Hummingbird604.com » speaking engagements

Pitching Bloggers The Right Way: My guest lecture at @SFU #SFUPR2012 program for @NatashaNDavies

Raul — Tue, 08 May 2012 17:29:08 +0000

Natasha Netschay Davies (Moonraker and Peak), a friend and colleague of mine invited me to guest lecture to 3 groups of students in the Simon Fraser University’s Public Relations certificate programme. These are the slides from where I based my talk. You may recognize some of these slides as I have modified them slightly throughout the years. Obviously, my slides don’t fully represent my talk as I always use them just to provide me with talking points, but they should give you an idea of what I talked about in my pitching bloggers talk. I also refer people to my Pitch Me page quite frequently.

My Pitching Bloggers talk May 2012 (Guest Lecture for SFU Public Relations Program)

View more presentations from Raul Pacheco-Vega.

My guest lecture in University of Alberta’s #COMM506 #MACT2012 on The Networked Brand

Raul — Tue, 08 May 2012 16:59:31 +0000

My friend and colleague Dr. Kate Milberry invited me a few months ago to give a guest lecture at the University of Alberta’s Masters of Arts in Communications and Technology. Except for the fact that I was in an echo-generating room and that I forgot to wear a microphone (key whenever you give a Skype talk), I think it went well. I am my worst critic and I often times wonder if my talks were any solid or not. Call it academic skepticism. There’s always something I can improve. I have to admit, though, that the feedback I’ve received for all of 2012 in terms of keynotes and guest lectures has been fantastic, so maybe there’s that to account for.

I don’t have time right now to Storify the wonderful tweets of feedback generated from my talk, but here are the slides that I used to guide me throughout. You may recognize some of those slides as I used them as the basis for my Social Media Camp Victoria 2011 talk on Reputation Management and Digital Identity. They’re not exactly identical as I added some context on digital branding, online footprints and professional/personal selves.

The Networked Brand: Using Online Tools to Network Offline

View more PowerPoint from Raul Pacheco-Vega

Thanks everyone for the wonderful feedback and to Kate for inviting me!

Developing Robust Online Communities with Pinterest, Foursquare and Instagram @IABCBC Talk Slides

Raul — Tue, 17 Apr 2012 21:40:09 +0000

My talk at the International Association of Business Communicators Chapter British Columbia today. (see my post for more background on this talk)

Building Robust Online Communities with Pinterest, Foursquare and Instagram

View more presentations from Raul Pacheco-Vega.

Building Robust Online Communities: Exploring Instagram, Foursquare and Pinterest (my upcoming IABC/BC Media Lunch Hour Talk)

Raul — Thu, 12 Apr 2012 18:50:59 +0000

You may remember that I co-authored an e-book with my good friend Arieanna Schweber (Active Mama) on building robust online communities. As we both have accumulated years of experience blogging, in the e-book we focused primarily on building community using your blog as a base. Last year we thought of expanding the e-book and constructing a database of case studies of specific industries, for the paper version of our book (which we are still considering, though that book has been a bit delayed due to other commitments).

One of the ways in which I sharpen my thinking and test my new ideas is by creating a new talk, and this is a completely new one, that I was asked to give at the International Association of Business Communicators British Columbia Chapter (IABC/BC) Media Tour on April 17th. When I was invited to speak at the media tour, I started thinking about what could I talk about that would be new and fresh. I have spent the last 6 years of my life strengthening a community around my blog, and with the emergence of Twitter, Facebook and Google Plus, I’ve focused on those three platforms. But I have noticed an increasing trend in the use of other social platforms such as Pinterest, Instagram and Foursquare. And I figured that the best way to offer fresh ideas is to explore newer platforms and their uses.

While there’s still a lot to be seen (and said) about the big four social platforms (Facebook, Twitter and Google Plus, and I usually include blogs here), I’m interested in exploring the potential of Foursquare, Instagram and Pinterest to build communities. This talk will give an overview of basic online community building techniques (much like what Arieanna and I presented at Northern Voice 2011 and what I spoke on at WordCamp Victoria 2012) but will expand by proposing ways in which we can grow and strengthen our online communities via Pinterest, Instagram and Foursquare). I will show a few case studies of interesting ways in which each platform is being used by brands and draw attention to potential challenges that each platform poses for community building.

My lunch time talk will take place on Tuesday April 17th in the context of the IABC/BC Media Tour. You can register via the URL provided (and from what I hear the event is almost sold out!)

My upcoming talks

Raul — Sat, 10 Sep 2011 22:27:15 +0000

I had a summer that while glorious (teaching environmental politics and visiting with my Mom and finishing a project), it was at the same time, a very busy summer. As it usually happens with me, the fall always gets busy. So here’s a few places where I will be speaking:

At Freelance Camp Vancouver 2011 (September 10th, 2011), I will be speaking on my 6 Key Elements to Thriving and Managing Myself as a Project.

At Social Media Camp Vancouver 2011 (September 19th, 2011 and September 22nd, 2011), I will be speaking on Pitching Bloggers/Influencers (Social Media Blogging Summit) and Public Policy 2.0 (Government Summit).

I can’t recall where else I’ve been invited, but I’ll definitely let you know where I speak next!

My Social Media Camp Victoria 2011 recap #smcv11

Raul — Tue, 07 Jun 2011 02:53:09 +0000

The second of my stops in my whirlwind crazy conference speaking circuit was Social Media Camp Victoria 2011 (in beautiful Victoria, British Columbia). For some reason, my talks and keynotes here in Victoria are (for the most part) wildly successful. With the exception of once (last SMCV10 where people thought my talk was too academic), I’ve always had resounding successes.

The highlight of the conference for me, I will have to selfishly admit, was (in addition to Derek K. Miller winning the Most Inspiring Social Media User ‘Westie’ Award) realizing how much more I have matured as a speaker. Admittedly, this is my job, right? I’m an educator. I teach, speak and give keynotes and talks for a living. Yet I knew I needed to refine my presentation skills. I procured the help of Janice Tomich (Calculated Presentations). Janice has been working with me for the past few months on both sides – academic talks and social media talks.

And yes, my delivery is improving dramatically. I noticed in the way I led both of my talks, the first one that I shared with Janni Aragon, and the second one on my own, on a topic I know well but that could be dry – reputation management and digital identity. And another highlight is – the friendships I maintain online stay alive just as well when we see each other offline.

Overall, it was a wonderful conference. I felt again amongst friends, and I tested a few ideas that I had wanted to explore in the field of social media. Congratulations and thanks to Paul Holmes, Chris Burdge, Yukari Peerless, Katharine Holmes and the hordes of amazing volunteers, sponsors and attendees.

UBC Professional Development Training Session – Demistifying Twitter

Raul — Tue, 01 Mar 2011 18:15:22 +0000

I am using this blog post to track all Twitter mentions of my name and of the hashtag #CommsUBC – if you want to participate in the conversation, just please include the hashtag #CommsUBC in your tweet.

UBC Professional Development Communicators

(03/01/2011)