluefinch604

10:31

OnlineStrategy:

@bluefinch604 Where were you? I’d have loved to say hi! But wouldn’t be able to recognize you unless you were carrying a blue cape #3tyvr

Tuesday January 19, 2010 10:31 OnlineStrategy

10:32

bluefinch604:

@chriswalts @julien I tried touching the burner when I got home. It hurt & I didn’t learn anything. Seriously though, awesome talk. #3tyvr

Tuesday January 19, 2010 10:32 bluefinch604

10:35

johnbiehler:

Ha! @nalai & I have a staring contest & @bluefinch604 looks surprised at @jeremylim’s camera. Good times @ #3tyvr http://flic.kr/p/7x2FGR

Tuesday January 19, 2010 10:35 johnbiehler

10:37

jonjennings:

@julien Great talk at #3tyvr – really enjoyed it. For ref, pubs I mentioned in Victoria were Swans + Bent Mast. Very different but both good

Tuesday January 19, 2010 10:37 jonjennings

10:40

CathyBrowne:

@bluefinch604 So sorry we didn’t meet yet again at #3tyvr – sometime soon, I hope!

Tuesday January 19, 2010 10:40 CathyBrowne

10:46

ByzHubOwen:

thx 4 the beer @chrislemay and the lottery ticket…You da Man! #3tyvr

Tuesday January 19, 2010 10:46 ByzHubOwen

10:46

JuanHerr:

@monicahamburg Thanks for organizing tonight’s #3tyvr. Great talk! I didn’t get a chance to introduce myself tonight but maybe next time.

Tuesday January 19, 2010 10:46 JuanHerr

10:46

jason_baker:

@monicahamburg Great event Monica and even better to meet in person! #3tyvr

Tuesday January 19, 2010 10:46 jason_baker

10:49

Clippernolan:

Really enjoyed meeting and hearing @julien speak tonight at #3tyvr. Here’s to being the lead goose!

Tuesday January 19, 2010 10:49 Clippernolan

10:52

JuanHerr:

Overheard at #3tyvr – P1: “Over there by that guy that looks like Buddy Holly” P2: “which one there’s like six of them”

Tuesday January 19, 2010 10:52 JuanHerr

11:00

Third Tuesday February 2009 – Steve Jagger on “How to Grow Your Business”

Raul — Wed, 18 Feb 2009 04:02:28 +0000

Steve Jagger gave an awesome talk about how their business went completely virtual, and described the kind of tools they used to do that. Tris did an awesome liveblog, also using Cover It Lie, for Third Tuesday. The core Reachd/Ubertor team is in Vancouver and various other location (DT Vancouver, Burnaby, Whistler, Dominican Republic).

Morning conversations on Google Video Chat. The majority of their businesses is through GChat and GMail. Most companies who have employees elsewhere – you don’t get the emotion behind. Video really allowed them to do that, to bring the . Yammer – they use it to bring Google Video to the next level. It’s like Twitter, a closed conversation with only their team. Even if you have an office, Mailboxes Etc. allows you to have a stable mailing address.

Google’s Grand Central (from Google) – if you can, you should sign up. GotVMail – similar service.

SlimTimer - allows you to track your time. It’s more than just time-sheets, where you are tracking “I was at this meeting for an hour”. You track EVERYTHING. In their business, they do track every single task, trying to automate everything.

Meetup.com - A great one for sales people. They used to have a sales team of about 18 people. They became the educator – they brought speakers to educate the real estate people. When they compare the products, they compare pricing and stuff because they are bringing speakers and allows them to go to a different level.

Business video – Everybody should be shooting video (whatever you’re passionate about, throw the videos, people will embed them). Most of Steve’s speaking engagements come from his videos being watched.

Consultants - Seth Godin (25 guys flew to him) – Shane Gibson – runs a 12 week, 72 hour bootcamp. So Steve and his business partner enrolled in the course, and it was good. They just wanted to get the answers from Shane’s wisdom and insight. After the second day they talked to Shane about whether he would come and help their sales team. Consultants are important, it’s worth it to grab people who knows something about the stuff.

Thank you cards - Write a ‘thank you card’. Be grateful. There are people who actually thank Steve and his company because of their ‘thank you’ cards! They sub-contract the card writing to a woman who makes sure that the card goes out, and it’s something that can be outsourced and/or automate it. People really like thank you cards (shocking!)

Press - It’s good to be in the press. Steve and his company are always looking to be on the press. The fact that you were there, in the press, it’s what matters. The fact is, you are IN the media (it gives you leverage).

Live Chat - it’s pretty much the best thing, ever. If customers need support, they can help solve them. They can find out the browser that the customer is using, etc.

Wiki tools - Works really well if you have everybody trained to find the answers on the Ubertor wiki.

Setting up people or workers so that they can outsource. In this case, they might need to have an office (set up an outsource office for businesses).

They used to use BaseCamp and HighRise – for project management.

- Invoices – FreshBooks
- CRM – You could use HighRise
- Web-based Accounting – Clarity Accounting.

Ubertor and Reachd are more expensive than their competitors, generally speaking. Their advantage is not by price, it’s by service.

Even though I didn’t liveblog the event, I wanted to get this post out on time. Thanks to Steve for a great talk.

Rebecca Bollwitt (Miss604) on branding: Third Tuesday recap

Raul — Wed, 19 Nov 2008 12:22:31 +0000

When I was being interviewed for The Georgia Straight article, I mentioned that it had been only this year that I had gotten involved in the Vancouver social media and blogging scene. However, it was back in the middle of 2007 that I sent an email to Rebecca Bollwitt asking her whether she thought that doing Blogathon. Her email response back to me was really sweet, encouraging and very positive. She even helped me set up the Blogathon badge on my (then) Blogspot blog. Ah, the memories!

Almost a year and a half and more than 1,200 posts later, I had the pleasure of hearing her distill the wisdom she has imparted to me throughout all the time that we’ve known each other into a short talk at Third Tuesday. I’ve been always very open and forthcoming in indicating that a lot of what I have achieved has been in no small part through what Rebecca has taught me. I still consider her my Blogging Jedi Master.

I would have live-blogged her talk (which was originally the intent) had it not been for the fact that (a) my laptop [on which I am writing this post now and that is NOT failing this time] was failing at the time, and (b) I didn’t get wifi on Rebecca’s (nor my) laptop, so I couldn’t really liveblog. Tris Hussey, however, did an excellent job of liveblogging Rebecca using CoverItLive, and I will seriously consider (after I buy a new laptop!) using the software. You can read Tris’ great coverage here.

What you are about to read are my notes on how Rebecca started Miss604. The text will read as though she is speaking, so bear that in mind.

So how did Miss604 start? Back in Boston – Miss604 would be the name that would associate me back with Vancouver. When I moved back to Vancouver from Boston, 2004 Miss604.com started. I’ve been in the information technology industry for over a decade now.

