Comments on: The Skittles social-media-ification experiment http://hummingbird604.com/2009/03/02/the-skittles-social-media-ification-experiment/ The personal blog of a Vancouver-based educator in environmental issues Thu, 09 Feb 2012 23:20:05 +0000 hourly 1 http://wordpress.org/?v=3.3 By: JP http://hummingbird604.com/2009/03/02/the-skittles-social-media-ification-experiment/comment-page-1/#comment-3617 JP Thu, 05 Mar 2009 05:51:45 +0000 http://hummingbird604.com/?p=2518#comment-3617 Hey Raul, I like your take on the skittles story, but from my agency experience and working with the large corps, am 99% sure that the enlisted a social media expert to help them with the campaign. I can't speak to whether they are good at their job or not. The companies and agencies that I have been meeting over the last nine months get it. Most of them now are well aware that if they don't enlist the help of an expert there could be some heavy collateral damage to their brand. Motrin may be one exception. I wrote about it as well on my blog: http://www.powershiftermedia.com/blog <abbr><em>JP’s last blog post..<a href="http://feedproxy.google.com/~r/powershiftermedia/JgWb/~3/yaCSSqRhADk/" rel="nofollow">#skittles a Not so Colourful Social Media Campaign</a></abbr></em> Hey Raul,
I like your take on the skittles story, but from my agency experience and working with the large corps, am 99% sure that the enlisted a social media expert to help them with the campaign. I can’t speak to whether they are good at their job or not. The companies and agencies that I have been meeting over the last nine months get it. Most of them now are well aware that if they don’t enlist the help of an expert there could be some heavy collateral damage to their brand. Motrin may be one exception.

I wrote about it as well on my blog: http://www.powershiftermedia.com/blog

JP’s last blog post..#skittles a Not so Colourful Social Media Campaign

]]> By: sean http://hummingbird604.com/2009/03/02/the-skittles-social-media-ification-experiment/comment-page-1/#comment-3591 sean Tue, 03 Mar 2009 09:50:57 +0000 http://hummingbird604.com/?p=2518#comment-3591 skittle has taken an outstanding move, by giving the total control on the real time conversations skittle has taken an outstanding move, by giving the total control on the real time conversations

]]> By: gudipudi http://hummingbird604.com/2009/03/02/the-skittles-social-media-ification-experiment/comment-page-1/#comment-3587 gudipudi Tue, 03 Mar 2009 09:10:09 +0000 http://hummingbird604.com/?p=2518#comment-3587 twitter is definetly an excellent feature ...but i dnt see an importance to place it on the home page with full screen twitter is definetly an excellent feature …but i dnt see an importance to place it on the home page with full screen

]]> By: Joe Solomon http://hummingbird604.com/2009/03/02/the-skittles-social-media-ification-experiment/comment-page-1/#comment-3585 Joe Solomon Tue, 03 Mar 2009 05:07:01 +0000 http://hummingbird604.com/?p=2518#comment-3585 I knew it was worth interrupting your class! ;) I knew it was worth interrupting your class! ;)

]]> By: @JohnSharry http://hummingbird604.com/2009/03/02/the-skittles-social-media-ification-experiment/comment-page-1/#comment-3573 @JohnSharry Mon, 02 Mar 2009 18:19:18 +0000 http://hummingbird604.com/?p=2518#comment-3573 I have to say that this move by Skittles is relatively remarkable (not many big brands are trying this,) but still not all that outstanding. Sure the twitterverse is talking about Skittles, and maybe their only goal was to get attention, positive or negative. Like you say, though, social media is about interaction and as far as I can tell no one at Skittles is interacting. They're just utilizing SM to generate buzz. Not necessarily a bad thing, but doesn't quite get to the heart of what SM can do. It's old-school PR falling short of the capability of SM. I have to say that this move by Skittles is relatively remarkable (not many big brands are trying this,) but still not all that outstanding. Sure the twitterverse is talking about Skittles, and maybe their only goal was to get attention, positive or negative. Like you say, though, social media is about interaction and as far as I can tell no one at Skittles is interacting. They’re just utilizing SM to generate buzz. Not necessarily a bad thing, but doesn’t quite get to the heart of what SM can do. It’s old-school PR falling short of the capability of SM.

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