Comments on: Live-blogging Third Tuesday with Joe Solomon

By: Rejecting Bill C-61 in its current form - The online discussion « Random Thoughts of a Student of the Environment

Wed, 18 Jun 2008 16:57:04 +0000

[...] I had covered the Bill C-61 discussions in a recent post, but it seemed to stir NO DISCUSSION whatsoever (with the exception of Gillian’s very good commentary). This morning I woke up to a Tweet by Andy and I figured I had to write a post about it, and try to bring more attention to it. The reality of it is, this Bill WILL affect a lot of Canadians, residents, even short-term visitors! I don’t think that people are informed enough about this issue. Thus I hope this can be a wake-up call to action. This is a relevant topic that has direct relevance to what Joe Solomon spoke about yesterday – mobilizing people to effect social change. [...]

By: Joe Solomon

Joe Solomon — Wed, 18 Jun 2008 07:35:41 +0000

@ Isabella Check out http://www.slideshare.net/umhealthscienceslibraries/twitter-for-health-and-healthcare and other examples under Twitter here — http://socialmedia4change.pbwiki.com/

By: Joe Solomon

Joe Solomon — Wed, 18 Jun 2008 07:16:26 +0000

Thanks for live-blogging this, Raul. You are way rock-star and I *really* appreciate your honest feedback!

@Nancy – I think there’s a lot of potential for exploring ways companies can make an impact…and I think VanCity is a great example. You guys have a great foundation and have done wonderful things for the community. And I think having that double bottom line in place is really important before approaching cause-related marketing.

Also – I certainly hope social media and using the web to foster transparency will inspire companies to do more and be more accountable. I found this youtube video personally inspiring, which shows Greenpeace surprising Kleenex, and has that “hah!” effect – but it’s goal is to get Kleenex to change …

http://www.youtube.com/watch?v=sZCym0DB7hA

Listen to the activist @ the end …

“This isn’t a campaign against Kleenex. It’s a campaign for them – to change – to do the right thing…”

By: Search Engine Workshops

Search Engine Workshops — Wed, 18 Jun 2008 05:42:46 +0000

Good to see you tonight.
Maybe next time they will hold Third Tuesday at Ceilis Irish Pub.
I’m sure I could help work that out.
Steve

By: author

author — Wed, 18 Jun 2008 05:10:34 +0000

Thanks for liveblogging this!!

By: nancy (aka money coach)

nancy (aka money coach) — Wed, 18 Jun 2008 04:17:47 +0000

Commenting here wearing my “bank evangelist” (Citizens Bank of Canada) hat:
One aspect that Todd M poked at a couple times is that of businesses, social media, and the “cause” crowd. I wish we’d had an opportunity to discuss this more.
Some of the commentary seemed to suggest a false dichotomy between “pure” non-profits and businesses.

Todd asked: How could a tobacco company possibly even attempt to use some of the social media tools to create something viral related to “change the world”? Obviously there’s a time to say one can’t defend the indefensible, but neither am I convinced that most businesses don’t have *some* aspect that is truly contributing to a better world.

My bank, for example, is a *bank* — but owned by Vancity, and adhering to a code of ethics it created. We genuinely do contribute to making the world a better place in myriad ways, and I hope we do come up with a number of social media/viral ideas that are inherently valuable and engage people. Because we’re owned by a cooperative, it’s relatively easy to claim some of the “social cause” ground.

But another example is the dove campaign for real beauty. Criticisms have been leveled at it because the same company owns unilever. Yet does that undo the powerful message of the dove campaign?

Could it be possible that social media will increasingly illicit the best from businesses? And not just in a “we’ll beat you over the head because we have the power now” kind of way, but because companies will inspire themselves into better practices as they adopt this kind of marketing tactic?

By: isabella mori

isabella mori — Wed, 18 Jun 2008 02:29:34 +0000

live twittering my dishwashing while following you guys in your live blogging of this event.

would like to know more about depression and twitter!!!