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Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog

Raul — Fri, 21 Jan 2011 02:25:20 +0000

I am tethering from my iPhone and found a power outlet so here I am!

Content Rules by CC Champan

(01/20/2011)

6:26

Raul:

I’m at Third Tuesday Vancouver (#3tyvr) liveblogging C.C. Chapman’s Content Rules talk. You can have your tweets integrated by using the hashtags #contentrules and #3tyvr

Thursday January 20, 2011 6:26 Raul

6:29

Lahey13:

@monicahamburg Oh I’m being a mouthpiece … still a rockin’ event even if it was outside #3TYVR [via Twitter]

Thursday January 20, 2011 6:29 Lahey13

6:31

hummingbird604:

I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:31 hummingbird604

6:33

photodreamz:

Big turn out tonight, lots of familiar faces #3TYVR [via Twitter]

Thursday January 20, 2011 6:33 photodreamz

6:34

dbutton:

RT @hummingbird604: NEW BLOG POST, Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog – http://tinyurl.com/6zbbowq [via Twitter]

Thursday January 20, 2011 6:34 dbutton

6:34

chrissychrzan:

RT @hummingbird604: NEW BLOG POST, Content Rules at #3tyvr with @cc_chapman (Third Tuesday Vancouver) Liveblog – http://tinyurl.com/6zbbowq [via Twitter]

Thursday January 20, 2011 6:34 chrissychrzan

6:35

dbutton:

I’m at #3tyvr with @cc_chapman (Third Tuesday Vancouver) [via Twitter]

Thursday January 20, 2011 6:35 dbutton

6:35

hummingbird604:

Somebody be a dear and get me a drink, as I couldn’t wait in line for long enough #3tyvr I need to liveblog @cc_chapman’s talk [via Twitter]

Thursday January 20, 2011 6:35 hummingbird604

6:36

CeciliaLu:

Waiting for @cc_chapman’s talk & catching up with @crushmarketing #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 6:36 CeciliaLu

6:36

Raul:

Jeremy Lim (@jeremylim), organizer of Third Tuesday Vancouver is thanking sponsors.

CNW
Rogers Communication
Radian 6
Fairmont Hotels

Thanks to Ceili’s for sponsoring space.

Thursday January 20, 2011 6:36 Raul

6:37

HerraincoBrand:

#3TYVR starting at Caelis [via Twitter]

Thursday January 20, 2011 6:37 HerraincoBrand

6:37

JillBenedict:

RT @hummingbird604: I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:37 JillBenedict

6:37

Raul:

C.C. Chapman is a media creator, online marketing expert. CC has helped people in brands (Coca Cola, HBO, Warner Brothers).

Thursday January 20, 2011 6:37 Raul

6:37

LindseyLe:

Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:37 LindseyLe

6:38

Raul:

C.C. Chapman is yelling and speaking loud and clear. “A little louder”. He did theatre for years, he does this as a second nature.

Thursday January 20, 2011 6:38 Raul

6:39

TeamCain_Guerin:

Between #contentrules and #inboundmarketing my brain is too full …oh hell, who needs weekends anyway! Fun useful and insightful stuff [via Twitter]

Thursday January 20, 2011 6:39 TeamCain_Guerin

6:39

Raul:

C.C. “I’ll apologize now if I am a little sleepy, I woke up this morning and honestly I didn’t know where I was. Honestly I had no clue where I was – I had to call my wife to ask her ‘where am I’”

Joe is one of the authors of “Digital Dads”.

Thursday January 20, 2011 6:39 Raul

6:40

MortgagesVanBC:

RT @LindseyLe: Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:40 MortgagesVanBC

6:41

LindseyLe:

RT @hummingbird604: I’m liveblogging @cc_chapman speaking at #3tyvr #contentrules http://is.gd/rtqVFh (share as you see fit) [via Twitter]

Thursday January 20, 2011 6:41 LindseyLe

6:41

Raul:

CC is still waiting for someone to be reading the book at the airport.

The big thing about content is that it is not rocket science. You can set up a blog in five minutes and start producing content. You can set up an Instagram and produce content. Creating content is super easy.

Thursday January 20, 2011 6:41 Raul

6:41

roxannestp:

RT @LindseyLe: Thank you for organizing #3tyvr @jeremylim!! Always fantastic! [via Twitter]

Thursday January 20, 2011 6:41 roxannestp

6:41

Raul:

No, it’s not. Creating good content is hard. It’s hard to create strong, punchy, compelling content. Creating good content is really hard depending on the medio. CC has a really hard time creating audio or video content.

Thursday January 20, 2011 6:41 Raul

6:42

thornley:

Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 thornley

6:42

Raul:

CC.- He can take a really good photograph, but how do you take the content you are creating and make it engaging. Because everybody can create content, there’s a lot of content out there that is BAD, it’s crappy.

Thursday January 20, 2011 6:42 Raul

6:42

billdinTO:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 billdinTO

6:42

AranH:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:42 AranH

6:43

Raul:

The book is split into 3 sections

1. Eleven content rules.
2. “How to” section.
3. Ten case studies – here’s how different people are doing it and here are ideas you can steal from them.

Thursday January 20, 2011 6:43 Raul

6:43

rahelab:

#3tyvr #contentrules if a book doesn’t have a how-to section, it’s not helpful. [via Twitter]

Thursday January 20, 2011 6:43 rahelab

6:43

tbains:

#3tyvr nothing sucks more than a biz book without a how-to section via @cc_chapman [via Twitter]

Thursday January 20, 2011 6:43 tbains

6:43

Raul:

While he is not going to go through all 11 Rules, CC wants to talk about a few of the rules. He is hoping it will help inspire you and take whatever you take from his talk.

Thursday January 20, 2011 6:43 Raul

6:43

TimothySerrano:

Creating content is easy. Creating good content is hard. C.C. Chapman at Vancouver Meetup #contentrules [via Twitter]

Thursday January 20, 2011 6:43 TimothySerrano

6:44

yolondaabrahams:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:44 yolondaabrahams

6:44

Raul:

One of the rules – not to shill – show or teach, but do NOT shill. “Buy my product”. Do not DM people “hey check my site”. Nobody likes that, everybody hates that guy/girl.

Thursday January 20, 2011 6:44 Raul

6:44

lmatecha:

Under the heat-lamps at #3tyvr [via Twitter]

Thursday January 20, 2011 6:44 lmatecha

6:44

tbains:

#3tyvr Stop shilling–no one likes it. P.S. All SM douches are guys :p [via Twitter]

Thursday January 20, 2011 6:44 tbains

6:45

roxannestp:

RT @AranH: RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:45 roxannestp

6:45

Raul:

Ann Handley.

What is the Chinese dry wall problem?

They put Chinese dry wall that has all these chemicals and mold, kids were getting really ill, it’s not like mold that you can easy fix. Millions of dollars in lawsuits. There is a site (clearinghouse for this problem).

What is interesting is that it’s a law firm doing this.

Thursday January 20, 2011 6:45 Raul

6:45

mark_t_taylor:

RT @thornley: Creating content is easy. Creating good content is hard. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:45 mark_t_taylor

6:46

Raul:

What this law firm has done – this a different approach – it’s a website that is really informative. It’s really subtle, but they are doing a really good job of getting people to come to the site, hang out and then they will get hired.

Thursday January 20, 2011 6:46 Raul

6:46

rahelab:

#3tyvr #contentrules content on chinesedrywallproblem.com is informative, and markets subtly. [via Twitter]

Thursday January 20, 2011 6:46 rahelab

6:46

seanweller:

Listening to C.C. Chapman talk about content strategy at Vancouver Meetup #contentrules [via Twitter]

Thursday January 20, 2011 6:46 seanweller

6:47

jason_baker:

45 min now. @CeilisVan Looking forward to #3tyvr, but @ColleenCoplick & I have been waiting for a beer for 15+ mins. Help? [via Twitter]

Thursday January 20, 2011 6:47 jason_baker

6:48

Raul:

CC.- One of our rules – you need to build a camp fire. CC was going to put the instructions in the book. Putting bigger logs, etc. When you think about your content strategy, you can’t just dump the logs and light it. You will have a big blow up of fire, and then they are gone.

Thursday January 20, 2011 6:48 Raul

6:48

thornley:

Third Tuesday Vancouver with @cc_chapman is packed. Thank you @jeremylim. #3tyvr & #contentrules

[via Twitter]

Thursday January 20, 2011 6:48 thornley

6:48

mariskar:

Just arrived at #3tyvr… What have I missed? [via Twitter]

Thursday January 20, 2011 6:48 mariskar

6:48

photodreamz:

Apparently few people at #3TYVR know how to start a camp fire. It is a rainforest. Discussing content creation. [via Twitter]

Thursday January 20, 2011 6:48 photodreamz

6:49

rahelab:

#3tyvr #contentrules dumb client question 1: can you make me a viral video? [via Twitter]

Thursday January 20, 2011 6:49 rahelab

6:49

monicahamburg:

I like the speaker – he has personality. ( @cc_chapman ) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:49 monicahamburg

6:49

Raul:

CC – “you can make a really compelling video, but YOU CAN’T MAKE THINGS GO VIRAL”. Think about the metaphor of the camp fire. You need some little things to get it started, and then you need some more stuff long term. If you stop producing that great content, you are going to lose your readers.

Think about a publishing schedule.

It’s a really good thing to think like a publisher. W

Thursday January 20, 2011 6:49 Raul

6:49

tbains:

#3tyvr Client: make me a viral video. Me: No. I’ll make you a quality video. Via @cc_chapman [via Twitter]

Thursday January 20, 2011 6:49 tbains

6:49

Raul:

One of the things they did at Digital Dad – Mondays is this, Friday is a cooking day, Wednesdays is a video day, etc.

Thursday January 20, 2011 6:49 Raul

6:50

Raul:

What are we going to publish? How does it tie into the events we go to? How does it tie in to everything we do?

Thursday January 20, 2011 6:50 Raul

6:50

rahelab:

#3tyvr #contentrules @cc_chapman advocates editorial/publishing schedule (but doesn’t walk the walk). He can focus w/o one. [via Twitter]

Thursday January 20, 2011 6:50 rahelab

6:50

TimothySerrano:

Create a regular publishing schedule to focus on what and why C.C. Chapman #contentrules [via Twitter]

Thursday January 20, 2011 6:50 TimothySerrano

6:50

Lahey13:

Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:50 Lahey13

6:51

Raul:

Think about the schedule as your link – it focuses you on what you are going to create. Instead of having your CEO come and say “we need to do Twitter, Facebook, etc.”. You can instead think “this is the strategy we are going to follow”.

You need to ask your CEO “why do we need to do this” once they ask you “do this”. Asking why is so critical. You will not be successful if you don’t have a strategy. You need to know WHY you are doing what you are doing and why you are publishing what you are publishing.

Thursday January 20, 2011 6:51 Raul

6:52

photodreamz:

Funny too RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:52 photodreamz

6:52

krystlesivorot:

Totally agree. Schedules are essential. #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 6:52 krystlesivorot

6:52

Raul:

Melrose Med Mile – last night they did something so simple – it was really smart. After the event, they started talking to every person on Twitter and replying, via @ reply (mention). It took them a while, but they could definitely look at some degree of measurement. That little thing they did was so simple – it’s not rocket science. But by doing that, people are seeing the responses.

Thursday January 20, 2011 6:52 Raul

6:52

TimothySerrano:

Base content development on marketing strategy C.C. Chapman #contentrules [via Twitter]

Thursday January 20, 2011 6:52 TimothySerrano

6:53

tbains:

Amen RT @rahelab: #3tyvr #contentrules @cc_chapman advocates editorial/publishing schedule (but doesn’t walk the walk). He can focus w/o 1. [via Twitter]

Thursday January 20, 2011 6:53 tbains

6:53

jason_baker:

@tbains be sure to say hello at #3tyvr [via Twitter]

Thursday January 20, 2011 6:53 jason_baker

6:53

Raul:

If you are in the hospitality industry – the most untapped use of social media – we are talking about Ceili’s Van.

Thursday January 20, 2011 6:53 Raul

6:53

buizachristina:

I must be the only one taking notes with a notebook! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 6:53 buizachristina

6:53

masalapuri:

RT @thornley: Third Tuesday Vancouver with @cc_chapman is packed. Thank you @jeremylim. #3tyvr & #contentrules

[via Twitter]

Thursday January 20, 2011 6:53 masalapuri

6:53

roxannestp:

RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:53 roxannestp

6:54

hummingbird604:

So thankful to @thornley for the wine #3tyvr Thanks Joe! [via Twitter]

Thursday January 20, 2011 6:54 hummingbird604

6:54

HerraincoBrand:

be human. #3TYVR [via Twitter]

Thursday January 20, 2011 6:54 HerraincoBrand

6:54

lmatecha:

Web content dev: use kindling not gasoline. #3tyvr [via Twitter]

Thursday January 20, 2011 6:54 lmatecha

6:54

TimothySerrano:

Be human #contentrules [via Twitter]

Thursday January 20, 2011 6:54 TimothySerrano

6:54

Raul:

CC prefers to do things from the heart. But when you do a campaign, the PR folks, the legal folks, the comms folk. They want the speaker/CEO to speak on the speaking points, etc.

Thursday January 20, 2011 6:54 Raul

6:55

kslean:

Wish I’d learned about Third Tuesday Vancouver sooner. Sounds like a great event! RT @thornley Third Tuesday Vancouver is packed #3tyvr [via Twitter]

Thursday January 20, 2011 6:55 kslean

6:55

Raul:

Lawyers are there to protect you, but the law around online content is very iffy. Now Jason Baker is sharing his story about a viral video.

Thursday January 20, 2011 6:55 Raul

6:55

rahelab:

#3tyvr #contentrules be aware of legal, PR, marketing folks who want guard up, buzzwords, lack of humanity. [via Twitter]

Thursday January 20, 2011 6:55 rahelab

6:55

TimothySerrano:

#Kanban will work well in content development due to interruptions. Where was I? #contentrules [via Twitter]

Thursday January 20, 2011 6:55 TimothySerrano

6:55

Raul:

They end up using Black Eyed Peas (one of their songs). They didn’t get their rights to the song. They went viral. But now who wants to go to a law firm that has a problem with copyright law.

Thursday January 20, 2011 6:55 Raul

6:55

photodreamz:

lol RT @lmatecha: Web content dev: use kindling not gasoline. #3tyvr [via Twitter]

Thursday January 20, 2011 6:55 photodreamz

6:55

jason_baker:

Timing helps a lot! RT @krystlesivorot: Totally agree. Schedules are essential. #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 6:55 jason_baker

6:56

zenhousemedia:

#3tyvr #Content Rules Build a content strategy like you would a campfire. Start w a spark then add twigs & logs to keep it burning strong… [via Twitter]

Thursday January 20, 2011 6:56 zenhousemedia

6:57

zenhousemedia:

#3tyvr #ContentRules Build a content strategy like you would a campfire. Start w a spark then add twigs & logs to keep it burning strong… [via Twitter]

Thursday January 20, 2011 6:57 zenhousemedia

6:57

masalapuri:

Just approaching ceili’s for @jeremylim’s #3TYVR and #ContentRules with @CC_Chapman! #firstTimer [via Twitter]

Thursday January 20, 2011 6:57 masalapuri

6:57

MortgagesVanBC:

Lawyers, Lawyers, Lawyers, lol #3TYVR [via Twitter]

Thursday January 20, 2011 6:57 MortgagesVanBC

6:57

rahelab:

#3tyvr #contentrules if you don’t attribute music, photos, etc, you should be hunted down and killed, as per @cc_chapman. [via Twitter]

Thursday January 20, 2011 6:57 rahelab

6:57

Raul:

Get the clearances for video, etc. Every city in the world have indie musicians. CC is very fond of musicians. Find who they are and attribute and credit. If you don’t attribute you should be hunted down and …. etc. You get CC’s point.

But the lawyers get in the way of being human. CC was doing a project for Coca-Cola – CC wanted Mike to respond right away. “get on the video camera and talk to this guy, answer him”. A week went by and he hadn’t done it yet, because the lawyers hadn’t cleared him yet.

Thursday January 20, 2011 6:57 Raul

6:57

MortgagesVanBC:

RT @rahelab: #3tyvr #contentrules be aware of legal, PR, marketing folks who want guard up, buzzwords, lack of humanity. [via Twitter]

Thursday January 20, 2011 6:57 MortgagesVanBC

6:57

HerraincoBrand:

People who don’t respect IP should be hunted down and killed! Yup! .#3TYVR [via Twitter]

Thursday January 20, 2011 6:57 HerraincoBrand

6:58

krystlesivorot:

RT @rahelab: #3tyvr #contentrules if you don’t attribute music, photos, etc, you should be hunted down and killed, as per @cc_chapman. [via Twitter]

Thursday January 20, 2011 6:58 krystlesivorot

6:58

Raul:

CC recommended that Mike from Coke answered questions directly via video, and he got a lot of flack. They should be able to trust him, but apparently they weren’t very happy. 3 pages social media strategy at Coca-Cola.

Thursday January 20, 2011 6:58 Raul

6:58

jason_baker:

Absolutely! RT @Lahey13: Totally agree RT @monicahamburg: I like the speaker – he has personality. (@cc_chapman) #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 6:58 jason_baker

6:58

Raul:

It was one of those learning processes where the company didn’t realize – think about the way you talk things and then say it. Don’t be scared to let your employees respond, and be human.

Thursday January 20, 2011 6:58 Raul

6:59

MortgagesVanBC:

All about being human on Social Media Content #3TYVR [via Twitter]

Thursday January 20, 2011 6:59 MortgagesVanBC

6:59

photodreamz:

Yes! Give credit where credit is due! #photography #art #content #3TYVR [via Twitter]

Thursday January 20, 2011 6:59 photodreamz

6:59

Raul:

CC is a big fan of Ask for forgiveness, not ask for permission - hehe, I am too (Raul).

Thursday January 20, 2011 6:59 Raul

6:59

JillBenedict:

#3tyvr Want long-term success in social media? Develop a publishing schedule (via @cc_chapman) [via Twitter]

Thursday January 20, 2011 6:59 JillBenedict

7:00

Raul:

Put some trust in your employees. The other organization that does this very well is the Army. Army-strong stories. Every single active duty soldier has a story to share. The interesting thing is – they can post video, they can post audio, they can post any content. They have 200 bloggers posting stuff, unfiltered. Men and women in bases, war zones, etc.

Thursday January 20, 2011 7:00 Raul

7:00

lmatecha:

Your law firm viral video story was hilarious. @jason_baker #3tyvr [via Twitter]

Thursday January 20, 2011 7:00 lmatecha

7:00

Raul:

The US army published their social media guidelines – it isn’t 3 pages like Coke, it’s like 50 pages. CC wants to steal from it!

Thursday January 20, 2011 7:00 Raul

7:00

Raul:

It’s on SlideShare – checklists for commanders, enlisted people, it’s broken down by location services, etc.

Thursday January 20, 2011 7:00 Raul

7:01

TimothySerrano:

Humanized branding is the manifestation of humanized content #contentrules [via Twitter]

Thursday January 20, 2011 7:01 TimothySerrano

7:01

Raul:

“My company can’t do that” – CC always brings up the Army. “listen, if the Army can trust its people, so can you”. Pretty relevant example, hospitals/pharmaceuticals, you need to play by the rules. But if you are playing by the rules, there’s no reason why your company can’t do that.

Thursday January 20, 2011 7:01 Raul

7:02

Raul:

How do you guys define content?

Just scream something “stuff” – “useful information”

Thursday January 20, 2011 7:02 Raul

7:02

MiriamShanny:

Viral media only sparks a day or two of interest. Real importance lies in longer consumer engagement. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:02 MiriamShanny

7:02

tbains:

#3tyvr woot! Shout out from CC! Yeah I created the department’s SM profiles and then told’m. What what? [via Twitter]

Thursday January 20, 2011 7:02 tbains

7:02

HerraincoBrand:

US Army trusts their folks to create content, surely anyone can @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:02 HerraincoBrand

7:03

Raul:

The way CC – parts of a story (that’s what I said). – no one ever says that.

Thursday January 20, 2011 7:03 Raul

7:03

rahelab:

#3tyvr #contentrules if the army can let 200 bloggers w/o guidelines, so can your company. [via Twitter]

Thursday January 20, 2011 7:03 rahelab

7:03

MiriamShanny:

Biz always say “we can’t do social media bc of liabilities”. Yes you can, you just need to set some boundaries. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:03 MiriamShanny

7:03

Raul:

The way I define content – it’s what an individual or an organization creates and share to tell their story. And you have to focus on the storytelling side. That’s what makes it compelling. “we don’t have a story to tell” of course you have a story to tell

Thursday January 20, 2011 7:03 Raul

7:03

jason_baker:

@CeilisVan Thanks. @ColleenCoplick & I got our beer. Thanks for listening, but you may want to have more than 1 waitress for #3tyvr [via Twitter]

Thursday January 20, 2011 7:03 jason_baker

7:03

masalapuri:

“@tbains: #3tyvr Be human. Love it. #contentrules Marcomm, PR, don’t get in the way of the real.” Awesome [via Twitter]

Thursday January 20, 2011 7:03 masalapuri

7:03

thornley:

I love this: @cc_chapman asks what content is. Person in the crowd responds: “human readable contextualized data.” #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:03 thornley

7:04

Raul:

Focus on what your voice is – how are you going to share your story? how do you elicit an emotional response from people to your content. If your content is not engaging people, then it’s not good enough.

Thursday January 20, 2011 7:04 Raul

7:04

photodreamz:

Everyone has a story. Not everyone can make it entertaining. #3TYVR [via Twitter]

Thursday January 20, 2011 7:04 photodreamz

7:04

rahelab:

#3tyvr #contentrules @cc_chapman content: human-usable, conextualized data. IOW, text, audio, images, video. [via Twitter]

Thursday January 20, 2011 7:04 rahelab

7:05

TimothySerrano:

Organizations have a story to tell but it needs to compel as to stir an emotional reaction #contentrules [via Twitter]

Thursday January 20, 2011 7:05 TimothySerrano

7:05

Raul:

Hopefully you will be able to elicit that emotion from people, you have to be able to be passionate.

1. Focus on the strategy – why you’re doing it and why are you doing it
- please measure it – social media is very measurable.
- Scotty Monty – you can’t measure the ROI on … (I missed what CC said)

Thursday January 20, 2011 7:05 Raul

7:05

kaaist:

Content strategy is not a mechanical process, it requires personality to bring your stories and brand to life. #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:05 kaaist

7:06

thornley:

If your content fails to trigger an emotional response from your audience, you’re doing something wrong. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:06 thornley

7:06

Raul:

Before you even worry about views, uniques, etc. We did things because we wanted to have fun.

