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Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog

Raul — Fri, 21 Jan 2011 02:25:20 +0000

I am tethering from my iPhone and found a power outlet so here I am!

Content Rules by CC Champan

(01/20/2011)

6:26

Raul:

I’m at Third Tuesday Vancouver (#3tyvr) liveblogging C.C. Chapman’s Content Rules talk. You can have your tweets integrated by using the hashtags #contentrules and #3tyvr

Thursday January 20, 2011 6:26 Raul

6:29

Lahey13:

@monicahamburg Oh I’m being a mouthpiece … still a rockin’ event even if it was outside #3TYVR [via Twitter]

Thursday January 20, 2011 6:29 Lahey13

6:31

hummingbird604:

I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:31 hummingbird604

6:33

photodreamz:

Big turn out tonight, lots of familiar faces #3TYVR [via Twitter]

Thursday January 20, 2011 6:33 photodreamz

6:34

dbutton:

RT @hummingbird604: NEW BLOG POST, Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog – http://tinyurl.com/6zbbowq [via Twitter]

Thursday January 20, 2011 6:34 dbutton

6:34

chrissychrzan:

RT @hummingbird604: NEW BLOG POST, Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog – http://tinyurl.com/6zbbowq [via Twitter]

Thursday January 20, 2011 6:34 chrissychrzan

6:35

dbutton:

I’m at #3tyvr with @cc_chapman (Third Tuesday Vancouver) [via Twitter]

Thursday January 20, 2011 6:35 dbutton

6:35

hummingbird604:

Somebody be a dear and get me a drink, as I couldn’t wait in line for long enough #3tyvr I need to liveblog @cc_chapman’s talk [via Twitter]

Thursday January 20, 2011 6:35 hummingbird604

6:36

CeciliaLu:

Waiting for @cc_chapman’s talk & catching up with @crushmarketing #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 6:36 CeciliaLu

6:36

Raul:

Jeremy Lim (@jeremylim), organizer of Third Tuesday Vancouver is thanking sponsors.

CNW
Rogers Communication
Radian 6
Fairmont Hotels

Thanks to Ceili’s for sponsoring space.

Thursday January 20, 2011 6:36 Raul

6:37

HerraincoBrand:

#3TYVR starting at Caelis [via Twitter]

Thursday January 20, 2011 6:37 HerraincoBrand

6:37

JillBenedict:

RT @hummingbird604: I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:37 JillBenedict

6:37

Raul:

C.C. Chapman is a media creator, online marketing expert. CC has helped people in brands (Coca Cola, HBO, Warner Brothers).

Thursday January 20, 2011 6:37 Raul

6:37

LindseyLe:

Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:37 LindseyLe

6:38

Raul:

C.C. Chapman is yelling and speaking loud and clear. “A little louder”. He did theatre for years, he does this as a second nature.

Thursday January 20, 2011 6:38 Raul

6:39

TeamCain_Guerin:

Between #contentrules and #inboundmarketing my brain is too full …oh hell, who needs weekends anyway! Fun useful and insightful stuff [via Twitter]

Thursday January 20, 2011 6:39 TeamCain_Guerin

6:39

Raul:

C.C. “I’ll apologize now if I am a little sleepy, I woke up this morning and honestly I didn’t know where I was. Honestly I had no clue where I was – I had to call my wife to ask her ‘where am I’”

Joe is one of the authors of “Digital Dads”.

Thursday January 20, 2011 6:39 Raul

6:40

MortgagesVanBC:

RT @LindseyLe: Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:40 MortgagesVanBC

6:41

LindseyLe:

RT @hummingbird604: I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:41 LindseyLe

6:41

Raul:

CC is still waiting for someone to be reading the book at the airport.

The big thing about content is that it is not rocket science. You can set up a blog in five minutes and start producing content. You can set up an Instagram and produce content. Creating content is super easy.

Thursday January 20, 2011 6:41 Raul

6:41

roxannestp:

RT @LindseyLe: Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:41 roxannestp

6:41

Raul:

No, it’s not. Creating good content is hard. It’s hard to create strong, punchy, compelling content. Creating good content is really hard depending on the medio. CC has a really hard time creating audio or video content.

Thursday January 20, 2011 6:41 Raul

6:42

thornley:

Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 thornley

6:42

Raul:

CC.- He can take a really good photograph, but how do you take the content you are creating and make it engaging. Because everybody can create content, there’s a lot of content out there that is BAD, it’s crappy.

Thursday January 20, 2011 6:42 Raul

6:42

billdinTO:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 billdinTO

6:42

AranH:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 AranH

6:43

Raul:

The book is split into 3 sections

1. Eleven content rules.
2. “How to” section.
3. Ten case studies – here’s how different people are doing it and here are ideas you can steal from them.

Thursday January 20, 2011 6:43 Raul

6:43

rahelab:

#3tyvr #contentrules if a book doesn’t have a how-to section, it’s not helpful. [via Twitter]

Thursday January 20, 2011 6:43 rahelab

6:43

tbains:

#3tyvr nothing sucks more than a biz book without a how-to section via @cc_chapman [via Twitter]

Thursday January 20, 2011 6:43 tbains

6:43

Raul:

While he is not going to go through all 11 Rules, CC wants to talk about a few of the rules. He is hoping it will help inspire you and take whatever you take from his talk.

Thursday January 20, 2011 6:43 Raul

6:43

TimothySerrano:

Creating content is easy. Creating good content is hard. C.C. Chapman at Vancouver Meetup #contentrules [via Twitter]

Thursday January 20, 2011 6:43 TimothySerrano

6:44

yolondaabrahams:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:44 yolondaabrahams

6:44

Raul:

One of the rules – not to shill – show or teach, but do NOT shill. “Buy my product”. Do not DM people “hey check my site”. Nobody likes that, everybody hates that guy/girl.

Thursday January 20, 2011 6:44 Raul

6:44

lmatecha:

Under the heat-lamps at #3tyvr [via Twitter]

Thursday January 20, 2011 6:44 lmatecha

6:44

tbains:

#3tyvr Stop shilling–no one likes it. P.S. All SM douches are guys :p [via Twitter]

Thursday January 20, 2011 6:44 tbains

6:45

roxannestp:

RT @AranH: RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:45 roxannestp

6:45

Raul:

Ann Handley.

What is the Chinese dry wall problem?

They put Chinese dry wall that has all these chemicals and mold, kids were getting really ill, it’s not like mold that you can easy fix. Millions of dollars in lawsuits. There is a site (clearinghouse for this problem).

What is interesting is that it’s a law firm doing this.

Thursday January 20, 2011 6:45 Raul

6:45

mark_t_taylor:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:45 mark_t_taylor

6:46

Raul:

What this law firm has done – this a different approach – it’s a website that is really informative. It’s really subtle, but they are doing a really good job of getting people to come to the site, hang out and then they will get hired.

Thursday January 20, 2011 6:46 Raul

6:46

rahelab:

#3tyvr #contentrules content on chinesedrywallproblem.com is informative, and markets subtly. [via Twitter]

Thursday January 20, 2011 6:46 rahelab

6:46

seanweller:

Listening to C.C. Chapman talk about content strategy at Vancouver Meetup #contentrules [via Twitter]

Thursday January 20, 2011 6:46 seanweller

6:47

jason_baker:

45 min now. @CeilisVan Looking forward to #3tyvr, but @ColleenCoplick & I have been waiting for a beer for 15+ mins. Help? [via Twitter]

Thursday January 20, 2011 6:47 jason_baker

6:48

Raul:

CC.- One of our rules – you need to build a camp fire. CC was going to put the instructions in the book. Putting bigger logs, etc. When you think about your content strategy, you can’t just dump the logs and light it. You will have a big blow up of fire, and then they are gone.

Thursday January 20, 2011 6:48 Raul

6:48

thornley:

Third Tuesday Vancouver with @cc_chapman is packed. Thank you @jeremylim. #3tyvr & #contentrules

[via Twitter]

Thursday January 20, 2011 6:48 thornley

6:48

mariskar:

Just arrived at #3tyvr… What have I missed? [via Twitter]

Thursday January 20, 2011 6:48 mariskar

6:48

photodreamz:

Apparently few people at #3TYVR know how to start a camp fire. It is a rainforest. Discussing content creation. [via Twitter]

Thursday January 20, 2011 6:48 photodreamz

6:49

rahelab:

#3tyvr #contentrules dumb client question 1: can you make me a viral video? [via Twitter]

Thursday January 20, 2011 6:49 rahelab

6:49

monicahamburg:

I like the speaker – he has personality. ( @cc_chapman ) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:49 monicahamburg

6:49

Raul:

CC – “you can make a really compelling video, but YOU CAN’T MAKE THINGS GO VIRAL”. Think about the metaphor of the camp fire. You need some little things to get it started, and then you need some more stuff long term. If you stop producing that great content, you are going to lose your readers.

Think about a publishing schedule.

It’s a really good thing to think like a publisher. W

Thursday January 20, 2011 6:49 Raul

6:49

tbains:

#3tyvr Client: make me a viral video. Me: No. I’ll make you a quality video. Via @cc_chapman [via Twitter]

Thursday January 20, 2011 6:49 tbains

6:49

Raul:

One of the things they did at Digital Dad – Mondays is this, Friday is a cooking day, Wednesdays is a video day, etc.

Thursday January 20, 2011 6:49 Raul

6:50

Raul:

What are we going to publish? How does it tie into the events we go to? How does it tie in to everything we do?

Thursday January 20, 2011 6:50 Raul

6:50

rahelab:

#3tyvr #contentrules @cc_chapman advocates editorial/publishing schedule (but doesn’t walk the walk). He can focus w/o one. [via Twitter]

Thursday January 20, 2011 6:50 rahelab

6:50

TimothySerrano:

Create a regular publishing schedule to focus on what and why C.C. Chapman #contentrules [via Twitter]

Thursday January 20, 2011 6:50 TimothySerrano

6:50

Lahey13:

Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:50 Lahey13

6:51

Raul:

Think about the schedule as your link – it focuses you on what you are going to create. Instead of having your CEO come and say “we need to do Twitter, Facebook, etc.”. You can instead think “this is the strategy we are going to follow”.

You need to ask your CEO “why do we need to do this” once they ask you “do this”. Asking why is so critical. You will not be successful if you don’t have a strategy. You need to know WHY you are doing what you are doing and why you are publishing what you are publishing.