In 2006 my site started to pick up thanks to several elements. First, I was invited to liveblog a special concert by Matt Good. That same weekend, I signed up to BarCamp Vancouver, my first livebloggage of a BarCamp. I then switched from Blogger to WordPress. Got more involved with blogging. And the rest, as they say, is history.

How to grow your brand and your own presence online.

First off, some blogging basics.

1.- You need to read other blogs. See how people are responding, what people like to read, etc.
2.- Choose a topic you’re passionate about. In my case, Vancouver, BC, Surrey. I had my own voice and passion.

Quoting from Technorati’s State of the Blogosphere 2008
Reasons bloggers start blogging
1 – 79% of people – to speak my mind in areas of interest
2 – 73% of people – to share my experiences.
3 – To Communicate with like minded people.

Blogging basics again

3.- Choose your name. Have a handle. Buy your domain.
4.- Sign up for your blogger account.
5.- You should join social networks (Facebook, etc.)
6.- Branch out – connect with others.
7.- Set up a blog that people can subscribe to.

The average involvement with social activities online – 5 things
- Comments
- Share videos
- Share photos
- Share links
- Read blogs

8.- You don’t need to get in EVERY single one application
- Rebecca recommends Viddler – videos – audience is in YouTube

9.- Find your audience. Then you have two choices – Go to your audience or have them find you.

Going to your audience
- Do links exchanges.
- Give people exposure and they will link back.
- Write a post including your thoughts on someone else’s posts. Link back on it. “Here are my thoughts on it.”

10.- Add people to your social networks. Check that they have a website, make sure you’re in every social network.

Having your audience find you
- SEO – Search Engine Optimization – try to use keywords and tags on your posts that are relevant.
- Make sure you are on Google. You can basically introduce your site to Google. You can add your site to Google Site Maps.
- Produce content on other sites. In 2005 and 2006 Rebecca wrote for Metroblogging (and still does, occasionally). You can find the specific sites and types of blogs where your message could be best heard.

11.- Once you have your audience, how do you keep your audience coming back?
- Make it easy for them to subscribe to your RSS feed.
- Be engaged and you will lose readers if you are not passionate about what you write.
- Keep writing about something you’ll want to write about several times.

12.- How do you measure the success of your blog?

According to Technorati
- First and foremost, your own personal satisfaction
- Number of comments
- Links

- To keep your audience you need to write often.
- Apparently, the top 10 blogs in Technorati blog 10 times a day although Rebecca wouldn’t recommend that. Rebecca’s maximum eve was 8 posts in one day (Raul – my own maximum was 6, although I think Rebecca forgot to mention that not once, but twice we both have done 49 posts, through Blogathon).

- Most bloggers spend 5-10 hours blogging.
- 2-3 posts a week is a normal average.

13.- Keep the discussion going.
- A huge part of blogging is respond the comments and discussions.
- Don’t sit back – engage in the conversation. If someone provides new information you can include it and update your post.

14.- Make sure you have a contact form so that people can contact you, or a visible email address.

15.- Have a contest you can have people engage.

16.- Ask a question and see what the reaction is on the comments.
- Never be afraid to ask a question.
- You want to make sure that you are aware of what is being said online. Monitor your own presence online.
- Listen to what people are bloggging about etc.
- In the corporate realm, find out what people were saying about the company. Make sure to find what you are listening, be aware of what you find online and make sure that what you write is louder than everyone else’s writing (e.g. important that readers find YOUR blog before anyone else who might be talking about YOU).

17.- Don’t let the worry about privacy put you off. Don’t worry about putting your first and last name. Fake names are very off-putting.

Personal thoughts on the personal brand (Rebecca’s thoughts)

* There are some people who think that personal branding is a crutch that people use when they are unsure of their comapnys real value.
- People who use the concept of a personal brand to be accepted.
- People often associate with personal brands – funny smart intelligent
- They have two personas and the personal and the public one.

* You can have your business and personal site – as long as you are being YOU, you are your brand, no matter who you are or what you do. You need to be who you are and be proud of what you write. You are, however, responsible for what you have written. So you have to monitor comments and stuff like that.
* Set your own boundaries. How much attention you have to you pay.

Examples of owning your brand
John Chow – I make money online by making people online — If I want to go where I can learn how to make money by doing online business, John Chow is the go-to person.

Rebecca considers Tony Pierce her blogfather (who has been writing the BusBlog since 2001) – (Raul side note – I have to confess that I have rarely only — once actually — read Tony’s blog, I read a post where he mentioned some blogging rules, and that was the one time when Rebecca suggested that I read them. I wouldn’t agree with all of them, but from the stories that Rebecca and Duane have given me, apparently Tony is a super awesome guy and I would love to meet him at some point – I know that he does love the way Raimi The Minx writes and that he has been to Vancouver)

He wrote a book called How to Blog. Some rules he has
- Write everyday
- Write twice a day – dont be afraid of doing anything – if you are afraid, write
- Dont be upset if no one comments for a long time
- If people start acting mean, remember that you have a power to moderate a comment

Rebecca reminds the audience “this is your space online, you are responsible for it”
- Dont be afraid if you think something has been said before, but you can say it anyway using your own words, as honestly as you can. Your brand is you. Be proud of what you are putting out there.
Make sure that you have your reputation online in the best way. You need to make sure that what you are doing is out there. Be aware of what is being said online.

— End of the talk —

I would like to mention a couple of things that I personally have learned from Rebecca.

First, own to your brand. If you are going to be snarky, be snarky ALL THE WAY. If you are going to be “clean” in your blog (my own blog, for example, is super G rated – I don’t write about sex nor religion) then be clean, all the way.

Second, BE your brand. For example, part of my own (Raul) brand is the social aspect. I *am* friends with many of my Twitter followers, many of my fellow bloggers in Vancouver. That’s one of the aspects that characterizes me. I would like to think that part of the reason why people follow me and follow my blog is because of the personal side that I bring to my blog, and the social (in real life) aspect. I’m a very social blogger. And it’s not fake or anything, that’s who I am. Actually blogging gave me the opportunity to put my social personality to good use

Third, be transparent at all times. Disclosure is really important. Rebecca is very honest in her disclosure of sponsored ads, etc.

Fourth, blog if/when/because you want to. The posts that you write when you’re tired are the worst kind, so just blog when it’s right for you to blog.

Overall, it was awesome to hear Rebecca give a talk on how she became as successful a blogger as she is, and I am very proud of what she’s done. I was very mortified by the fact that I couldn’t liveblog her talk, but whatever, here are my notes for what they’re worth.

Upcoming events – Nov 16-20th, 2008

Raul — Fri, 14 Nov 2008 07:14:55 +0000

As the Organizer of Vancouver Bloggers Meetup, I have absolutely no qualms in promoting my group and inviting friends to join us for some coffee and good blogging/geek talk. But this coming week is filled with events as well that I think are worth highlighting. I don’t think I’m going to attend all of them, but at least, a few of them.