Thursday January 20, 2011 7:06 Raul

7:06

misscheryltan:

RT @krystlesivorot: Get an emotion out of ppl.Tell a story. What is your voice? How do you get engagement? #contentrules #3TYVR [via Twitter]

Thursday January 20, 2011 7:06 misscheryltan

7:06

roxannestp:

#3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:06 roxannestp

7:06

jeremylim:

I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:06 jeremylim

7:06

Raul:

When you create content, HAVE FUN WITH IT. Figure out what you want to do and do that stuff. You don’t have to do video, you don’t have to blog. You can do whatever you want to do.

Thursday January 20, 2011 7:06 Raul

7:07

Ben_Shute:

Loving #contentrules. Thanks CC and Ann. [via Twitter]

Thursday January 20, 2011 7:07 Ben_Shute

7:07

Raul:

You don’t have to do everything, don’t think you have to create content with everything, but just have fun. Whatever you create, just be human, speak from the heart, make sure that people are excited about what you create.

Thursday January 20, 2011 7:07 Raul

7:07

misscheryltan:

Agreed RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:07 misscheryltan

7:07

masalapuri:

Content is both ‘human created contextualized data’ and absolutely necessary for storytelling #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:07 masalapuri

7:08

jason_baker:

Love the personality of @cc_chapman, but where is the Boston accent?! Love it & want to hear it. #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:08 jason_baker

7:08

Raul:

There’s content everywhere, and finding the content is really hard, and if it scares you, or you don’t have the time.

Content Curation

Curation is when you put together the stuff and content you find – you may not create but you would share with your audience. Links to best posts, best videos.

Thursday January 20, 2011 7:08 Raul

7:08

tbains:

Remember how it felt to tell a story as a kid. RT @roxannestp: #3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:08 tbains

7:08

OurManinSH:

RT @thornley: What happens in Montreal goes on video. @cc_chapman’s #ContentRules presentation caught on video. http://bit.ly/eqP2Ze [via Twitter]

Thursday January 20, 2011 7:08 OurManinSH

7:08

mariskar:

Yes! RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:08 mariskar

7:08

krystlesivorot:

Word. No one wants to talk to a robot. Be human. Keep it real. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:08 krystlesivorot

7:08

thornley:

Be a content curator. We all need gatekeepers. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:08 thornley

7:09

HerraincoBrand:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:09 HerraincoBrand

7:09

TimothySerrano:

Have FUN creating content, C-level wants this more than anything for downstream team, don’t be scared! #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:09 TimothySerrano

7:09

kcclaveria:

*Like* RT @JillBenedict: #3tyvr Want long-term success in social media? Develop a publishing schedule (via @cc_chapman) [via Twitter]

Thursday January 20, 2011 7:09 kcclaveria

7:09

thornley:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:09 thornley

7:09

Raul:

There is no crime in monetizing your content.

Thursday January 20, 2011 7:09 Raul

7:10

tnjohan:

RT @thornley: If your content fails to trigger an emotional response from your audience, you’re doing something wrong. @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:10 tnjohan

7:10

LindseyLe:

RT @jeremylim: “When making content, have fun with it. Just do that. Be human and speak from the heart.” – @cc_chapman #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:10 LindseyLe

7:10

raincoaster:

Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR #ContentRules FACT [via Twitter]

Thursday January 20, 2011 7:10 raincoaster

7:10

Raul:

QUESTIONS AND ANSWERS

- How long have you been doing this? Blogging for 8 years (a journal, paper journal, he just starting sharing his thoughts). He just blogs when he has things he wants to say and share.

Thursday January 20, 2011 7:10 Raul

7:10

LindseyLe:

RT @rahelab: #3tyvr #contentrules you put on clothes each day tho you can’t measure ROI. Sometimes take a risk. Have fun. The ROI will f … [via Twitter]

Thursday January 20, 2011 7:10 LindseyLe

7:11

Raul:

Dads are “outside” they are Mr. Moms, they take care of the kids.

Thursday January 20, 2011 7:11 Raul

7:11

dblacombe:

RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:11 dblacombe

7:11

jason_baker:

RT @krystlesivorot: Word. No one wants to talk to a robot. Be human. Keep it real. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:11 jason_baker

7:11

Raul:

He started Digital Dads because he wants to find ways to share with people.

Thursday January 20, 2011 7:11 Raul

7:12

jason_baker:

Like this?! 2 good RT @mariskar: Yes! RT @jeremylim: I can’t keep up with @cc_chapman. Everything he says is tweetable. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:12 jason_baker

7:12

Raul:

If you ever want to interact with dads just let CC know.

Thursday January 20, 2011 7:12 Raul

7:14

BeeVancity:

RT @masalapuri: Content is both ‘human created contextualized data’ & necessary for storytelling #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:14 BeeVancity

7:14

jeremylim:

I want to keep @cc_chapman for our community. Quick, #3TYVR, game plan! Bribe him with salmon and snowboards! #ContentRules [via Twitter]

Thursday January 20, 2011 7:14 jeremylim

7:15

Miss604:

RT @raincoaster: Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR # … [via Twitter]

Thursday January 20, 2011 7:15 Miss604

7:16

photodreamz:

@jeremylim and photo-walks? #3TYVR [via Twitter]

Thursday January 20, 2011 7:16 photodreamz

7:16

tbains:

RT @jeremylim: I want to keep @cc_chapman for our community. Quick, #3TYVR, game plan! Bribe him with salmon and snowboards! #ContentRules [via Twitter]

Thursday January 20, 2011 7:16 tbains

7:16

rahelab:

#3tyvr #contentrules check out THU, JAN 20, 2011 podcasts for examples of covering sensitive topics and keeping confidentiality. [via Twitter]

Thursday January 20, 2011 7:16 rahelab

7:17

TrendsmapCanada:

‘grabo’, #3tyvr, #kobo & #bones are now trending in Canada http://trendsmap.com/ca [via Twitter]

Thursday January 20, 2011 7:17 TrendsmapCanada

7:18

jason_baker:

Yes RT @thornley: the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:18 jason_baker

7:18

thornley:

the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:18 thornley

7:18

CathyBrowne:

Yep. RT @tbains: Remember how it felt to tell a story as a kid. RT @roxannestp: #3tyvr Focus on the strategy… And have fun doing it! [via Twitter]

Thursday January 20, 2011 7:18 CathyBrowne

7:19

CrushMarketing:

Great Content needs a strategy, a plan and a human approach and more wise words from cc chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:19 CrushMarketing

7:19

rahelab:

#3tyvr #contentrules yes, B2B engagement uses the same rules. Continual contact. Examples in book. [via Twitter]

Thursday January 20, 2011 7:19 rahelab

7:19

Raul:

COMMENT AND QUESTION

Pete Quily

US Air Force – I missed it completely.

Thursday January 20, 2011 7:19 Raul

7:19

alexjuy:

I kinda am RT @buizachristina: I must be the only one taking notes with a notebook! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 7:19 alexjuy

7:20

Raul:

QUESTION

Can you speak to ethical conundrums when doing content for business.

Does ethics factor when you post content, or when you are posting comments, etc.

Thursday January 20, 2011 7:20 Raul

7:20

TimothySerrano:

@cc_chapman Comedy Clubs should be tailored like this, good laugh, knowledge sharing & real people having a good time #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:20 TimothySerrano

7:20

DesireeRD:

RT @raincoaster: Do people really pay for an email of ten blog post IDEAS? People without their own ideas shouldn’t try to blog #3TYVR # … [via Twitter]

Thursday January 20, 2011 7:20 DesireeRD

7:21

tbains:

#3tyvr all the same content rules apply for both B2B and B2C. [via Twitter]

Thursday January 20, 2011 7:21 tbains

7:21

lmatecha:

Need cool corporate video music? Contact http://www.matecha.net Re #3tyvr crowd [via Twitter]

Thursday January 20, 2011 7:21 lmatecha

7:21

Raul:

It’s a company outing someone? It’s a great question – somebody else’s ethics and my ethics are probably different. I don’t even know how to answer this question.

Thursday January 20, 2011 7:21 Raul

7:21

Raul:

http://www.contentrulesbook.com/

Thursday January 20, 2011 7:21 Raul

7:22

Raul:

We had to make clear that we were not the voice.

Thursday January 20, 2011 7:22 Raul

7:22

rahelab:

#3tyvr #contentrules your comments are out there forever so be prepared for any consequences, good or bad. [via Twitter]

Thursday January 20, 2011 7:22 rahelab

7:22

Raul:

Do unto others as you would do on to you.

Thursday January 20, 2011 7:22 Raul

7:22

FrancisSteiner:

Great info from cc chapman at #3tyvr (@ Ceili’s Irish Pub & Restaurant w/ @amuseconsulting) http://4sq.com/dZs5dA [via Twitter]

Thursday January 20, 2011 7:22 FrancisSteiner

7:23

HerraincoBrand:

If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:23 HerraincoBrand

7:23

Raul:

Ethics are really, really important. Everyone should understand it.

Thursday January 20, 2011 7:23 Raul

7:24

Raul:

QUESTION – Do you tweet and post as yourself or as a business?

The age-old question – Scott Monty works for Ford, but it’s Scott Monty, not Ford. If you are a small business, for brand recognition. Tweets done by Tony – shows a human side. “I also tweet as The Company Name”.

Thursday January 20, 2011 7:24 Raul

7:24

lmatecha:

Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:24 lmatecha

7:24

MiriamShanny:

Establish what your client wants to achieve from their #socialmedia plan in order to accurately measure your success #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:24 MiriamShanny

7:25

thornley:

RT @HerraincoBrand: If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:25 thornley

7:25

LindseyLe:

RT @thornley: the new Regis? @cc_chapman wanders the room & takes the mic to the audience #contentrules #3tyvr

[via Twitter]

Thursday January 20, 2011 7:25 LindseyLe

7:25

misscheryltan:

At #3tyvr with @cc_chapman as speaker #contentrules http://ow.ly/i/7oV5 [via Twitter]

Thursday January 20, 2011 7:25 misscheryltan

7:26

alexjuy:

Totally agree! RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:26 alexjuy

7:26

Hussle24Seven:

Totally agree! RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of wha… http://bit.ly/fc7LRm [via Twitter]

Thursday January 20, 2011 7:26 Hussle24Seven

7:28

photodreamz:

Contests also drive traffic, aside from buying. #3TYVR [via Twitter]

Thursday January 20, 2011 7:28 photodreamz

7:28

jeremylim:

I think my favorite quote from #3TYVR was, “You put on your pants everyday, but you don’t measure ROI on it.” Who said that again? [via Twitter]

Thursday January 20, 2011 7:28 jeremylim

7:29

HerraincoBrand:

RT @jeremylim: I think my favorite quote from #3TYVR was, “You put on your pants everyday, but you don’t measure ROI on it.” Who said th … [via Twitter]

Thursday January 20, 2011 7:29 HerraincoBrand

7:29

Wildfirejane:

At #3tyvr #contentrules watching @C_C_Chapman travel to each question. Way to keep it human thanks. [via Twitter]

Thursday January 20, 2011 7:29 Wildfirejane

7:29

nav_een:

RT @HerraincoBrand: If you say it, it’s out there forever. @cc_chapman #3TYVR [via Twitter]

Thursday January 20, 2011 7:29 nav_een

7:30

thornley:

. @cc_chapman is really down on people who shill. I don’t care. You must buy #contentrules. A great book! #3tyvr [via Twitter]

Thursday January 20, 2011 7:30 thornley

7:31

alexjuy:

Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:31 alexjuy

7:31

Lahey13:

This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. *high five* [via Twitter]

Thursday January 20, 2011 7:31 Lahey13

7:31

rahelab:

#3tyvr #contentrules You can’t do contests on FB (against the rules) but check out Wildfire to set one up. [via Twitter]

Thursday January 20, 2011 7:31 rahelab

7:32

raincoaster:

No, no no no no, gotta disagree, CC. contests are OVERSOLD. People have “Like this page” fatigue #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:32 raincoaster

7:32

photodreamz:

If they catch you. Rules changed RT @alexjuy: Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:32 photodreamz

7:32

jason_baker:

Correct. Hosted contests that is. RT @alexjuy: Facebook doesn’t let you do contests without an app now? @cc_chapman #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 7:32 jason_baker

7:33

tbains:

Yes! RT @Lahey13: This is going down as 1 of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. [via Twitter]

Thursday January 20, 2011 7:33 tbains

7:33

jason_baker:

RT @lmatecha: Best quote of the night at #3tyvr re tweeting: ‘karma is a bitch’ Be careful of what you say. [via Twitter]

Thursday January 20, 2011 7:33 jason_baker

7:33

HerraincoBrand:

Lovin it! @Lahey13 This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the (cont) http://tl.gd/89gimj [via Twitter]

Thursday January 20, 2011 7:33 HerraincoBrand

7:33

raincoaster:

@thornley Oh that’s you! I thought you looked familiar. #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:33 raincoaster

7:34

photodreamz:

@raincoaster yes on over-sold but keep it content related & it can build a twitter following. #3TYVR [via Twitter]

Thursday January 20, 2011 7:34 photodreamz

7:34

Raul:

Anybody can take a picture, not everybody can take a photograph. There’s a time and place. Just don’t assume that because you can create stuff that you shouldn’t outsource. SO DAMN TRUE ^rpv

Thursday January 20, 2011 7:34 Raul

7:34

raincoaster:

RT @tbains RT @Lahey13: 1 of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. [via Twitter]

Thursday January 20, 2011 7:34 raincoaster

7:35

rahelab:

#3tyvr #contentrules outsourcing content is OK but use a professional to keep the quality up. [via Twitter]

Thursday January 20, 2011 7:35 rahelab

7:35

thornley:

RT @Lahey13: This is going down as one of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. … [via Twitter]

Thursday January 20, 2011 7:35 thornley

7:35

tbains:

@raincoaster yup. I’ve seen it with social activism too but that’s not community. It’s just gaming the system. Empty. #3ryvr #contentrules [via Twitter]

Thursday January 20, 2011 7:35 tbains

7:35

jason_baker:

@buizachristina Where are you? #3tyvr [via Twitter]

Thursday January 20, 2011 7:35 jason_baker

7:36

hummingbird604:

Is it just me or some questions to @cc_chapman are pretty basic, Content Deployment 101? #3tyvr let’s get him more in-depth questions [via Twitter]

Thursday January 20, 2011 7:36 hummingbird604

7:36

krystlesivorot:

I like you @cc_chapman. #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:36 krystlesivorot

7:37

buizachristina:

The big Twitter question: Quality or Quantity? Which one gets you more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:37 buizachristina

7:37

thornley:

“Tweets in real life Is that like walking up to someone?” @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:37 thornley

7:37

MiriamShanny:

Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:37 MiriamShanny

7:38

jason_baker:

Amen! RT @Lahey13: …One of the finest #3TYVR events I’ve seen. @cc_chapman is quite the animated speaker w/ great advice. *high five* [via Twitter]

Thursday January 20, 2011 7:38 jason_baker

7:40

Amuse_events:

#3tyvr @jeremylim @roxannestp @CathyBrowne @photodreamz @ColleenCoplick @RinaChong @trishussey @johnbiehler @CynnamonS @hummingbird604 [via Twitter]

Thursday January 20, 2011 7:40 Amuse_events

7:40

misscheryltan:

If your company is not active on social media aka Twitter, delete your account! Listen and engage is key! @cc_chapman #3tyvr [via Twitter]

Thursday January 20, 2011 7:40 misscheryltan

7:40

lmatecha:

Tweeting for your business? ‘Make sure you’re listening!’ #3tyvr quote. [via Twitter]

Thursday January 20, 2011 7:40 lmatecha

7:40

MortgagesVanBC:

Thanks I missed that! @MiriamShanny: Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules” [via Twitter]

Thursday January 20, 2011 7:40 MortgagesVanBC

7:41

hummingbird604:

My question to @cc_chapman – please tell these folks the difference between content Strategy and Tactics #3tyvr = what, how, why [via Twitter]

Thursday January 20, 2011 7:41 hummingbird604

7:41

tbains:

#3tyvr Beat part about touring Canada is the beer! #contentrules [via Twitter]

Thursday January 20, 2011 7:41 tbains

7:42

kcclaveria:

RT @MiriamShanny: Twitterleaks.com: where people post things they don’t want to tweet themselves #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 7:42 kcclaveria

7:42

buizachristina:

Tactics vs. Strategies: “Use tactics to execute strategies” #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:42 buizachristina

7:42

lmatecha:

Tactics vs Strategy? #3tyvr Doesn’t matter if they’re bad. [via Twitter]

Thursday January 20, 2011 7:42 lmatecha

7:42

misscheryltan:

Focus on the strategy – how and why you are doing it. Then go on to tactics @cc_chapman #ContentRules #3tyvr #socialmedia [via Twitter]

Thursday January 20, 2011 7:42 misscheryltan

7:42

jason_baker:

Quality & engagement RT @buizachristina: Big Twitter question: Quality or Quantity? Which one gets you more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:42 jason_baker

7:43

CoreyDilley:

Disagreed with @cc_chapman about 1 thing – start with the objective, not the strategy. #contentrules [via Twitter]

Thursday January 20, 2011 7:43 CoreyDilley

7:43

Raul:

Once you have it, it takes a lot of work to keep it (it’s like a child/baby). Set aside the time, resources, etc.

Thursday January 20, 2011 7:43 Raul

7:43

misscheryltan:

@hummingbird604 Good point brought up #3tyvr [via Twitter]

Thursday January 20, 2011 7:43 misscheryltan

7:43

roxannestp:

#3tyvr love it! Strategies are not tactics. Wish my students were in the room! Music to my ears! [via Twitter]

Thursday January 20, 2011 7:43 roxannestp

7:43

CynnamonS:

Enjoying the #ContentRules talk at #3TTYVR @ceilis in #Vancouver. [via Twitter]

Thursday January 20, 2011 7:43 CynnamonS

7:44

MortgagesVanBC:

Hahaha I would like a content fairy #3TYVR [via Twitter]

Thursday January 20, 2011 7:44 MortgagesVanBC

7:44

rahelab:

#3tyvr #contentrules everyone needs a content fairy to make content happen. Don’t hold your breath tho. #contentstrategy [via Twitter]

Thursday January 20, 2011 7:44 rahelab

7:45

vancouver_rt:

RT @CynnamonS Enjoying the #ContentRules talk at #3TTYVR @ceilis in #Vancouver. [via Twitter]

Thursday January 20, 2011 7:45 vancouver_rt

7:45

KevinJagger:

Q should be: Which 1 gets u QUALITY followers RT @buizachristina Quality or Quantity? Which one gets u more followers? #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:45 KevinJagger

7:47

jeremylim:

Quality! RT @KevinJagger: Which 1 gets u QUALITY followers RT @buizachristina Quality or Quantity? Which one gets u more followers? #3TYVR [via Twitter]

Thursday January 20, 2011 7:47 jeremylim

7:47

Raul:

ok, I need to stop the liveblog right now as I’ve been tethering for a while, so I hope you enjoyed it!

Raul

Thursday January 20, 2011 7:47 Raul

7:48

jason_baker:

@KevinJagger quality. #3tyvr [via Twitter]

Thursday January 20, 2011 7:48 jason_baker

7:49

buizachristina:

Well said Raul! RT @hummingbird604 @buizachristina Why care about # of followers? Should be quality of followers, not the quantity #3TYVR [via Twitter]

Thursday January 20, 2011 7:49 buizachristina

7:50

lmatecha:

Totally agree with #3tyvr Learn by doing with social media is the only way. I’ve been saying that for about five yrs. [via Twitter]

Thursday January 20, 2011 7:50 lmatecha

7:50

buizachristina:

That definitely sounds like a better question than the previous ones. RT @KevinJagger Q should be: Which 1 gets u QUALITY followers #3TYVR [via Twitter]

Thursday January 20, 2011 7:50 buizachristina

7:51

misscheryltan:

There is nothing that says that you NEED to be on Facebook, Twitter etc. Do it if you want to and if it works for you @cc_chapman #3tyvr [via Twitter]

Thursday January 20, 2011 7:51 misscheryltan

7:51

CrushMarketing:

RT @lmatecha: Tweeting for your business? ‘Make sure you’re listening!’ #3tyvr quote. [via Twitter]

Thursday January 20, 2011 7:51 CrushMarketing

7:51

jeremylim:

Best way to kick off the year, guys. Trend up. @cc_chapman is magic. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:51 jeremylim

7:51

photodreamz:

RT @jeremylim: Best way to kick off the year, guys. Trend up. @cc_chapman is magic. #3TYVR #ContentRules [via Twitter]

Thursday January 20, 2011 7:51 photodreamz

7:52

thornley:

Wthashtag.com @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:52 thornley

7:53

MiriamShanny:

If your client is going to have #SM make sure they have content to support it. 140 characters is not enough; it’s just a springboard #3TYVR [via Twitter]

Thursday January 20, 2011 7:53 MiriamShanny

7:55

rahelab:

#3tyvr #contentrules content killers: piss people off, delay responses, overeact, @ instead of DM. Think worst case, plan for it. [via Twitter]

Thursday January 20, 2011 7:55 rahelab

7:55

jason_baker:

@KevinJagger From personal experience, quantity is not even a close 2nd. Re: followers #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 7:55 jason_baker

7:56

FrancisSteiner:

It is cold here got to go #3tyvr (@ Ceili’s Irish Pub & Restaurant w/ @amuseconsulting) http://4sq.com/hHQZl7 [via Twitter]

Thursday January 20, 2011 7:56 FrancisSteiner

7:56

roxannestp:

RT @misscheryltan: If you’re not prepared for crisis management, it can damage your content greatly #socialmedia #3tyvr @cc_chapman [via Twitter]

Thursday January 20, 2011 7:56 roxannestp

7:56

johnbiehler:

Really enjoying listening to @cc_chapman talk at #3TYVR…I had heard of him before but didn’t really know what he was about #ContentRules [via Twitter]

Thursday January 20, 2011 7:56 johnbiehler

7:58

bealaine:

Ask your readers what they’re interested in #ContentRules [via Twitter]

Thursday January 20, 2011 7:58 bealaine

7:59

thornley:

RT @johnbiehler: Really enjoying listening to @cc_chapman talk at #3TYVR…I had heard of him before but didn’t really know what he was about #ContentRules [via Twitter]

Thursday January 20, 2011 7:59 thornley

8:00

rahelab:

#3tyvr #contentrules Q about remixing content. Me: MULTI-CHANNEL PUBLISHING. It’s all about the metadata. [via Twitter]