Thursday January 20, 2011 6:51 Raul

6:52

photodreamz:

Funny too RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:52 photodreamz

6:52

krystlesivorot:

Totally agree. Schedules are essential. #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 6:52 krystlesivorot

6:52

Raul:

Melrose Med Mile – last night they did something so simple – it was really smart. After the event, they started talking to every person on Twitter and replying, via @ reply (mention). It took them a while, but they could definitely look at some degree of measurement. That little thing they did was so simple – it’s not rocket science. But by doing that, people are seeing the responses.

Thursday January 20, 2011 6:52 Raul

6:52

TimothySerrano:

Base content development on marketing strategy C.C. Chapman #contentrules [via Twitter]

Thursday January 20, 2011 6:52 TimothySerrano

6:53

tbains:

Amen RT @rahelab: #3tyvr #contentrules @cc_chapman advocates editorial/publishing schedule (but doesn’t walk the walk). He can focus w/o 1. [via Twitter]

Thursday January 20, 2011 6:53 tbains

6:53

jason_baker:

@tbains be sure to say hello at #3tyvr [via Twitter]

Thursday January 20, 2011 6:53 jason_baker

6:53

Raul:

If you are in the hospitality industry – the most untapped use of social media – we are talking about Ceili’s Van.

Thursday January 20, 2011 6:53 Raul

6:53

buizachristina:

I must be the only one taking notes with a notebook! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 6:53 buizachristina

6:53

masalapuri:

RT @thornley: Third Tuesday Vancouver with @cc_chapman is packed. Thank you @jeremylim. #3tyvr & #contentrules

[via Twitter]

Thursday January 20, 2011 6:53 masalapuri

6:53

roxannestp:

RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:53 roxannestp

6:54

hummingbird604:

So thankful to @thornley for the wine #3tyvr Thanks Joe! [via Twitter]

Thursday January 20, 2011 6:54 hummingbird604

6:54

HerraincoBrand:

be human. #3TYVR [via Twitter]

Thursday January 20, 2011 6:54 HerraincoBrand

6:54

lmatecha:

Web content dev: use kindling not gasoline. #3tyvr [via Twitter]

Thursday January 20, 2011 6:54 lmatecha

6:54

TimothySerrano:

Be human #contentrules [via Twitter]

Thursday January 20, 2011 6:54 TimothySerrano

6:54

Raul:

CC prefers to do things from the heart. But when you do a campaign, the PR folks, the legal folks, the comms folk. They want the speaker/CEO to speak on the speaking points, etc.

Thursday January 20, 2011 6:54 Raul

6:55

kslean:

Wish I’d learned about Third Tuesday Vancouver sooner. Sounds like a great event! RT @thornley Third Tuesday Vancouver is packed #3tyvr [via Twitter]

Thursday January 20, 2011 6:55 kslean

6:55

Raul:

Lawyers are there to protect you, but the law around online content is very iffy. Now Jason Baker is sharing his story about a viral video.

Thursday January 20, 2011 6:55 Raul

6:55

rahelab:

#3tyvr #contentrules be aware of legal, PR, marketing folks who want guard up, buzzwords, lack of humanity. [via Twitter]

Thursday January 20, 2011 6:55 rahelab

6:55

TimothySerrano:

#Kanban will work well in content development due to interruptions. Where was I? #contentrules [via Twitter]

Thursday January 20, 2011 6:55 TimothySerrano

6:55

Raul:

They end up using Black Eyed Peas (one of their songs). They didn’t get their rights to the song. They went viral. But now who wants to go to a law firm that has a problem with copyright law.

Thursday January 20, 2011 6:55 Raul

6:55

photodreamz:

lol RT @lmatecha: Web content dev: use kindling not gasoline. #3tyvr [via Twitter]

Thursday January 20, 2011 6:55 photodreamz

6:55

jason_baker:

Timing helps a lot! RT @krystlesivorot: Totally agree. Schedules are essential. #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 6:55 jason_baker

6:56

zenhousemedia:

#3tyvr #Content Rules Build a content strategy like you would a campfire. Start w a spark then add twigs & logs to keep it burning strong… [via Twitter]

Thursday January 20, 2011 6:56 zenhousemedia

6:57

zenhousemedia:

#3tyvr #ContentRules Build a content strategy like you would a campfire. Start w a spark then add twigs & logs to keep it burning strong… [via Twitter]

Thursday January 20, 2011 6:57 zenhousemedia

6:57

masalapuri:

Just approaching ceili’s for @jeremylim’s #3TYVR and #ContentRules with @CC_Chapman! #firstTimer [via Twitter]

Thursday January 20, 2011 6:57 masalapuri

6:57

MortgagesVanBC:

Lawyers, Lawyers, Lawyers, lol #3TYVR [via Twitter]

Thursday January 20, 2011 6:57 MortgagesVanBC

6:57

rahelab:

#3tyvr #contentrules if you don’t attribute music, photos, etc, you should be hunted down and killed, as per @cc_chapman. [via Twitter]

Thursday January 20, 2011 6:57 rahelab

6:57

Raul:

Get the clearances for video, etc. Every city in the world have indie musicians. CC is very fond of musicians. Find who they are and attribute and credit. If you don’t attribute you should be hunted down and …. etc. You get CC’s point.

But the lawyers get in the way of being human. CC was doing a project for Coca-Cola – CC wanted Mike to respond right away. “get on the video camera and talk to this guy, answer him”. A week went by and he hadn’t done it yet, because the lawyers hadn’t cleared him yet.

Thursday January 20, 2011 6:57 Raul

6:57

MortgagesVanBC:

RT @rahelab: #3tyvr #contentrules be aware of legal, PR, marketing folks who want guard up, buzzwords, lack of humanity. [via Twitter]

Thursday January 20, 2011 6:57 MortgagesVanBC

6:57

HerraincoBrand:

People who don’t respect IP should be hunted down and killed! Yup! .#3TYVR [via Twitter]

Thursday January 20, 2011 6:57 HerraincoBrand

6:58

krystlesivorot:

RT @rahelab: #3tyvr #contentrules if you don’t attribute music, photos, etc, you should be hunted down and killed, as per @cc_chapman. [via Twitter]

Thursday January 20, 2011 6:58 krystlesivorot

6:58

Raul:

CC recommended that Mike from Coke answered questions directly via video, and he got a lot of flack. They should be able to trust him, but apparently they weren’t very happy. 3 pages social media strategy at Coca-Cola.

Thursday January 20, 2011 6:58 Raul

6:58

jason_baker:

Absolutely! RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:58 jason_baker

6:58

Raul:

It was one of those learning processes where the company didn’t realize – think about the way you talk things and then say it. Don’t be scared to let your employees respond, and be human.

Thursday January 20, 2011 6:58 Raul

6:59

MortgagesVanBC:

All about being human on Social Media Content #3TYVR [via Twitter]

Thursday January 20, 2011 6:59 MortgagesVanBC

6:59

photodreamz:

Yes! Give credit where credit is due! #photography #art #content #3TYVR [via Twitter]

Thursday January 20, 2011 6:59 photodreamz

6:59

Raul:

CC is a big fan of Ask for forgiveness, not ask for permission - hehe, I am too (Raul).

Thursday January 20, 2011 6:59 Raul

6:59

JillBenedict:

#3tyvr Want long-term success in social media? Develop a publishing schedule (via @cc_chapman) [via Twitter]

Thursday January 20, 2011 6:59 JillBenedict

7:00

Raul:

Put some trust in your employees. The other organization that does this very well is the Army. Army-strong stories. Every single active duty soldier has a story to share. The interesting thing is – they can post video, they can post audio, they can post any content. They have 200 bloggers posting stuff, unfiltered. Men and women in bases, war zones, etc.

Thursday January 20, 2011 7:00 Raul

7:00

lmatecha:

Your law firm viral video story was hilarious. @jason_baker #3tyvr [via Twitter]

Thursday January 20, 2011 7:00 lmatecha

7:00

Raul:

The US army published their social media guidelines – it isn’t 3 pages like Coke, it’s like 50 pages. CC wants to steal from it!

Thursday January 20, 2011 7:00 Raul

7:00

Raul:

It’s on SlideShare – checklists for commanders, enlisted people, it’s broken down by location services, etc.

Thursday January 20, 2011 7:00 Raul

7:01

TimothySerrano:

Humanized branding is the manifestation of humanized content #contentrules [via Twitter]

Thursday January 20, 2011 7:01 TimothySerrano

7:01

Raul:

“My company can’t do that” – CC always brings up the Army. “listen, if the Army can trust its people, so can you”. Pretty relevant example, hospitals/pharmaceuticals, you need to play by the rules. But if you are playing by the rules, there’s no reason why your company can’t do that.

Thursday January 20, 2011 7:01 Raul

7:02

Raul:

How do you guys define content?

Just scream something “stuff” – “useful information”

Thursday January 20, 2011 7:02 Raul

7:02

MiriamShanny:

Viral media only sparks a day or two of interest. Real importance lies in longer consumer engagement. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:02 MiriamShanny

7:02

tbains:

#3tyvr woot! Shout out from CC! Yeah I created the department’s SM profiles and then told’m. What what? [via Twitter]

Thursday January 20, 2011 7:02 tbains

7:02

HerraincoBrand:

US Army trusts their folks to create content, surely anyone can @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:02 HerraincoBrand

7:03

Raul:

The way CC – parts of a story (that’s what I said). – no one ever says that.

Thursday January 20, 2011 7:03 Raul

7:03

rahelab:

#3tyvr #contentrules if the army can let 200 bloggers w/o guidelines, so can your company. [via Twitter]

Thursday January 20, 2011 7:03 rahelab

7:03

MiriamShanny:

Biz always say “we can’t do social media bc of liabilities”. Yes you can, you just need to set some boundaries. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:03 MiriamShanny

7:03

Raul:

The way I define content – it’s what an individual or an organization creates and share to tell their story. And you have to focus on the storytelling side. That’s what makes it compelling. “we don’t have a story to tell” of course you have a story to tell

Thursday January 20, 2011 7:03 Raul

7:03

jason_baker:

@CeilisVan Thanks. @ColleenCoplick & I got our beer. Thanks for listening, but you may want to have more than 1 waitress for #3tyvr [via Twitter]

Thursday January 20, 2011 7:03 jason_baker

7:03

masalapuri:

“@tbains: #3tyvr Be human. Love it. #contentrules Marcomm, PR, don’t get in the way of the real.” Awesome [via Twitter]

Thursday January 20, 2011 7:03 masalapuri

7:03

thornley:

I love this: @cc_chapman asks what content is. Person in the crowd responds: “human readable contextualized data.” #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:03 thornley

7:04

Raul:

Focus on what your voice is – how are you going to share your story? how do you elicit an emotional response from people to your content. If your content is not engaging people, then it’s not good enough.

