E-newsletters, technologies and practices
I have loathed electronic newsletters for as long as I can remember. I even devised a nifty GMail filter that allows me to move every single newsletter I receive into a folder that I have labeled “E-Newsletters” (yes, my dear friend Alex Samuel, I created that filter even before I attended your fantastic talk at Northern Voice). Before everyone who sends me their e-newsletter feels unloved, I do check that folder on occasion, at least once a week. I do like being informed of what the people I’m connected with are doing. I just can’t click on every e-newsletter I receive. Also, many of them are actually unsolicited and I often ponder what the etiquette is (you may have seen me rant about it on Twitter).
All of the above said, I’m seriously considering creating an e-newsletter (with an Opt-In, rather than an Opt-Out option). Mostly because I do realize that many people are actually out of the loop as to what I do, what I have been up to and what I’m doing in the fall and in the next year. This e-newsletter would NOT be for Hummingbird604.com, but for my own academic, research and consulting activities. I spent a solid 20 minutes crafting a long e-mail response to a dear friend of mine who asked me “so, what have you been up to”. I don’t want to have to do this with every friend.
So, I put out the question on Twitter – I had heard about MailChimp and ConstantContact. As I usually do whenever exploring a new avenue of work, I will test both platforms. My goal is to design an e-newsletter that will be short, sweet and compelling.
I am not looking to get more consulting business out of my e-newsletter, to be quite honest, at least not for now (though if it comes, well, awesome!). I am very lucky that I am working on projects I love, and while definitely open to new consulting gigs, the e-newsletter is NOT planned to do that. It will be aimed mostly at answering the question so, Raul, what have you been up to?
Many people would say “well, isn’t your blog supposed to tell people what you’ve been up to?” and the truth is, it’s no longer a diarist blog. It’s a smörgåsbord blog. I write about environment, my life, restaurants, theatre, dance, music, random stuff, tech, social media and my travels. And because I love giving exposure to local businesses and projects (particularly non-profits), I can’t really say “well, read my blog and filter by the category Personal or Academic so you can know what I’ve been up to”
So, I think I’m going to go with an e-newsletter. Yes, after criticizing them for so long, here I come. So, my dear readers, have at it on the comments section. Which platform is best for you?
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