Thursday January 20, 2011 8:00 rahelab

8:00

misscheryltan:

Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:00 misscheryltan

8:01

misscheryltan:

RT @rahelab: #3tyvr #contentrules Q about remixing content. Me: MULTI-CHANNEL PUBLISHING. It’s all about the metadata. [via Twitter]

Thursday January 20, 2011 8:01 misscheryltan

8:01

thornley:

RT @misscheryltan: Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:01 thornley

8:02

hummingbird604:

My liveblog for @cc_chapman (w Twitter integration) is here – http://bit.ly/erb14y #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:02 hummingbird604

8:03

jeremylim:

RT @hummingbird604: My liveblog for @cc_chapman (w Twitter integration) is here – http://bit.ly/erb14y #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:03 jeremylim

8:03

JillBenedict:

#3tyvr people should use transcripts more to repurpose video (good tool for PR too) [via Twitter]

Thursday January 20, 2011 8:03 JillBenedict

8:04

photodreamz:

Can I have an opinion on wrapping up? Been interesting though. #3TYVR [via Twitter]

Thursday January 20, 2011 8:04 photodreamz

8:04

roxannestp:

RT @JillBenedict: #3tyvr people should use transcripts more to repurpose video (good tool for PR too) [via Twitter]

Thursday January 20, 2011 8:04 roxannestp

8:05

misscheryltan:

Lol! RT @photodreamz: Can I have an opinion on wrapping up? Been interesting though. #3TYVR [via Twitter]

Thursday January 20, 2011 8:05 misscheryltan

8:06

rahelab:

#3tyvr #contentrules @cc_chapman will be speaking at #confab2011 in May [via Twitter]

Thursday January 20, 2011 8:06 rahelab

8:07

misscheryltan:

AWESOME speaker! Thanks for coming out to Vancouver @cc_chapman! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 8:07 misscheryltan

8:07

CynnamonS:

Thanks #3TTYVR sponsors for bringing @cc-chapman to #Vancouver. Great talk! #ContentRules [via Twitter]

Thursday January 20, 2011 8:07 CynnamonS

8:07

misscheryltan:

Trying to create controversy all the time is a no-no unless thats how you want to brand yourself. But DO have an opinion #3tyvr [via Twitter]

Thursday January 20, 2011 8:07 misscheryltan

8:15

zenhousemedia:

RT @rahelab: #3tyvr #contentrules @cc_chapman will be speaking at #confab2011 in May [via Twitter]

Thursday January 20, 2011 8:15 zenhousemedia

8:18

chrissychrzan:

.@cc_chapman just gave a shoutout to @sprouter #3tyvr [via Twitter]

Thursday January 20, 2011 8:18 chrissychrzan

8:26

vancouver_rt:

RT @CynnamonS Thanks #3TTYVR sponsors for bringing @cc-chapman to #Vancouver. Great talk! #ContentRules [via Twitter]

Thursday January 20, 2011 8:26 vancouver_rt

8:28

hummingbird604:

Heading back to @thenetworkhub to pick up my stuff and head home. Lovely talk by @cc_chapman at #3tyvr #contentrules [via Twitter]

Thursday January 20, 2011 8:28 hummingbird604

8:32

n8brophy:

Good #3tyvr tonight! Motivating to go write some Content. Think I’ll buy the book… [via Twitter]

Thursday January 20, 2011 8:32 n8brophy

8:32

chrissychrzan:

Good times at #3tyvr tonight – great to have convos with twitter peeps in real life [via Twitter]

Thursday January 20, 2011 8:32 chrissychrzan

8:34

hummingbird604:

#3tyvr I don’t believe @cc_chapman is championing sending a DM over an @ reply. I dislike DMs SO MUCH I ignore most of them. [via Twitter]

Thursday January 20, 2011 8:34 hummingbird604

8:42

teamfrugalbits:

Wise words from a wise guy. Thanks @cc_chapman #contentrules [via Twitter]

Thursday January 20, 2011 8:42 teamfrugalbits

8:44

masalapuri:

@tbains I came and left! Missed you Was great topic speaker- content is king! #t3yvr #contentrules now @ #roundhouse for youth vote disc [via Twitter]

Thursday January 20, 2011 8:44 masalapuri

8:57

alchemize:

enjoyed presentation tonite with @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 8:57 alchemize

9:01

photodreamz:

Post #3TYVR with 4 lovely ladies including @cathybrowne (@ Cactus Club Cafe w/ 3 others) http://4sq.com/ehJEuy [via Twitter]

Thursday January 20, 2011 9:01 photodreamz

9:01

alchemize:

also Curate content RT @misscheryltan: Content: Re-imagine and don’t recycle @cc_chapman #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 9:01 alchemize

9:05

alchemize:

a shout out for #innochat at Vancouver meetup with @cc_chapman #contentrules #3tyvr [via Twitter]

Thursday January 20, 2011 9:05 alchemize

9:33

TegBrar:

Excellent talk CC, Thx. Great to put a face to a voice, huge fan of #managing thegray #mediahacks @cc_chapman! #3tyvr #ContentRules [via Twitter]

Thursday January 20, 2011 9:33 TegBrar

9:38

KathyHanbury:

Thx to all who tweeted about #3tyvr! SO upset I didn’t make it, but very appreciative of your play-by-plays. I’ll see CC at Confab 4 sure. [via Twitter]

Thursday January 20, 2011 9:38 KathyHanbury

9:46

MiriamShanny:

Thx for the RTs @MortgagesVancBC & @kcclaveria! Til next time #socialmedia friends! #3TYVR #contentrules [via Twitter]

Thursday January 20, 2011 9:46 MiriamShanny

9:51

MiriamShanny:

Great night with @cc_chapman at #contentrules seminar on #socialmedia. Was so impressed with his insight & lovely demeanor. Big fan! [via Twitter]

Thursday January 20, 2011 9:51 MiriamShanny

9:51

MiriamShanny:

Great night with @cc_chapman at his #contentrules seminar on #socialmedia. So impressed with his insight & lovely demeanor. Big fan! [via Twitter]

Thursday January 20, 2011 9:51 MiriamShanny

10:09

Liveblogging vs. live-tweeting in social media events

Raul — Tue, 26 Oct 2010 02:09:31 +0000

I have been unable to attend two of the latest Third Tuesday Vancouver, and I (as others often do) relied heavily on the live-tweets that people sent and hashtagged “3tyvr”. Third Tuesday Vancouver is one of the three major social media meetups in our beautiful city (the others being, Social Media Club Vancouver and Vancouver Bloggers Meetup, the meetup organized by yours truly).

Both of the previous months’ Third Tuesday Vancouver meetups were of interest to me, and I caught myself in a whirlwind both of work and having to deal with personal issues (friends needed time with me and I will always ditch anything for my loved ones), so I missed being there in person. I tried to follow the Twitter stream with live-tweets hashtagged #3tyvr and it was an absolute mess.

Sorry guys, I know that many of you live-tweeted as well as you could for those of us who couldn’t get in on the action, but I find it really hard to draw any actual insights from the live tweets. There is a reason why I blogged earlier this year about how important it was to have liveblogs of talks.

You’ll see, for a couple of years, I liveblogged almost every single meetup in Vancouver (2008-early 2009). I attended the vast majority of them, many times along with my good friend Rebecca Bollwitt (Miss604), and we would both liveblog events (for the most part, entirely free) in benefit of the community at large. We both liveblogged Northern Voice 2009. We both liveblogged many of the BarCamp 2009 sessions. But I got to a point where I refused to do any more liveblogging for free (actually, ANY work for free). And I also got way too busy with my consulting, my research and my teaching.

The reality is, there is a real dearth of liveblogs of events out there in Vancouver anymore. With the exception of some Social Media Club events I’ve seen liveblogged, and a few times that I have volunteered my own blog to capture the live-tweetage of conferences, liveblogging is primarily, not done. I know that this post may not earn me any sympathies, but I wish there were more people in Vancouver doing what Rebecca and I used to do for the community: liveblog events. Because the live-tweeting is just not cutting it anymore.

I recognize that liveblogging is an activity that is draining, takes time and technical expertise and savvy. I know that better than anyone. It should be rewarded as a professional activity. People should hire and pay livebloggers. I have been in fact one of the people who have championed being paid to do work that we used to do for free. Of course, you could say that *I* could very well pay to have the events I miss liveblogged. That’s not the point (and I won’t, of course).

The point is, live-tweeting is good for quick snippets of thoughts, but we need a real long form liveblog. Live-tweeting brings up one important issue – attribution. In 140 characters, how do you attribute a particular thought to a particular speaker? I saw lots of examples of thoughts that were the panel’s that were being re-tweeted as though they were the person live-tweeting. And I can list many other examples.

There is a reason why liveblogs should come back. And there is a point where they’ll come back. I am feeling that this might be the time.

The return of the liveblog?

Raul — Tue, 24 Aug 2010 21:23:57 +0000

photo credit: Stephen Cummings

It’s been a relatively long while since I have liveblogged the way I used to in 2008 and 2009, but I have always (well, at least since I began dipping my toes into the social media world) thought that there is value to having an event liveblogged. I no longer have the luxury of enough time to liveblog events and thus have been really happy whenever someone else takes on that role.

For example, at a recent event that the Social Media Club Vancouver (Social Media 101 with Tris Hussey, Guacira Naves and Kemp Edmonds) had liveblogged, I took over from Sascha Neth (who was the designated liveblogger) as soon as I arrived to the event (but I would have not been able to do that if Sascha hadn’t volunteered to start it!). Unashamedly, I’m well-seasoned in transcribing (as I type close to 100 wpm), and I’m proud of the liveblogs I’ve done.

I was intrigued today by a tweet sent by Jeremiah Owyang (now with Altimeter), someone who is very well respected in the social media sphere. See his tweet below. He indicates that folks should think long-term and not rely solely on Twitter, particularly if they are live-tweeting conferences.

Those that tweet lots during conference should consider live blogging, esp since Twitter’s history of tweets “disappears”, think LONG termless than a minute ago via webJeremiah Owyang
jowyang

What *I* do is create iFrames (I have experimented with CoverItLive and ScribbleLive and have chosen to stay loyal to CiL) and grab the tweets that are hashtagged with a particular keyword. I then download the content locally as HTML and that way I preserve both my liveblog and all associated tweets. I am a bit puzzled to see Jeremiah’s tweet because, well, I thought *everyone* did what I do. But it seems they don’t.

For a recent example of a combined liveblog-incorporating-livetweetage you can see my coverage of Convergence’s Corporation 2.0 panel.

Three factors I suggest people consider when pondering whether you need to have your event/conference liveblogged:

Liveblogging requires valuable skills (not only typing, but ability to summarize content, find links and add your own commentary). Don’t expect your events to be liveblogged for free. This is a service that is important, and thus should be rewarded monetarily

Tweets are fleeting. If you are going to use CoverItLive or ScribbleLive, consider downloading your liveblog locally

Make sure you link and credit your sources.

I think that as more people realize just how fleeting tweets are, people will return to liveblogs. At least, I hope so!

Marc Gobé Keynote Liveblog #CVG10 Convergence VIDWEEK

Raul — Wed, 26 May 2010 16:30:52 +0000

Follow along my liveblog below (you can activate it by hitting Play, and comment by clicking in the window for commenters – please state your name). The Twitter hashtag for this event is #CVG10.

Keynote Marc Gobé Convergence 10

(05/26/2010)

9:31

Raul:

Sandy Fleischer (Cossette Fjord) makes introductory remarks before Marc Gobé.

Today is all about sharing, collaborating, etc. The business of predicting the future is often a challenging one. I thought I’d kick off

Wednesday May 26, 2010 9:31 Raul

9:32

COSSETTE_WEST:

Crowds are starting to stream in #CVG10 http://ow.ly/i/1LdD

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

COSSETTE_WEST:

Convergence 2010 is at the East (older) Convention Centre #CVG10

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

COSSETTE_WEST:

@pescatore from @fjordwest takes the stage #CVG10

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

fjordwest:

Convergence 2010 is at the East (older) Convention Centre #CVG10

Wednesday May 26, 2010 9:32 fjordwest

9:32

fjordwest:

Just met @gillianshaw @rebeccacoleman @fredcallay @julieszabo @anothersamchan #CVG10

Wednesday May 26, 2010 9:32 fjordwest

9:32

anothersamchan:

trying to get the wifi working on my ipad at #cvg10

Wednesday May 26, 2010 9:32 anothersamchan

9:32

fjordwest:

@pescatore from @fjordwest takes the stage #CVG10

Wednesday May 26, 2010 9:32 fjordwest

9:32

fjordwest:

Keynote about to start #CVG10 http://ow.ly/i/1LeE

Wednesday May 26, 2010 9:32 fjordwest

9:32

marcbitanga:

D’oh. Missing out on Cossette Convergence today. Hope someone will live-blog the event. #cvg10

Wednesday May 26, 2010 9:32 marcbitanga

9:32

COSSETTE_WEST:

Keynote about to start #CVG10 http://ow.ly/i/1LeE

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

vkf09:

At Convergence. Ppl seem excited. I’ve never been so it should be interesting. #cvg10

Wednesday May 26, 2010 9:32 vkf09

9:32

COSSETTE_WEST:

Just met @gillianshaw @rebeccacoleman @fredcallay @julieszabo @anothersamchan #CVG10

Wednesday May 26, 2010 9:32 COSSETTE_WEST

9:32

fjordwest:

Crowds are starting to stream in #CVG10 http://ow.ly/i/1LdD

Wednesday May 26, 2010 9:32 fjordwest

9:32

juliewright:

Thanks for the smile! RT @hummingbird604: If you are at #CVG10, feel free to introduce yourself. I’m wearing …. Eternity for men Summer.

Wednesday May 26, 2010 9:32 juliewright

9:32

PaulMarr:

#CVG10 is happening in the east (older) van convention centre.

Wednesday May 26, 2010 9:32 PaulMarr

9:35

OptimumPR:

RT @hummingbird604: NEW BLOG POST, Marc Gobé Keynote Liveblog #CVG10 Convergence VIDWEEK – http://tinyurl.com/32pwxkm

Wednesday May 26, 2010 9:35 OptimumPR

9:35

rebeccacoleman:

Will be tweeting from #CVG10 this morning–Convergence is part of Vancouver International Digital Week.

Wednesday May 26, 2010 9:35 rebeccacoleman

9:36

GusF:

Soon we will be removing “digital” from Digital Marketing #cvg10

Wednesday May 26, 2010 9:36 GusF

9:37

Raul:

Marc Gobé – The Pioneer of Emotional Branding.

“People love brands but brands do not love people” – Gobé

Wednesday May 26, 2010 9:37 Raul

9:37

GusF:

Marc Gobe to give the keynote address for Convergence 2010 #cvg10

Wednesday May 26, 2010 9:37 GusF

9:37

marketwire:

How so? Look’s like we’re in the “digital mkting” phase right now RT @GusF: Soon we will be removing “digital” from Digital Mkting #cvg10

Wednesday May 26, 2010 9:37 marketwire

9:37

CassieGill:

At Cossette Convergence! #CVG10

Wednesday May 26, 2010 9:37 CassieGill

9:37

OptimumPR:

RT @GusF: Soon we will be removing “digital” from Digital Marketing #cvg10

Wednesday May 26, 2010 9:37 OptimumPR

9:38

julieszabo:

@rebeccacoleman Hope to see you this morning at #CVG10!

Wednesday May 26, 2010 9:38 julieszabo

9:40

GusF:

@mgobe speaks about bringing emotions to brands #cvg10

Wednesday May 26, 2010 9:40 GusF

9:40

julieszabo:

Excessive advertising has forced people to hate brands. #CVG10

Wednesday May 26, 2010 9:40 julieszabo

9:42

GusF:

People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:42 GusF

9:42

COSSETTE_WEST:

Welcome keynote, @mgobe The Pioneer of Emotional Branding #CVG10 http://ow.ly/i/1LfX

Wednesday May 26, 2010 9:42 COSSETTE_WEST

9:42

fjordwest:

Welcome keynote, @mgobe The Pioneer of Emotional Branding #CVG10 http://ow.ly/i/1LfX

Wednesday May 26, 2010 9:42 fjordwest

9:42

GillianShaw:

At #CVG10 listening to @mgobe on emotional branding.

Wednesday May 26, 2010 9:42 GillianShaw

9:43

anothersamchan:

Marc gobe’s keynote is up. #cvg10

Wednesday May 26, 2010 9:43 anothersamchan

9:43

rebeccacoleman:

Marc Gobe is going to talk about the importance of emotional branding. #CVG10

Wednesday May 26, 2010 9:43 rebeccacoleman

9:45

Raul:

My liveblog of Marc Gobé starts now

We are clearly seeing a generational gap that will clearly have an impact. Gobé talks about a new media, a new technology platform.

1. Generational gap

In his first book, Gobé talks about the differences in generations. 81 million born between 1950-64 – a generation that came out at a time of explosive economic growth. It was a transformation – endless opportunities – we became – sometimes we couldn’t realize where the stuff was coming from and where it was going.

How do you recognize a baby-boomer, like me? We are closest to the exit

The second generation is Generation X – this generation was so small that was dwarfed by baby boomers. Their values (baby boomers) sprawled over two generations.

Wednesday May 26, 2010 9:45 Raul

9:45

priscilla2010:

Really excited for #CVG10 today

Wednesday May 26, 2010 9:45 priscilla2010

9:45

mayglobus:

@marcgobe onstage talking about a world of emotional branding. #cvg10

Wednesday May 26, 2010 9:45 mayglobus

9:45

COSSETTE_WEST:

RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:45 COSSETTE_WEST

9:45

rebeccacoleman:

@hummingbird604 Hi, Raul! *waves across the room* #CVG10

Wednesday May 26, 2010 9:45 rebeccacoleman

9:45

fjordwest:

RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:45 fjordwest

9:45

vkf09:

Listening to @mgobe talk abt emotional branding. #cvg10

Wednesday May 26, 2010 9:45 vkf09

9:47

Raul:

Brandbarians at the gate (Baby boomers 81 million 1946/64, Gen x 46 Million 1965/76 and Gen y 77 Million).

The two generations that Gobé is focusing on – the baby boomers – the “US” generation – own the world. “We own the world”. The world was our playground.

The second is the X generation – the “I” generation – they are here to fix the world – the “I” generation – the attitude there is to fix something that had been broken.

The Y is the “all” generation – connect the world. Zuckerberg is 26 year old.

“XY” – how do they define themselves – far from “boomers” xY” is moving from utopia to reality. Gobé makes a point – it’s a generation cynical of brands & looking for purpose.

Wednesday May 26, 2010 9:47 Raul

9:48

COSSETTE_WEST:

“New generation is about connecting” -@mgobe #CVG10

Wednesday May 26, 2010 9:48 COSSETTE_WEST

9:48

anothersamchan:

#cvg10 y generation called “all generation” by @mgobe. they r all about connecting.

Wednesday May 26, 2010 9:48 anothersamchan

9:48

fjordwest:

“New generation is about connecting” -@mgobe #CVG10

Wednesday May 26, 2010 9:48 fjordwest

9:48

CpeacockC:

RT @vkf09: Listening to @mgobe talk abt emotional branding. #cvg10

Wednesday May 26, 2010 9:48 CpeacockC

9:48

Raul:

“XY” is a generation that wants its voice heard. Tropicana went to the original packaging. It’s a generation that has elected its own president – Gobé makes a point that “XY” is a generation with its own culture – grafitti is a rebellious language of authenticity.

Wednesday May 26, 2010 9:48 Raul

9:49

sunnydis:

RT @fjordwest: RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:49 sunnydis

9:49

CpeacockC:

RT @OptimumPR: RT @GusF: Soon we will be removing “digital” from Digital Marketing #cvg10

Wednesday May 26, 2010 9:49 CpeacockC

9:50

Raul:

Gobé wanted to understand the artist behind the grafitti’d Obama Hope – because it’s dangerous it’s real – each time he puts

Gobé showcasing Sao Paulo banning visual pollution.

Wednesday May 26, 2010 9:50 Raul

9:51

anothersamchan:

#cvg10 “@barackObama was arrested 14 times for grafitti, but he represents authenticity.” -@mgobe

Wednesday May 26, 2010 9:51 anothersamchan

9:51

fjordwest:

RT @George_McD: “Ppl don’t want to talk to faceless corporations, they want to talk to the ppl within those corporations” – @mgobe #CVG10

Wednesday May 26, 2010 9:51 fjordwest

9:51

rebeccacoleman:

The younger generation is looking for authenticity–Marc Gobe. #CVG10

Wednesday May 26, 2010 9:51 rebeccacoleman

9:51

brodiedavid:

It’s a year later but our keynote is still about Obama. Indicitive of the impact the campaign has had on marketing #cvg10

Wednesday May 26, 2010 9:51 brodiedavid

9:51

COSSETTE_WEST:

RT @George_McD: “Ppl don’t want to talk to faceless corporations, they want to talk to the ppl within those corporations” – @mgobe #CVG10

Wednesday May 26, 2010 9:51 COSSETTE_WEST

9:52

KyeGrace:

I know I do… RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 9:52 KyeGrace

9:54

Raul:

Sao Paulo forced brands to rethink themselves.

Wednesday May 26, 2010 9:54 Raul

9:54

COSSETTE_WEST:

Watching video abt Sao Paulo banning visual pollution #CVG10

Wednesday May 26, 2010 9:54 COSSETTE_WEST

9:54

fjordwest:

Watching video abt Sao Paulo banning visual pollution #CVG10

Wednesday May 26, 2010 9:54 fjordwest

9:57

Raul:

The power of new media – “According to Harold A. Innis, …” – wow, Gobé is making it impossible to follow the slides nor his talk. His accent is making it really hard for me to liveblog.

1 billion people see the Google page every day. In less than 20 years, we have created a new communication model. We couldn’t operate without Google today (which is the case)

Wednesday May 26, 2010 9:57 Raul

9:57

anothersamchan:

#cvg10 “power of new media bigger than invention of printing press” – @mgobe

Wednesday May 26, 2010 9:57 anothersamchan

9:57

rebeccacoleman:

The social media revolution benefits and empowers women. #CVG10

Wednesday May 26, 2010 9:57 rebeccacoleman

9:58

Raul:

“Do you trust companies to act with your best interests in mind” Rarely 26%

Which of the following are you most likely to trust to give you advice?” Friends and family. 40%

Wednesday May 26, 2010 9:58 Raul

9:58

rebeccacoleman:

40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 9:58 rebeccacoleman

9:59

Raul:

Consumers are looking at every other corporation based on what their experience has been with Apple. You are going to be perceived as a lesser brand if you don’t follow Apple as a benchmark.