Meetups:
- Vancouver Sales Performance – Comedy and Technology for Sales Pros at Ceili’s Pub – Nov 17, 2008 (Probably will recap this one)
- Third Tuesday Vancouver – Rebecca Bollwitt speaks on Building a Brand, at Granville Room – Nov 18, 2008 (I’ll be liveblogging this one)
- Vancouver Bloggers Meetup - I’m the organizer, so of course I’m going to be there! – Nov 20, 2008, 6pm, Gene’s Cafe (corner of Kingsway and Main) – I will do a recap, but doubt I can liveblog it.

Non-meetup events:
- Green Drinks Vancouver – As usual, third Wednesday of the month. I’ve been to the past few ones and I’ve felt them really, really “networky” and less social than I have expected them. Sure, I’m on the job market, and sure, it’d probably help if I attended. But I’m feeling ABSOLUTELY NO DESIRE to do so. I’ll see how I feel by the time Wednesday hits.

Third Tuesday Vancouver – September 2008 – Mhairi Petrovic

Raul — Wed, 22 Oct 2008 02:26:20 +0000

Before coming to Republic, Rebecca and I met briefly at Centro and while we were chatting there, I mentioned that I’d be happy to liveblog this time (as she does most of the liveblogging for Third Tuesday Vancouver). Generally speaking, I liveblog once in a while, and I always do a recap of the meetup. But she is generally a media sponsor, so I thought it’d be nice for her to just deal with the Vancouver Food Bank Drive for a change instead of having to take the donations, AND liveblog.

I do hope that my laptop holds. We are lucky to have Mhairi Petrovic from OutSmarts. She will be talking about Marketing New Media to Traditional Decision Makers: Overcoming the Challenges. And Mhairi is about to start.

UPDATE: 7.24pm Monica is calling everyone to order.

Mhairi nearly had a heart attack hehehe. What am I going to speak about to a group of social-media-savvy people that they don’t already do know? One of the first jobs that Mhairi had was to be in charge of selling the Internet to their marketing people.

These days over 70% of North American people use the Internet on a regular basis. They are waiting for you to get in touch with you. The Internet is no longer a one-way street, there’s data flowing between people, and businesses can only benefit from tapping into that resource.

Mhairi’s definition of social media – blogs, Web 2.0, etc. As an organization, you can use these technologies to
- build community and loyalty
- more sales, more leads
- build awareness and brands.

Some of the objections to social media…

1.- “We already use social media” Misconception – a website with their email address is social media. Um, no… that’s not the case. These people need to be introduced – take them on a tour. Find blogs that are appropriate to their industry. Take them to meetups with people who use the tools. Show them how to use Google. Once they see the benefits, they’ll be sure to catch on.

2.- Perceived as a tool for only the younger set. This is a misconception. Yeah, MySpace was adopted by young music lovers. The over 35 demographic is the fastest growing sector of the users of Internet. Over 50% of MySpace users and over 40% of Facebook users are over 35%. Social networks for professionals are the fastest growing. Mainly users that are mature professionals looking to use these technologies to extend their networks and build their communities.

3.- This does not apply to me. Technorati and its State of the Blogosphere report stated that they have 133 million blogs in 36 countries. 100 million people on MySpace, 140 million people on Facebook, 20 million photos on Flickr. You have to join in the conversation, before they get left behind.

4.- Social media as simply a flashing fad. No long term/staying power. The case of Friendster is commonly cited as the example of social media being a fad. Well, Mhairi says that really this is one case, but the first blog is dated 1982 so it’s not a flash in the pan. It’s been around for over 25 years and probably here to stay. Facebook and MySpace could evolve and change, of course. They will be here in some shape or another. They will evolve as the technology and capabilities evolve.

If you don’t use them NOW you risk getting left behind.

5.- Transparency and losing control of your brand. Those freak controls that need to control every press release and make sure that what is being said meets the party line. Typical entrepreneurs – they think that social media is too risky. Participation in social media makes them vulnerable, losing control of their brand. But that’s not the case. Mhairi argues that you use social media to GAIN BACK some of that control. Allows you to respond to any negative comments and move the discussion to the corporate blog.

Mhairi is giving examples – a customer that totally disagreed and said “this is a lot of rubbish”. Mhairi went back and wrote back and she backed up her case. This gentleman apologized in the public forum because Mhairi was able to make the contact and establish it and deal with the negativity in the public forum, hoping that the issue goes away.

Microsoft is benefitting from being transparent. They had a really bad image in the 1990s, but it’s being negated by the fact that they had a corporate blog policy that allowed their employees to blog, thus making them more human. These were real organizations. Microsoft was able to shed their “Big Brother” image.

Interestingly, Google is very tough on bloggers, so they might be the next Big Brother in the tech scene. They are not allowed to talk about anything that goes inside the company, you have to be very careful about that (clarified by someone who was an intern there in the summer of 2002).

7.- Privacy. LinkedIn and Facebook have privacy settings. Set appropriate limits both in terms of who to add and what information you put out there. You control the content. Don’t put EVERYTHING if you feel that it may infringe on your privacy. As far as a blog goes, a corporate blog helps establish their expertise, but if you’re uncomfortable with what people are commenting, you can have a blog that has some review of comments before posting to the site.

Use these tools appropriately, understand that you’re in control, and limit your risk by using these technologies in the right way.

Raul (me) comments on the recent launch of The Buzzer Blog (Translink). I actually do feel that it has a very “rigid” and somewhat “corporate” feel.

7.- “Too much fluff”. Mhairi refers a case of Facebook having a lot of fluff. But the sheer volume of people who are using it, shows that there is relevance in having it. There is a lot of fluff in TV but that doesn’t stop companies from spending billions in advertisements in these media. Facebook is the same thing. We should be honing in on that audience. You can’t just let that market go! You can benefit from social media if you implement these tools appropriately.

8.- “I don’t have time for social media” Mhairi’s favorite excuse. Allows people to negate doing something that they have to do. You can’t afford to have time to at least consider what your competition is doing with social media and what you can do with social media. If someone traditional (business) tells you that they don’t have time, that’s usually because they feel really scared. To negate this – the traditional approach to marketing – the four Ps and the four C (customer, community, convenience and cost) and the Ps ( ) – You can reach them (customers) more effectively using social media, building community, it’s very convenient as internet access is inexpensive, and it costs really less than a traditional campaign. Time is really no excuse. Make them comfortable.

UPDATE 7.51 PM - If you’re reading this, you can also bid in the silent auction of Canuck ticket’s as well!

QUESTION - Larry Yatkowsky – there is not enough time in the day to move all the process, it cuts into your life so dramatically, I assure you that it takes an extra 60-70 hours a day as a sole proprietor.
Mhairi’s answer – Well, you have to hire someone maybe – or consider doing just a fraction of the whole strategy. Erica Hargreave says that yes, you can do it (she’s done it for over 7 pm). You can use an application for Twitter (Twhirl, TwitterFox) and it helps you save time. Twitter does save a lot of time for Erica, because she learns a lot of things that sometimes ends helping save her time. Because she is a sole proprietor she now is linked to the voice of what’s happening in the rest of the world.