Thursday January 20, 2011 7:04 Raul

7:04

photodreamz:

Everyone has a story. Not everyone can make it entertaining. #3TYVR [via Twitter]

Thursday January 20, 2011 7:04 photodreamz

7:04

rahelab:

#3tyvr #contentrules @cc_chapman content: human-usable, conextualized data. IOW, text, audio, images, video. [via Twitter]

Thursday January 20, 2011 7:04 rahelab

7:05

TimothySerrano:

Organizations have a story to tell but it needs to compel as to stir an emotional reaction #contentrules [via Twitter]

Thursday January 20, 2011 7:05 TimothySerrano

7:05

Raul:

Hopefully you will be able to elicit that emotion from people, you have to be able to be passionate.

1. Focus on the strategy – why you’re doing it and why are you doing it
- please measure it – social media is very measurable.
- Scotty Monty – you can’t measure the ROI on … (I missed what CC said)

Thursday January 20, 2011 7:05 Raul

7:05

kaaist:

Content strategy is not a mechanical process, it requires personality to bring your stories and brand to life. #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:05 kaaist

7:06

thornley:

If your content fails to trigger an emotional response from your audience, you’re doing something wrong. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:06 thornley

7:06

Raul:

Before you even worry about views, uniques, etc. We did things because we wanted to have fun.

Thursday January 20, 2011 7:06 Raul

7:06

misscheryltan:

RT @krystlesivorot: Get an emotion out of ppl.Tell a story. What is your voice? How do you get engagement? #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 7:06 misscheryltan

7:06

roxannestp:

#3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:06 roxannestp

7:06

jeremylim:

I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:06 jeremylim

7:06

Raul:

When you create content, HAVE FUN WITH IT. Figure out what you want to do and do that stuff. You don’t have to do video, you don’t have to blog. You can do whatever you want to do.

Thursday January 20, 2011 7:06 Raul

7:07

Ben_Shute:

Loving #contentrules. Thanks CC and Ann. [via Twitter]

Thursday January 20, 2011 7:07 Ben_Shute

7:07

Raul:

You don’t have to do everything, don’t think you have to create content with everything, but just have fun. Whatever you create, just be human, speak from the heart, make sure that people are excited about what you create.

Thursday January 20, 2011 7:07 Raul

7:07

misscheryltan:

Agreed RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:07 misscheryltan

7:07

masalapuri:

Content is both ‘human created contextualized data’ and absolutely necessary for storytelling #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:07 masalapuri

7:08

jason_baker:

Love the personality of @cc_chapman, but where is the Boston accent?! Love it & want to hear it. #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:08 jason_baker

7:08

Raul:

There’s content everywhere, and finding the content is really hard, and if it scares you, or you don’t have the time.

Content Curation

Curation is when you put together the stuff and content you find – you may not create but you would share with your audience. Links to best posts, best videos.

Thursday January 20, 2011 7:08 Raul

7:08

tbains:

Remember how it felt to tell a story as a kid. RT @roxannestp: #3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:08 tbains

7:08

OurManinSH:

RT @thornley: What happens in Montreal goes on video. @cc_chapman’s #ContentRules presentation caught on video. http://bit.ly/eqP2Ze [via Twitter]

Thursday January 20, 2011 7:08 OurManinSH

7:08

mariskar:

Yes! RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:08 mariskar

7:08

krystlesivorot:

Word. No one wants to talk to a robot. Be human. Keep it real. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:08 krystlesivorot

7:08

thornley:

Be a content curator. We all need gatekeepers. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:08 thornley

7:09

HerraincoBrand:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:09 HerraincoBrand

7:09

TimothySerrano:

Have FUN creating content, C-level wants this more than anything for downstream team, don’t be scared! #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:09 TimothySerrano

7:09

kcclaveria:

*Like* RT @JillBenedict: #3tyvr Want long-term success in social media? Develop a publishing schedule (via @cc_chapman) [via Twitter]

Thursday January 20, 2011 7:09 kcclaveria

7:09

thornley:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:09 thornley

7:09

Raul:

There is no crime in monetizing your content.

Thursday January 20, 2011 7:09 Raul

7:10

tnjohan:

RT @thornley: If your content fails to trigger an emotional response from your audience, you’re doing something wrong. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:10 tnjohan

7:10

LindseyLe:

RT @jeremylim: “When making content, have fun with it. Just do that. Be human and speak from the heart.” – @cc_chapman #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:10 LindseyLe

7:10

raincoaster:

Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR #ContentRules FACT [via Twitter]

Thursday January 20, 2011 7:10 raincoaster

7:10

Raul:

QUESTIONS AND ANSWERS

- How long have you been doing this? Blogging for 8 years (a journal, paper journal, he just starting sharing his thoughts). He just blogs when he has things he wants to say and share.

Thursday January 20, 2011 7:10 Raul

7:10

LindseyLe:

RT @rahelab: #3tyvr #contentrules you put on clothes each day tho you can’t measure ROI. Sometimes take a risk. Have fun. The ROI will f … [via Twitter]

Thursday January 20, 2011 7:10 LindseyLe

7:11

Raul:

Dads are “outside” they are Mr. Moms, they take care of the kids.

Thursday January 20, 2011 7:11 Raul

7:11

dblacombe:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:11 dblacombe

7:11

jason_baker:

RT @krystlesivorot: Word. No one wants to talk to a robot. Be human. Keep it real. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:11 jason_baker

7:11

Raul:

He started Digital Dads because he wants to find ways to share with people.

Thursday January 20, 2011 7:11 Raul

7:12

jason_baker:

Like this?! 2 good RT @mariskar: Yes! RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:12 jason_baker

7:12

Raul:

If you ever want to interact with dads just let CC know.

Thursday January 20, 2011 7:12 Raul

7:14

BeeVancity:

RT @masalapuri: Content is both ‘human created contextualized data’ & necessary for storytelling #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:14 BeeVancity

7:14

jeremylim:

I want to keep @cc_chapman for our community. Quick, #3TYVR, game plan! Bribe him with salmon and snowboards! #ContentRules [via Twitter]

Thursday January 20, 2011 7:14 jeremylim

7:15

Miss604:

RT @raincoaster: Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR # … [via Twitter]

Thursday January 20, 2011 7:15 Miss604

7:16

photodreamz:

@jeremylim and photo-walks? #3TYVR [via Twitter]

Thursday January 20, 2011 7:16 photodreamz

7:16

tbains:

RT @jeremylim: I want to keep @cc_chapman for our community. Quick, #3TYVR, game plan! Bribe him with salmon and snowboards! #ContentRules [via Twitter]

Thursday January 20, 2011 7:16 tbains

7:16

rahelab:

#3tyvr #contentrules check out THU, JAN 20, 2011 podcasts for examples of covering sensitive topics and keeping confidentiality. [via Twitter]

Thursday January 20, 2011 7:16 rahelab

7:17

TrendsmapCanada:

‘grabo’, #3tyvr, #kobo & #bones are now trending in Canada http://trendsmap.com/ca [via Twitter]

Thursday January 20, 2011 7:17 TrendsmapCanada

7:18

jason_baker:

Yes RT @thornley: the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:18 jason_baker

7:18

thornley:

the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:18 thornley

7:18

CathyBrowne:

Yep. RT @tbains: Remember how it felt to tell a story as a kid. RT @roxannestp: #3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:18 CathyBrowne

7:19

CrushMarketing:

Great Content needs a strategy, a plan and a human approach and more wise words from cc chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:19 CrushMarketing

7:19

rahelab:

#3tyvr #contentrules yes, B2B engagement uses the same rules. Continual contact. Examples in book. [via Twitter]

Thursday January 20, 2011 7:19 rahelab

7:19

Raul:

COMMENT AND QUESTION

Pete Quily

US Air Force – I missed it completely.

Thursday January 20, 2011 7:19 Raul

7:19

alexjuy:

I kinda am RT @buizachristina: I must be the only one taking notes with a notebook! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 7:19 alexjuy

7:20

Raul:

QUESTION

Can you speak to ethical conundrums when doing content for business.

Does ethics factor when you post content, or when you are posting comments, etc.

Thursday January 20, 2011 7:20 Raul

7:20

TimothySerrano:

@cc_chapman Comedy Clubs should be tailored like this, good laugh, knowledge sharing & real people having a good time #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:20 TimothySerrano

7:20

DesireeRD:

RT @raincoaster: Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR # … [via Twitter]

Thursday January 20, 2011 7:20 DesireeRD

7:21

tbains:

#3tyvr all the same content rules apply for both B2B and B2C. [via Twitter]

Thursday January 20, 2011 7:21 tbains

7:21

lmatecha:

Need cool corporate video music? Contact http://www.matecha.net Re #3tyvr crowd [via Twitter]

Thursday January 20, 2011 7:21 lmatecha

7:21

Raul:

It’s a company outing someone? It’s a great question – somebody else’s ethics and my ethics are probably different. I don’t even know how to answer this question.

Thursday January 20, 2011 7:21 Raul

7:21

Raul:

http://www.contentrulesbook.com/

Thursday January 20, 2011 7:21 Raul

7:22

Raul:

We had to make clear that we were not the voice.

Thursday January 20, 2011 7:22 Raul

7:22

rahelab:

#3tyvr #contentrules your comments are out there forever so be prepared for any consequences, good or bad. [via Twitter]

Thursday January 20, 2011 7:22 rahelab

7:22

Raul:

Do unto others as you would do on to you.

Thursday January 20, 2011 7:22 Raul

7:22

FrancisSteiner:

Great info from cc chapman at #3tyvr (@ Ceili’s Irish Pub & Restaurant w/ @amuseconsulting) http://4sq.com/dZs5dA [via Twitter]

Thursday January 20, 2011 7:22 FrancisSteiner

7:23

HerraincoBrand:

If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:23 HerraincoBrand

7:23

Raul:

Ethics are really, really important. Everyone should understand it.