Wednesday May 26, 2010 9:59 Raul

9:59

2amt:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 9:59 2amt

10:01

Raul:

An idea that changed our sensory experiences. I need to touch *70% of people in 2009 want to touch.

Wednesday May 26, 2010 10:01 Raul

10:01

julieszabo:

“Social media empowers women” says @mgobe. Not sure about that, I’d like to hear more about that throw-away phrase. #CVG10

Wednesday May 26, 2010 10:01 julieszabo

10:01

fjordwest:

“Technology + design = magic” in reference to Steve Jobs & Apple #CVG10

Wednesday May 26, 2010 10:01 fjordwest

10:01

FreshMediaMe:

Goin to Convergence2010 tech conference 2day or @PechaKuchaNight?? Share ur opinion of both on @BeyondRobson piece: http://ow.ly/1QaTo #CVG10

Wednesday May 26, 2010 10:01 FreshMediaMe

10:01

COSSETTE_WEST:

“Technology + design = magic” in reference to Steve Jobs & Apple #CVG10

Wednesday May 26, 2010 10:01 COSSETTE_WEST

10:02

COSSETTE_WEST:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 10:02 COSSETTE_WEST

10:02

anothersamchan:

apple changed our sensory experience, from rigid to smooth. #cvg10

Wednesday May 26, 2010 10:02 anothersamchan

10:02

fjordwest:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 10:02 fjordwest

10:03

Raul:

4. A platform devoid of content.

That new platform is devoid of content. “Where are the couch potatoes?” it was very dogmatic

Wednesday May 26, 2010 10:03 Raul

10:03

julieszabo:

“Look at Apple, how open they are” says @mgobe. Apple is open? #CVG10

Wednesday May 26, 2010 10:03 julieszabo

10:04

Raul:

There is a new kind of discourse – with YouTube and Hulu *broadcast revolution) and Twitter/Facebook (social connection).

Wednesday May 26, 2010 10:04 Raul

10:05

CassieGill:

Any media running late to Convergence give me a call @ 604.512.4855! #CVG10

Wednesday May 26, 2010 10:05 CassieGill

10:05

anothersamchan:

giving up on ipad wifi, will ride the iPhone for tweets and that pen and paper thing for notes the rest of the way. #cvg10

Wednesday May 26, 2010 10:05 anothersamchan

10:05

Raul:

Martha Stewatert – integrating the power of multi-platform branding. The metrics are astonishing but I’m not really all that impressed – I have never followed Martha Stewart at all.

In 7 months she enlisted 1.67 million followers.

Wednesday May 26, 2010 10:05 Raul

10:06

Raul:

Creating ‘content’ for a new platform is the idea. The content that is going to migrate to social media – the content has previously been created for television, not for social media, not for cell phones.

Wednesday May 26, 2010 10:06 Raul

10:07

EricBuchegger:

@hummingbird604 Looking forward to reading your thoughts and commentary from Convergence, wish I was there! #CVG10

Wednesday May 26, 2010 10:07 EricBuchegger

10:08

Raul:

The same way television is creating audiences – what we want is create audiences for the content. The same type of audience that will return to see more. The difference is that the audience will be participating, is total engagement, it will transform itself, it will always happen if the audience can participate in the content.

Wednesday May 26, 2010 10:08 Raul

10:09

semmerson:

@mgobe at #cvg10 showing a video about the ban on visual pollution in Sao Paolo–fascinating.

Wednesday May 26, 2010 10:09 semmerson

10:10

Raul:

Gobé believes that brands will start believing in creating their own content (product placement is going to be a lot more interactive and a lot more welcome and engaging). What is fascinating is that — revolutionary emotional branding ideas.

1. Distance between brands and people is collapsing.
In the old way of ‘brand’, the brand was bigger – there will be a collapse of people and brand – the distance is smaller – anything that stops the people and the brand to come together will be reduced. Zappos is the best example – the culture is the brand.

Wednesday May 26, 2010 10:10 Raul

10:10

COSSETTE_WEST:

“Distance b/n brands and people is collapsing” – @mgobe #CVG10

Wednesday May 26, 2010 10:10 COSSETTE_WEST

10:12

rebeccacoleman:

Transparency is the key to building brands, and @Zappos is doing it well. #CVG10

Wednesday May 26, 2010 10:12 rebeccacoleman

10:12

COSSETTE_WEST:

@mgobe is talking about Tony @zappos – huge fan of their brand #CVG10

Wednesday May 26, 2010 10:12 COSSETTE_WEST

10:12

fjordwest:

@mgobe is talking about Tony @zappos – huge fan of their brand #CVG10

Wednesday May 26, 2010 10:12 fjordwest

10:12

fjordwest:

“Distance b/n brands and people is collapsing” – @mgobe #CVG10

Wednesday May 26, 2010 10:12 fjordwest

10:12

Raul:

2. Your corporate culture is your powerful asset

Gobé didn’t really talk about this in his talk.

3. Flat organizations
The pyramidal model is over. The social economy is horizontal. “Joe Jimenez” – the feedback you can get in a virtual environment can be more detailed, much richer. You can do it yourself, you can’t wait.

Wednesday May 26, 2010 10:12 Raul

10:13

Social_Agency:

Awesome keynote by @mgobe on Emotional Branding at #CVG10

Wednesday May 26, 2010 10:13 Social_Agency

10:13

COSSETTE_WEST:

RT @CassieGill: Any media running late to Convergence give me a call @ 604.512.4855! #CVG10

Wednesday May 26, 2010 10:13 COSSETTE_WEST

10:14

Social_Agency:

@mgobe: “Start a community not a pep talk.” #CVG10

Wednesday May 26, 2010 10:14 Social_Agency

10:15

Raul:

Everybody should have at least this kind of platform to understand where their brand is at.

Start a community, not pep talk. The self-serving corporate websites — are doomed to fail.

Action Against Hunger – how big is your mailing list? Have you asked them to contribute?

Wednesday May 26, 2010 10:15 Raul

10:15

rebeccacoleman:

“Do it yourself. You can’t wait.” –Marc Gobe #CVG10

Wednesday May 26, 2010 10:15 rebeccacoleman

10:15

raulpacheco:

Testing if my @raulpacheco account can be imported into #CVG10

Wednesday May 26, 2010 10:15 raulpacheco

10:15

raulpacheco:

Weirdest thing ever. If I tweet from @raulpacheco, the tweet is captured under the #CVG10 stream. But not from HB604. The heck?

Wednesday May 26, 2010 10:15 raulpacheco

10:16

modernmixvan:

@anothersamchan i didnt end up bringing a laptop to #cvg10 im relying on my quickly dying iphone and that pen and paper thing too!!

Wednesday May 26, 2010 10:16 modernmixvan

10:17

Raul:

In conclusion – it’s an Emotional Branding perfect storm – something is going to change – consumers are going to be talking to each other. If they’re not part of this conversation, they are going to miss out. Not only it’s here, but still there’s a lot of people who don’t believe it. Everybody is continuing to do their old way.

Wednesday May 26, 2010 10:17 Raul

10:19

Raul:

1. Empowered consumers – have heightened expectation levels, and the ability to leverage a collective and influential voice

2. New level of reality – branding needs to understand the new concept of design, science and planet

3. New media ecosystem - new media implies a shift in mindset. Brands need to stop pushing or selectively listening to be part of the conversation

4. Size doesn’t matter - it allows the little guy to get scale almost instantaneously *P&G McDonald)

5. Leadership redefined – power through influence is proving to be the new success criteria

Wednesday May 26, 2010 10:19 Raul

10:19

Raul:

A piece of advice – your message has to be tweetable.

Wednesday May 26, 2010 10:19 Raul

10:19

modernmixvan:

nonatop marketing case studiea & examples at #cvg10 – tropicana branding, obama election, ashton’s twitter & skittles social media!

Wednesday May 26, 2010 10:19 modernmixvan

10:19

megancole:

RT @beyondrobson Covergence 2010 is Today post: http://bit.ly/cBCsOq – with my pic, cheers. #VIDFEST #CVG10

Wednesday May 26, 2010 10:19 megancole

10:21

2amt:

RT @rebeccacoleman: “Do it yourself. You can’t wait.” –Marc Gobe #CVG10

Wednesday May 26, 2010 10:21 2amt

10:21

mayglobus:

Advice from @mgobe: your message has to be tweetable! Duly noted, Monsieur Gobe. #cvg10

Wednesday May 26, 2010 10:21 mayglobus

10:21

COSSETTE_WEST:

“Your message has to be tweetable” – @mgobe #CVG10

Wednesday May 26, 2010 10:21 COSSETTE_WEST

10:21

rebeccacoleman:

Marc’s advice: “your message has to be tweetable.” #CVG10

Wednesday May 26, 2010 10:21 rebeccacoleman

10:21

fjordwest:

“Your message has to be tweetable” – @mgobe #CVG10

Wednesday May 26, 2010 10:21 fjordwest

10:21

2amt:

RT @rebeccacoleman: Marc’s advice: “your message has to be tweetable.” #CVG10

Wednesday May 26, 2010 10:21 2amt

10:22

modernmixvan:

want your audience to really listen to what u have to say?? keep it short, sweet and TWEETABLE!! #cvg10

Wednesday May 26, 2010 10:22 modernmixvan

10:22

rebeccacoleman:

@hummingbird604 Yeah, I’ve been taking notes like crazy. Super interesting talk, hey? #CVG10

Wednesday May 26, 2010 10:22 rebeccacoleman

10:22

Social_Agency:

@mgobe: “Your message has to be Tweetable.” #CVG10

Wednesday May 26, 2010 10:22 Social_Agency

10:22

anothersamchan:

.@mbode is wearing red pants at #cvg10. that’s balling. what say u @thestylespy @m_candy??

Wednesday May 26, 2010 10:22 anothersamchan

10:23

Raul:

Gobé – how do you create loyalty? it’s really important. Create trust. Do you trust people you don’t know? You don’t. You trust people that you know. The point Gobé was making – people don’t want to engage with faceless corporations but to engage with people - the notion of trust that needs to be created. Because a lot of conversation is going on, and if you really trust a brand, if you know that you have a voice on how this brand is going to behave, it creates a degree of loyalty that you can have.

Wednesday May 26, 2010 10:23 Raul

10:23

Social_Agency:

@mgobe: “Size does not matter anymore” #CVG10

Wednesday May 26, 2010 10:23 Social_Agency

10:23

Raul:

Gobé believes that engagement through social media, if well done, is the biggest avenue to create renewed engagement of trust to get loyalty – it’s really tough.

Wednesday May 26, 2010 10:23 Raul

10:24

ejaybarker:

Gen Y is the “all” generation. They want to connect the world. Make you brand story tweetable and they’ll stay connected #CVG10

Wednesday May 26, 2010 10:24 ejaybarker

10:25

COSSETTE_WEST:

Great keynote from @mgobe – thank you. #CVG10

Wednesday May 26, 2010 10:25 COSSETTE_WEST

10:25

fjordwest:

Great keynote from @mgobe – thank you. #CVG10

Wednesday May 26, 2010 10:25 fjordwest

10:26

Raul:

The experience that Gobé has had – at first he said “I’m not going to follow back anyone”. Then he realized that among the 1,300 some people don’t tweet at all. His brain picks what is relevant to his survival.

Wednesday May 26, 2010 10:26 Raul

10:26

Raul:

Gobé creates a column for specific people.

Wednesday May 26, 2010 10:26 Raul

10:27

anothersamchan:

RT @COSSETTE_WEST: “Your message has to be tweetable” – @mgobe #CVG10

Wednesday May 26, 2010 10:27 anothersamchan

10:28

jdcasa:

Inspiring keynote by @mgobe at #cvg10

Wednesday May 26, 2010 10:28 jdcasa

10:28

exceptafterk:

Really enjoying #CVG10 keynote by @mgobe on Emotional Branding. And love that he’s wearing red pants

Wednesday May 26, 2010 10:28 exceptafterk

10:28

julieszabo:

More than tweetable, you message should be meaningful. #CVG10

Wednesday May 26, 2010 10:28 julieszabo

10:30

anothersamchan:

#cvg10 q:how can a large global organization get individual and personal without looking like a gimmick?

Wednesday May 26, 2010 10:30 anothersamchan

10:31

Raul:

I’ll leave the liveblog open to automatically capture #CVG10 tweets, but I’m done with liveblogging the talk.

Wednesday May 26, 2010 10:31 Raul

10:31

COSSETTE_WEST:

RT @exceptafterk: Really enjoying #CVG10 keynote by @mgobe on Emotional Branding. And love that he’s wearing red pants

Wednesday May 26, 2010 10:31 COSSETTE_WEST

10:31

chickievan:

Will check out his book: Emotional Branding RT @jdcasa: Inspiring keynote by @mgobe at #cvg10

Wednesday May 26, 2010 10:31 chickievan

10:31

fjordwest:

RT @exceptafterk: Really enjoying #CVG10 keynote by @mgobe on Emotional Branding. And love that he’s wearing red pants

Wednesday May 26, 2010 10:31 fjordwest

10:31

raulpacheco:

I’ll leave the liveblog open to automatically capture #CVG10 tweets, but I’m done liveblogging the talk. http://bit.ly/c6fnox

Wednesday May 26, 2010 10:31 raulpacheco

10:32

anothersamchan:

#cvg10 answer in a short summary: it’s freaking hard.

Wednesday May 26, 2010 10:32 anothersamchan

10:33

jdcasa:

Ditto. RT @chickievan: Will check out his book: Emotional Branding RT @jdcasa: Inspiring keynote by @mgobe at #cvg10

Wednesday May 26, 2010 10:33 jdcasa

10:35

COSSETTE_WEST:

Next session at 11am, Viral Marketing & Branded Entertainment #CVG10

Wednesday May 26, 2010 10:35 COSSETTE_WEST

10:35

fjordwest:

Next session at 11am, Viral Marketing & Branded Entertainment #CVG10

Wednesday May 26, 2010 10:35 fjordwest

10:37

jkwertz:

Very interesting RT @COSSETTE_WEST: RT @GusF: People are not buying the brand, they are buying the culture around the brand @mcobe #cvg10

Wednesday May 26, 2010 10:37 jkwertz

10:43

GusF:

I love this name tag http://ow.ly/i/1Ljd #cvg10

Wednesday May 26, 2010 10:43 GusF

10:49

arjunsingh:

RT @julieszabo: More than tweetable, you message should be meaningful. #CVG10

Wednesday May 26, 2010 10:49 arjunsingh

10:52

modernmixvan:

#cvg10 snack break (@ Starbucks) http://4sq.com/4tkxgA

Wednesday May 26, 2010 10:52 modernmixvan

10:53

anothersamchan:

at #cvg10 — at Vancouver Conference Centre http://gowal.la/v/c/NXG1/tw

Wednesday May 26, 2010 10:53 anothersamchan

10:54

EthicalPervert:

Oh, I see. A few people do not realize they should be using the hashtag #cvg10 rather than #cvg2010 . I am utterly delighted by this #fail

Wednesday May 26, 2010 10:54 EthicalPervert

10:56

gloomybb:

@missczar Are you at #cvg10 today?

Wednesday May 26, 2010 10:56 gloomybb

11:04

shrnkngviolet:

RT @rebeccacoleman: 40% of consumers purchase on the advice of friends and family–only 8% purchase based on advertising. #CVG10

Wednesday May 26, 2010 11:04 shrnkngviolet

11:06

COSSETTE_WEST:

Viral Marketing & Branded Entertainment panel about to start http://ow.ly/i/1Lkojw #CVG10

Wednesday May 26, 2010 11:06 COSSETTE_WEST

11:06

fjordwest:

Viral Marketing & Branded Entertainment panel about to start http://ow.ly/i/1Lkojw #CVG10

Wednesday May 26, 2010 11:06 fjordwest

11:06

An #F5Expo livetweetage capture

Raul — Wed, 07 Apr 2010 13:39:02 +0000

I can’t make it to F5 Expo this morning because I teach until 1pm and then I have to meet with a PhD student, but I’ll try to make it downtown on time for some of the sessions and/or Malcolm Gladwell. In the mean time here is a live-tweetage capture for F5 Expo. Thanks Nels, Lindsey and Rossana for all your hard work!

Julien Smith at Third Tuesday Vancouver liveblog

Raul — Tue, 19 Jan 2010 21:13:44 +0000

Tanya Davis, a very close friend of mine and someone I absolutely love, asked me if I’d be willing and able to liveblog tonight’s Third Tuesday Vancouver talk by Julien Smith. Julien is the co-author of Trust Agents with Chris Brogan, and someone I think is a very good thinker.

So, I agreed to liveblog this event. I will be integrating the tweets if you tag them with the hashtag “3tyvr”, but for the most part, the talk will be liveblogged using CoverItLive. The liveblog won’t start until 6.30pm or so, when the actual talk start, so don’t be surprised if your tweets aren’t included until then.

UPDATE – Justin Carlson sent me a link to his high-definition video of Julien’s talk. If you couple this with my liveblog, I think you have a fairly spectacular summary of the event. Thanks for this, Justin!

Julien Smith 3Tyvr

(01/19/2010)

1:11

Raul:

Julien Smith (Trust Agents co-author)

Tuesday January 19, 2010 1:11 Raul

6:38

Raul:

I’d like to take you back way back, 100 years ago. It’s Christmas Eve, you’re in the middle of the Atlantic Ocean. You’re the navigator of the ship. You trust the equipment that you use. It helps you find out where the other ships are, in your area, so that you don’t slam into them. Something incredible is about to happen, has never happened in the history of mankind. It will revolutionize everything you do in regards of communications. For the first time, a voice comes through this device. It’s never happened before.

Julien is telling us a story about the radio. Radio was not transmitted in that way, but it made it possible. Television is a kind of radio, it’s a mass medium and lets you transmit information in a different way. The radios of today are Twitter, Facebook, they are compounded all on top of each other. We can also do them with the Internet, but it adds on another layer. What I’d like you to consider doing is to think about mastering tomorrow’s radios. I don’t know what tomorrow’s radios are, neither do you. Someone will take control of that. Tomorrow’s radios will indeed need some kind of thing.

Touch the burner, that’s what we all do when we are children. We put the hand in the electrical burner, it hurts and it sucks. This helps us understand what life is like. This is what he did – he took a risk, he did something that nobody was doing before and nobody had done before. He took the risk.

It’s very easy to do what everybody else is doing.

Tuesday January 19, 2010 6:38 Raul

6:39

Raul:

These computers are doing something that is natural to human beings, which is to network – share information better and faster than anybody could do.

Tuesday January 19, 2010 6:39 Raul

6:39

Raul:

This is what a channel looks like – ShitMyDadSays – you can’t see it over here in the corner. 635,000 followers.

Tuesday January 19, 2010 6:39 Raul

6:39

Raul:

I’m pointing it out because it is stupid. The things that bring people together aren’t the smart things. The things that bring us together are stupid, when we laugh at a bar. I was totally late for work, it’s the silly things.

Tuesday January 19, 2010 6:39 Raul

6:40

Raul:

Julien is speaking about what the ShitMyDadSays account says. Silly things that are not meaningful unless it makes people closer. People are brought closer together .

Tuesday January 19, 2010 6:40 Raul

6:40

Raul:

All these things bring people together.

Tuesday January 19, 2010 6:40 Raul

6:41

Raul:

All of these things are producing content, but content is being produced differently.

Tuesday January 19, 2010 6:41 Raul

6:41

Raul:

Julien is now presenting an example about Kylie Minogue.

Tuesday January 19, 2010 6:41 Raul

6:42

Raul:

People don’t care. People are the there for the channel. Once you have the channel you’ll have it forever.

Tuesday January 19, 2010 6:42 Raul

6:43

Raul:

This is what a channel used to look like. You can mute a channel, you can tune the volume up and down. You cannot talk back to a channel. It does not listen to you because it doesn’t care.

Tuesday January 19, 2010 6:43 Raul

6:44

Raul:

This is what channels look like now – connecting together, this is what people do, we naturally build relationships, that make us happy. Julien is now describing the career that his father had (career counsellor).

Let’s say you lose your job tomorrow and your network is not in place, you’re lost.

Tuesday January 19, 2010 6:44 Raul

6:44

chrisgoward:

Hype dies but the channel is forever. Once you create a channel, you control it. @Julien #3tyvr

Tuesday January 19, 2010 6:44 chrisgoward

6:44

chrisgoward:

@Julien Someone will use the next “radio” technology to communicate. Will it be you? It takes risk to innovate. #3tyvr

Tuesday January 19, 2010 6:44 chrisgoward

6:44

bluefinch604:

@Julien speaking now at #3tyvr

Tuesday January 19, 2010 6:44 bluefinch604

6:44

GlissMedia:

#3tyvr about to hear from Julien Smith @Julien who writes the best blogs at inoveryourhead

Tuesday January 19, 2010 6:44 GlissMedia

6:44

cogno:

At #3TYVR… Looking forward to being edumacated.

Tuesday January 19, 2010 6:44 cogno

6:44

chrisgoward:

I mean: Checking out #thirdtuesday #3tyvr at Ceili’s tonight. Julien Smith (of Trust Agents) will be presenting.

Tuesday January 19, 2010 6:44 chrisgoward

6:44

kaler:

#3tyvr or gym?

Tuesday January 19, 2010 6:44 kaler

6:44

GusF:

So I have to spare before #3TYVR that I’ll watch some puppies – http://bit.ly/5JS9BQ

Tuesday January 19, 2010 6:44 GusF

6:44

jonjennings:

Think I need to grab another coffee before #3tyvr. Catch me in the Starbucks underneath

Tuesday January 19, 2010 6:44 jonjennings

6:44

chantelu:

goin to #3tyvr with @bluefinch604 tonight. looking forward to it ;0 less than 5 seconds ago

Tuesday January 19, 2010 6:44 chantelu

6:44

cogno:

@CatherineOmega Awww… why not? #3tyvr

Tuesday January 19, 2010 6:44 cogno

6:44

cogno:

@hummingbird604 I know, it was just really fun to tease you. Glad you’re better-rested now. #3tyvr

Tuesday January 19, 2010 6:44 cogno

6:44

CatherineOmega:

@cogno @hummingbird604 It’s cool, you guys. I don’t think I can make it to #3tyvr anyway.