UPDATE 7.53 PM - The wifi just got disconnected, so I’m continuing with the liveblog on BlogDesk.

UPDATE 7.54 PM – Well, apparently the wifi is back. If you don’t read beyond this point, it’s because the wifi is broken again.

Larry mentions that he finds that you cannot do it all. To achieve success you can only do a bit of it. Nadia interjects that social media IS overwhelming. If you can just figure out the one or two things that you can dedicate yourself, do just a couple.

Jeremy Lim mentions the fact that Ping.fm (aggregates all your Web 2.0) and EightHands collects a number of feeds

9.- “The traditional way of doing it is professional”. Social media tends to be seen as “amateurs”. The recent Vancouver Sun/Now Public survey of the 20 Most Visible. “Anyone can be a blogger if they live in Mommy and Daddy’s basement and they don’t need to go to work”. This is the comment of someone who doesn’t really get/understand social media. A number of bloggers make a lot of money. Social media is NOT only for amateurs, it’s not an appropriate comment at all. For people who only do traditional marketing, they should transfer the budget for those projects to social media for one month to see how it effects it.

UPDATE 8.06 PM - There was a really nicely productive discussion that Larry initiated on how to pare down or triage which Web 2.0 services you use.

10.- “Show me the money. Where is the ROI (Return On Investment)”. There is a dearth of information (publicly available – what has been the return on investment in social media?). Wal-Mart episode – got bad marketing. Mazda did a similar thing. Despite their huge presence, they still had to lay off people and cut off costs. Social media-based marketing is not the end and be all, but it is a component that you can use in your marketing arsenal. Traditional marketing campaigns are even harder to measure in terms of ROI.

Mhairi’s main and central example on huge ROI for using social media – a UK company “WigglyWigglers” that engaged in a great social media campaign. This is a gardening company. They have a podcast, YouTube channel, a blog, a newsletter and they use them actively to share information on the worms for gardening. The result for them – they now have over 40,000 podcast subscribers, 43,000 newsletter subscriber, over 800 friends on Facebook, customers in New Zealand and North America, they’ve improved their Google Page Rank massively, online sales 50% of their total sales, and they’ve done this all with a 97% reduction in their advertising costs. That really proves the ROI on these technologies.

Mhairi believes very strongly that traditional marketers can no longer ignore the benefits of social media. All the results attest to the fact that traditional, old-school marketers need to learn some of these tools, and harnessing these tools can only benefit you.

UPDATE 8.14 PM – The liveblog is over.

Third Tuesday on a Monday, Vancouver, David Jones, September 2008

Raul — Tue, 16 Sep 2008 07:43:55 +0000

It is a rare occurrence that Third Tuesday does not happen on the actual third tuesday of the month, but since David Jones from Hill and Knowlton (Who by the way are running the bloggers campaign for Molson, with Brew 2.0 Vancouver, an event to which I’m invited too) was organizing the Tuesday night event, Tanya and Monica decided that it would be better for him to speak on the Monday. So we had a Third Tuesday on a Monday.

I will let Rebecca’s excellent liveblog give you the 411 of the talk, but just wanted to stress one particular element that I think is key. The bi-directionality of Web 2.0, which should transpire to any PR firm that is doing blogger relations. I think that this is an under-estimated, and often assumed element of social media – the bi-directionality.

I also tweeted this : “Dave Jones is saying almost “darn if we do, if we don’t” re: not being able to pitch EVERY single one of the bloggers.” Well, that’s a problem that probably needs to be addressed in the campaign design. For example, I know that not everybody got an invite to Brew 2.0 (and yes, I’m one of the lucky ones who did). I think that it would be probably a good idea to make it sorta kinda explicit why we were chosen. For example, my blog does do a substantial amount of Vancouver-centric posts, particularly restaurant and bar reviews. I am known for knowing “the local scene”.

Thus, it makes sense for a company that manufactures beer to have me attend an event where social media and beer intersect, even if I’m not a big beer drinker, but I do hang out where beer is served. Probably not the same if your blog is techie (I somehow don’t expect to get invites to EE Road Show). In speaking of transparency, I think it would do wonders for some marketing campaigns to be more explicit about the way in which participants in promotions are chosen.

You can read some of my notes on the Cossette Convergence talk that Darren, Kate and Rebecca gave, although I already had a PR post queued for later this week precisely on the bloggers relations issue. Anyhow, it was lovely to see many of my peeps and I look forward to catching up *slowly* with each and every one of you

I guess I am in tech!

Raul — Wed, 18 Jun 2008 19:50:23 +0000

I’m usually reluctant to say that I am in PR (public relations) or in the tech industry, even in social media (Web 2.0) because I still think of myself as an environmental specialist. However, lately, I have been faced with questions from friends that I have made in the blogosphere who have asked me directly “hey Raul, what’s going on in the tech world this week?”

I guess that comes from my recent increased coverage of tech events, including VIDFEST 2008, Cossette Convergence 2008, Launch Party IV. Even the PR events (if you consider Third Tuesday a PR event) have a tekkie component! Thus, I’ve come to accept that yeah, maybe I am in tech.

Moreover, this only comes to confirm what my friend HZ has told me all along: every time I launch a new endeavour, I follow through fully! And again, a substantial hat tip and thanks should be given to ALL MY BLOGOSPHERE friends, but especially Miss604 – Rebecca Bollwitt, for helping me with my blog, for guiding me through a lot of stuff and simply, for her friendship. Thank you Rebecca.

Third Tuesday Vancouver with Joe Solomon – The aftermath

Raul — Wed, 18 Jun 2008 14:46:00 +0000

I won’t bother recapping the actual talk, which was really awesome. Rebecca did a mighty fine job of live-blogging it and I did my best, so all you need to do is check our links for summaries/recaps.

I will, however, say that this was one of my most enjoyable experiences with Third Tuesday. I recognized lots of people, I was recognized by a lot of individuals and had a chance to hang out with friends I have made through the blogosphere.

We did miss some blogospheric awesome people who usually would show up to these events, including (but not limited to) Jonathon Narvey, Isabella Mori, Jan Karlsbjerg, Beth Snow, Rastin Mehr, Arash Sanienan, Dario Meli, John Biehler, John Bollwitt, Nadia Nascimento, Matt Kirkey, Jordan Behan, Luc Al, Maura Rodgers, Jenn Lowther. The list is quite long (these are just a few names off the top of my head)! We did miss you guys…

I was, as normally am, very snap-happy so I ended up snapping a few really good photos (tagged on Flickr with “thirdtuesday” and “Third Tuesday Vancouver” tags). I particularly enjoyed the chance to chat with people more on a one-on-one basis, since a lot of them only seem to read my blog and know very little about the man behind the blog.