Thursday January 20, 2011 7:23 Raul

7:24

Raul:

QUESTION – Do you tweet and post as yourself or as a business?

The age-old question – Scott Monty works for Ford, but it’s Scott Monty, not Ford. If you are a small business, for brand recognition. Tweets done by Tony – shows a human side. “I also tweet as The Company Name”.

Thursday January 20, 2011 7:24 Raul

7:24

lmatecha:

Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:24 lmatecha

7:24

MiriamShanny:

Establish what your client wants to achieve from their #socialmedia plan in order to accurately measure your success #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:24 MiriamShanny

7:25

thornley:

RT @HerraincoBrand: If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:25 thornley

7:25

LindseyLe:

RT @thornley: the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:25 LindseyLe

7:25

misscheryltan:

At #3tyvr with @cc_chapman as speaker #contentrules http://ow.ly/i/7oV5 [via Twitter]

Thursday January 20, 2011 7:25 misscheryltan

7:26

alexjuy:

Totally agree! RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:26 alexjuy

7:26

Hussle24Seven:

Totally agree! RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of wha… http://bit.ly/fc7LRm [via Twitter]

Thursday January 20, 2011 7:26 Hussle24Seven

7:28

photodreamz:

Contests also drive traffic, aside from buying. #3TYVR [via Twitter]

Thursday January 20, 2011 7:28 photodreamz

7:28

jeremylim:

I think my favorite quote from #3TYVR was, “You put on your pants everyday, but you don’t measure ROI on it.” Who said that again? [via Twitter]

Thursday January 20, 2011 7:28 jeremylim

7:29

HerraincoBrand:

RT @jeremylim: I think my favorite quote from #3TYVR was, “You put on your pants everyday, but you don’t measure ROI on it.” Who said th … [via Twitter]

Thursday January 20, 2011 7:29 HerraincoBrand

7:29

Wildfirejane:

At #3tyvr #contentrules watching @C_C_Chapman travel to each question. Way to keep it human thanks. [via Twitter]

Thursday January 20, 2011 7:29 Wildfirejane

7:29

nav_een:

RT @HerraincoBrand: If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:29 nav_een

7:30

thornley:

. @cc_chapman is really down on people who shill. I don’t care. You must buy #contentrules. A great book! #3tyvr [via Twitter]

Thursday January 20, 2011 7:30 thornley

7:31

alexjuy:

Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:31 alexjuy

7:31

Lahey13:

This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. *high five* [via Twitter]

Thursday January 20, 2011 7:31 Lahey13

7:31

rahelab:

#3tyvr #contentrules You can’t do contests on FB (against the rules) but check out Wildfire to set one up. [via Twitter]

Thursday January 20, 2011 7:31 rahelab

7:32

raincoaster:

No, no no no no, gotta disagree, CC. contests are OVERSOLD. People have “Like this page” fatigue #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:32 raincoaster

7:32

photodreamz:

If they catch you. Rules changed RT @alexjuy: Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:32 photodreamz

7:32

jason_baker:

Correct. Hosted contests that is. RT @alexjuy: Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:32 jason_baker

7:33

tbains:

Yes! RT @Lahey13: This is going down as 1 of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. [via Twitter]

Thursday January 20, 2011 7:33 tbains

7:33

jason_baker:

RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:33 jason_baker

7:33

HerraincoBrand:

Lovin it! @Lahey13 This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the (cont) http://tl.gd/89gimj [via Twitter]

Thursday January 20, 2011 7:33 HerraincoBrand

7:33

raincoaster:

@thornley Oh that’s you! I thought you looked familiar. #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:33 raincoaster

7:34

photodreamz:

@raincoaster yes on over-sold but keep it content related & it can build a twitter following. #3TYVR [via Twitter]

Thursday January 20, 2011 7:34 photodreamz

7:34

Raul:

Anybody can take a picture, not everybody can take a photograph. There’s a time and place. Just don’t assume that because you can create stuff that you shouldn’t outsource. SO DAMN TRUE ^rpv

Thursday January 20, 2011 7:34 Raul

7:34

raincoaster:

RT @tbains RT @Lahey13: 1 of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. [via Twitter]

Thursday January 20, 2011 7:34 raincoaster

7:35

rahelab:

#3tyvr #contentrules outsourcing content is OK but use a professional to keep the quality up. [via Twitter]

Thursday January 20, 2011 7:35 rahelab

7:35

thornley:

RT @Lahey13: This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. … [via Twitter]

Thursday January 20, 2011 7:35 thornley

7:35

tbains:

@raincoaster yup. I’ve seen it with social activism too but that’s not community. It’s just gaming the system. Empty. #3ryvr #contentrules [via Twitter]

Thursday January 20, 2011 7:35 tbains

7:35

jason_baker:

@buizachristina Where are you? #3tyvr [via Twitter]

Thursday January 20, 2011 7:35 jason_baker

7:36

hummingbird604:

Is it just me or some questions to @cc_chapman are pretty basic, Content Deployment 101? #3tyvr let’s get him more in-depth questions [via Twitter]

Thursday January 20, 2011 7:36 hummingbird604

7:36

krystlesivorot:

I like you @cc_chapman. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:36 krystlesivorot

7:37

buizachristina:

The big Twitter question: Quality or Quantity? Which one gets you more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:37 buizachristina

7:37

thornley:

“Tweets in real life Is that like walking up to someone?” @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:37 thornley

7:37

MiriamShanny:

Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:37 MiriamShanny

7:38

jason_baker:

Amen! RT @Lahey13: …One of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. *high five* [via Twitter]

Thursday January 20, 2011 7:38 jason_baker

7:40

Amuse_events:

#3tyvr @jeremylim @roxannestp @CathyBrowne @photodreamz @ColleenCoplick @RinaChong @trishussey @johnbiehler @CynnamonS @hummingbird604 [via Twitter]

Thursday January 20, 2011 7:40 Amuse_events

7:40

misscheryltan:

If your company is not active on social media aka Twitter, delete your account! Listen and engage is key! @cc_chapman #3tyvr [via Twitter]

Thursday January 20, 2011 7:40 misscheryltan

7:40

lmatecha:

Tweeting for your business? ‘Make sure you’re listening!’ #3tyvr quote. [via Twitter]

Thursday January 20, 2011 7:40 lmatecha

7:40

MortgagesVanBC:

Thanks I missed that! @MiriamShanny: Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules” [via Twitter]

Thursday January 20, 2011 7:40 MortgagesVanBC

7:41

hummingbird604:

My question to @cc_chapman – please tell these folks the difference between content Strategy and Tactics #3tyvr = what, how, why [via Twitter]

Thursday January 20, 2011 7:41 hummingbird604

7:41

tbains:

#3tyvr Beat part about touring Canada is the beer! #contentrules [via Twitter]

Thursday January 20, 2011 7:41 tbains

7:42

kcclaveria:

RT @MiriamShanny: Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:42 kcclaveria

7:42

buizachristina:

Tactics vs. Strategies: “Use tactics to execute strategies” #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:42 buizachristina

7:42

lmatecha:

Tactics vs Strategy? #3tyvr Doesn’t matter if they’re bad. [via Twitter]

Thursday January 20, 2011 7:42 lmatecha

7:42

misscheryltan:

Focus on the strategy – how and why you are doing it. Then go on to tactics @cc_chapman #ContentRules #3tyvr #socialmedia [via Twitter]

Thursday January 20, 2011 7:42 misscheryltan

7:42

jason_baker:

Quality & engagement RT @buizachristina: Big Twitter question: Quality or Quantity? Which one gets you more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:42 jason_baker

7:43

CoreyDilley:

Disagreed with @cc_chapman about 1 thing – start with the objective, not the strategy. #contentrules [via Twitter]

Thursday January 20, 2011 7:43 CoreyDilley

7:43

Raul:

Once you have it, it takes a lot of work to keep it (it’s like a child/baby). Set aside the time, resources, etc.

Thursday January 20, 2011 7:43 Raul

7:43

misscheryltan:

@hummingbird604 Good point brought up #3tyvr [via Twitter]

Thursday January 20, 2011 7:43 misscheryltan

7:43

roxannestp:

#3tyvr love it! Strategies are not tactics. Wish my students were in the room! Music to my ears! [via Twitter]

Thursday January 20, 2011 7:43 roxannestp

7:43

CynnamonS:

Enjoying the #ContentRules talk at #3TTYVR @ceilis in #Vancouver. [via Twitter]

Thursday January 20, 2011 7:43 CynnamonS

7:44

MortgagesVanBC:

Hahaha I would like a content fairy #3TYVR [via Twitter]

Thursday January 20, 2011 7:44 MortgagesVanBC

7:44

rahelab:

#3tyvr #contentrules everyone needs a content fairy to make content happen. Don’t hold your breath tho. #contentstrategy [via Twitter]

Thursday January 20, 2011 7:44 rahelab

7:45

vancouver_rt:

RT @CynnamonS Enjoying the #ContentRules talk at #3TTYVR @ceilis in #Vancouver. [via Twitter]

Thursday January 20, 2011 7:45 vancouver_rt

7:45

KevinJagger:

Q should be: Which 1 gets u QUALITY followers RT @buizachristina Quality or Quantity? Which one gets u more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:45 KevinJagger

7:47

jeremylim:

Quality! RT @KevinJagger: Which 1 gets u QUALITY followers RT @buizachristina Quality or Quantity? Which one gets u more followers? #3TYVR [via Twitter]

Thursday January 20, 2011 7:47 jeremylim

7:47

Raul:

ok, I need to stop the liveblog right now as I’ve been tethering for a while, so I hope you enjoyed it!