Tuesday January 19, 2010 6:44 CatherineOmega

6:44

cogno:

@hummingbird604 Yeah, except we were all in the room and couldn’t figure out which of us you didn’t like. #3tyvr

Tuesday January 19, 2010 6:44 cogno

6:44

cogno:

Only a couple of hours until #3tyvr; looking forward to seeing you all. Well, most of you anyway… there’s always that *one* guy…

Tuesday January 19, 2010 6:44 cogno

6:44

jonjennings:

@bluefinch604 Excellent – I’ll see you at #3tyvr

Tuesday January 19, 2010 6:44 jonjennings

6:44

urpisdream:

RT @bluefinch604: #3tyvr Here I come… Looking forward to a good talk, good ppl., and a much deserved drink.

Tuesday January 19, 2010 6:44 urpisdream

6:44

bluefinch604:

@julien Looking forward to your talk tonight at #3tyvr. I hope we get a chance to connect live.

Tuesday January 19, 2010 6:44 bluefinch604

6:44

bluefinch604:

#3tyvr Here I come… Looking forward to a good talk, good ppl., and a much deserved drink.

Tuesday January 19, 2010 6:44 bluefinch604

6:44

chrisgoward:

Hype dies but the channel is forever. Once you create a channel, you control it. @Julien #3tyvr

Tuesday January 19, 2010 6:44 chrisgoward

6:44

TLCHOME:

Very excited to hear @julien speak at #3tyvr tonight @Ceilis! Who else is coming?? Come find me!! @bluefinch604 @NetChick

Tuesday January 19, 2010 6:44 TLCHOME

6:44

anitawebster:

I’ll be at this event 2nite: #3TYVR http://bit.ly/4KzO4: Julien Smith talks about his book ’Trust Agents’

Tuesday January 19, 2010 6:44 anitawebster

6:44

CathyBrowne:

I’m going, can’t wait! RT @johnbiehler: RT @chrislemay: #3TYVR tonight http://bit.ly/4KzO4: Julien Smith talks about his book ’Trust Agents’

Tuesday January 19, 2010 6:44 CathyBrowne

6:44

TLCHOME:

RT @NetChick: Coming to @Julien’s talk tonight? #3TYVR #TrustAgents – Please RSVP now to secure your last min spot: http://bit.ly/6gsEhq

Tuesday January 19, 2010 6:44 TLCHOME

6:45

michaelallison:

RT @NetChick: Coming to @Julien’s talk tonight? #3TYVR #TrustAgents – Please RSVP now to secure your last minute spot: http://thirdtuesd …

Tuesday January 19, 2010 6:45 michaelallison

6:46

CathyBrowne:

‘Hype dies, but the channel is forever’ per @Julien at #3tyvr

Tuesday January 19, 2010 6:46 CathyBrowne

6:46

adamkambeitz:

RT @chrisgoward: Hype dies but the channel is forever. Once you create a channel, you control it. @Julien #3tyvr

Tuesday January 19, 2010 6:46 adamkambeitz

6:46

Raul:

This is why building the channel is important, even if you don’t know that you may not need it it for. It’s been studied/said once you get to a certain level of financial gain, at that point, beyond the $ 50,000/yr, at that point, you no longer are made happy by the next $ 1,000 (book – People Stumbling on to Happiness).

What makes you happy is how tight you are and how central you are to the network. The more connections you are to people, the tighter you are to people, by working on the channel, you are also growing.

Tuesday January 19, 2010 6:46 Raul

6:47

Raul:

The potential connections, not only will help you find a job, they’ll not only help you with your next project, they will make you happy.

Tuesday January 19, 2010 6:47 Raul

6:47

Raul:

As you get older, everyone gets this experience, your friends move out of town, they have other priorities, you don’t see them anymore. The network over time will dissipate and you won’t be able to get the same people, you need to build the network again and maintain it.

Tuesday January 19, 2010 6:47 Raul

6:48

Raul:

Creating real, valuable connections. Building tribes is critical, one of the best things you can do personally or for your business, whether you know what it is.

Tuesday January 19, 2010 6:48 Raul

6:48

kaler:

#3tyvr — at Ceili’s Irish Pub http://gowal.la/s/277j

Tuesday January 19, 2010 6:48 kaler

6:48

Raul:

Julien is sharing the BME Magazine

Tuesday January 19, 2010 6:48 Raul

6:49

Raul:

The smaller the tribe is, the harder it is to find people in your own geographical area, the higher chances what you build will be way more relevant and valuable.

Tuesday January 19, 2010 6:49 Raul

6:50

Raul:

This is particularly true within the notion of a diaspora .

Tuesday January 19, 2010 6:50 Raul

6:50

ByzHubOwen:

#3tyvr listening 2 @julien with @renocoach @threesixtyfg nice 2 c them again

Tuesday January 19, 2010 6:50 ByzHubOwen

6:50

CathyBrowne:

‘Building tribes is great- one of the most important things you can do’ @Julien at 3tyvr

Tuesday January 19, 2010 6:50 CathyBrowne

6:50

adamkambeitz:

#3tyvr in the back room overflow watching slides move really slowly with @Julien VoiceOver

Tuesday January 19, 2010 6:50 adamkambeitz

6:50

Raul:

You provide value if you build a tribe.

Tuesday January 19, 2010 6:50 Raul

6:51

Raul:

If you own a channel you can put anything you like through it. There are some people that aren’t thinking about how to build something with you at the moment, they aren’t thinking about how to grow with you, they are thinking of how to make money out of you.

Julien is sharing the story of Reddit (and how bad it could be).

Tuesday January 19, 2010 6:51 Raul

6:52

Raul:

People who helped a guy whose family made soap were participants in the Reddit community.

Tuesday January 19, 2010 6:52 Raul

6:52

tbains:

#3tyvr Listening to Julien unpack tribes.

Tuesday January 19, 2010 6:52 tbains

6:52

Wildfirejane:

I’m loving the Vancouver meetup #3tyvr with @Julian Simple, real, smart. Thanx

Tuesday January 19, 2010 6:52 Wildfirejane

6:52

cogno:

“Reddit is like Digg except it’s not full of F**king morons” – Fighting words from @Julien at #3tyvr

Tuesday January 19, 2010 6:52 cogno

6:53

Raul:

The old channels are nothing for you, they need to be replaced, badly.

Tuesday January 19, 2010 6:53 Raul

6:55

Raul:

Julien is sure that he will get a lot more comments about the dog in the sweater (and FAIL) - he makes a point that I am not sure is obvious to everyone – he is talking about how he’ll talk to other people as they are drinking WITH him (e.g. in making himself accessible he’s growing a new tribe here at Third Tuesday).

You want to be a part of everything, we are wanting to connect and at the same time, we are afraid of connecting. This is a gain, what ends up happening is that every game has a shape to the puzzle piece.

Tuesday January 19, 2010 6:55 Raul

6:56

Raul:

What is the shape of the piece? Is the social capital. The dog in the sweater. The thing that brings people together. Our job is to facilitate the exchange of social capital. The answer to “do you want to go out?” the answer is YES. Because, guess what happens when you say YES to something? When you are doing something like this, you possibly meet your future husband/wife/business partner.

Tuesday January 19, 2010 6:56 Raul

6:57

glennhilton:

Hype dies but the channel is forever. Once you create a channel, you control it. ~ @Julien at #3tyvr Via @chrisgoward

Tuesday January 19, 2010 6:57 glennhilton

6:58

Raul:

In the early day of podcasting – one of the amazing things is that it was there every day. Some people go to his site before anything else. If you can build the church and get people to come to it, get it to be the default – you’re way ahead of the game and doing amazing things for yourself. (I think he’s talking about Chris Brogan)

Tuesday January 19, 2010 6:58 Raul

6:58

Raul:

Be part of every conversation

Go and find stuff on Twitter Search.

Tuesday January 19, 2010 6:58 Raul

6:59

Raul:

A bar is a great analogy. The real different from a bar we’re all in groups like this. On Twitter, you find serendipity. You may have no idea who these people are and the walls are down. Create stuff that is visible and indexable.

Tuesday January 19, 2010 6:59 Raul

7:00

HudsonHomeTeam:

RT @adamkambeitz: #3tyvr in the back room overflow watching slides move really slowly with @Julien VoiceOver

Tuesday January 19, 2010 7:00 HudsonHomeTeam

7:00

chrisgoward:

Be the place where people gather. Be the “church” for your tribe. Be the default. @Julien #3tyvr

Tuesday January 19, 2010 7:00 chrisgoward

7:00

Raul:

Create stuff that is visible and indexable

If you answer stuff on a website, it gets indexable and people can all come to your site. You can be sitting around, doing anything, but even though you’re doing that, you’re answering questions. You can become a resource as you answer hundreds of questions.

Tuesday January 19, 2010 7:00 Raul

7:01

Raul:

On the internet we are engaging with people, answering questions ALL THE TIME. People can just search and find you.

Tuesday January 19, 2010 7:01 Raul

7:02

Raul:

Understanding how the system works.

I love the way in which Julien is explaining a video game and how to get to the end of the game. All you have to do is know about the secrets. Understanding how the system works on the internet, you gain a lot.

Tuesday January 19, 2010 7:02 Raul

7:02

adamkambeitz:

#3tyvr did @Julian say sock monkeys?

Tuesday January 19, 2010 7:02 adamkambeitz

7:02

ByzHubOwen:

the dog that failed #3tyvr

Tuesday January 19, 2010 7:02 ByzHubOwen

7:03

Raul:

What if you are in a situation where people are asking questions, you’re answering, and then all of a sudden people are answering their own questions – understanding the system (insiders and outsiders).

Insiders forgive each other faster. Outsiders not so much. Insiders have an understanding of each other.

Tuesday January 19, 2010 7:03 Raul

7:04

Raul:

Use insider language

Making yourself a little bit vulnerable.

Tuesday January 19, 2010 7:04 Raul

7:05

Raul:

Read Blue Ocean Strategy.

Tuesday January 19, 2010 7:05 Raul

7:07

Raul:

Be a human artist.

We kind of have forgotten how to interact with people and in some cases, we never knew. If you get bored in a conversation with someone you barely know –

Pattern breaking.

Oh crap, now I have to tell them what I do. If you bored the other guy, you’re in a really bad situation.

Tuesday January 19, 2010 7:07 Raul

7:07

anitawebster:

Value of ‘insider language’ @julien #3tyvr

Tuesday January 19, 2010 7:07 anitawebster

7:07

ByzHubOwen:

@julien says blue ocean strategy is an incredible book. #3tyvr

Tuesday January 19, 2010 7:07 ByzHubOwen

7:07

CathyBrowne:

@Julien recommends reading Blue Ocean Strategy #3tyvr

Tuesday January 19, 2010 7:07 CathyBrowne

7:07

glennhilton:

@toandang definitely Toan. I’m stuck in the side hallway. #3tyvr

Tuesday January 19, 2010 7:07 glennhilton

7:08

Raul:

The usual patterns – you see it hit you at the corner of your eye. When you don’t see the predator, you don’t need to pay attention.

Tuesday January 19, 2010 7:08 Raul

7:09

Raul:

Never let anybody turn themselves off. Break the pattern, all the time. Because it will let people really engage back again.

Tuesday January 19, 2010 7:09 Raul

7:09

Raul:

Larry King will go into an interview with a broad variety of questions.

Tuesday January 19, 2010 7:09 Raul

7:09

Raul:

Interviewers do this – and that’s the stuff the best interviewers are made of.

Tuesday January 19, 2010 7:09 Raul

7:09

Raul:

Making people emotional is good.

Tuesday January 19, 2010 7:09 Raul

7:09

HudsonHomeTeam:

RT @chrisgoward: Be the place where people gather. Be the “church” for your tribe. Be the default. @Julien #3tyvr

Tuesday January 19, 2010 7:09 HudsonHomeTeam

7:09

ByzHubOwen:

if you are at #3tyvr come find me and say hi I think I’m the only guy in a pink shirt.

Tuesday January 19, 2010 7:09 ByzHubOwen

7:09

cogno:

Thanks to @Julien, I’ll never be able to start a conversation with “What are you famous for?” again. Damn. #3tyvr

Tuesday January 19, 2010 7:09 cogno

7:09

Raul:

The idea that the web works for you, that you don’t have to be doing everything actively – it’s wrong.

Tuesday January 19, 2010 7:09 Raul

7:10

Raul:

On the web, social capital almost transforms itself into financial capital.

Tuesday January 19, 2010 7:10 Raul

7:10

Raul:

How much do they hear about X thing vs Y thing. You can test for this over time. Anything that can be tested can be monetized.

Tuesday January 19, 2010 7:10 Raul

7:11

Raul:

Now Julien switches to fear.

Tuesday January 19, 2010 7:11 Raul

7:11

Raul:

What if you fail? You may be embarrassed, you may not want to do things.

Tuesday January 19, 2010 7:11 Raul

7:11

Raul:

Julien is reading the book “Connected” – the power of social networks, real social networks.

Tuesday January 19, 2010 7:11 Raul

7:11

toandang:

RT @cogno: Thanks to @Julien, I’ll never be able to start a conversation with “What are you famous for?” again. Damn. #3tyvr

Tuesday January 19, 2010 7:11 toandang

7:12

Raul:

What they talk about is levels of influence – if I zero-in in the center of the network – if all the people that you know is group 1 and group 2 is the people THEY know – high likelihood that the group 2 will get fat, hehe.

Tuesday January 19, 2010 7:12 Raul

7:12

Raul:

It extends to 3 levels. You getting thin, happy, exxtends to 3 degrees of influence .

Tuesday January 19, 2010 7:12 Raul

7:14

chrisgoward:

Anything that can be tested can be monetized. Do visitors like blue links or red links? #3tyvr (testing is what I do, @Julien)

Tuesday January 19, 2010 7:14 chrisgoward

7:14

ByzHubOwen:

another book @julien is talking about is connected #3tyvr

Tuesday January 19, 2010 7:14 ByzHubOwen

7:14

Raul:

If you drink a lot of beer, you end up influencing up to 3 degrees (and they’ll drink a lot of beer). – RPV_ NOT SURE I BUY THIS. I understand the concept that Julien is explaining but not sure I buy all of it in regards to the 3 levels of influence.

Become the lead goose

The lead goose reduces the wind resistance for all other geese. If you become an experimenter, as a habit, if you try new things, if you try to change the way in which you’re behaving, if you are breaking the pattern, you’re making it easier for everybody else in your network to break the pattern.

Tuesday January 19, 2010 7:14 Raul

7:15

Raul:

Everybody has friends like this. I have friends on Facebook (Julien does, not me!) – if one of them says no, all of them say no (the domino effect). They fall down like pins (I suppose Julien is speaking about bowling pins).

Tuesday January 19, 2010 7:15 Raul

7:16

Raul:

You have a choice- you do the same thing for people. Either you show up or you do something different. Somebody needs to be the lead goose.

You have to touch the burner, before any other pattern of fear that we have, before anything, there was a pattern that we had.

Tuesday January 19, 2010 7:16 Raul

7:16

lacouvee:

reading the live blog for #3tyvr and REALLY excited to have @Julien Smith here tmrw for #smcvictoria #yyj

Tuesday January 19, 2010 7:16 lacouvee

7:17

Raul:

We did this because as children, we needed to make our world bigger. Our world is small as kids, but we don’t understand a lot – so we need to make the world bigger, so I touch the burner. Now I understand the burner and my world gets a little bit bigger. It also hurts to touch the burner so eventually we stop. But when you stop, that world that we have stops getting bigger. We don’t touch things anymore, we have no reason to experiment.

Tuesday January 19, 2010 7:17 Raul

7:18

Raul:

The thing we were born to do is to make our world bigger and bigger. So Julien encourages us to touch the burner. You are helping a bunch of other people if you touch burner .

“Successful business man and pillar of his community”

Tuesday January 19, 2010 7:18 Raul

7:18

Raul:

Julien is describing the success of his and Chris Brogan’s book.

Tuesday January 19, 2010 7:18 Raul

7:19

CathyBrowne:

‘Be the lead goose’ @Julien at #3tyvr

Tuesday January 19, 2010 7:19 CathyBrowne

7:19

chrisgoward:

When you stop “touching the burner” (taking risks), your world stops getting bigger. @Julien #3tyvr

Tuesday January 19, 2010 7:19 chrisgoward

7:19

bluey037:

sorry I’m missing the fun at #3tyvr

Tuesday January 19, 2010 7:19 bluey037

7:19

Raul:

Talk to people as people, don’t talk to them as numbers. Treat them with dignity and respect their intelligence. That’s Julien’s point.

We will never need more advertising.

Tuesday January 19, 2010 7:19 Raul

7:19

Raul:

What we will always need is more connection and we will do amazing things.

Tuesday January 19, 2010 7:19 Raul

7:21

bluefinch604:

@hummingbird604 have some chicken wings and a beer lead goose #3tyvr

Tuesday January 19, 2010 7:21 bluefinch604

7:21

adamkambeitz:

#3tyvr touch the burner… No wait don’t touch the burner….. Confused http://yfrog.com/3gy7yxj

Tuesday January 19, 2010 7:21 adamkambeitz

7:21

ByzHubOwen:

#3tyvr we will never need more advertising just go out and connect

Tuesday January 19, 2010 7:21 ByzHubOwen

7:23

Raul:

Monica Hamburg is asking a point about breaking the pattern

Tuesday January 19, 2010 7:23 Raul

7:29

HudsonHomeTeam:

Why do they always use Real Estate as an example? #3tyvr

Tuesday January 19, 2010 7:29 HudsonHomeTeam

8:01

lacouvee:

My first word was “why” according to my mom. I “touch the burner” a lot – naturally curious. #3tyvr Don’t want a small world!!!

Tuesday January 19, 2010 8:01 lacouvee

8:53

adamkambeitz:

@PhilCaines Good to meet you tonight, chat with ya again soon.. maybe at the next meetup #3tyvr

Tuesday January 19, 2010 8:53 adamkambeitz

9:23

mattbaril:

Great talk from @julien tonight on how to bring down walls to engage conversations at Ceili’s in dowtown Vancouver, BC. #3tyvr

Tuesday January 19, 2010 9:23 mattbaril

9:31

mattbaril:

How @julien brings walls down: Do stupid things, talk insider language, be church of your tribe, break patterns. #3tyvr

Tuesday January 19, 2010 9:31 mattbaril

9:33

chriswalts:

Had a great time catching up with everyone at #3tyvr tonight. @Julien gave an excellent talk about jumping of planes for a living

Tuesday January 19, 2010 9:33 chriswalts

9:41

mattbaril:

Thanks @netchick & @monicahamburg for the awesome night at Ceili’s tonight! Was my first time and I sure won’t miss next events! #3tyvr

Tuesday January 19, 2010 9:41 mattbaril

9:47

jeremylim:

Photos from #3tyvr‘s #TrustAgents talk with @Julien are up on Flickr (http://su.pr/2Lce2j) and FB (http://su.pr/5axtgD).

Tuesday January 19, 2010 9:47 jeremylim

9:52

netchick:

Just got home from #3tyvr- GREAT event with @Julien! Thx everyone for coming! Julien rocked it!

Tuesday January 19, 2010 9:52 netchick

9:54

donnamct:

@NetChick Glad #3tyvr was a success! We really enjoyed having @Julien @ #CTT – amazing talk!!

Tuesday January 19, 2010 9:54 donnamct

9:55

bluefinch604:

@glennhilton @HudsonHomeTeam @netchick @chriswalts @nalei Good seeing you @ #3tyvr. @cogno @gusf @hummingbird604 next time I’ll say hi.

Tuesday January 19, 2010 9:55 bluefinch604

9:55

bluefinch604:

@TLCHOME @johnbiehler Awesome seeing you at #3tyvr.

Tuesday January 19, 2010 9:55 bluefinch604

9:58

bluefinch604:

RT @chrisgoward: When you stop “touching the burner” (taking risks), your world stops getting bigger. @Julien #3tyvr

Tuesday January 19, 2010 9:58 bluefinch604

9:59

monicahamburg:

Thank you all for attending #3tyvr tonight! And big thanks especially to 1) @Julien for the great talk.

Tuesday January 19, 2010 9:59 monicahamburg

9:59

bluefinch604:

@monicahamburg Lovely to see you at #3tyvr darling.

Tuesday January 19, 2010 9:59 bluefinch604

10:01

bluefinch604:

@OnlineStrategy Oh poo. We didn’t get a chance to chat! #3tyvr

Tuesday January 19, 2010 10:01 bluefinch604

10:02

monicahamburg:

Thank you 2) @netchick and @thornley for #3tyvr http://su.pr/2xbgxi

Tuesday January 19, 2010 10:02 monicahamburg

10:04

monicahamburg:

Thank you 3) our awesome sponsors CNW Group, Rogers Communications, Molson Coors Canada, Fairmont Hotels and Resorts, & Radian6 for #3tyvr

Tuesday January 19, 2010 10:04 monicahamburg

10:07

renocoach:

Great chatting with you as always! RT @ByzHubOwen #3tyvr listening 2 @julien with @renocoach @threesixtyfg nice 2 c them again

Tuesday January 19, 2010 10:07 renocoach

10:07

jonjennings:

@bluefinch604 Saw you at the back during #3tyvr but you must have run off after the talk- couldn’t find you. Next time I’ll get you for sure

Tuesday January 19, 2010 10:07 jonjennings

10:08

glennhilton:

@bluefinch604 you to Tanya. Hope you had a good time at #3tyvr. No more missed placed texting tho

Tuesday January 19, 2010 10:08 glennhilton

10:09

jonjennings:

@kattlea You were at #3tyvr?? How come I missed you? OK, now I feel like an idiot! Apologies.

Tuesday January 19, 2010 10:09 jonjennings

10:14

bluefinch604:

@JonJennings Ah boo, I missed you! Yeah, I had to slip out after the talk. I couldn’t find you either. Next time! #3tyvr

Tuesday January 19, 2010 10:14 bluefinch604

10:14

kattlea:

@JonJennings no i wasnt there. i was with @StacieBee before #3tyvr -I skipped it tonight-wasnt up to seeing loads of people. sorry

Tuesday January 19, 2010 10:14 kattlea

10:14

renocoach:

@chrislemay Great to meet you tonight at #3tyvr

Tuesday January 19, 2010 10:14 renocoach

10:17

bluefinch604:

@johnbiehler Good running into you tonight. I enjoyed the talk. Take risks. Touch the burner. Get burned, & then learn… @julien #3tyvr

Tuesday January 19, 2010 10:17 bluefinch604

10:17

jonjennings:

@bluefinch604 #3tyvr I was sitting down near the front. I should at least have waved… my fault

Tuesday January 19, 2010 10:17 jonjennings

10:19

jonjennings:

@kattlea Ahhh OK. That also explains it: @StacieBee got up to mischief BEFORE #3tyvr, not after. Hope to see you again soon. Take care

Tuesday January 19, 2010 10:19 jonjennings

10:20

bluefinch604:

@JonJennings No worries. It was packed in there! I’m sure we’ll meet in person soon. #3tyvr

Tuesday January 19, 2010 10:20 bluefinch604

10:28

bluefinch604:

@MattsMedia Oh sorry! You caught me in the middle of something. Did you make it 2 #3tyvr? I promise I’ll answer if you call me tomorrow.