Here is Joe in the middle of his talk

I really like this photo of Tanya (superb organizer!) who just came back from a relaxing birthday celebration in Las Vegas! Welcome back, Tanya!

I also liked this one from Monica Hamburg and Rebecca Bollwitt

Thanks to Tod for doing such a great job of moderating the discussion, Joe for giving such a great, insightful and passionate speech, to The Network Hub [you guys rock!] and all of you who joined us for Third Tuesday!

Live-blogging Third Tuesday with Joe Solomon

Raul — Wed, 18 Jun 2008 02:04:12 +0000

We are at The Network Hub. Rebecca is live-blogging and I can’t move by fear of having my laptop die on me. Tod Maffin is doing the introductions for Joe Solomon. After 3 times that you participate, the person who is part of the dialogue with good stuff, gets this book (“Ultimate Blogs”). Barack Obama’s Facebook page is a few hundred people away from one million.

Social media is a group of like-minded people that talk through online tools. Colleen Coplick is describing her survey and explaining how much reach she has now thanks to Web 2.0 tools (e.g. Twitter). You can’t reach some people unless you have online tools.

Joe is describing about his role as a social media consultant for non-profits. When Greenpeace sets up a company in YouTube, it explodes (whereas other companies, for-profits, don’t have the same success). People want to connect to causes (which makes Joe’s job very easy).

[SIDE NOTE - My TwitterFox @hummingbird604 seems down, so if you're Tweeting me, I can't see it right now]

An application – climate change application – won 1 Karma point hehehe. Imagine raising over $ 25 million dollars. If you use the application, and you work hard at it, good things happen.

Social media is really about engaging. A lot of non-profits (the non-Web 2.0 non-profits – knowledge is power – I couldn’t even find their ‘Donate Button’ – pretty hidden).

Using social media with popular social networks. Not talking about NothingButNets, HappyFrog, ChangeEverything. He is going to talk about meeting users on Facebook, Twitter and SecondLife.

FACEBOOK

- Genocide intervention – 2005 – The constituents were calling the senator’s donors (so they had a bill passed). OpenSecrets.org.

- Based in the UK – Facebook group – linked on the wiki. The Coca-Cola campaign – created a group. A blogger wanted to get Coca-Cola to get their user distribution channels to spread dehydration salts (help protect 1/9 children die of de-hydration). If they could get these in the Coca-Cola crates and they could distribute them. He couldn’t do this WITHOUT FACEBOOK.

Colleen asks if donations are working and do they actually go to where they should?

YOUTUBE

- Over 20% of Barack Obama’s videos went to this particular one. This is NOT viral because there is not transformations.

- Really viral video-campaigns.

- YouTube collaboration on climate change – putting a message from one side of the screen to the other side. Handing off this bottle – showing how the US changes the position. It’s viral if you actually move the message and spread it and everyone transforms it.

- Video – tag – instant karma – pass this vid for humanity – make a video of how you want to save the environment and pass this message.

Colleen actually WON the book (congrats Colleen!)

My question – how do you reach out to those like me who are NOT on Facebook.
Joe’s answer – go multi-platform.

Tod Maffin – exception to the norm. What do companies do?
If something is at stake – Joe will latch on there.

How can our client come off like they’re really interested in saving the world?
Well, if it’s not authentic, then it doesn’t work.

Rephrasing his questions – what lessons can be drawn?

TWITTER -

Using the hashtags for people who are depressed. IF we use Twitter and put a hashtag on how the people are feeling (on a scale from 1-10) – but it allows you to engage the groups.

StuckInBed.Org

What is the degree of success?
Many do, but it’s particularly measured in terms of the community.

DESCRIPTION OF THE FROZEN PEA FUND

Frozen Pea Fund – initiated in support of Susan Reynolds. Through the power of Twitter and re-tweeting. It’s a wonderful program in support of women who have faced breast cancer.

[SIDE NOTE - Joe would benefit from speaking more slowly. This is a really cool talk but he's speaking about WAY too much and delivering way too much information too fast. But it appears he's going to talk about KnowMore.org soon, so his basic messages are four - Twitter, Facebook, YouTube and KnowMore]

Are we seeing the style of marketing – maybe we turn internal people and make them in the commercial – do we find individuals who happen to work and celebrate them?

Article in Wired by Clive Thompson – about transparency – The See-Through CEO.

BLOGGING

Widgets

ILoveMountains.org – Stop mountain-top removal. In this widget, you can recruit people and it will show you in real-time, and shows how many people you recruit.

Raising awareness (YAY – and now what?, asks Colleen). It’s slowly seducing the new constituents, and potentially there are donations that could go on. For Joe, it’s about getting people involved, in small steps. Change themselves in mountain tops.

You can sign a petition for human rights that every country should have and you can read it and sign it FROM the widget. We are moving into enabling the bloggers to do really cool stuff on their sidebars.

The Nature Conservancy – They started a plant and donate trees – donate a dollar to buy a tree.
- 324,000 trees installed

Facebook has 80 million users. FIREFOX HAS 174 MILLION USERS!!! Can you imagine!

Knowmore.org is a Firefox extension that wiki-profiles companies and the criticisms that these corporations are dogged by. So Joe called them and implement the extension for when you go to Wal-Mart, Nike, etc. You’ll see the ratings from Wal-Mart. You can turn Google into a StumbleUpon that actually will screen each company you search for.

HOW DO YOU KNOW THAT THE DATA IS CORRECT?
You source it to the experts.

Bruce Byfield suggests – careful with having this hijacked.

Rebecca Bollwitt – Web Annotation – rate the web. She asks a question on this – allowing anyone to leave comments on the web. Maybe you could rate the comments. Good ones up and bad ones lower in the ranking. Failed miserably, apparently.

Question – Do you know of any examples where non-profits have received money from corporate entities as a result of these campaigns?

Tanya – Microsoft got involved in Kiva, as a result of the companies.

The Bill Gates Foundation does a lot of work like that.

JOE – I am available for hire. Social media consultant.

RAUL – I make the point that it is really hard in social science to find out the actual mechanism of influence (HECK I’VE DONE RESEARCH ON THIS!) and the person who asks is – are there examples of grassroots campaigns’ successes of influencing corporations? Joe understands the question but doesn’t have an answer. (I like that about Joe, he’s VERY honest and forthright).

7.50pm – LIVEBLOG FINISHED. I hope you guys liked it!

Upcoming events – Geeky and non-geeky

Raul — Thu, 12 Jun 2008 17:15:47 +0000

Just a quick reminder

- Vancouver Joomla Day 2008 – Saturday June 14, 2008. I will be liveblogging a couple of sessions. Registration is $ 25.00 and $ 30.00 at the door.

- Third Tuesday with Joe Solomon from EngageJoe.com – Tuesday June 17th, 2008 – I might be live-blogging, but I could almost bet that Rebecca will be media sponsor Thanks to Monica Hamburg for organizing! If you follow me on Twitter or read my blog and haven’t introduced yourself to me, this is your chance! I will be wearing a name tag with my blog site!