Raul

Thursday January 20, 2011 7:47 Raul

7:48

jason_baker:

@KevinJagger quality. #3tyvr [via Twitter]

Thursday January 20, 2011 7:48 jason_baker

7:49

buizachristina:

Well said Raul! RT @hummingbird604 @buizachristina Why care about # of followers? Should be quality of followers, not the quantity #3TYVR [via Twitter]

Thursday January 20, 2011 7:49 buizachristina

7:50

lmatecha:

Totally agree with #3tyvr Learn by doing with social media is the only way. I’ve been saying that for about five yrs. [via Twitter]

Thursday January 20, 2011 7:50 lmatecha

7:50

buizachristina:

That definitely sounds like a better question than the previous ones. RT @KevinJagger Q should be: Which 1 gets u QUALITY followers #3TYVR [via Twitter]

Thursday January 20, 2011 7:50 buizachristina

7:51

misscheryltan:

There is nothing that says that you NEED to be on Facebook, Twitter etc. Do it if you want to and if it works for you @cc_chapman #3tyvr [via Twitter]

Thursday January 20, 2011 7:51 misscheryltan

7:51

CrushMarketing:

RT @lmatecha: Tweeting for your business? ‘Make sure you’re listening!’ #3tyvr quote. [via Twitter]

Thursday January 20, 2011 7:51 CrushMarketing

7:51

jeremylim:

Best way to kick off the year, guys. Trend up. @cc_chapman is magic. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:51 jeremylim

7:51

photodreamz:

RT @jeremylim: Best way to kick off the year, guys. Trend up. @cc_chapman is magic. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:51 photodreamz

7:52

thornley:

Wthashtag.com @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:52 thornley

7:53

MiriamShanny:

If your client is going to have #SM make sure they have content to support it. 140 characters is not enough; it’s just a springboard #3TYVR [via Twitter]

Thursday January 20, 2011 7:53 MiriamShanny

7:55

rahelab:

#3tyvr #contentrules content killers: piss people off, delay responses, overeact, @ instead of DM. Think worst case, plan for it. [via Twitter]

Thursday January 20, 2011 7:55 rahelab

7:55

jason_baker:

@KevinJagger From personal experience, quantity is not even a close 2nd. Re: followers #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:55 jason_baker

7:56

FrancisSteiner:

It is cold here got to go #3tyvr (@ Ceili’s Irish Pub & Restaurant w/ @amuseconsulting) http://4sq.com/hHQZl7 [via Twitter]

Thursday January 20, 2011 7:56 FrancisSteiner

7:56

roxannestp:

RT @misscheryltan: If you’re not prepared for crisis management, it can damage your content greatly #socialmedia #3tyvr @cc_chapman [via Twitter]

Thursday January 20, 2011 7:56 roxannestp

7:56

johnbiehler:

Really enjoying listening to @cc_chapman talk at #3TYVR…I had heard of him before but didn’t really know what he was about #ContentRules [via Twitter]

Thursday January 20, 2011 7:56 johnbiehler

7:58

bealaine:

Ask your readers what they’re interested in #ContentRules [via Twitter]

Thursday January 20, 2011 7:58 bealaine

7:59

thornley:

RT @johnbiehler: Really enjoying listening to @cc_chapman talk at #3TYVR…I had heard of him before but didn’t really know what he was about #ContentRules [via Twitter]

Thursday January 20, 2011 7:59 thornley

8:00

rahelab:

#3tyvr #contentrules Q about remixing content. Me: MULTI-CHANNEL PUBLISHING. It’s all about the metadata. [via Twitter]

Thursday January 20, 2011 8:00 rahelab

8:00

misscheryltan:

Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:00 misscheryltan

8:01

misscheryltan:

RT @rahelab: #3tyvr #contentrules Q about remixing content. Me: MULTI-CHANNEL PUBLISHING. It’s all about the metadata. [via Twitter]

Thursday January 20, 2011 8:01 misscheryltan

8:01

thornley:

RT @misscheryltan: Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:01 thornley

8:02

hummingbird604:

My liveblog for @cc_chapman (w Twitter integration) is here – http://bit.ly/erb14y #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:02 hummingbird604

8:03

jeremylim:

RT @hummingbird604: My liveblog for @cc_chapman (w Twitter integration) is here – http://bit.ly/erb14y #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:03 jeremylim

8:03

JillBenedict:

#3tyvr people should use transcripts more to repurpose video (good tool for PR too) [via Twitter]

Thursday January 20, 2011 8:03 JillBenedict

8:04

photodreamz:

Can I have an opinion on wrapping up? Been interesting though. #3TYVR [via Twitter]

Thursday January 20, 2011 8:04 photodreamz

8:04

roxannestp:

RT @JillBenedict: #3tyvr people should use transcripts more to repurpose video (good tool for PR too) [via Twitter]

Thursday January 20, 2011 8:04 roxannestp

8:05

misscheryltan:

Lol! RT @photodreamz: Can I have an opinion on wrapping up? Been interesting though. #3TYVR [via Twitter]

Thursday January 20, 2011 8:05 misscheryltan

8:06

rahelab:

#3tyvr #contentrules @cc_chapman will be speaking at #confab2011 in May [via Twitter]

Thursday January 20, 2011 8:06 rahelab

8:07

misscheryltan:

AWESOME speaker! Thanks for coming out to Vancouver @cc_chapman! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:07 misscheryltan

8:07

CynnamonS:

Thanks #3TTYVR sponsors for bringing @cc-chapman to #Vancouver. Great talk! #ContentRules [via Twitter]

Thursday January 20, 2011 8:07 CynnamonS

8:07

misscheryltan:

Trying to create controversy all the time is a no-no unless thats how you want to brand yourself. But DO have an opinion #3tyvr [via Twitter]

Thursday January 20, 2011 8:07 misscheryltan

8:15

zenhousemedia:

RT @rahelab: #3tyvr #contentrules @cc_chapman will be speaking at #confab2011 in May [via Twitter]

Thursday January 20, 2011 8:15 zenhousemedia

8:18

chrissychrzan:

.@cc_chapman just gave a shoutout to @sprouter #3tyvr [via Twitter]

Thursday January 20, 2011 8:18 chrissychrzan

8:26

vancouver_rt:

RT @CynnamonS Thanks #3TTYVR sponsors for bringing @cc-chapman to #Vancouver. Great talk! #ContentRules [via Twitter]

Thursday January 20, 2011 8:26 vancouver_rt

8:28

hummingbird604:

Heading back to @thenetworkhub to pick up my stuff and head home. Lovely talk by @cc_chapman at #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:28 hummingbird604

8:32

n8brophy:

Good #3tyvr tonight! Motivating to go write some Content. Think I’ll buy the book… [via Twitter]

Thursday January 20, 2011 8:32 n8brophy

8:32

chrissychrzan:

Good times at #3tyvr tonight – great to have convos with twitter peeps in real life [via Twitter]

Thursday January 20, 2011 8:32 chrissychrzan

8:34

hummingbird604:

#3tyvr I don’t believe @cc_chapman is championing sending a DM over an @ reply. I dislike DMs SO MUCH I ignore most of them. [via Twitter]

Thursday January 20, 2011 8:34 hummingbird604

8:42

teamfrugalbits:

Wise words from a wise guy. Thanks @cc_chapman #contentrules [via Twitter]

Thursday January 20, 2011 8:42 teamfrugalbits

8:44

masalapuri:

@tbains I came and left! Missed you Was great topic speaker- content is king! #t3yvr #contentrules now @ #roundhouse for youth vote disc [via Twitter]

Thursday January 20, 2011 8:44 masalapuri

8:57

alchemize:

enjoyed presentation tonite with @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 8:57 alchemize

9:01

photodreamz:

Post #3TYVR with 4 lovely ladies including @cathybrowne (@ Cactus Club Cafe w/ 3 others) http://4sq.com/ehJEuy [via Twitter]

Thursday January 20, 2011 9:01 photodreamz

9:01

alchemize:

also Curate content RT @misscheryltan: Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 9:01 alchemize

9:05

alchemize:

a shout out for #innochat at Vancouver meetup with @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 9:05 alchemize

9:33

TegBrar:

Excellent talk CC, Thx. Great to put a face to a voice, huge fan of #managing thegray #mediahacks @cc_chapman! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 9:33 TegBrar

9:38

KathyHanbury:

Thx to all who tweeted about #3tyvr! SO upset I didn’t make it, but very appreciative of your play-by-plays. I’ll see CC at Confab 4 sure. [via Twitter]

Thursday January 20, 2011 9:38 KathyHanbury

9:46

MiriamShanny:

Thx for the RTs @MortgagesVancBC & @kcclaveria! Til next time #socialmedia friends! #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 9:46 MiriamShanny

9:51

MiriamShanny:

Great night with @cc_chapman at #contentrules seminar on #socialmedia. Was so impressed with his insight & lovely demeanor. Big fan! [via Twitter]

Thursday January 20, 2011 9:51 MiriamShanny

9:51

MiriamShanny:

Great night with @cc_chapman at his #contentrules seminar on #socialmedia. So impressed with his insight & lovely demeanor. Big fan! [via Twitter]

Thursday January 20, 2011 9:51 MiriamShanny

10:09

Liveblogging vs. live-tweeting in social media events

Raul — Tue, 26 Oct 2010 02:09:31 +0000

I have been unable to attend two of the latest Third Tuesday Vancouver, and I (as others often do) relied heavily on the live-tweets that people sent and hashtagged “3tyvr”. Third Tuesday Vancouver is one of the three major social media meetups in our beautiful city (the others being, Social Media Club Vancouver and Vancouver Bloggers Meetup, the meetup organized by yours truly).

Both of the previous months’ Third Tuesday Vancouver meetups were of interest to me, and I caught myself in a whirlwind both of work and having to deal with personal issues (friends needed time with me and I will always ditch anything for my loved ones), so I missed being there in person. I tried to follow the Twitter stream with live-tweets hashtagged #3tyvr and it was an absolute mess.

Sorry guys, I know that many of you live-tweeted as well as you could for those of us who couldn’t get in on the action, but I find it really hard to draw any actual insights from the live tweets. There is a reason why I blogged earlier this year about how important it was to have liveblogs of talks.

You’ll see, for a couple of years, I liveblogged almost every single meetup in Vancouver (2008-early 2009). I attended the vast majority of them, many times along with my good friend Rebecca Bollwitt (Miss604), and we would both liveblog events (for the most part, entirely free) in benefit of the community at large. We both liveblogged Northern Voice 2009. We both liveblogged many of the BarCamp 2009 sessions. But I got to a point where I refused to do any more liveblogging for free (actually, ANY work for free). And I also got way too busy with my consulting, my research and my teaching.