Tuesday January 19, 2010 10:28 bluefinch604

10:30

bluefinch604:

@MattsMedia Where were you at #3tyvr? I didn’t even see you…

Tuesday January 19, 2010 10:30 bluefinch604

10:31

OnlineStrategy:

@bluefinch604 Where were you? I’d have loved to say hi! But wouldn’t be able to recognize you unless you were carrying a blue cape #3tyvr

Tuesday January 19, 2010 10:31 OnlineStrategy

10:32

bluefinch604:

@chriswalts @julien I tried touching the burner when I got home. It hurt & I didn’t learn anything. Seriously though, awesome talk. #3tyvr

Tuesday January 19, 2010 10:32 bluefinch604

10:35

johnbiehler:

Ha! @nalai & I have a staring contest & @bluefinch604 looks surprised at @jeremylim’s camera. Good times @ #3tyvr http://flic.kr/p/7x2FGR

Tuesday January 19, 2010 10:35 johnbiehler

10:37

jonjennings:

@julien Great talk at #3tyvr – really enjoyed it. For ref, pubs I mentioned in Victoria were Swans + Bent Mast. Very different but both good

Tuesday January 19, 2010 10:37 jonjennings

10:40

CathyBrowne:

@bluefinch604 So sorry we didn’t meet yet again at #3tyvr – sometime soon, I hope!

Tuesday January 19, 2010 10:40 CathyBrowne

10:46

ByzHubOwen:

thx 4 the beer @chrislemay and the lottery ticket…You da Man! #3tyvr

Tuesday January 19, 2010 10:46 ByzHubOwen

10:46

JuanHerr:

@monicahamburg Thanks for organizing tonight’s #3tyvr. Great talk! I didn’t get a chance to introduce myself tonight but maybe next time.

Tuesday January 19, 2010 10:46 JuanHerr

10:46

jason_baker:

@monicahamburg Great event Monica and even better to meet in person! #3tyvr

Tuesday January 19, 2010 10:46 jason_baker

10:49

Clippernolan:

Really enjoyed meeting and hearing @julien speak tonight at #3tyvr. Here’s to being the lead goose!

Tuesday January 19, 2010 10:49 Clippernolan

10:52

JuanHerr:

Overheard at #3tyvr – P1: “Over there by that guy that looks like Buddy Holly” P2: “which one there’s like six of them”

Tuesday January 19, 2010 10:52 JuanHerr

11:00

Cover It Live vs Scribble Live (Round 2 Comparison)

Raul — Sat, 17 Oct 2009 19:06:32 +0000

I’ve used both CoverItLive and BookCamp, I think both tools did a good job of incorporating the live-tweetage, but I really liked the neat, fluidity of Scribble Live’s live-tweets. That said, I’m definitely going back to Cover It Live for liveblogging. While both tools can be used for liveblogs, I really prefer Cover It Live’s liveblogging framework.

As I proposed in my previous comparison of CIL and SL, both are good liveblogging tools, and I forecast that I’ll continue to use them both.

Coworking and Shared Spaces – BarCampVancouver ’09 #bcv09

Raul — Sat, 03 Oct 2009 21:12:48 +0000

Boris Mann is leading this session at BarCamp Vancouver 2009

Coworking and Shared Spaces

Since my office space is at The Network Hub, and I’ve been writing a series of blog entries on coworking, I figured this session was one of the key ones to follow.

Building Your Brand with Your Company Blog (liveblog)

Raul — Fri, 11 Sep 2009 02:38:03 +0000

Jonathon Narvey and I were on a panel along with Yu-Kai Chou on how you can build your brand with your company blog. I had originally assumed that we’d be giving a talk (however short) but I’m quite ok with not offering a formal speech. This was part of the Internet Marketing Mastermind on Thursday September 10th, 2009.

Yu-Kai Chou gave a formal talk with Q&A and then Jonathon and I sat on the panel along with Yu-Kai to speak about our own experiences with corporate blogging and branding.

Building Your Brand with Your Company Blog

(09/10/2009)

7:35	Customers don’t trust everyone on the internet. They want it free, and share. That’s the nature of social media. They’re trusted by the customers.

7:36	Word of “Text” – brand reaches out to “Joe” – shares with 1200 friends on Facebook, 900 followers on Twitter, 500 followers on FriendFeed, 3000 readers on blog, 300 subscribers on YouTube.

7:37	*Keys to Success* MUST engage Have a focus Be interesting Be different, even controversial Be helpful Be personal and authentic

7:37	It doesn’t matter if people follow you and they don’t actually care about what you really do.

7:40	People like people. If you feel like it`s a person behind a company brand, sharing his or her frustration, his or her happiness, it works better.

7:41	Yu-Kai recommends WordPress – lots of plugins that can work with it.

7:42	As a company, incorporate your own blog on your own website (WordPress.org) vs. hosted on WP servers (WordPress.com)

7:43	Advantages of having a blog SEO boost for your site Engages your community Builds trust Establishes thought leadership in your field Becomes a go-to place for your niche Eventually leads to higher sales and lastin brand

7:44	Well, I have been doing this for a couple of months and it`s not working. We aren`t selling anything yet.

7:46

When people actually need your services, or when they have friends who need the services, they`ll do it.

Blogging for your company

Blog about news and info in your industry
Become the go0-to place for related knowledge
DO NOT just talk about your company
Don`t be overly professional. Show personality
Listen to your market by asking questions.

7:47	There are blogs with lots of traffic but no engagement, or blogs with not so much traffic and LOTS of engagement.

7:48

Promote your site

Build relationships with bloggers through comments
Use social media sites like Twitter & Facebook
Use content discover sites like Digg and StumbleUpon
Don’t use SEM (unless for direct sales), use SEO
Put your blog URL in yoru email signature and business card
Interlink between articles and other pages

7:51	Yu-Kai is recommending not using SEM (he says that you’re paying for traffic, buying visitors, buying friends) and you should go with SEO (which is more organic). Unless you have a direct selling method. There’s a conversion rate that is measurable.

7:53	SEO TIPS Identify your keywords Include the right meta-info populate the keywords with H1, H2, H3 or bold Update regularly (ideally twice a week) Use text-friendly URLs Host the blog on the same domain Solicit links from other sites

7:53	[Though I have to say that I thoroughly disagree with soliciting links from other sites - RPV]

7:54	Google Page Rank – build link-backs to your website, etc. Google Rank that are high (5) are relevant.

7:59	Keys to Success Stay consistent on a theme for focus Update regularly Be persistent Keep SEO in mind Write timeless posts Build relationships with other bloggers through Twitter and commenting Respond to every comment

8:00	[Those of you interested in what I wrote as my Top 5 Tips for Blogging for Business, you should read this post of mine] http://hummingbird604.com/2009/07/25/rauls-top-5-tips-for-blogging-for-small-businesses-sponsored-by-small-business-bc/

8:05

Analytics

Every audience is different, optimize for your own
Useful stats: unique visitors, time on site, returning vs new visitors, sources of traffic, popular posts
Don’t be fooled by the sheer numbers
Goal is to increase direct traffic and time on site
See what works and focus on those
Set analytics goals for blog-led leads

8:09	Social media marketing through blogs Locate the influencers in your niche Advertise on their blogs Have them write product reviews Sweet spot – 7,000-50,000 in traffic Find blogs with no other banner competition High ROI if done right

8:11	Media Temple (every advertiser wants to target them)

8:13

7,000 to 5,000 unique views a month [Raul - I had to ask for the actual measure if it was page views or uniques and the range time-wise]

Good company blogs

37 Signals (http://37signals.com/svn)
Wine Library Blog (http://tv.winelibrary.com)
Zappos.com (http://blogs.zappos.com/blogs)
Alice.com (http://company.alice.com)
Viralogy (http://viralogy.com) [uh - self-promoting your own corporate blog, not my style - Yu-Kai did it, I did not! so I'm just copying the actual slide]

8:15	Monetizing your blog Generally need very high amount of traffic a month to earn “sizable” income Affiliate ads Banner ads Consulting Product reviews Sell products (such as eBooks)

8:18

The Convergence ’09 aftermath – liveblogging/streaming speakers #cvg09

Raul — Wed, 13 May 2009 21:58:42 +0000

In the course of the past couple of years, I’ve liveblogged more events than I can actually remember. Honestly, I really can’t recall right now how many events. I’ve attended numerous talks and taken copious notes from the speakers in order to:
(a) provide people who have been unable to attend the event a chance to see what they missed
(b) keep my own notes for review for after the event
(c) offer a recap of the event for those who attended but weren’t able to follow all the discussions for any reason

I’ve used Cover It Live for the majority of my liveblogs (although I’ve tested ScribbleLive and also used the normal WordPress platform (updating as the liveblog went by). When the internet wireless connection has been down I have used BlogDesk.

David Plouffe’s speech at Cossette Convergence ’09 was widely live-tweeted. My notes combined with the integrated Twitter stream ended up being pretty much a complete, full-on liveblog.

Credit: Miss604 on Flickr

As Plouffe spoke (and even before) several participants wondered why video and recording and photographs of Plouffe could only be captured during the first five minutes. Well, the answer may be found here – Plouffe is exclusively represented by the Washington Speakers Bureau. This organization, by the way, offers web-based services that feature their speakers (as you can see in their description here). This may explain why the WSB might not want to have their speaker be full-on captured on video streams. They may fear that they’d lose opportunities for revenue (I haven’t contacted the WSB so I can’t say for sure, but it would seem that way). If that’s the case, then I am wondering why would they think that, given that recording labels and even emerging artists are putting their full content out there on the web and revenue streams keep coming!

Coincidentally, I was reading an article by Mathew Ingram from the Globe and Mail about how liveblogging is transforming traditional journalism. At Northern Voice and again yesterday at Convergence journalists were reminded of the fact that the new normal is having your audience co-create, re-hash and mash-up your content. Nancy White wrote an excellent post where she referred to the way in which now geek conferences are live-tweeted, live-blogged, live-streamed, and it’s perfectly acceptable. Nancy also did a phenomenal analog, visual thinking map of Rob Cottingham’s Keynote at Northern Voice ’09 which you can find here.

The problem that seems to have arisen from the Plouffe speech is that giving a talk about the use of social media and not having video of yourself recorded (regardless of the legal implications) will make your credibility to (predictably) go down. For example, I am giving a talk at Social Media Club in Victoria on May 26th. I suspect (and I expect) that it will be live-blogged, live-tweeted, videographed, etc. Does that worry me in terms of loss of expected/potential revenue for speaker fees for future events? Not in the least.

What I have learned in my years of giving talks and presenting papers and giving keynote addresses at conferences is that, regardless of how many people record your presentation, and how broadly and widely distributed it is, if you are a good speaker, people will want to come and listen to you. Even better, they will want to talk to you AFTER you have given your speech. And they might even book you for their next event. Several of my good friends, including Shane Gibson and Tod Maffin, are frequent speakers and they have had video recorded of them rather frequently. And their speaking gigs are still in high demand.

Much of the value of attending a conference is not listening to the wisdom of individual presenters, it’s talking to them and to other attendees during the breaks and after the event itself. For example, I was delighted to meet both Susan Ormiston and Sean Holman in person. Had I not attended Convergence, I would have missed that opportunity.

I would hope that the WSB and other similar organizations may get on with the program, jump on the bandwagon and understand the implications that a globally wired world has for the delivery of key messages. The scalability property of information flow was exploited by the Obama campaign, it is just a tad ironic that the Plouffe speech at Convergence ’09 will not reach a much broader audience simply because of out-dated policies.

I hope to make it clear to everyone what I said a few weeks ago:

technological change and the evolution of our information society fast out-paces the speed to which people can adapt to said change

That doesn’t mean that we can’t adapt. We are a resilient species. We should be able to.

Journalist 2.0 Panel Liveblog (Convergence ’09) #cvg09

Raul — Mon, 11 May 2009 21:15:15 +0000

Journalist 2.0 liveblog

Journalist 2.0 – Convergence ’09

(05/11/2009)

2:13

kmore: I don’t see many folks raving about what’s happening at #cvg09. Is it not exceeding expectations?

2:13

trishussey: @PatrickLok tweet lots, I wanted to see that panel! #cvg09

2:13

socialsignal: #cvg09 It’s a full house in the Mobile session.

2:13

lfroese: #cvg09 journalism 2.0: what does all this citizen journalism and Twitter mean?

2:13

Clippernolan: Listening to @brodiedavid at a #cvg09 seminar Journalist 2.0

2:14

socialsignal: #cvg09 Moderating: @ozziejumper; Panelists @jeanh from Mobile Muse 3, @vortexmobile, Robert Craig from 3 Tier Logic

2:14

RyanLejbak: Dozens of people looking for power at #cvg09. IPhones dying as we all need them due to lack of free wifi. Good day for Rogers data usage!

2:14

hummingbird604: @davidbrodie is providing context to the Journalist 2.0 panel #cvg09 – David is so cogent and articulate. I’m glad he will be moderating!

2:14

GusF: @trishussey @hummingbird604 says he is live blogging the Journalist 2.0 session #cvg09

2:14	Raul: David Brodie (Cossette) is providing context for the Journalist 2.0 session with Susan Ormiston (CBC), Sean Holman (Public Eye Online) and Kirk LaPointe (Vancouver Sun)

2:15

breebop: @socialsignal much less busy in journo panel – maybe half full #cvg09

2:15

kk: @ethank Shawn from Said The Whale dropped off the panel last sec. I wannna have a label on there too. wanna join us at 430pm pls? #cvg09

2:15

PatrickLok: David Brodie @OptimumPR – citizen journalism is the face of present, the instant – see Mumbai #cvg09

2:15

hummingbird604: I warned @publiceyeonline @davidbrodie and @kirklapointe that I’ll be asking tough questions #cvg09 – I do that for a living

2:15

socialsignal: #cvg09 Jan made a quick case (too many numbers to repeat here) that mobile is exploding – 1 B iPhone app downloads

2:15

trevorturnbull: Having a good time at #cvg09. Had a good panel, I think. (via @Clippernolan)great panel Rob….nice job!

2:15

PatrickLok: looking forward to @kirklapointe speak again, was informative and humorous at Northern Voice 09. check his blog themediamanager.com #cvg09

2:15

hummingbird604: My liveblog of Journalist 2.0 #cvg09 is located here – http://bit.ly/nWoNJ – it’s integrating Twitter feed too

2:17

socialsignal: #cvg09 Some links: http://mobilemuse.ca http://3tierlogic.com http://vortexmobile.ca

2:17

Raul: KIRK LAPOINTE

Journalism and social media – what does one say in a few minutes about Journalism 2.0?

First of all – Journalism 1.0 isn’t necessarily busted. The challenge is really is not about audiences. Our audiences are doing very well, thank you. A lot of people are consuming our content. We attract people who work for us. We pay them to succeed at that task.

2:18

PatrickLok: @kirklapointe – 1st place in Sun Run, Tweet division. tweeted at every water statoion. ha. #cvg09

2:18

rtanglao: Too much reading bios out loud at #cvg09 #vdw09 just name & URL please. I can google the rest thanks!

2:18

socialsignal: #cvg09 Starting with a mobile poll, part of Mobile Muse platform (being demoed in the lobby!)

2:18

vortexmobile: RT @socialsignal: #cvg09 Some links: http://mobilemuse.ca http://3tierlogic.com http://vortexmobile.ca

2:19

socialsignal: #cvg09 To vote, people are texting a keyword to a phone number.

2:19

PatrickLok: KL: journalism 1.0 is not dead – MSM now has wider collab, more open, share results – cede control of work to others. sharing event. #cvg09

2:20

PatrickLok: KL: dialogue not mono. MSM is not the high priest, but part of co-op. Not gatekeepers, but authenticators. #cvg09

2:20

breebop: @kirklapointe is rehashing #northernvoice09 presentation for #cvg09 – but still funny second time around

2:20

PatrickLok: fyi MSM is mainstream media if you’re wondering =) #cvg09

2:20

Rsquared: @VancouverSun @publiceyeonline Curious ex-pat wondering what you think of social media’s role in this yr’s prov election #cvg09

2:20

Raul: KL – We are having to contend with the notion that we are revealing what we are seeking. We bring a whole set of contributors. We are going to share the results and cede control to the others to clip, cut, paste, tweet. It’s no longer a process of one-to-many but many-to-many. The sharing of the content is well beyond what we can control or reign-in.

The monologue that we had simply telling people what news was is now a dialogue. The result is a pro-am mix of content. We are no longer the high priests. We are no longer gate-keepers, we are authenticators who apply the discipline of authentication and verification. We are curators who place content. And in some ways, we are becoming tour guides.

If we are lucky as professional journalists – we are going to have to accept that, somehow, rather than the customer paying us on the spot, the link economy (the world of linking back and forth) is going to find new distribution channels AND a form of compensation with audiences along the way, and find a way for people to pay for this content, but that’s not the discussion today.

2:22

Raul: Our bigger challenge in Journalism 2.0 is not to get too fussed. Our challenge is – how do you create and receive unique quality in an era of abundance? The long tail is still important – The website has about 850,000 unique visitors per month. The growth of social media is compelling us that small is beautiful. The tweet and retweet – the blog that is going to link to the story. The math eventually works in your favor to develop an aggregated network.

You have to suspend your journalism DNA. To the point we’re supposed to discuss. What is journalism 2.0 looking like? Some of it is relatively linear and conventional.

2:23	Raul: We are learning about linking, technology, etc. The blogging is still very much one-to-many. Some of it is becoming more two-way. We send, receive, share, seek all sorts of information. We organize the news.

2:24

Raul: We no longer put the story at the center of the discussion, we put the topic – some of which will end up online. We find use to Wikis etc. We have had no shortage of content generated outside, and we tap into that expertise. We move robustly into databases to let people to create their own stories.

2:25

Raul: The news come from the tip from the public. Journalists are expected to check it out and spell the myths. Clearly, our role is shifted in this environment. As you know, everyone is a journalist now (the rise of the citizen journalist). The professional journalist is going to have to become much more specialized.

2:27	Raul: Kirk finds that journalism is becoming elastic, evolving, and it’s on its way to a more inclusive and responsive pathway. Our access to technology is NOT going to reduce demand for journalists. What’s not clear is what the new journalists will look like.

2:28	Raul: Kirk isn’t worried about his craft. He is worried about his audience, too much information that consumers will need to sieve through. It’s an iterative change, and Kirk remains optimistic. Even if the newspapers’ survival is up for discussion.

2:30

Raul: SEAN HOLMAN

Sean comes from a different perspective when it comes to media and journalism. Sean has always been reliant on social networking to get his message out, to ensure that the stories that he writes have an impact. When he began Public Eye he didn’t have 500,000 readers. He didn’t even have any experience covering politics. Full stop. What he did have was – because he had worked as a communications advisors – he had a keen understanding of how politics and government works. He had also a keen understanding that in order to have an impact, he didn’t need to reach 500,000 people – he needed to reach the right people.

2:31	Raul: Sean began sending a weekly 30 page publication covering poltiics in British Columbia.

2:32	Raul: This dynamic has allowed Public Eye to become the most influential blog in politics in BC. This has allowed Sean to push the site forward.

2:33	Raul: Twitter means that Sean relies less in mainstream media to get his message out.

2:35

Raul: Thanks to Twitter, the chances that Sean’s stories could have viral spread have increased dramatically. It has empowered his stories. These tools increase the relationship between the quality of an online content creator. Content is becoming the emperor. Sean’s ability to stand in equal footing with large MSM outlets is being reinforced to him during this election.

2:37	Raul: Sean is describing now the challenges of NOT embracing social media on time. Layoffs in CBC, etc.

2:40

socialsignal: #cvg09 Going to look at Prairie Milk Mktg Parnership (w. Cossette): two text message campaigns

2:40

ColleenCoplick: You can tell we’re in a panel full of legacy journalists. The all speak very well and have stacks of hand written notes. :p #cvg09

2:40

AprilFilms: #vdw09 and #cvg09 sitting at the @w2woodwards and @fearlesscity table where we are livestreaming #Vdw09 and #cvg09 say hi to us !

2:40	Raul: Sorry everyone – it seems the Twitter feed isn’t being integrated into the liveblog.

2:41

PatrickLok: SH: increasing relationship b/w quality of content and size of audience, my ability now to stand equal footing with large outlets #cvg09

2:41

dougvs: Zing!! – RT @blandcouver: Nowpublic guy is giving out Twitter thoughts. Great, now get back to laying off employees #cvg09

2:41

socialsignal: #cvg09 Text message calls to action – “text to win” with unique keywords depending on medium

2:41	Raul: Argh. Now it is. Sorry, it wasn’t importing. Now it is importing teh Twitter feeds.

2:42	Raul: Perhaps – the distribution of content will become increasingly divorced from its production.

2:42

adamkillam: @danzarella good to meet you! Great talk at #cvg09 on social media and search marketing convergence

2:42

kumii: RT @kirklapointe: Unsurprisingly, Plouffe’s mannerisms, cadence, sentence structure like those of the man whose campaign he managed. #cvg09

2:42

socialsignal: #cvg09 Data helped them plan 2009 strategy, e.g. media placement, market segments.

2:42

AprilFilms: @AspaPhoto #Vdw09 = Vancouver Digital Week 09 and #cvg09 = Convergence 9 I’m glad to say hello to you ( Still thinking about cameras )

2:42

adamkillam: #cvg09 listening to Robert Craig, CEO 3 Tier Logic on mobile marketing

2:42

electrabelle: @b_radley come visit @electrabelle : live streaming and twitter feeds with mobilemuse at convergence outside of room 211 #cvg09 #vdw09

2:42	Raul: Sean doesn’t think that solving the problems (and agreements that are legal) – we do need to do somethign. We can’t really continue in the same way that we had.

2:42

justinyvr: Rad PPT slide transitions! #cvg09

2:43	Raul: What is important is that journalism survives.

2:43

PatrickLok: SH: since being laid off at 24Hrs no drop in views at Public Eye Online – legislators don’t read commuter dailies #cvg09

2:43

socialsignal: #cvg09 Discovered outside transit not good for prairie winters! Ppl not waiting long, wearing gloves = no mobile

2:43

notmatt: Twitter as irony engine: mention #cvg09, get small burst of marketeer-type followers telling me Twitter is about ‘real relationships’.