- Green Drinks Vancouver – Wednesday June 18th, 2008 - Since I’m on the job market AND I volunteered to be a Green Greeter, I *will* most certainly be there. I have to meet Isabella later that day, but at least I’ll be there for a couple of hours!

I have a pretty busy weekend, so I might not accept any more invitations other than what I already have planned for Friday and Saturday evenings. Sunday evening, as you all know, is already booked, so – sorry – next week perhaps!

What I’m up to today: LaunchParty, TechVibes job fair, Green Drinks, VIDFEST 2008

Raul — Wed, 21 May 2008 14:33:54 +0000

I am awake at an absurdly early hour, so I might as well just arrange my calendar and try to see if I can squeeze all the events I am supposed to attend this week (and TODAY), along with doing some of my own work, interviewing Al Pasternak (aka Bokashiman) for my blog, attending a very close friend’s PhD defense AND still doing some of my usual socializing. Will I manage to remain sane? We’ll see. I attended two social media events last night: Third Tuesday AND Vancouver MetBlogs drinks at Library Square and I managed to survive, so let’s see if I don’t end up social-media’d out by Saturday night

So… in the interest of keeping myself sane, let’s see what I am up to today.

- Launch Party IV – Republic, 5:30 – 9:00 pm. Can’t wait to meet Maura and Jordan and all the other folks at Strutta.com. Besides, good chance for a beer with Duane, Ianiv and Arieanna, John and Rebecca, Jenn, Nadia, and I’m pretty sure there will be many other of my social media peeps there.

- Green Drinks – Steamworks – 5:45 – 10:00 pm. This is going to be a tough one. I *really* want to go, particularly since I committed myself to be a Green Greeter (one of those folks who will come to you with a name tag and if I see that you are too shy, I’ll come and introduce you to other people I myself may not even know, but still – create social circles on the spot). But, as you will see, I also have other events the same night. You snooze, you lose. I *may* make an appearance, particularly since I’m on the job market in the environmental field, I kind of have to .

- TechVibes Job Fair – Republic 3:00 – 5:00 pm. I also may show up to this, although this seems to be more directed towards web designers, software engineers, etc. But who knows, there might be something for me. And since I’ve already said that my next job will meld social media with sustainability and social change, this may be a good opportunity. More information on the Career Fair and the schedule of speakers is here.

- VIDFEST and VIGS Opening Reception – Vancouver Art Gallery – 6:00 – 8:00 pm. Well, not sure if I’m going to make it to this (I need to talk to the organizers of VIDFEST, on the one hand, and on the other – I am already double-booked). But it would be nice to make an appearance, particularly since Rochelle Grayson is covering VIGS and I’d love to see her.

Ok, after seeing my schedule, it looks as though the majority of my commitments are after 3pm, which gives me a solid morning to do actual work. That’s kind of awesome, come to think about it. Although I have NO clue where I’m going to sneak in a nap, because I mean, being awake at 6.00am after going to bed at 1.30am doesn’t really jive with me.

Third Tuesday May 2008 – Darren Barefoot’s talk

Raul — Wed, 21 May 2008 07:50:27 +0000

I said that I was possibly going to live-blog Darren Barefoot‘s talk, but truth be told, I did not get wi-fi in the area of the restaurant where I was, so I couldn’t do it. Innocently, I believed that even without wi-fi, WordPress.com was going to save my notes from Darren’s talk on “Getting the Attention of Influencers” on my hard drive. WRONG. I lost half of my notes thanks to not knowing that WordPress.com does not save the text, and instead posts it online to their main server. Therefore, I lost about half of my notes. That did not start the night on the right foot.

I did have a great time, and had a chance to do some socializing with a number of people, some of whom read my blog and some who follow me on Twitter. I was very clear on a previous post that, if you wanted to recognize me, all you needed to do was find me wearing a badge with my name and my blog’s URL (which I did wear). Very nicely, I got a chance to meet several Twitter friends (in person, for the first time), several Twitter followers and blog readers. I am glad you approached me, because (as you may have noticed) I pride myself in being approachable and easy to talk to.

I announced on Twitter that I was going to make a fashion statement and show up in jeans and tshirt and found out that a lot of other fellow bloggers and participants did the same. I love dressing up, don’t get me wrong, but today I wasn’t feeling all that 100% fashionable so I just went for the relaxed, “Raul’s pressure is off” kind of look. Ok, enough about me, let’s go back to Darren’s talk.

First, the overall summary. On the plus side, Darren has a LOT of insight into the world of Web 2.0, social media, pitching and marketing. On the minus side, Darren speaks way too fast, even for my 105 words per minute skills. He is an extremely articulate speaker, but I think that in trying to cram all the content into a short talk and THEN really engage with the public (which I have to say, was a phenomenal strategy and I have to give him about 250 brownie points for that), he said a LOT in a very short period of time and I might need him to read this recap and point me to my own errors while trying to capture all of his ideas.

Darren is able to accomplish something that not every speaker can do: he engages with the audience. He opens the floor to questions, tries to seek input, allows for commentary. All of these strategies make him a very solid, engaging speaker. He does not claim to be THE source of all knowledge on the blogosphere. On the contrary, he’s always open to hearing ideas and thoughts. That ought to score him, as I indicated, 250 brownie points.

Now, on to the summary. Rebecca provided an outstanding live-blog (even though we didn’t have wi-fi, but she somehow managed to upload it) AND she also gave out door prizes. WOWZA! I didn’t win but hey such is life. I suggest that you check my Flickr account for photos, as I don’t think I’ll post all of the photos on this Third Tuesday recap. Thanks again so much to Tanya and Monica for organizing and to Century for hosting us. We took over the whole restaurant and the staff were SIMPLY OUTSTANDING. As in, totally awesome. I have to come back to Century and say thanks again, simply because they were absolutely superb in my opinion.

These are my notes – sorry if they’re a tad disorganized. Wasn’t really able to capture all of Darren’s great talk, but some of it is reflected here

Darren talked about a project for a wiki-based internet solutions firm. They do not-so-exciting stuff.

Five Premises To Take Into Account When Thinking of Pitching Bloggers

1. Everyone is busy. The only exception is “email doesn’t work”
2. People respond to originality. If you save time to your target, they tend to value that.
3. Marketing means = thing you are marketing. How to conceive these campaigns. The closer your marketing campaign is in concept to the thing you’re marketing then the better fit you have.

EXAMPLE
One-page comic strips – the Brother printer campaign (check Rebecca’s liveblog for an example). Sending that was closer to the idea of printing things than just an email. Simple but incredibly useful.

4. We care most about ourselves. People are most interested in themselves. “Made to Stick” – marketing book – Maslow’s Hierarchy of Needs. Self-rationalization – self-interest.
5. Funny beats unfunny every time. This is really hard. Things that you think are funny other people may not think that way. Funny and humorous is a key aspect of the campaign.

