a few thoughts…

slide 4, would add in attitudes

slide 6, thinking about this one a bit more, it seems like a modification to a traditional how policy changes social behaviour graphic could be a good visual story – to show that what was before the ‘communications’ realm of the process is now replaced with social media that includes marketing, collaboration, conversation and traditional communication

slide 15, I will hopefully publish something later this week about what I am calling Social Performance Indicators (already used to judge organizations relative to their focus on serving the community, I have different idea in mind) – shhhhh dont say anything until I write the post

overall very good Raul, thank you for sharing, hope it gets some more people to take action!