2:43

PatrickLok: @Rsquared – will relay your question, if you have anymore send them over #cvg09

2:43

b_radley: low barrier brand engagment on mobile marketing #cvg09 examples of prairie milk marketing campaign – Cossette (diff media channels)

2:43

socialsignal: #cvg09 In 2009, goal was to connect w. youth market. Worked to deepen relationship with e.g. free music downloads.

2:43

hummingbird604: The #cvg09 tweets aren’t getting incorporated into my liveblog they were at the beginning!

2:43

ColleenCoplick: And the breakout room is warm…making of sleepy. #cvg09

2:43

b_radley: using brand ambassadors w keyword for campaigns #cvg09

2:44	Raul: SUSAN ORMISTON (Note from Raul – out when OrmistonOnline was going on I thought it was horrendously bad – now that I hear from Susan, now I know what happened). We invested in the idea that the Internet were going to be the best thing for a campaign.

2:45

socialsignal: #cvg09 Also a text-to-win – message to verify age, location – pushed to microsite – got weekly music download there

2:45

kumii: Wishing that we’d been able to explore @Starbucks and @NowPublic in greater depth during The Twitter Effect panel. #cvg09

2:45

tinaferan: Sean holman has put twitter to sleep at #cvg09

2:45

PatrickLok: SH: demise of mainstream media self-inflicted,cost-cutting a significant role in hurting product quality, struggle to keep up-to-date #cvg09

2:45

socialsignal: #cvg09 Lessons of 2008 helped them bear targets (169% of entry targets) – five times 2008 level of entries

2:45	Raul: We wanted to take conventional reporting of politics, take it online and then translate it back to our legacy media lines. Susan was looking for stories online and creating stories out of that for and against stuff. Susan then reformatted them – fairly full job.

2:46

socialsignal: #cvg09 Recommends http://www.mobilemarketeducation.com – lots of stats, case studies

2:46

socialsignal: #cvg09 Next up is Jean Hébert from Mobile Muse (great logo!!)

2:46

PatrickLok: SH: predict MSM may contract specialized services from other shops to produce content (not yet in Canada though) #cvg09

2:47	Raul: Just keeping up with the stuff online was amazing. Trying to navigate the culture of traditional broadcasting. Susan became the “webby” telling her editors – we gotta get this on.

2:48	Raul: She spent time trying to 800,000 to 1 million viewers. The debate night – the live Twitter feed of the debate. You could talk about people’s view, etc. They saw things crashing down.

2:49	Raul: Susan was a translator between their conventional viewers and the youngest audience that was online and going to Twitter and YouTube.

2:49

socialsignal: #cvg09 Fearless City Mobile http://www.fearlesscity.ca/mobile – going to focus today on another case, destination marketing

2:49

justinyvr: RT @kirklapointe: Unsurprisingly, Plouffe’s mannerisms, cadence, sentence structure like those of the man whose campaign he managed. #cvg09

2:49

MMagnus: #cvg09 no water in mobile session… Hot ugh!

2:49

breebop: Wishing for more crosstalk at #cvg09 citizen journo panel. I’d love to know what @kirklapointe & @ormistononline are thinking #cvg09

2:49

breebop: Ormiston: ‘let’s get to the questions b/c that’s where the energy is’ Amen! #cvg09

2:49

PatrickLok: Susan Ormiston of CBC: last federal election was first time we moved coverage focus to online #cvg09

2:49

rtanglao: Happy to see mobile muse platform including Raincity’s Sifttool powering large screens at #cvg09 and #vdw09

2:49

socialsignal: #cvg09 Latest version of MM includes video streaming, soc media aggregation, wayfinding app, VJing app (!)

2:49

socialsignal: #cvg09 Whistler: 2010 games coming, lots of international visitors coming from places with great mobile infrastructure

2:49

hummingbird604: @tinaferan I actually think he was very articulate – but the room is too warm and people are having a hard time to stay awake #cvg09

2:49

PatrickLok: SO: for elections I looked for breaking stories online, reformat them for use – by end of campaign we had (Blogroll) on our page. #cvg09

2:49

ABeautifulLife: @jaypiddy good point i was kinda of thinking that too about some of it being old news #cvg09

2:49

wthashtag: #cvg09 is now trending. Define it here http://wthash.com/cvg09

2:50

socialsignal: #cvg09 Project came from a consortium of Whistler community groups. Consisted of…

2:50

socialsignal: #cvg09 …dynamic ecology of screens, resort experience, resort business opportunities, sustainable mobile digital tourism infrastructure

2:51

tagdef: Wonder what #cvg09 means? Look it up on http://tagdef.com/cvg09

2:51

SarahMarlayne: Loving the journalism panel. #cvg09

2:51

PatrickLok: SO: archaic election laws were now broken – Newfoundland results not allowed to be broadcasted while rest of Canada votes #cvg09

2:51

b_radley: mobile muse 2010 screens for public to interact, sustainable digital mobile infrastructure (is crowds controlling the jumbotron) -#cvg09

2:51

hummingbird604: Finally, #cvg09 is trending! we *are* on Twitter Search trending topics now!

2:51

socialsignal: #cvg09 Phase 1: test with mountain biking fest. Phase 2 involved hospitality industry folks.

2:53

socialsignal: #cvg09 In 2010, hoping someone interested in an event will find not just event info, but user-generated media, more.

2:53

megancole: RT @rtanglao Happy to see mobile muse platform including Raincity’s Sifttool powering large screens at #cvg09 and #vdw09

2:53

marcbitanga: @danzarrella Nice meeting you before the #cvg09 panel. Do u think Twitter accounts will have same trust level like Google does for websites?

2:53

PatrickLok: SO airs CBC video defining/exploring (political) bloggers – top 10 get 20% of attention #cvg09

2:53

katedugas: thanks to @wazaroff for making it possible for me to attend convergence 2009 today #cvg09 inspiring to hear plouffe and see so many friends

2:53

socialsignal: #cvg09 I missed the second moderator, Russ Deighan! Apologies.

2:53

paulbalcerak: Agreed. RT @kk THIS is the future of journalism… http://bit.ly/QS1XH #cvg09 #vdw09

2:53

Raul: Susan learned that the media that Kirk and her represent is somewhat reluctant to give up control to online people. She became quite enamoured with the people who were having a personal conversation with her. They were acting as a filter. Who are all those people online tweeting?

The conversation is important. We (journalists) have to engage in this conversation. The political parties did not pick up from Obama’s successful lesson. You can achieve enormous response.

2:54	Raul: We are checkers, fact-checkers. We will still have a significant role. Citizen journalism is important. We were disappointed that citizen journalists didn’t produce as much video.

2:55	Raul: QUESTION ANSWER PERIOD Traditional journalism – resemblance of objectivity – online content generation is seen as very subjective. How do you reconcile this?

2:57	Raul: Kirk thinks that the traditional journalists will have to relinquish some areas to online content producers.

2:57	Raul: SUSAN – Is worried about the speed of the internet. The subjectivity is “bloggers were letting stuff out in the morning” and she was required to get stuff out IMMEDIATELY.

2:57	Raul: There is going to be mistakes, necessarily.

2:58

socialsignal: #cvg09 …Likely won’t see that tech in Canada for some time – major infrastructure change. (Brady)

2:58

MMagnus: #cvg09 ok now we finally get to get to hear a bit about future for mobile… wikitude app, POS retail integration not there yet

2:58

Clippernolan: Listening to Susan Ormiston at #cvg09. Traditional journalism will dovetail and complement citizen journalism.

2:58

BonnyForeigner: #musicmonday #twitterpornnames Star Trek Soulja Boy Tell ‘Em #unlikelysequels Newcastle #iamageek #favouritewords hubble #cvg09

2:58

whatthetrend: Why is #cvg09 trending? Help explain why at What The Trend? http://wttrend.com/3337

2:58

Brittistheparty: RT @tagdef What does #cvg09 mean? http://tagdef.com/cvg09

2:58

socialsignal: #cvg09 Air Canada, Westjet using QR codes on phones to scan in… so it’s happening.

2:58

kk: Raincity built SIFT Tool being demoed by Mobile Muse re 2010 livescreens for public to interact (crowds controlling the jumbotron) – #cvg09

2:58

socialsignal: #cvg09 Robert: Workaround: we send a promo code, consumer takes it to the location, where it’s entered on a terminal/mobile device

2:58

kumii: Sitting in on the Journalist 2.0 panel, w/kirklapointe, @publiceyeonline and @CBCtheNational (moderated by @brodiedavid). #cvg09.

2:58

kmacura: Watching the tweet & bloggerverse go nuts in mobile marketing session at #cvg09

2:58

socialsignal: #cvg09 Mobile coupon over paper coupon: always with you, don’t have to remember to rip it out and take it with you – can remind, resend

2:58

PatrickLok: KL: there will be media topics/areas that journos will have to give up to community – (meaning others will remain ours?) #cvg09

2:58

rtanglao: No mention of the mobile goldrush due to the over 100000 iPhones & iPod touch each $ enabled in BC alone at mobile panel #cvg09 #vdw09

2:58

tinaferan: Susan ormiston and Kirk lapoint carried this panel. Excellent value and insight #cvg09

2:58	Raul: We become content movers instead of journalists – that is what concerns Susan.

2:58

lgreene93: Sad that I am missing Convergence 09! #cvg09

2:58

rob_martinelli: To note: QR code is just one type of mobile barcode. Air Canada uses “datamatrix” barcode #cvg09

2:58

lgreene93: RT @GusF: Journalists are still reluctant to give up control. Conversation is important and journalists need to change that. #cvg09

2:59

marcbitanga: #cvg09 #journalism2.0 Professional journalists have discipline. Anyone can have an opinion. Hmm, not ALL pro journalists have discipline

2:59

post_mortem: RT @aplusk Demi dressed like a gentleman: http://bit.ly/Zl4uW #musicmonday #twitterpornnames Star trek soulja newcastle hubble #cvg09

2:59

socialsignal: #cvg09 Q. What are key educational barriers? A. Brady: Having the huge success case study with huge demonstrable ROI.

2:59

SarahMarlayne: @kirklapointe did not fail. #cvg09.

2:59

kmacura: Think I spotted loud shirt of social signal tweeter @robcottingham. #cvg09

3:01

socialsignal: #cvg09 …Obama election gave us a great story to tell. Now need more collaboration, better ROI tracking.

3:01

davejohnson: @rtanglao someone from PhoneGap should really be on that mobile panel! #cvg09

3:03

kumii: Sitting in on the Journalist 2.0 panel, w/@kirklapointe, @publiceyeonline and @CBCtheNational (moderated by @brodiedavid). #cvg09.

3:03

thumbfight: Hubble (3 thumbs up) VS. #cvg09 (3 thumbs up) – http://bit.ly/teKRl

3:03

socialsignal: #cvg09 Robert: First consumers adopt, then corporate America picks it up. Case studies are the big need.

3:03

kmacura: #cvg09 consumers are more ready for mobile mrktg engagement than corps. I agree

3:03

hummingbird604: Susan and Kirk gave great responses to my criticism of the bad rep that bloggers get from traditional MSM #cvg09 – my respects to both

3:03

halfnelson: @breebop Had a great time on the twitter panel @cosette_west … thanks! #cvg09

3:03

marcbitanga: #cvg09 Panel of Journalists are giving good blogs some credit for quality.

3:03

b_radley: taking break to run back to @m2o from #cvg09

3:03

socialsignal: #cvg09 Brady: Sears built an app where you could buy directly from your phone. Among purchases so far: 8 fridges.

3:03

hummingbird604: As an academic, I am trained to examine and scrutinize evidence -but some bloggers DO fact-checking just as competently #cvg09

3:03

RyanLejbak: Sitting beside @socialsignal at #cvg09. He is a super-tweeter today!

3:03

kmacura: Aren’t people already buying stuff on their phone in Europe? #cvg09

3:03

socialsignal: #cvg09 Jean: Different perspective. Education’s about confronting, grappling with tech. Making it as easy as possible.

3:03

PatrickLok: KL: no official mandate for journos to get with the program. our gardening writer began podcast by accident and has thsnds followers #cvg09

3:03

socialsignal: #cvg09 …Community visioning: what does the community want to achieve? Mobile just one of the channels that can answer that.

3:04

horsekisser: What is #cvg09 ?

3:04

hummingbird604: Some awesome journalists that *get* socmed includes @gillianshaw @stephenhui @travislupick @publiceyeonline @kirklapointe and more #cvg09

3:04

socialsignal: #cvg09 And that’s a wrap. (Unfortunately there was apparently a glitch with the mobile voting!)

3:06

PatrickLok: I’m wondering-how do conventional journo rules change? 1 prominent reporter no longer accepts pitches, demands u add him on facebook. #cvg09

3:06

RobCottingham: @kmacura That’s me! #cvg09

3:06

hummingbird604: Frankly absolutely delighted that I came to the Journalist 2.0 panel – thanks Susan, David, Sean and Kirk #cvg09

3:09

socialsignal: #cvg09 Thanks to everyone who commented (and for the patience of our followers who weren’t waiting for more Convergencey goodness!)

3:09

powershifter: Is your agency busy learning about progressive interactive strategy? We’re busy executing it for clients. We are POWERSHiFTER Media. #cvg09

3:09

mak1e: anyone here heard of FLAC stands for “Free Lossless Audio Codec”? #musicmonday Star Trek Swine Flu #favouritewords Newcastle #cvg09

3:09

hummingbird604: Very well known fact – I love asking tough questions. #cvg09

3:11

Comparing CoverItLive and ScribbleLive for liveblogging

Raul — Sun, 29 Mar 2009 18:56:04 +0000

Richard asked me on Twitter how does ScribbleLive compare to Cover It Live and what my opinion of both tools is. I have a really hard time comparing two tools that I enjoy thoroughly and whose creators both have been in personal contact with me via e-mail and over Twitter. I am a big supporter of Canadian enterpreneurs and therefore will not choose one over the other. My intention is to continue undertaking liveblogs with both tools and testing them thoroughly and offer my feedback.

As it happens with anything, I got very used to Cover It Live at the beginning simply because it was the first tool I tested. I like the fact that Cover It Live gives me an iFrame to insert. This past week was the first time that I had tested ScribbleLive and I had a few glitches (that I have to say, the folks of SL were there to help me with as my liveblog went by). I know that both tools allow for importing Twitter feeds, although I frankly like the SL presentation better than the CiL display of Twitter feeds.

TechVibes compared SL and CiL recently, but I’m not sure if they’ve tested the tools. However, I do know that both Rebecca and I have tested both tools. (Update – Via Twitter Rebecca just confirmed that Canucks Fan Zone uses CiL for liveblogs). I know that AgendaCamp Waterloo is using SL for their liveblogging

Bottom line – for me, both tools are useful and I plan to use them both on different occasions and seeing how things go. I believe in co-opetition (if you need to know the background, read the Brandenburger book). At any rate, I think both tools are very useful and look forward to using them further down the road.

Net Tuesday Live blog/live tweeting (using ScribbleLive)

Raul — Tue, 24 Mar 2009 22:59:13 +0000

When I first started live-blogging, I used the WordPress platform, but more recently, I have tested the usability of Cover It Live. This time, since I can’t liveblog, I am going to only use ScribbleLive (my liveblogging guru and dear friend Rebecca Bollwitt I think used it for a liveblog she did of the NHL Trading). I have used ScribbleLive before but wasn’t fully satisfied and haven’t used it since. This a new test

This evening, I’m joined by a stellar group of social media folks. Thanks to Joe Solomon for the invitation, to Darren Barefoot for MC’ing and to Grace Carter, Steve Williams, Doug Van Spronsen, Shawn Smith. I’m honored to be part of such a great roster of speakers.

Net Impact Career Fair Sustainability Panel Liveblog

Raul — Fri, 13 Mar 2009 21:08:27 +0000

David Facey, BC Hydro
Esther Speck, MEC
James Hoggan, Hoggan and Associates
Henry Stoch, Deloitte
Marc Stoiber, Change
David Helliwell, Small Energy Group

Sustainability Panel

Women in Film Festival ’09 – New Media Day – Monetize Your Content Panel

Raul — Wed, 04 Mar 2009 22:54:16 +0000

Bradley Shende (M2O)
Maura Rodgers (Strutta)
Rochelle Grayson (WorkAtPlay)
Amielle Lake (Tagga/Invoke)

As usual, please press “Watch Now” to watch the liveblog live. You can insert your comments directly on the liveblog window (Cover It Live). All Twitter streams tagged with #wiff09 will also be incorporated

Monetizing Content

Northern Voice 2009 – Keynote address: Stewart Butterfield (liveblog)

Raul — Fri, 20 Feb 2009 17:15:37 +0000

As I’ve done other times, I am going to use Cover It Live to liveblog Stewart Butterfield‘s keynot address. Stewart is one of the founders of Flickr, the largest photo sharing website. The liveblog will bring in the Twitter streams (hashtag: #northernvoice09). You can also insert your comments by pressing Play on the liveblog window and typing your name and the comment.

Stewart Butterfield Keynote Address Northern Voice 2009

Review – CoverItLive as a tool for liveblogging

Raul — Wed, 04 Feb 2009 17:21:45 +0000

Cover It Live as a live-blogging tool has started to gain momentum in recent months, I think. Even the newspaper The Star and (I think The National Post but not sure) used it to cover the Inauguration of President Barack Obama (link is to The Star).

Well, yesterday I tried my first live-blog using CoverItLive – I think that it turned out really well. I had heard about CoverItLive from my friend Rebecca Bollwitt (she’s been my liveblogging role model, so I trust her opinion on these tools). I noticed that Tris liveblogged Rebecca’s talk at Third Tuesday using CoverItLive, but it isn’t until you actually use the tool that you know whether it will be useful to you or not.

Things that sort of confused me that need work with CoverItLive:

- When you approve a comment, it stays in a window. Unless you’re getting very few comments (which NEVER happens to me, at least) the window stays and hovers. Confusing. Two or three times I thought I needed to approve comments that had already appeared on the stream.
- Sometimes, if your mouse hovers accidentally over the question (?) button, you get an explanatory window. That’s rather annoying.

Tips to best use CoverItLive

- Use the timer to announce that you’re taking a break. I took a 5 minute break while Colleen took other notes that will be added to the wiki.
- Remember that hitting the ENTER key will NOT publish the text. Make sure your mouse is pointed on the “Send” button.
- Accept all comments immediately – will save you time while you’re trying to make sense of the text.
- Insert the code for your liveblog BEFORE you start liveblogging.
- If you really want the SEO, you might want to export the text of your liveblog and uploaded using WordPress’ interface.
- Use the Twitter and hashtag integration tool to save you time and enrich the blog.

My summary

CoverItLive it’s an excellent tool, but of course, it DOES require you to be online all the time and have a solid internet connection. If I weren’t doing a liveblog, I’d just go with BlogDesk, which is rather reliable. I also concur with Rebecca’s opinion – it doesn’t give you any SEO, and I think that’s totally bollocks so I’d appreciate if the developers of Cover It Live would change the settings or something.

UPDATE – Cover It Live just tweeted me that you can indeed download locally the content as HTML. I am quite positively impressed that they are on Twitter and that they have a Summize search that allows them to monitor what is being said about it. Yes, sir. That’s how social media should be done, IMHO.

UPDATE – As per the comments on my post, Scribble Live could be another possible choice for a liveblogging platform.

January 2009 NetTuesday liveblog

Raul — Wed, 21 Jan 2009 01:28:23 +0000

UPDATE 5:25pm - I am at WorkSpace for the January 2009 Net Tuesday event. I said hi to Kris Krug, Joe Solomon, Lorraine Murphy and Suresh Fernando very briefly and then came right to the back to allow myself time to set up my liveblog.

Was planning to do it with Cover-It-Live but frankly I don’t have the time to learn the platform and “on the fly” doesn’t really jive with me. So I am definitely going for good ‘ol fashioned WordPress. The comments should be flowing freely if you want to comment.

I’m also available on Twitter (I have TweetDeck open) if you guys want to tweet your questions to the speakers. Will try to capture them on the fly.

UPDATE 5:31pm- I am just saying hi to Karen Quinn Fung, and can se some familiar faces here now. Carol Sill, Dario Meli, Jenn Lowther and Ryan Holmes from Invoke Media, Nancy Zimmerman, and many other friends of mine are here. If I haven’t said hi, let me know! I also can see Caroline from Beauty Night, April Smith and Erika Rathje (whom I didn’t know if she was coming or not)

UPDATE – 5:59pm – Kris starts by thanking the sponsors. WorkSpace, the location sponsor. Communicopia also sponsors the event (thanks Jason!). As we go around teh room introducing ourselves (Twitter name and a quote), and I have to say that a lot of people are NOT on Twitter. I’m kind of shocked.

Boyd Cohen – 3rdWhale
Their launch party is at Ceili’s Pub (Smithe and Granville) – so Boyd is inviting everyone to come along (too bad both ). They are at the intersection of smart phones, green businesses and consumers. Making it easy for people to live a green lifestyle anywhere where they live in the world. Green businesses having a hard time to reach consumers. Consumers not easy for them to find data about green businesses.

3rd Whale solves that problem by finding green businesses – then their iPhone application helps you find those green businesses. They are committing to having 100 cities by the end of the year (around the world). What kind of green business? Anything to live a green life-style. Do whatever you want to do anywhere in the world.

You can rate the business in terms of how green they are, etc. The next version has descriptions of every business and an expanded rating system and a tagging system so you can do more refined searches. They are integrating a coupon model for green businesses if you’re using their mobile app. They also have a user-generated review system.

QUESTION – How do you evaluate the green-ness of the companies you have on there? – R.- They have a mechanism to screen businesses online. Those that are relevant then it goes into the database. They rely on the user to rate it.

QUESTION – Eesmayl asks why 3rd Whale? - Triple bottom line, whale is an endangered animal, they want to be the largest social movement around green businesses.

QUESTION – Do you do anything non-iPhone? - Yes, working on. Android and BlackBerry.

Heath Johns & Ben Johnson – Urbantastic

They are doing a pitch for Urbantastic. Most of us believe that non-profits are really important. We are entering into a pretty bad patch. So we’re going to talk about how Urbantastic can help. How does a Non-Profit-Organization (NPO) transform itself? By engaging with the audience. Social media helps with the engagement. How does it look like? They get themselves a website. Then they slowly and surely open themselves up using e-newsletters and then blogging. Then they create a personality asking questions and doing some crowdsourcing. They are the platform for micro-volunteering.

Basically, it’s doing small tasks without any commitment. An example – instead of forwarding his concerns to the organization, he took 10 minutes to create something for the NPO. The best part for the volunteer, he/she doesn’t feel a commitment is necessary but their creativity is tapped on. Promote the organizations who embrace social media and engage in micro-volunteering.

