Comments on: At the intersection of social media and sustainability http://hummingbird604.com/2009/02/05/at-the-intersection-of-social-media-and-sustainability/ The personal blog of a Vancouver-based educator in environmental issues Thu, 09 Feb 2012 23:20:05 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Ken http://hummingbird604.com/2009/02/05/at-the-intersection-of-social-media-and-sustainability/comment-page-1/#comment-3325 Ken Fri, 06 Feb 2009 19:22:20 +0000 http://hummingbird604.com/?p=1896#comment-3325 David Jones did a fantastic job coming into our office and sharing his wealth of social media knowledge. Being a web guy myself, I knew that social media has a lot to offer but didn't really know how to utilize it to its full potential. David helped point us in the right direction and, though there's still lots of work to be done, I'm really excited about it as we go forward. Thanks @EarthHourCanada David Jones did a fantastic job coming into our office and sharing his wealth of social media knowledge. Being a web guy myself, I knew that social media has a lot to offer but didn’t really know how to utilize it to its full potential. David helped point us in the right direction and, though there’s still lots of work to be done, I’m really excited about it as we go forward. Thanks @EarthHourCanada

]]> By: Ferg Devins http://hummingbird604.com/2009/02/05/at-the-intersection-of-social-media-and-sustainability/comment-page-1/#comment-3310 Ferg Devins Fri, 06 Feb 2009 00:02:14 +0000 http://hummingbird604.com/?p=1896#comment-3310 right on ! What's really great about social media is the instantaneous conversations that ensue and become very powerful in making a difference. It's where people are in dialogue and connecting via their network of common interest. Traditional media might point you in the dreiction of someone with interest but social media connects you in the moment (by the way I love the way you sent me to look at your blog and invited me to come back...nicely done)...I like where Justin suggests the engagement factor...that's what social media delivers naturally...cheers @MolsonFerg right on ! What’s really great about social media is the instantaneous conversations that ensue and become very powerful in making a difference. It’s where people are in dialogue and connecting via their network of common interest. Traditional media might point you in the dreiction of someone with interest but social media connects you in the moment (by the way I love the way you sent me to look at your blog and invited me to come back…nicely done)…I like where Justin suggests the engagement factor…that’s what social media delivers naturally…cheers @MolsonFerg

]]> By: Justin Longo http://hummingbird604.com/2009/02/05/at-the-intersection-of-social-media-and-sustainability/comment-page-1/#comment-3307 Justin Longo Thu, 05 Feb 2009 21:55:33 +0000 http://hummingbird604.com/?p=1896#comment-3307 Thanks for the links. (I was glad to come across your work a few days ago). My two cents: I wonder whether an additional way to think about the connection between social media and sustainability is in rebuilding social capital - and in that regard, one of the principal means is through the harnessing of the cognitive surplus for widespread social benefit (e.g., http://www.herecomeseverybody.org/2008/04/looking-for-the-mouse.html). Another is in linking individual behavioural action and change to wider system outcomes ("if I change X, and I assume that Y proportion of people did the same thing, how would Z change?") If we take a really, really broad view of sustainability, centring it on the wellbeing of social systems (nested inside the capacity of the natural system), then the emphasis switches from "how do we use social media to communicate important messages about the natural environment" to "how do we engage people in the sustainability project". Thanks for the links. (I was glad to come across your work a few days ago).

My two cents: I wonder whether an additional way to think about the connection between social media and sustainability is in rebuilding social capital – and in that regard, one of the principal means is through the harnessing of the cognitive surplus for widespread social benefit (e.g., http://www.herecomeseverybody.org/2008/04/looking-for-the-mouse.html). Another is in linking individual behavioural action and change to wider system outcomes (“if I change X, and I assume that Y proportion of people did the same thing, how would Z change?”)

If we take a really, really broad view of sustainability, centring it on the wellbeing of social systems (nested inside the capacity of the natural system), then the emphasis switches from “how do we use social media to communicate important messages about the natural environment” to “how do we engage people in the sustainability project”.

]]>