The reality is, there is a real dearth of liveblogs of events out there in Vancouver anymore. With the exception of some Social Media Club events I’ve seen liveblogged, and a few times that I have volunteered my own blog to capture the live-tweetage of conferences, liveblogging is primarily, not done. I know that this post may not earn me any sympathies, but I wish there were more people in Vancouver doing what Rebecca and I used to do for the community: liveblog events. Because the live-tweeting is just not cutting it anymore.

I recognize that liveblogging is an activity that is draining, takes time and technical expertise and savvy. I know that better than anyone. It should be rewarded as a professional activity. People should hire and pay livebloggers. I have been in fact one of the people who have championed being paid to do work that we used to do for free. Of course, you could say that *I* could very well pay to have the events I miss liveblogged. That’s not the point (and I won’t, of course).

The point is, live-tweeting is good for quick snippets of thoughts, but we need a real long form liveblog. Live-tweeting brings up one important issue – attribution. In 140 characters, how do you attribute a particular thought to a particular speaker? I saw lots of examples of thoughts that were the panel’s that were being re-tweeted as though they were the person live-tweeting. And I can list many other examples.

There is a reason why liveblogs should come back. And there is a point where they’ll come back. I am feeling that this might be the time.

The return of the liveblog?

Raul — Tue, 24 Aug 2010 21:23:57 +0000

photo credit: Stephen Cummings

It’s been a relatively long while since I have liveblogged the way I used to in 2008 and 2009, but I have always (well, at least since I began dipping my toes into the social media world) thought that there is value to having an event liveblogged. I no longer have the luxury of enough time to liveblog events and thus have been really happy whenever someone else takes on that role.

For example, at a recent event that the Social Media Club Vancouver (Social Media 101 with Tris Hussey, Guacira Naves and Kemp Edmonds) had liveblogged, I took over from Sascha Neth (who was the designated liveblogger) as soon as I arrived to the event (but I would have not been able to do that if Sascha hadn’t volunteered to start it!). Unashamedly, I’m well-seasoned in transcribing (as I type close to 100 wpm), and I’m proud of the liveblogs I’ve done.

I was intrigued today by a tweet sent by Jeremiah Owyang (now with Altimeter), someone who is very well respected in the social media sphere. See his tweet below. He indicates that folks should think long-term and not rely solely on Twitter, particularly if they are live-tweeting conferences.

Those that tweet lots during conference should consider live blogging, esp since Twitter’s history of tweets “disappears”, think LONG termless than a minute ago via webJeremiah Owyang
jowyang

What *I* do is create iFrames (I have experimented with CoverItLive and ScribbleLive and have chosen to stay loyal to CiL) and grab the tweets that are hashtagged with a particular keyword. I then download the content locally as HTML and that way I preserve both my liveblog and all associated tweets. I am a bit puzzled to see Jeremiah’s tweet because, well, I thought *everyone* did what I do. But it seems they don’t.

For a recent example of a combined liveblog-incorporating-livetweetage you can see my coverage of Convergence’s Corporation 2.0 panel.

Three factors I suggest people consider when pondering whether you need to have your event/conference liveblogged:

Liveblogging requires valuable skills (not only typing, but ability to summarize content, find links and add your own commentary). Don’t expect your events to be liveblogged for free. This is a service that is important, and thus should be rewarded monetarily

Tweets are fleeting. If you are going to use CoverItLive or ScribbleLive, consider downloading your liveblog locally

Make sure you link and credit your sources.

I think that as more people realize just how fleeting tweets are, people will return to liveblogs. At least, I hope so!

Marc Gobé Keynote Liveblog #CVG10 Convergence VIDWEEK

Raul — Wed, 26 May 2010 16:30:52 +0000

Follow along my liveblog below (you can activate it by hitting Play, and comment by clicking in the window for commenters – please state your name). The Twitter hashtag for this event is #CVG10.

Keynote Marc Gobé Convergence 10

(05/26/2010)

9:31

Raul:

Sandy Fleischer (Cossette Fjord) makes introductory remarks before Marc Gobé.

Today is all about sharing, collaborating, etc. The business of predicting the future is often a challenging one. I thought I’d kick off

Wednesday May 26, 2010 9:31 Raul

9:32

COSSETTE_WEST:

Crowds are starting to stream in #CVG10 http://ow.ly/i/1LdD

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

COSSETTE_WEST:

Convergence 2010 is at the East (older) Convention Centre #CVG10

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

COSSETTE_WEST:

@pescatore from @fjordwest takes the stage #CVG10

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

fjordwest:

Convergence 2010 is at the East (older) Convention Centre #CVG10

Wednesday May 26, 2010 9:32 fjordwest

9:32

fjordwest:

Just met @gillianshaw @rebeccacoleman @fredcallay @julieszabo @anothersamchan #CVG10

Wednesday May 26, 2010 9:32 fjordwest

9:32

anothersamchan:

trying to get the wifi working on my ipad at #cvg10

Wednesday May 26, 2010 9:32 anothersamchan

9:32

fjordwest:

@pescatore from @fjordwest takes the stage #CVG10

Wednesday May 26, 2010 9:32 fjordwest

9:32

fjordwest:

Keynote about to start #CVG10 http://ow.ly/i/1LeE

Wednesday May 26, 2010 9:32 fjordwest

9:32

marcbitanga:

D’oh. Missing out on Cossette Convergence today. Hope someone will live-blog the event. #cvg10

Wednesday May 26, 2010 9:32 marcbitanga

9:32

COSSETTE_WEST:

Keynote about to start #CVG10 http://ow.ly/i/1LeE

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

vkf09:

At Convergence. Ppl seem excited. I’ve never been so it should be interesting. #cvg10

Wednesday May 26, 2010 9:32 vkf09

9:32

COSSETTE_WEST:

Just met @gillianshaw @rebeccacoleman @fredcallay @julieszabo @anothersamchan #CVG10

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

fjordwest:

Crowds are starting to stream in #CVG10 http://ow.ly/i/1LdD

Wednesday May 26, 2010 9:32 fjordwest

9:32

juliewright:

Thanks for the smile! RT @hummingbird604: If you are at #CVG10, feel free to introduce yourself. I’m wearing …. Eternity for men Summer.

Wednesday May 26, 2010 9:32 juliewright

9:32

PaulMarr:

#CVG10 is happening in the east (older) van convention centre.

Wednesday May 26, 2010 9:32 PaulMarr

9:35

OptimumPR:

RT @hummingbird604: NEW BLOG POST, Marc Gobé Keynote Liveblog #CVG10 Convergence VIDWEEK – http://tinyurl.com/32pwxkm

Wednesday May 26, 2010 9:35 OptimumPR

9:35

rebeccacoleman:

Will be tweeting from #CVG10 this morning–Convergence is part of Vancouver International Digital Week.

Wednesday May 26, 2010 9:35 rebeccacoleman

9:36

GusF:

Soon we will be removing “digital” from Digital Marketing #cvg10

Wednesday May 26, 2010 9:36 GusF

9:37

Raul:

Marc Gobé – The Pioneer of Emotional Branding.

“People love brands but brands do not love people” – Gobé

Wednesday May 26, 2010 9:37 Raul

9:37

GusF:

Marc Gobe to give the keynote address for Convergence 2010 #cvg10

Wednesday May 26, 2010 9:37 GusF

9:37

marketwire:

How so? Look’s like we’re in the “digital mkting” phase right now RT @GusF: Soon we will be removing “digital” from Digital Mkting #cvg10

Wednesday May 26, 2010 9:37 marketwire

9:37

CassieGill:

At Cossette Convergence! #CVG10

Wednesday May 26, 2010 9:37 CassieGill

9:37

OptimumPR:

RT @GusF: Soon we will be removing “digital” from Digital Marketing #cvg10

Wednesday May 26, 2010 9:37 OptimumPR

9:38

julieszabo:

@rebeccacoleman Hope to see you this morning at #CVG10!

Wednesday May 26, 2010 9:38 julieszabo

9:40

GusF:

@mgobe speaks about bringing emotions to brands #cvg10

Wednesday May 26, 2010 9:40 GusF

9:40

julieszabo:

Excessive advertising has forced people to hate brands. #CVG10

Wednesday May 26, 2010 9:40 julieszabo

9:42

GusF:

People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:42 GusF

9:42

COSSETTE_WEST:

Welcome keynote, @mgobe The Pioneer of Emotional Branding #CVG10 http://ow.ly/i/1LfX

Wednesday May 26, 2010 9:42 COSSETTE_WEST

9:42

fjordwest:

Welcome keynote, @mgobe The Pioneer of Emotional Branding #CVG10 http://ow.ly/i/1LfX

Wednesday May 26, 2010 9:42 fjordwest

9:42

GillianShaw:

At #CVG10 listening to @mgobe on emotional branding.

Wednesday May 26, 2010 9:42 GillianShaw

9:43

anothersamchan:

Marc gobe’s keynote is up. #cvg10

Wednesday May 26, 2010 9:43 anothersamchan

9:43

rebeccacoleman:

Marc Gobe is going to talk about the importance of emotional branding. #CVG10

Wednesday May 26, 2010 9:43 rebeccacoleman

9:45

Raul:

My liveblog of Marc Gobé starts now

We are clearly seeing a generational gap that will clearly have an impact. Gobé talks about a new media, a new technology platform.

1. Generational gap

In his first book, Gobé talks about the differences in generations. 81 million born between 1950-64 – a generation that came out at a time of explosive economic growth. It was a transformation – endless opportunities – we became – sometimes we couldn’t realize where the stuff was coming from and where it was going.

How do you recognize a baby-boomer, like me? We are closest to the exit

The second generation is Generation X – this generation was so small that was dwarfed by baby boomers. Their values (baby boomers) sprawled over two generations.

Wednesday May 26, 2010 9:45 Raul

9:45

priscilla2010:

Really excited for #CVG10 today

Wednesday May 26, 2010 9:45 priscilla2010

9:45

mayglobus:

@marcgobe onstage talking about a world of emotional branding. #cvg10

Wednesday May 26, 2010 9:45 mayglobus

9:45

COSSETTE_WEST:

RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:45 COSSETTE_WEST

9:45

rebeccacoleman:

@hummingbird604 Hi, Raul! *waves across the room* #CVG10

Wednesday May 26, 2010 9:45 rebeccacoleman

9:45

fjordwest:

RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:45 fjordwest

9:45

vkf09:

Listening to @mgobe talk abt emotional branding. #cvg10

Wednesday May 26, 2010 9:45 vkf09

9:47

Raul:

Brandbarians at the gate (Baby boomers 81 million 1946/64, Gen x 46 Million 1965/76 and Gen y 77 Million).

