Comments on: Twitter and the bi-directionality of Web 2.0

By: jnarvey

jnarvey — Mon, 24 Nov 2008 18:02:38 +0000

Great seeing you Saturday! We’ll have to follow up on that sustainability discussion next time.

As for the social media points, I can easily understand how politicians and others tend to mis-use apps like twitter as mono-directional broadcasts. A few days before election night, they’re looking at short-term gains. Building relationships, which is the ideal, does take time. Hence, they use social media in sub-optimal ways, hoping to get SOME benefit out of it.

Obama’s campaign showed that building relationships over the long term through social media pays off in huge ways — but for most of his two-year campaign, he had the resources to go that route, far more than most politicians. We’ll see if more politicos start planning long-term social media campaigns, rather than gimmicky last-minute campaign tricks. I hope it’s the former.

By: mullygrub

mullygrub — Mon, 24 Nov 2008 06:23:28 +0000

I cannot agree more about the importance of bi-directionality in web 2.0. The beauty of it is that those who use it as a broadcasting service often fail or get ignored because of web 2.0′s inherent “power to the people” design – what we choose to watch and listen to. If politicans and marketers want to reach an audience on web2.0, they need to engage in authentic dialogue, not company lines and other blather. great post – thanks for sharing.

By: Raphael Alexander

Raphael Alexander — Mon, 24 Nov 2008 01:12:28 +0000

I just signed up for Twitter yesterday. I have no idea what use it is yet, but I’m giving at a shot. hopefully it’s not one of those two minute fads like Facebook where you end up with 600 friends and about 5 who actually message you.

I haven’t noticed Jonathon Narvey on the political blogging lately, although we were in the same aggregate at one point. I’ll have to check out how his blog is coming…