In search of the perfect blogging routine

My Talk at Social Media Week Vancouver 2011 (Blogging Summit)Being sick for the better part of 2 months, taking a sabbatical from my blog and getting a substantial number of negative comments and online attacks all made me reconsider the idea of shutting down my blog. But since I decided to keep it, in spite of it all, I am in search of the perfect blogging routine. I’m really wondering what I can do to minimize the time I spend on my blog while still maintaining quality and integrity.

I started not answering people’s pitches for a few weeks (unless I wanted to follow up on a specific pitch) and I felt incredibly bad about doing that (I am told by PR people that this is not unusual and that my usual approach of answering EVERYONE, regardless of whether I am blogging about what they suggest or not is actually quite rare). Reading emails, and redirecting them even in the case of when I invite guest bloggers, takes a lot of time.

Administering contests and giveaways takes an incredibly large amount of time, and it is actually not only quite time consuming insofar it relates to writing a solid blog post to promote the contest, but getting visuals, digital assets, searching for links, promoting the contest online, etc. On top of that, I refuse to run giveaways that use the “RT to enter to win” approach. Thus, you may have noticed I am running substantially fewer contests. Particularly because if a winner’s prize is delayed because of personal circumstances (as it has happened a couple of times throughout my illness) I feel horrible again.

So, I am searching for a way in which I can do as little work as possible while still keeping my blog up. I am considering, amongst other things:
- Not answering emails of pitches that I have decided I’m NOT going to cover/write about (this is a bad idea, I think, because I like manners and this would set me as one of the most rude bloggers out there).
- Running at the very most 2 contests a week.
- Limit the number of tweets promoting a specific blog post or contest to a maximum of 2 a day.
- Blog about whatever I’m pitched (once I’ve decided I want to go with it) ON THE DAY I RECEIVE THE PITCH. This way, even if I run the contest or publish the post later, at least the blog post is written (this is not often possible, as I get press releases that are embargoed, or people forget to email me the name of the photographer or simply don’t have it with them).

What else can I do to cut down on time spent on my blog so that I can maximize it and still maintain sanity? Thoughts accepted and much appreciated.

Related posts:

  1. On giving oneself permission to NOT be perfect
  2. Keeping up with my exercise routine
  3. Taking my blogging as a job
  4. Blogging as a learning exercise (Blogging 201)
  5. Blogging about blogging, Twittering about Twitter…

Comments (2)

JanaRjanaMarch 31st, 2012 at 9:26 pm

I say a bright flame casts a shadow. You are neither your blog, nor your content. And you are brilliant, genuine and an amazing person.

Health challenges can be erm.. challenging and people often don’t understand unless they’re in a similar situation. Sometimes I hope they don’t find out what it’s like, but they speak as if they knew.

No need for contests. No need for anything.
Do as you wish, and what sets you free.
You are a hummingbird after all. Hummingbirds in cages can’t be free.

Redefine everything if you like.. content, or whatever you value most. Have a look at the world from a different perspective ( or do whatever makes you feel free.

That is what I say…

Michelle ClausiusApril 2nd, 2012 at 2:38 pm

I would give up the personal responses to pitches; people will understand. I would also limit the contests (and the tweeting about them)- as you say, major time consumption there. It’s your writing, reviews and opinions I am most interested in – would hate to see that go. Sorry you were given grief; brutal.

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