The two generations that Gobé is focusing on – the baby boomers – the “US” generation – own the world. “We own the world”. The world was our playground.

The second is the X generation – the “I” generation – they are here to fix the world – the “I” generation – the attitude there is to fix something that had been broken.

The Y is the “all” generation – connect the world. Zuckerberg is 26 year old.

“XY” – how do they define themselves – far from “boomers” xY” is moving from utopia to reality. Gobé makes a point – it’s a generation cynical of brands & looking for purpose.

Wednesday May 26, 2010 9:47 Raul

9:48

COSSETTE_WEST:

“New generation is about connecting” -@mgobe #CVG10

Wednesday May 26, 2010 9:48 COSSETTE_WEST

9:48

anothersamchan:

#cvg10 y generation called “all generation” by @mgobe. they r all about connecting.

Wednesday May 26, 2010 9:48 anothersamchan

9:48

fjordwest:

“New generation is about connecting” -@mgobe #CVG10

Wednesday May 26, 2010 9:48 fjordwest

9:48

CpeacockC:

RT @vkf09: Listening to @mgobe talk abt emotional branding. #cvg10

Wednesday May 26, 2010 9:48 CpeacockC

9:48

Raul:

“XY” is a generation that wants its voice heard. Tropicana went to the original packaging. It’s a generation that has elected its own president – Gobé makes a point that “XY” is a generation with its own culture – grafitti is a rebellious language of authenticity.

Wednesday May 26, 2010 9:48 Raul

9:49

sunnydis:

RT @fjordwest: RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:49 sunnydis

9:49

CpeacockC:

RT @OptimumPR: RT @GusF: Soon we will be removing “digital” from Digital Marketing #cvg10

Wednesday May 26, 2010 9:49 CpeacockC

9:50

Raul:

Gobé wanted to understand the artist behind the grafitti’d Obama Hope – because it’s dangerous it’s real – each time he puts

Gobé showcasing Sao Paulo banning visual pollution.

Wednesday May 26, 2010 9:50 Raul

9:51

anothersamchan:

#cvg10 “@barackObama was arrested 14 times for grafitti, but he represents authenticity.” -@mgobe

Wednesday May 26, 2010 9:51 anothersamchan

9:51

fjordwest:

RT @George_McD: “Ppl don’t want to talk to faceless corporations, they want to talk to the ppl within those corporations” – @mgobe #CVG10

Wednesday May 26, 2010 9:51 fjordwest

9:51

rebeccacoleman:

The younger generation is looking for authenticity–Marc Gobe. #CVG10

Wednesday May 26, 2010 9:51 rebeccacoleman

9:51

brodiedavid:

It’s a year later but our keynote is still about Obama. Indicitive of the impact the campaign has had on marketing #cvg10

Wednesday May 26, 2010 9:51 brodiedavid

9:51

COSSETTE_WEST:

RT @George_McD: “Ppl don’t want to talk to faceless corporations, they want to talk to the ppl within those corporations” – @mgobe #CVG10

Wednesday May 26, 2010 9:51 COSSETTE_WEST

9:52

KyeGrace:

I know I do… RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:52 KyeGrace

9:54

Raul:

Sao Paulo forced brands to rethink themselves.

Wednesday May 26, 2010 9:54 Raul

9:54

COSSETTE_WEST:

Watching video abt Sao Paulo banning visual pollution #CVG10

Wednesday May 26, 2010 9:54 COSSETTE_WEST

9:54

fjordwest:

Watching video abt Sao Paulo banning visual pollution #CVG10

Wednesday May 26, 2010 9:54 fjordwest

9:57

Raul:

The power of new media – “According to Harold A. Innis, …” – wow, Gobé is making it impossible to follow the slides nor his talk. His accent is making it really hard for me to liveblog.

1 billion people see the Google page every day. In less than 20 years, we have created a new communication model. We couldn’t operate without Google today (which is the case)

Wednesday May 26, 2010 9:57 Raul

9:57

anothersamchan:

#cvg10 “power of new media bigger than invention of printing press” – @mgobe

Wednesday May 26, 2010 9:57 anothersamchan

9:57

rebeccacoleman:

The social media revolution benefits and empowers women. #CVG10

Wednesday May 26, 2010 9:57 rebeccacoleman

9:58

Raul:

“Do you trust companies to act with your best interests in mind” Rarely 26%

Which of the following are you most likely to trust to give you advice?” Friends and family. 40%

Wednesday May 26, 2010 9:58 Raul

9:58

rebeccacoleman:

40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 9:58 rebeccacoleman

9:59

Raul:

Consumers are looking at every other corporation based on what their experience has been with Apple. You are going to be perceived as a lesser brand if you don’t follow Apple as a benchmark.

Wednesday May 26, 2010 9:59 Raul

9:59

2amt:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 9:59 2amt

10:01

Raul:

An idea that changed our sensory experiences. I need to touch *70% of people in 2009 want to touch.

Wednesday May 26, 2010 10:01 Raul

10:01

julieszabo:

“Social media empowers women” says @mgobe. Not sure about that, I’d like to hear more about that throw-away phrase. #CVG10

Wednesday May 26, 2010 10:01 julieszabo

10:01

fjordwest:

“Technology + design = magic” in reference to Steve Jobs & Apple #CVG10

Wednesday May 26, 2010 10:01 fjordwest

10:01

FreshMediaMe:

Goin to Convergence2010 tech conference 2day or @PechaKuchaNight?? Share ur opinion of both on @BeyondRobson piece: http://ow.ly/1QaTo #CVG10

Wednesday May 26, 2010 10:01 FreshMediaMe

10:01

COSSETTE_WEST:

“Technology + design = magic” in reference to Steve Jobs & Apple #CVG10

Wednesday May 26, 2010 10:01 COSSETTE_WEST

10:02

COSSETTE_WEST:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 10:02 COSSETTE_WEST

10:02

anothersamchan:

apple changed our sensory experience, from rigid to smooth. #cvg10

Wednesday May 26, 2010 10:02 anothersamchan

10:02

fjordwest:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 10:02 fjordwest

10:03

Raul:

4. A platform devoid of content.

That new platform is devoid of content. “Where are the couch potatoes?” it was very dogmatic

Wednesday May 26, 2010 10:03 Raul

10:03

julieszabo:

“Look at Apple, how open they are” says @mgobe. Apple is open? #CVG10

Wednesday May 26, 2010 10:03 julieszabo

10:04

Raul:

There is a new kind of discourse – with YouTube and Hulu *broadcast revolution) and Twitter/Facebook (social connection).

Wednesday May 26, 2010 10:04 Raul

10:05

CassieGill:

Any media running late to Convergence give me a call @ 604.512.4855! #CVG10

Wednesday May 26, 2010 10:05 CassieGill

10:05

anothersamchan:

giving up on ipad wifi, will ride the iPhone for tweets and that pen and paper thing for notes the rest of the way. #cvg10

Wednesday May 26, 2010 10:05 anothersamchan

10:05

Raul:

Martha Stewatert – integrating the power of multi-platform branding. The metrics are astonishing but I’m not really all that impressed – I have never followed Martha Stewart at all.

In 7 months she enlisted 1.67 million followers.

Wednesday May 26, 2010 10:05 Raul

10:06

Raul:

Creating ‘content’ for a new platform is the idea. The content that is going to migrate to social media – the content has previously been created for television, not for social media, not for cell phones.

Wednesday May 26, 2010 10:06 Raul

10:07

EricBuchegger:

@hummingbird604 Looking forward to reading your thoughts and commentary from Convergence, wish I was there! #CVG10

Wednesday May 26, 2010 10:07 EricBuchegger

10:08

Raul:

The same way television is creating audiences – what we want is create audiences for the content. The same type of audience that will return to see more. The difference is that the audience will be participating, is total engagement, it will transform itself, it will always happen if the audience can participate in the content.

Wednesday May 26, 2010 10:08 Raul

10:09

semmerson:

@mgobe at #cvg10 showing a video about the ban on visual pollution in Sao Paolo–fascinating.

Wednesday May 26, 2010 10:09 semmerson

10:10

Raul:

Gobé believes that brands will start believing in creating their own content (product placement is going to be a lot more interactive and a lot more welcome and engaging). What is fascinating is that — revolutionary emotional branding ideas.

1. Distance between brands and people is collapsing.
In the old way of ‘brand’, the brand was bigger – there will be a collapse of people and brand – the distance is smaller – anything that stops the people and the brand to come together will be reduced. Zappos is the best example – the culture is the brand.

Wednesday May 26, 2010 10:10 Raul

10:10

COSSETTE_WEST:

“Distance b/n brands and people is collapsing” – @mgobe #CVG10

Wednesday May 26, 2010 10:10 COSSETTE_WEST

10:12

rebeccacoleman:

Transparency is the key to building brands, and @Zappos is doing it well. #CVG10

Wednesday May 26, 2010 10:12 rebeccacoleman

10:12

COSSETTE_WEST:

@mgobe is talking about Tony @zappos – huge fan of their brand #CVG10

Wednesday May 26, 2010 10:12 COSSETTE_WEST

10:12

fjordwest:

@mgobe is talking about Tony @zappos – huge fan of their brand #CVG10

Wednesday May 26, 2010 10:12 fjordwest

10:12

fjordwest:

“Distance b/n brands and people is collapsing” – @mgobe #CVG10

Wednesday May 26, 2010 10:12 fjordwest

10:12

Raul:

2. Your corporate culture is your powerful asset

Gobé didn’t really talk about this in his talk.

3. Flat organizations
The pyramidal model is over. The social economy is horizontal. “Joe Jimenez” – the feedback you can get in a virtual environment can be more detailed, much richer. You can do it yourself, you can’t wait.