HOW DO THEY ENGAGE IN THE PROJECT?
We do research, we come up with an idea, we use it, we follow up with them, then we measure the results, we set the objectives.

INDICATORS OF SUCCESS
More business through their website.
More people through their website.
* This strategy keeps us accountable – if the line is flat, we have clearly not done our job

1. RESEARCH
We spend a lot of time doing research. We have a created a database of influencers online. The research goes back into the big bucket of research. We would just pitch the 50 top bloggers who write about the topic. We also have to consider popularity. If you’re talking about vases, and the top 40 bloggers don’t write about this, then there’s definitely no buy-in.

The only podcast we ever done – targeted to quality assurance managers in software companies.

During our research – constant compromise between finding blogs with a big enough audience. We tend to compromise – some very on topic, some less on topic but more popular.

We enter these data into our spreadsheet
- Bloggers A, B, C. (tiered hierarchy of bloggers)

We may not have the resources to do a fancy thing for top 50 but we do for some of them. Our clients *really* love this.

COME UP WITH AN IDEA

REVIEW

Wikified intranet solutions – for the vast majority of people, kind of boring-ish. We need an original idea to engage with these people. This is always the problem. People are incredibly busy. Your trying to distract them and engage them in an original way – in this case, blog about your intranet software.

Darren and Julie did two unusual things.
* Following the “The thing you’re marketing should equal the thing you’re marketing” – made a “made up” company.
- The intranet was made of tubes. We made fun of this. WeMakeTubes.com
- We wrote a few funny stories about the company.
- The operations team moving to Chile.
- These were funny enough
- Labor intensive, valuable thing – profiles on the side – as if the bloggers who we were targeting were employees – they gave them really funny names “The Tube Janitor” Robert Scoble. 50 of these profiles, photos, RSS feed.

- To create content for each employee profile, we went to their blogs. Each blog (wiki) looked like an elementary interview. We built this little micro-site with content from each of these bloggers’ content.

EXAMPLE – Robert – we would ask him a fake question – this was VERY labor intensive, but we became really familiar with the bloggers we were trying to target.
- The name of the company – TubeTastic.com

We set a bunch of social media resources sites
– all the media they needed if a blogger wanted to write about the company,
– Flickr photostream
– Stream of videos
– Magnolia, de.liciou.s
– Blogroll – of all the bloggers
Elevate your pitch. One paragraph description of what they need. Then we put photos of the logo, screen shots of this TubeTastic internet site, some photos of badges on Flicker. Videos on Vimeo, we started using Twitter.

We like to get them as involved as we can (the bloggers and the company). They got to Twitter tips and engaged in the community. We created this whole set of resources around TubeTastic. The ideal scenario is
- We contact you – you log into the site, you make corrections to the profile. ‘cause all of the sudden you are ENGAGING with the product that you’re trying to market. Everyone is busy. What do we do? We mail things
- We send things to people in the mail (in the actual mail, physical!)

We made an organizational chart – they see where they are – we had them circled. – they see their peers

We are trading on
- mystery
- the joke in tubetastic – enticement of humans
- recognition that they are a group of exclusive peers who were pitched

Returning to the precepts – the assumption – they see themselves. They see a profile of their own excerpted content.

When a marketing campaign sends out sail mail – you are making contact in a format that is not traditional – Who bothers to go through the trouble anymore? This makes you unique

Other assumption – when you take a lot of time and demonstrate a lot of value, people respond.

WHAT WERE THE RISKS?

Nobody ever notices you

Safe is risky and risky is safe

When we have taken risks, we have sometimes succeeded, but sometimes we don’t

CREEPING PEOPLE UP
We may creep people up – if you come to this site, you may actually feel a bit creeped out. But the people we are contacting, as with most bloggers, are all public people, really public people.

It’s very possible that some people may be weirded out by this campaign.

SNAIL MAIL FAILURES

We had some snail mail failures and in some cases, we didn’t actually have the physical address. Use UPS or any other carrier. People in UK, US, Canada, Australia. The mail arrived at different
You should try to make all arrive at the same time.

A risk that is specific to this campaign – the wiki can go bad. People can put porn or anything. This didn’t happen, but this is a community-management risk, not a marketing management risk.

SO WHAT WERE THE RESULTS IN THIS CAMPAIGN

We spent a lot of time doing research, finding the influencers, creating the content to entice them, contacting them, following up, emailing me.

Two big scores – TechCrunch and (Raul’s note SECOND BLOG I missed). The client was really, really pleased.

Another risk – there is a risk (and this happened) ThoughtFarmers TubeTastic marketing campaign. This is like the lesser of two wins.
- Sometimes the results are going to be about the campaign than the actual product. This is kind of a reality (built-in nature of the beast).
- The lines go up – we doubled the traffic for ThoughtFarmer
- We got a bunch of other mentions.

There is a really interesting phenomenon. We had less success because a lot of that conversation has moved to Twitter. We got a lot more Tweets about the campaign as opposed to full-on blog posts. That was a little bit of a surprise. That seems to be the status of the technology right now.

IT is more the result of thinking about the value of each tweet.

We got a lot of traffic that moved on to Twitter. It’s part of the changing landscape design. That was almost entirely good because they can respond to criticisms.

IN SUMMARY
Do a bunch of research
Devise a clever idea
People are busy
Self-interested
Funny original
Innovative
Memorable
Deliver.

THAT’S KIND OF THE END OF DARREN’S TALK – THE FORMAL SECTION OF THE PRESENTATION

[At this point it is IMPOSSIBLE NOT TO LOVE Darren - "Let’s do talk or questions put to me or others who want to talk" - I mean, he *really engages* with the audience]

Monique – how do you track tweets?
The follow mechanism – you can just follow a term. Then TwitScan is one of the several twitter models. You use Twitter to follow up on questions – in some cases, we couldn’t find a specific mechanism.

What are the dangers of using – text vs picture –
Totally free use – using a picture – we chose appropriately licensed photos under Creative Commons.

There is some discussion on whether you can use non-commercial for this kind of thing – there is an inherent risk.

Raul (that is, ME) asked a question on “how do you find out who the top bloggers are?”
Tricky issue
- Technorati
- RSS feed subscribers
- Are they on Twitter?
- Do they have their own banner?
- Do they have lots of comments?

We write a blog post about the client and describing. We always link to all bloggers (people’s ego feeds) – oh I just got my package, it’s really cool. This was just last month. Some people (they’re pro bloggers) but some others are JUST blogging.

How much is there any negative reaction occurring?
One grumpy dude didn’t like it

I like to embrace the spam.
Unsolicited commercial email from people I don’t know.
We certainly personalize everything we send.
We follow up.
In the case of these folks, they have expectations. They’ve said repeatedly.
Single, non-hassle, personalized email.

Darren gets pitched all the time – (Raul’s note – I had the same problem with MatchStick)

The thing I say is – bloggers are a meat market. We need to find ways to entice, interest them in the things we are doing. Without them, marketing campaigns are kind of toast.

