Guest post: Making the Most of Twitter – in Real Life, by Cathy Browne

I love Twitter. For me, it is far and away the best and most effective social media platform out there. I’ve forged great friendships, I’ve showcased my PR expertise, I’ve learned (and continue to learn) from the best and brightest in social media, and I have been privileged to be part of community-based activities like Blogathon ’09. And I’m grateful to be recognized on a small scale as someone who ‘gets’ Twitter and understands its potential.

Twitter has its down side. Lately, there are too many people out there doing nothing else but hawking snake oil, churning out thousands of automated tweets on how to get hundreds of followers in one click, and pushing get-rich-quick schemes. And then there are the hate-mongers (but that’s for another post altogether!).
Meh. Where’s the engagement, the conversation? Where’s the fun? Where’s the VALUE?? Can anybody honestly tell me what anyone actually gets from these one-sided broadcasts? To me, not a hell of a lot.

I’ve been thinking about how we can all make Twitter better and more valuable for everyone. My conclusion: focus on how to use Twitter in Real Life. I actually wrote my first blog post about one real-life use for Twitter – job hunting – some time ago. You can read it here.

I know there are so many more. Like supporting our neighborhood businesses, for example.
Just think of all of the terrific little places we all know and love. The local grocer, the butcher, the hardware store, the dry cleaner, the greasy spoon with the all-day breakfast on weekends. Mom and Pop places that are struggling in this economy.

We can certainly help them by tweeting about the terrific meal we had, or the exceptional customer service we got. We could blog a restaurant review, or profile a business that needs our support.

But what if we took the next step? How many of them could benefit from using Twitter themselves?

What if we each identified a neighborhood gem and used our knowledge to bring them up to speed on Twitter? Got them set up with their own page? Gave them some ideas on what to tweet? Reviewed their website so they’re ready to have people could link to it? Set up a simple blog for them?

During the month of August, I’m going to chose one business in my neighborhood in Ottawa as part of my personal Twitter in Real Life campaign. Who wants to join me? We could blog our progress together

And I’m also going to keep talking about real-life applications for Twitter. If you have ideas you want to share, contact me on Twitter @CathyBrowne, or by email at cb(at)cathybrowne(dot)com.

This is Entry # 22 of 49

If you enjoyed this post, please consider donating to the BC Cancer Foundation. You can find my donation page by clicking here. Every bit helps. Thank you in advance!

Related posts:

  1. Guest post: Making stories, showing off, by Derek K. Miller
  2. Guest post: Lust for life, by Terra Atrill (aka ZoeyJane)
  3. Cathy Browne, Media Liaison and Public Relations Concierge for MHC ’09
  4. Steve Jagger’s talk about Twitter – Vancouver Real Estate Tech Meetup
  5. Transportation as a life – Guest post by Karen Quinn Fung

Comments (2)

isabella moriJuly 25th, 2009 at 3:43 pm

cathy, i think that’s an absolutely FABULOUS idea! i’m gonna think about that.

[...] Check out my post for @hummingbird604 on Making the Most of  Twitter in Real Life here. [...]

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