Say you want to tap into a talented lbour pool, who don’t have much money and want to engage in a leaner, smarter organization model. The task may get undone or done very poorly. What needs to happen is to get the people engaged with the small tasks. The jobs get done for free AND professionally. This creates engagement between the NPO and the community of crowdsourcers. Saves money and creates an organization with a larger support base. That’s what Urbantastic helps create!

Q .- What’s the business model? R.- Well, we are not a for profit organization. Our operation is essentially a volunteer labour. Most of the value is with the organizations as they embrace the social media (and then further may be able to create some money out of it).

UPDATE: 6:30pm - We are still in the Q/A process with Urbantastic.

What are some other tasks? – Well, that’s a good question – Sometimes technology – Photoshoping for an organization, or just finding out information (crowdsourcing technique). Through Twitter you can do a lot of research. Is it like the Mechanical Turk? Yeah, but for non-profits.

Q.- Can you create user accounts? – You could create ratings of sorts, an important feature. You have to develop your public profile as a volunteer. Then you can put it on your resume.

Q.- Karen makes a comment - The Time Raiser model, similarities. Well, Time-Raiser is not an every day occurrence. It’s an event-based thing. Bring talented people like the Urbantastic audience. You can auction stuff for volunteer hours.

UPDATE 6.35pm – Now it’s the turn of Steve Anderson from SaveOurNet.ca

Steve Anderson – Net Neutrality

What is the net neutrality principle? The operator of the railway had to charge every company to get their car through the road. The Internet from its inception operated on the basis of net neutrality – open Internet = best idea wins. Whether you are a big company or a small company, you operate within a level playing field.

Put simply, net neutrality means non-discriminatory treatment of traffic. That is, outside of limited exceptions such as spam and known viruses, the companies that deliver information over the internet have treated all information the same, delivering each package of information as quickly and efficiently as possible (often referred to as the “best efforts” internet). Under this regime an internet user is free to use any equipment, content, application or service on a non-discriminatory basis without interference from the network provider. Network neutrality means that the network provider’s only job is to move data – not to choose which data to privilege with higher quality service.[Save Our Net F.A.Q.]

In Canada, last February 2008, big players began slowing down services. Competition is stifled. If you have a video service (small sized) and want to stream – you can’t compete with Dell because your service is being slowed down. If it continues to go this way in Canada, producers and entrepreneurs will not be able to compete because they’ll need to shell out a lot of money to be able to get into the fastlane of the Internet. We need more competition and choice – make faster, smarter and wealthier for everyone.

- Join the coalition
- Publicize it
- Get involved

Q.- You say that Canada is going the wrong way – are you saying that it’s just that we haven’t bothered or is it the politicians? In the US they are regulated in a different way, Congress has passed regulations. In Canada, recently the CRTC said that it’s ok that net neutrality is not operating. The NDP is supporting net neutrality, according to Steve.

Q.- Is it the responsibility of municipalities? – We need to encourage an open internet. Local political leaders who suggest free and open access.

Supposedly they are running out of business. But, the question remains – is our lobbying less effective than the American lobbying strategies on this topic?

UPDATE – 6:44 pm Now it’s the time for Lorraine who is going to describe the process of engaging with the community and the Fearless City strategy.

Lorraine Murphy – How to Twitter + Phones for Fearless

Lorraine begins by describing what Twitter is (the microblogging platform). April has been taking video (and so has Jenn Lowther, I think). If you look at Twitter now, many responses (the majority) are “@” replies (which means that Twitter is now about 80% responses). Effectively showing that Twitter has become a platform for conversations.

Twitter is great for news breaks. She proceeds to describe the Toronto explosions and her blog post is the # 1 ranked post on Google. Kris describes the changing face of news (7 minutes vs. 30 mins). Remember the earthquake going on?

Jack Burton Theory of Twitter – Then she proceeds to describe the professional side of Twittering (in her case, her contributions to the FearlessCity account). It has to be very professional. Now Lorraine describes the Phones for Fearless campaign – empowering Downtown East Side residents by video-describing your life. RainCity Studios designed the campaign and went viral. They had 35 blog posts from different people. She put out 400 DMs on Twitter and more than 1500 tweets for the campaign. It’s been quite successful. All she asked is “please just post about this“. Not “give me a phone” or anything. It just went wide. About 4,000 retweets on the Phones for Fearless campaign.

Q.- How long is it likely to stick around (e.g. the business model of Twitter) There are enough robustly created clones. If you learn how to use this platform.

Q.- Are there filtering methods? Yes, by keyword, or using Power Twitters, or TweetDeck to separate groups, or hashtags, or the Summize tool.

Kris makes a great point – you need to know how to separate the noise from the actual data (signal). He also describes the tool Yammer and also describes the greatly successful campaign. A couple of hundred phones.

Joe Solomon – Top Secret Twitter Secrets

UPDATE – 6:58pm – Now it’s Joe’s turn. Social Actions is bridging the actions with the users. Joe now describes what NPTechBlogs does. This is a Twitter feed that is automatically created for all the top non-profit tech bloggers. First, finding the bloggers and then second, parsing the messages (aggregates everything that is written on the topic). You can use TwitterFeed for this.

And you can also check Joe’s top tips here (his De.Licio.Us site). He also describes how to use Twollo (an auto-follow tool). You can do this because Twollo analyzes your own tweets and auto-follows. The other tool is SocialToo which is an automatic follower-back. He then does show how Search Twitter (Summize) can be hacked into TweetDeck to find specific data.

Q.- How do you make money? Joe is a consultant! He can develop a suite of tools and let you go ahead with it.

Monica Hamburg – Using Flickr for Good

UPDATE – 7.12pm - The main thing about Flickr is that it allows you to upload photos that you can share with the world. You can tag your photos and it’s really very well organized. Monica shares a great quote by Clay Shiry “… although people are doing this out of a personal need to keep track of their photos and so forth, the aggregate…”

The big thing with non-profits – they have these compelling stories. Someone will go to Africa and realize that some things are very powerful and they connect and they share their stories. They don’t have to make up stories, they already have them. For instance – Keep Reaching for a Star in 2009

It doesn’t really function independently. It’s better to integrate it with other tools. It has a lot more impact. So, solidarity. Faces of ONE campaign.

Starbucks Photo Petition Pictures. They support Ethiopian coffee farmers (your photos are submitted with that tag). Monica also describes the Medecins Sans Frontieres photo Flickr stream- unfortunately their Flickr photos do not have Creative-Commons licenses. Better for NPOs to actually license their photos with CC.

Monica is now describing the Bear Your Soul Flickr campaign segment to the larger campaign “Save the Great Bear Forest” (Capulet Communications helping Forest Ethics, Greenpeace Canada). You can check my post here. If you are not associated with any specific campaign, you can create your own one. For example, lots of people created a series of campaigns/groups around the 2009 Presidential Inauguration.

Q.- I’m curious whether there is any sort of a market place component for Flickr – A.- The owner of Flickr has that idea, but not Flickr really probably. That’s not the direction Yahoo! would take it.

Raul – ME – speaks to the concept of establishing relationships with people. I just wanted to make the point that it’s more likely that I will write about your stuff if we are friends.

QUESTION/ANSWER PERIOD

Arieanna’s Go Global talk at UBC liveblog

Raul — Thu, 02 Oct 2008 21:07:43 +0000

Arieanna is presenting at the UBC Go Global week on a workshop on “creating a dynamic travel blog”. Her slides are MUCH better than what my liveblog could be, I’m just going to write a few tips as I capture her talk.

- Setting up a blog that is general and then add some travel content – has more longevity.
- Choosing your URL, setting the blog & its design
- Learn the tools (add posts, photos, links)
- Choose a photo-sharing service (like Flickr)
- Set up your design
- Use WordPress.com (hosted, super easy, you can customize it, everything works really easily)
- You can upgrade later to WordPress.org
- You can use Facebook, there’s definitely a role – you can set up your blog to update both Facebook AND your blog/photo sharing accounts.
- Travelpod.com – (I had NEVER heard of this and it’s so awesome!) – Search engines are not very efficient apparently but it’s a nice service.

What to write about

- Your experiences, not your itinerary
- Give a story or talking on the phone – talking to a person
- Don’t go on so much about stuff – be careful about things that you say (and potentially could regret).
- Spellcheck – look for grammar
- If you are out of ideas on what to write, write about what you ate (really! food is very popular)
- It’s very valuable for people (your readers) to write about your stay as well (where you stayed, was it good, was it expensive/pricey)
- Make sure to link to restaurants, hotels, etc.
- Maybe try to socialize with people (local bloggers) – they might take you around

Your writing
- Writing style – smaller paragraphs, shorter posts, spell check.
- Pretty it up – use images, bold words
- Link – linkages to people/places/restaurants/hotels, etc.

Photos
- Not all the photos end up online (neither on the blog nor in the photosharing service)
- Find a peculiar element
- Rule of thirds – when you’re taking a photo of a person, put it in one of the thirds of the photo.
(one of the students just exclaimed “I wish I knew all of these tips before!” – I think that’s a measure of success, Arieanna should be proud )
- Upload all your photos online so that you can have a backup.
- Help your readers “visualize” what you’re enjoying/experiencing.
- You can embed slideshows in your blog.
- You can blog directly from Flickr (“Blog This”) because it will do it for you (and it’s really easy to set up).
- Creative Commons (I raised the issue because you could upload photos on to your blog, but if you put them on Flickr, you can actually indicate the licensing scheme) – we are very social, and it’s very nice to have your photos seen somewhere else.

What NOT to post online

- Where are you staying.
- Your phone number.
- Revealing photos.
- Anything you don’t want a future boss to read.

Questions – I might have missed a couple

Advice for people who already have a bunch of photos (say from Europe) – Choose ONE photo and build a story around it, and then just link to your whole Flickr set.

National Digital Media Day and Vancouver Bloggers Meetup 2008

Raul — Thu, 25 Sep 2008 04:41:26 +0000

Visit National Digital Media Day September 25

Rebecca kindly invited me to join her through her tour (and live-blog) of Metro Vancouver celebrating National Digital Media Day (September 25th, 2008) which is tomorrow. We’ll be liveblogging and visiting several municipalities along the way. I really value these kinds of “day trips”, and it’s actually the realization of something we had talked about a long while ago – going on a Metro-Vancouver-wide day trip.

So, we’ll be starting at 9:00am with breakfast in Surrey, then we’ll head throughout the Metro Vancouver area, I think we’re hitting Salt Tasting Room at 1pm for lunch with Anthony Nicalo of Farmstead Wines who has kindly agreed to sponsor drinks, and then another destination before Rebecca drops me off for my 7:00pm appointment with the Vancouver Bloggers Meetup at Isabella’s house.

There will be wi-fi and a potluck at Isabella’s and most certainly, a number of bloggers. Then on Friday it’s the BarCamp Vancouver 2008 party and on Saturday, the event itself. And on Sunday, I plan to take a Raul day and not blog at all. Hope you all enjoy our liveblogs tomorrow. Be sure to check Rebecca’s posts and mine as both will be tagged/categorized “ndmd08″. Furthermore, I will be blogging about environmental issues in Vancouver throughout the day, so feel free to drop suggestions and comments.

I guess I am in tech!

Raul — Wed, 18 Jun 2008 19:50:23 +0000

I’m usually reluctant to say that I am in PR (public relations) or in the tech industry, even in social media (Web 2.0) because I still think of myself as an environmental specialist. However, lately, I have been faced with questions from friends that I have made in the blogosphere who have asked me directly “hey Raul, what’s going on in the tech world this week?”

I guess that comes from my recent increased coverage of tech events, including VIDFEST 2008, Cossette Convergence 2008, Launch Party IV. Even the PR events (if you consider Third Tuesday a PR event) have a tekkie component! Thus, I’ve come to accept that yeah, maybe I am in tech.

Moreover, this only comes to confirm what my friend HZ has told me all along: every time I launch a new endeavour, I follow through fully! And again, a substantial hat tip and thanks should be given to ALL MY BLOGOSPHERE friends, but especially Miss604 – Rebecca Bollwitt, for helping me with my blog, for guiding me through a lot of stuff and simply, for her friendship. Thank you Rebecca.

Third Tuesday Vancouver with Joe Solomon – The aftermath

Raul — Wed, 18 Jun 2008 14:46:00 +0000

I won’t bother recapping the actual talk, which was really awesome. Rebecca did a mighty fine job of live-blogging it and I did my best, so all you need to do is check our links for summaries/recaps.

I will, however, say that this was one of my most enjoyable experiences with Third Tuesday. I recognized lots of people, I was recognized by a lot of individuals and had a chance to hang out with friends I have made through the blogosphere.

We did miss some blogospheric awesome people who usually would show up to these events, including (but not limited to) Jonathon Narvey, Isabella Mori, Jan Karlsbjerg, Beth Snow, Rastin Mehr, Arash Sanienan, Dario Meli, John Biehler, John Bollwitt, Nadia Nascimento, Matt Kirkey, Jordan Behan, Luc Al, Maura Rodgers, Jenn Lowther. The list is quite long (these are just a few names off the top of my head)! We did miss you guys…

I was, as normally am, very snap-happy so I ended up snapping a few really good photos (tagged on Flickr with “thirdtuesday” and “Third Tuesday Vancouver” tags). I particularly enjoyed the chance to chat with people more on a one-on-one basis, since a lot of them only seem to read my blog and know very little about the man behind the blog.

Here is Joe in the middle of his talk

I really like this photo of Tanya (superb organizer!) who just came back from a relaxing birthday celebration in Las Vegas! Welcome back, Tanya!

I also liked this one from Monica Hamburg and Rebecca Bollwitt

Thanks to Tod for doing such a great job of moderating the discussion, Joe for giving such a great, insightful and passionate speech, to The Network Hub [you guys rock!] and all of you who joined us for Third Tuesday!

Blogger Relations – Cossette Convergence – VIDFEST 2008 – Barefoot, Trgovac and Bollwitt

Raul — Thu, 22 May 2008 21:25:34 +0000

I am going to attempt to liveblog Rebecca’s, Kate’s and Darren’s presentation. Check frequently for updates. I may also be live-tweeting.

2.14pm – I have Wi-Fi, have settled in the back and just said hi to Heather Watson (aka Hez) and have introduced myself to Kate Trgovac. Trying to set up for liveblog, I’m a little scattered. Too much socializing too little focus. Sorry if my Tweets are a bit uncoherent. Saw Jenn, Monica, Gus – such a pleasure to see you guys.

UPDATE 2:35pm – Panel is starting with a little bit of context on what a blog is and some stats on blogging. Apparently, female teens are starting blogs earlier than their male counterparts. The moderator is introducing each blogger.

UPDATE 2:40pm – What do you want

- How to manage blogs and relationships with bloggers?
- Relevance of blogs to older audiences?
- The use of micro-blogging and latest trends in blogging
- How bloggers become more recognized in an increasing noisy environment
- Leverage that bloggers can use to promote a new social movement
- How to monetize your blog

UPDATE – 2.41 pm – KATE BEGINS THE PANEL

KATE TRGOVAC
Kate keeps four different blogs (a lot of them, laptop blag reviews).
There is just A relationship – developing relationships with people that are excited about the product
There are 3 reasons why I blog

1. EGO – It is great for me, I blog because I like that people value my opinion. It is really interesting. A lot of bloggers are driven by ego. I did not start to be famous.

* Tip – Flattery works

2. COOL TOYS – My cool toy budget isn’t as big – I started blogging about this and I spend time now with the stuff. Printer, laptop bag. If you have a product, devote some of the media spend budget sending products to the

* Tip – Send the blogger stuff (SWAG)

3. BLOG ABOUT THE ONLINE COMMUNITY – I love blogging to reach out to the community. If you give me stuff that I can give away to my community, all the better!

* Tip – Benefit to my community

WHAT DOESN’T WORK ACCORDING TO KATE

* Target inappropriate – If your stuff is relevant to my blog, then I may actually do it, but if not, then NO.

* Excessive content – Keep it focused. Don’t give me a lot of details!

For most bloggers this is NOT their day job, so as someone who is pitching, you have to plan the campaign so that the bloggers can work and then fit your product into their schedule.

REBECCA BOLLWITT

I got a day job because of my blog.

These are my thoughts (Rebecca’s) – What do I look for when someone is pitching me.

Never do a Dear John kind of contact

Dear YourSite.com or Dear webmaster

Targeting who you’re pitching to.

I’m a married woman, if you send me a press release about a dating site, I may not look at your site or your stuff.

Expect honesty

Listen to your audience, whether the review is good OR bad.

Check your stats

Look for those who you haven’t even talked to yet.

Positive example – Just write a winery review (Osoyoos) and the next day, the winery owners offered wine bottles and offers to come visit and a guided tour.

DARREN BAREFOOT

This has recently been in the news (the issue of bloggers relations).

Chris Anderson – Editor WIRED Magazine – The Long Tail

Last year he wrote a blog post in which he posted a black list of more than 300 PR marketing people who had been spamming him.

Darren used a second example that I completely missed thanks to loss of WiFi

Third example – ELBOWS Music Blogger List

Authenticity and transparency. We are supposed to be more transparent (bloggers)

It’s not the best solution (blogs) but we’re trying.
It is a semi-public communication device.

The web loves vigilante justice. One of several risks.

If you do bloggers relations, if you do it right you’ll be doing well.

Appealing to bloggers’ self-interest.

Terrific book – “Made to Stick” – Maslow’s Pyramid of Needs.

QUESTIONS

How long did it take you to build the readership you have now?

Rebecca – Four years. Putting myself in there. Emphasis on the offline.

Does the mainstream media come to you?

More traffic – little traffic from the mainstream media comes.

Do you find Facebook attractive – as you’re a blogger – do you find that there is any interaction?

Kate – I get a little bit of traffic. Over the long.

Darren – Has done some research – kind of no, Facebook is this place that is somehow silent. Practically speaking – people don’t want to leave Facebook when they’re there.

Other sites do they direct you some traffic?

Darren – That traffic is not particularly sticky. Digg and StumbleUpon.

Kate – Tonnes of traffic through StumbleUpon.

Some sites do seem to work on Facebook

Darren – yeah, some places work, some others don’t

Do you need to post at a certain rate

Rebecca – Posting speeds variable.

On my company site – 3 times a month

On my personal – Up to 6-8 times a day

Weekend goes down – especially when it’s sunny. Then it comes back (the traffic)

Kate – Same phenomenon.

It’s bigger

Darren – Aim to twice a week

I used to blog more (two posts a day) – almost never post on the

Hez – Follow up question – Reblogging – microblogging – is there such a thing as “too much”

Darren – Twitter – define – wee little blogs with 140 characters limit

Kate – Tumblr – similar to Twitter and super simple – it’s life streams, where it aggregates Twitter – Flickr – live streaming into one

There *is* a real risk.

I post my Del.ici.ous bookmarks -

Kate – You can “cheat” and post links but you need to add some content, some find it valuable.

- Also networking capability – you get the feed – there is some amazing content of that.

Rebecca – Delicious – the great thing is that bookmarks are online.

Darren – two more things

a) What are the current and trendy things?

Microblogging is trend 1 and

Live streaming – FriendFeed – assemble all of your streams

FriendFeed can help you personalize.

What do you do with negative feedback and what can you do as a corporation – what does a blogger do with the negative feedback

Rebecca – As a corporation, you can’t ignore the negative stuff. Not everybody is going to like your product. But if you have a corporate blog and you have negative reviews, listen to this. Next blog post – “we listened to what you said and here’s what we suggest you do”

Darren – You got to dive in and not ignore it.

QUESTION – You were early adopter – how do you help the corporate bloggers get recognition

Kate – PetroCanada – they started a blog – gas prices and fuel efficiency
- The way they started out was reaching out to other people in the US
- Who is talking about fuel efficiency and gas prices
- Those blogs are going to be more popular for a while
- Do you need it to discuss the issue on your own terms.

It’s not an overnight thing at al.

Darren – Tenacity and original, valuable content – the blogosphere is a necrochamber – fascinating research every day.

If you are writing a corporate blog – depending on what your blog

MEC – Ethical sourcing blog – their goal is not to be the most popular, their goal is to answer questions – establish expertise around this topic – becoming the most popular.

In blogging, you make money as an exception, not as a rule.

Rebecca – linking back, leaving comments

Darren – this is hard – but voice matters – people want to know (and think they know the people behind the blog) – voice and writing ability can differentiate.

UPDATE 3.23 pm – The problem with trying to liveblog is that speakers talk WAY too fast AND people who are asking questions ask them in a very quiet voice. Speak *slowly* (speakers) and ask questions loudly (participants in the session). Ok thanks

You can be arrogant or funny, but you have to have your own voice.

How to find the best blogs, how to find the highest multiplier effect

Those who are of interest to your client, not so much the big guys.

You want to find the right ones – the ones that are relevant

Thinking about the phrase – building the relationship, then the content

The most popular blogs in the world have these demands to write stuff – you can try to find the blogs that are very, very specific to what YOU are working on

** I couldn’t capture the last comment that Kate made **

LAST QUESTION

Should each one of the experts have a blog or several blogs

Darren – Start with one blog with multiple authors. Some people want to do it because they like it, some see it as an obligation. The really important thing is to highlight INDIVIDUAL authors. Put a photo, put their photo. The readers will get to know them “oh, here is Janice”

Kate – PetroCanada – group blog but very personalized. Provide feeds. Provide an RSS feed for EACH author. So each person can subscribe to whomever.

MODERATOR

What would you guys say if any one of these people wanted to talk to a blog

Kate – Do it in a really small scale. Read their blog.

DaveO – The most awesome blogger in town  – Question to Darren – you have creative ways of pitching – give us some ideas

We never pitch anonymously. Send enticing, fun, intriguing stuff. Be very creative.

Kate – the mail stuff (in printed mail form) – it’s not just mail, it is personalized, relevant and creative.

Would it be fair that people make a more substantial, authentic pitch for a blogger

Darren – Yes, read the bloggers’ blog at least for the duration of the campaign.

Mass marketing continues to die, apparently

Darren – be humble about this – work from the assumption that the influencers, the bloggers online DO NOT NEED YOU. If you work from a position of humility you will be more successful.

Rebecca – Mass marketing – company in Toronto – pitched me before – pitched me again – and then they said “we can’t send you the stuff b/c you participated 6 months ago” – well now Rebecca does NOT want to do it. It’s kind of silly, the strategy of Matchstick – I mean, you CAN’T participate in more than two campaigns a year? Give me a break.

END OF THE LIVEBLOG

Ok, I now need to check where I am headed!