Wednesday May 26, 2010 10:12 Raul

10:13

Social_Agency:

Awesome keynote by @mgobe on Emotional Branding at #CVG10

Wednesday May 26, 2010 10:13 Social_Agency

10:13

COSSETTE_WEST:

RT @CassieGill: Any media running late to Convergence give me a call @ 604.512.4855! #CVG10

Wednesday May 26, 2010 10:13 COSSETTE_WEST

10:14

Social_Agency:

@mgobe: “Start a community not a pep talk.” #CVG10

Wednesday May 26, 2010 10:14 Social_Agency

10:15

Raul:

Everybody should have at least this kind of platform to understand where their brand is at.

Start a community, not pep talk. The self-serving corporate websites — are doomed to fail.

Action Against Hunger – how big is your mailing list? Have you asked them to contribute?

Wednesday May 26, 2010 10:15 Raul

10:15

rebeccacoleman:

“Do it yourself. You can’t wait.” –Marc Gobe #CVG10

Wednesday May 26, 2010 10:15 rebeccacoleman

10:15

raulpacheco:

Testing if my @raulpacheco account can be imported into #CVG10

Wednesday May 26, 2010 10:15 raulpacheco

10:15

raulpacheco:

Weirdest thing ever. If I tweet from @raulpacheco, the tweet is captured under the #CVG10 stream. But not from HB604. The heck?

Wednesday May 26, 2010 10:15 raulpacheco

10:16

modernmixvan:

@anothersamchan i didnt end up bringing a laptop to #cvg10 im relying on my quickly dying iphone and that pen and paper thing too!!

Wednesday May 26, 2010 10:16 modernmixvan

10:17

Raul:

In conclusion – it’s an Emotional Branding perfect storm – something is going to change – consumers are going to be talking to each other. If they’re not part of this conversation, they are going to miss out. Not only it’s here, but still there’s a lot of people who don’t believe it. Everybody is continuing to do their old way.

Wednesday May 26, 2010 10:17 Raul

10:19

Raul:

1. Empowered consumers – have heightened expectation levels, and the ability to leverage a collective and influential voice

2. New level of reality – branding needs to understand the new concept of design, science and planet

3. New media ecosystem - new media implies a shift in mindset. Brands need to stop pushing or selectively listening to be part of the conversation

4. Size doesn’t matter - it allows the little guy to get scale almost instantaneously *P&G McDonald)

5. Leadership redefined – power through influence is proving to be the new success criteria

Wednesday May 26, 2010 10:19 Raul

10:19

Raul:

A piece of advice – your message has to be tweetable.

Wednesday May 26, 2010 10:19 Raul

10:19

modernmixvan:

nonatop marketing case studiea & examples at #cvg10 – tropicana branding, obama election, ashton’s twitter & skittles social media!

Wednesday May 26, 2010 10:19 modernmixvan

10:19

megancole:

RT @beyondrobson Covergence 2010 is Today post: http://bit.ly/cBCsOq – with my pic, cheers. #VIDFEST #CVG10

Wednesday May 26, 2010 10:19 megancole

10:21

2amt:

RT @rebeccacoleman: “Do it yourself. You can’t wait.” –Marc Gobe #CVG10

Wednesday May 26, 2010 10:21 2amt

10:21

mayglobus:

Advice from @mgobe: your message has to be tweetable! Duly noted, Monsieur Gobe. #cvg10

Wednesday May 26, 2010 10:21 mayglobus

10:21

COSSETTE_WEST:

“Your message has to be tweetable” – @mgobe #CVG10

Wednesday May 26, 2010 10:21 COSSETTE_WEST

10:21

rebeccacoleman:

Marc’s advice: “your message has to be tweetable.” #CVG10

Wednesday May 26, 2010 10:21 rebeccacoleman

10:21

fjordwest:

“Your message has to be tweetable” – @mgobe #CVG10

Wednesday May 26, 2010 10:21 fjordwest

10:21

2amt:

RT @rebeccacoleman: Marc’s advice: “your message has to be tweetable.” #CVG10

Wednesday May 26, 2010 10:21 2amt

10:22

modernmixvan:

want your audience to really listen to what u have to say?? keep it short, sweet and TWEETABLE!! #cvg10

Wednesday May 26, 2010 10:22 modernmixvan

10:22

rebeccacoleman:

@hummingbird604 Yeah, I’ve been taking notes like crazy. Super interesting talk, hey? #CVG10

Wednesday May 26, 2010 10:22 rebeccacoleman

10:22

Social_Agency:

@mgobe: “Your message has to be Tweetable.” #CVG10

Wednesday May 26, 2010 10:22 Social_Agency

10:22

anothersamchan:

.@mbode is wearing red pants at #cvg10. that’s balling. what say u @thestylespy @m_candy??

Wednesday May 26, 2010 10:22 anothersamchan

10:23

Raul:

Gobé – how do you create loyalty? it’s really important. Create trust. Do you trust people you don’t know? You don’t. You trust people that you know. The point Gobé was making – people don’t want to engage with faceless corporations but to engage with people - the notion of trust that needs to be created. Because a lot of conversation is going on, and if you really trust a brand, if you know that you have a voice on how this brand is going to behave, it creates a degree of loyalty that you can have.

Wednesday May 26, 2010 10:23 Raul

10:23

Social_Agency:

@mgobe: “Size does not matter anymore” #CVG10

Wednesday May 26, 2010 10:23 Social_Agency

10:23

Raul:

Gobé believes that engagement through social media, if well done, is the biggest avenue to create renewed engagement of trust to get loyalty – it’s really tough.

Wednesday May 26, 2010 10:23 Raul

10:24

ejaybarker:

Gen Y is the “all” generation. They want to connect the world. Make you brand story tweetable and they’ll stay connected #CVG10

Wednesday May 26, 2010 10:24 ejaybarker

10:25

COSSETTE_WEST:

Great keynote from @mgobe – thank you. #CVG10

Wednesday May 26, 2010 10:25 COSSETTE_WEST

10:25

fjordwest:

Great keynote from @mgobe – thank you. #CVG10

Wednesday May 26, 2010 10:25 fjordwest

10:26

Raul:

The experience that Gobé has had – at first he said “I’m not going to follow back anyone”. Then he realized that among the 1,300 some people don’t tweet at all. His brain picks what is relevant to his survival.

Wednesday May 26, 2010 10:26 Raul

10:26

Raul:

Gobé creates a column for specific people.

Wednesday May 26, 2010 10:26 Raul

10:27

anothersamchan:

RT @COSSETTE_WEST: “Your message has to be tweetable” – @mgobe #CVG10

Wednesday May 26, 2010 10:27 anothersamchan

10:28

jdcasa:

Inspiring keynote by @mgobe at #cvg10

Wednesday May 26, 2010 10:28 jdcasa

10:28

exceptafterk:

Really enjoying #CVG10 keynote by @mgobe on Emotional Branding. And love that he’s wearing red pants

Wednesday May 26, 2010 10:28 exceptafterk

10:28

julieszabo:

More than tweetable, you message should be meaningful. #CVG10

Wednesday May 26, 2010 10:28 julieszabo

10:30

anothersamchan:

#cvg10 q:how can a large global organization get individual and personal without looking like a gimmick?

Wednesday May 26, 2010 10:30 anothersamchan

10:31

Raul:

I’ll leave the liveblog open to automatically capture #CVG10 tweets, but I’m done with liveblogging the talk.

Wednesday May 26, 2010 10:31 Raul

10:31

COSSETTE_WEST:

RT @exceptafterk: Really enjoying #CVG10 keynote by @mgobe on Emotional Branding. And love that he’s wearing red pants

Wednesday May 26, 2010 10:31 COSSETTE_WEST

10:31

chickievan:

Will check out his book: Emotional Branding RT @jdcasa: Inspiring keynote by @mgobe at #cvg10

Wednesday May 26, 2010 10:31 chickievan

10:31

fjordwest:

RT @exceptafterk: Really enjoying #CVG10 keynote by @mgobe on Emotional Branding. And love that he’s wearing red pants

Wednesday May 26, 2010 10:31 fjordwest

10:31

raulpacheco:

I’ll leave the liveblog open to automatically capture #CVG10 tweets, but I’m done liveblogging the talk. http://bit.ly/c6fnox

Wednesday May 26, 2010 10:31 raulpacheco

10:32

anothersamchan:

#cvg10 answer in a short summary: it’s freaking hard.

Wednesday May 26, 2010 10:32 anothersamchan

10:33

jdcasa:

Ditto. RT @chickievan: Will check out his book: Emotional Branding RT @jdcasa: Inspiring keynote by @mgobe at #cvg10

Wednesday May 26, 2010 10:33 jdcasa

10:35

COSSETTE_WEST:

Next session at 11am, Viral Marketing & Branded Entertainment #CVG10

Wednesday May 26, 2010 10:35 COSSETTE_WEST

10:35

fjordwest:

Next session at 11am, Viral Marketing & Branded Entertainment #CVG10

Wednesday May 26, 2010 10:35 fjordwest

10:37

jkwertz:

Very interesting RT @COSSETTE_WEST: RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 10:37 jkwertz

10:43

GusF:

I love this name tag http://ow.ly/i/1Ljd #cvg10

Wednesday May 26, 2010 10:43 GusF

10:49

arjunsingh:

RT @julieszabo: More than tweetable, you message should be meaningful. #CVG10

Wednesday May 26, 2010 10:49 arjunsingh

10:52

modernmixvan:

#cvg10 snack break (@ Starbucks) http://4sq.com/4tkxgA

Wednesday May 26, 2010 10:52 modernmixvan

10:53

anothersamchan:

at #cvg10 — at Vancouver Conference Centre http://gowal.la/v/c/NXG1/tw

Wednesday May 26, 2010 10:53 anothersamchan

10:54

EthicalPervert:

Oh, I see. A few people do not realize they should be using the hashtag #cvg10 rather than #cvg2010 . I am utterly delighted by this #fail

Wednesday May 26, 2010 10:54 EthicalPervert

10:56

gloomybb:

@missczar Are you at #cvg10 today?

Wednesday May 26, 2010 10:56 gloomybb

11:04

shrnkngviolet:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 11:04 shrnkngviolet

11:06

COSSETTE_WEST:

Viral Marketing & Branded Entertainment panel about to start http://ow.ly/i/1Lkojw #CVG10

Wednesday May 26, 2010 11:06 COSSETTE_WEST

11:06

fjordwest:

Viral Marketing & Branded Entertainment panel about to start http://ow.ly/i/1Lkojw #CVG10

Wednesday May 26, 2010 11:06 fjordwest

11:06