Good content – we try to build good content. Or a cool thing.

Raul (aka ME) suggested – use an intermediate blogger – someone who knows the subject matter

How does a company get your attention, Darren?
He wrote a post on his blog about this.

What would you have done differently?
Not sure, I haven’t thought about it

Final remarks
We love doing online contests!

Remember that the bloggers/influencers do NOT need you, so you need to actually engage in creative, innovative techniques to reach out to them and get their attention.

OVERALL ASSESSMENT

As I had said before, I really like Darren. Now that I’ve had a chance to actually talk to him more, I found that we can actually engage in good conversations (even if we don’t follow each other on Twitter). He has some outstanding ideas. I have to use a couple of my own suggestions to Darren to write posts (e.g. the use of an intermediary blogger AND techniques to assess who are the top bloggers).

OK, SLEEPY TIME… See you all tomorrow at Launch Party – TechVibes Job Fair – VIDFEST launch party.

UPDATES – Liveblogs and recaps: I will be updating as I find them on the internet.

* Colleen Coplick’s recap of the evening.
* Rebecca’s live blog is linked up at the beginning.

The clash of two worlds: Enviro-geek or social media geek?

Raul — Sun, 18 May 2008 21:25:18 +0000

I have repeatedly mentioned that social media is going to have to land me my next job. I want to work on something that will allow me to bridge two somewhat different worlds. Well, the only problem is that this coming week, events of both worlds overlap, and I feel somewhat conflicted (although I’m going to be honest and admit that I’ve made my choices already).

Tuesday May 20th
Environmental event
Living Car Free Cafe – Climate Cafes
Bean Around the World [Main and Broadway] @ 7pm

Tuesday May 20th
Social media event
Darren Barefoot’s talk – Third Tuesday
Century Restaurant [Seymour and Hastings] @ 7pm

I’ve decided to attend Darren’s talk. But if anyone goes to the Climate Cafe, could you please summarize and e-mail me? I’m more than happy to post it as a guest post.

Wednesday May 20th
Environmental event
Green Drinks Vancouver – Wrap up party for 30 days of sustainability
Steamworks @ 5.45pm

Wednesday May 20th
Social media event
LaunchParty IV
Republic [on Granville] @ 5.30pm

I’ve also made the decision to come by to Launch Party for about an hour, go to Green Drinks for another and then come back to Launch Party. It’s going to be a challenging evening but hey, that’s why I’m called hummingbird, right?

I am hoping that in the future, I won’t have two days in a row with important events from both of the worlds I am trying to meld clashing. In the mean time, I hope you’re enjoying the sun!

Third Tuesday Vancouver May 2008: Darren Barefoot

Raul — Sun, 18 May 2008 06:21:15 +0000

The Vancouver social media crowd can hardly wait to hear Darren Barefoot, one of Canada’s blog-fathers speak on May 20th on “Getting the Attention of the Web’s influencers“. This promises to be a really good Third Tuesday (all of the ones I have attended have been simply outstanding, and this one is co-organized as I understand by Monica Hamburg, Tanya Davis and Tod Maffin).

I have heard Darren speak before, at one of the NetTuesday events (which I live-blogged) and I like his work. I comment on his blog frequently and have chatted with him and exchanged emails a couple of times, although I wouldn’t say by any measure that I know him really well. But I do know his work and I really like his Web 2.0 savvy and knowledge. Plus, he has a really particular style of presenting his work. So, it should be interesting to learn more from one of the top bloggers. Besides, it does give me a great opportunity to meet in person other bloggers and readers of my own blog, and hang out with many great friends I’ve made through my blogging.

Miss604.com (Rebecca Bollwitt) will be providing excellent coverage of the event, AND she is also a media partner Rebecca will provide either live-blogging or recapping. Better yet, she will be giving prizes away!!! I haven’t yet decided whether I’ll live-blog or not, but I will also be most definitely posting a recap. Other local bloggers who are disseminating the news about Darren’s next speaking gig include Philip Jeffrey (aka tyfn, from Fade to Play fame), TechVibes and of course the Public Relations Meetup.com site.

When? Tuesday, May 20, 2008, 7:00 PM
Where? Century House Restaurant & Bar
432 Richards Street
Vancouver, BC V6C 3L5
604.633.2700

About 94 people have RSVP’d so I suggest that if you haven’t done your RSVP you do so REALLY SOON. I will be attending, and to make it easy for you to spot me, I’ll be wearing a name tag with my name and my blog’s address No, I haven’t made business cards yet. Not sure if I want to But for sure, if you read my blog and we haven’t met in person, by all means come and say “hi“. I don’t bite (unless asked to, of course, hehehehe).

The concept and relevance of social meetups in Vancouver

Raul — Thu, 08 May 2008 12:30:53 +0000

I have lived in Vancouver for over 12 years, and yet it’s only been since about 2006 (two years ago) that I have started to participate in local social gatherings. Let me explain. When I did my Masters degree, I made a lot of friends from school, who then went on to get jobs in the Vancouver area. The same happened to me, I got a job, moved away from Canada, came back, moved away again. However, after a couple of years, I pretty much had my circle of friends well established.

In one of my first relocations to Canada (I’ve moved countries more than I care to remember), I noticed a clear trend in my behavior: I wasn’t hanging out with many other people. I lived in residential graduate colleges and therefore, I didn’t need to make new friendships. My newer friends came from the places where I lived. The same thing happened, degrees were completed, people moved but the friendships stayed there.

However, in my last relocation to Vancouver (2006), I clearly noticed that I was meeting many more people. Not because I was making an active effort to meet people either for friendships or potential relationships (I haven’t really seriously dated anyone since about 2004), but simply because my friends had other friends, and we introduced each other to our own social networks.

With my recent (I’d say November 2007) foray into the world of social media (that is, actually MEETING in person all those people that I’ve read for months/years) I have begun participating in local meet-ups, something I had NEVER done before. Not because I didn’t want to, but it just simply didn’t even enter my mind.

Now that I’m participating in NetTuesday and Third Tuesday, Green Drinks Vancouver and other social gatherings (and having entered the Twitter world, with impromptu Tweetups), it has just dawned on me just how long I’ve been in this city without making real attempts to make new friends and/or engage in dating activities.

I consider myself very, very, very lucky in that I have a large number of good friends. I’m also lucky because I have managed somehow to keep my connections with the majority of them (some, of course, have drifted away). And that’s not my fault, I don’t think. I am, like everybody else, just a human being, with my foibles and strengths. There’s only so much I can do to be a friend and only so many hours in the day.

Were I to start over again in a different city/country, I probably would feel compelled to begin attending those organized socialization events (thank you Meetup.com, Upcoming.org and Facebook for making the task much easier!). Now the question is to you, my readers… what do YOU think of those meet-ups? Do you prefer to use Meetup.com or are just happy to organize an “Event” on Facebook?